The advertising manager than never needs a break
Automatic strategies in Yandex.Direct can optimize conversions, ROI or the number of clicks. They analyze more than 350 factors along with data unavailable to third-party tools. Most importantly, it takes seconds for automatic strategies to perform tasks that would take you hours to complete.We have verified partners — you can choose from our list of private specialists or ad agencies
If you have any questions, contact the customer service department and we will be glad to help.
Automatic strategies help you
Advertisers trust algorithms to manage more than half of the budgets in Yandex.Direct
How to choose a strategy
Optimize conversions. This strategy set bids to maximize the number of targeted site visits, while maintaining the set CPA, weekly budget or both at the same time. You can use the strategy with classic per-click payment model or use the pay-per-conversion model, where you set a fixed price for achieving a goal and pay only for targeted visits.
To set it up, you need to determine the optimal conversion price or use the “Optimize conversions” strategy with a weekly budget limit. This will help you understand the price that will bring your type of business conversions. In this case, the system will try to buy the maximum conversions within the budget, i.e. to purchase them at the lowest price.
Optimize ROI. This strategy allows you to get the maximum number of conversions for the goal selected, while simultaneously maintaining your set ROI. Add priority goals with set values to your campaign settings or set up e-commerce. Find out more about priority goals and about how to calculate ROI.
This strategy is also worth choosing if your business has two or more goals on one or more levels of the sales funnel.
Optimize clicks. Select this strategy if you want to optimize traffic on your site or increase your group’s audience in social networks. If necessary, you can set limits: a weekly budget, average CPC or the number of clicks you expect to get over the course of a week.
* Optimize conversions or ROI work even if your site gets less than 10 conversions per week, if you determine which goals to optimize, e.g. on-site purchase, and link your Yandex.Metrica tag to your campaign to track them.