Yandex International Sales team
To advertise on Russia’s largest search engine, please complete the form below and a member of the Yandex International Sales team will contact you as soon as possible.
How do I launch a campaign with an automatic strategy?
Find the answers to the most important questions on this page
How do I set up and launch?
If you need to, set additional parameters like budget limits and a maximum bid (a CPC limit at the moent of the auction).
Who can I trust to help me set up my strategies?
Advertisers trust algorithms to manage more than half of the budgets in Yandex.Direct
Automatic strategies and external systems (bidders) manage the bids in campaigns, where 50% of Yandex.Direct ad budgets is spent. This should not come as a surprise: the larger the business, the more important automation becomes — it would be impossible to manually account for huge amounts of bids and optimize ad purchasing according to KPIs. It is quite likely that your competitors are among the companies already trusting algorithms to manage their bids.
How to compare strategies
Experiments in Yandex.Direct help assess the performance of manual and automatic strategies. To check which brings more conversions for your investment in practice, make sure you set comparable budgets: weekly for automatic strategies and daily for manual ones. Here are some real cases:
Optimize conversions with an average CPA limit brought more conversions than manual bid management, and lowered their cost as well.
Optimize conversions with a set weekly budget and no CPA limit made it possible to get more conversions at a lower price than with manual bid management.
Optimize ROI in ad networks helped reach their target return on investment. The set ROI is reached only with small expenditures, so the strategy lowered the CPC, leading to less traffic on the site and fewer conversions.