Video advertising in Yandex
2018 was the first year that advertisers spent more on online advertising than TV ads. Advertisers want to know their audiences, reach out with different messages to users with different interests and be sure that their offer will be seen by those who are interested in their products. The internet makes all of this possible.
Tens of millions of users visit the sites of the Yandex Video Network and its partners each month. Video advertising offers advertisers the opportunity to reach out to the millions of users in its audience with an emotional and memorable clip. This can improve brand perception, expand your reach and increase sales, all while being able to track campaigns’ performance and forecast results in advance.
Videos in Yandex.Direct display campaigns
Video in Yandex.Display for brand awareness
Multi-roll in the KinoPoisk player
Video advertising in Yandex.Direct
Video advertising is gaining momentum
Online video: Who’s watching and how
Advantages of Yandex video advertising
- Access to the Yandex audience
Access to the vast audiences of Yandex’s Home page and various services — KinoPoisk, Yandex.Video, Yandex.Music, Yandex.Afisha and many more.
- Wide network of partners with professional video content
The Yandex Video Network comprises more than 300 partner sites including top TV channels, online cinemas and video aggregation sites. These carefully selected sites with professional, licensed content will help you find high-quality audiences.
- Precise targeting
Machine learning-based targeting makes it possible to show your ads to the audiences that interest you. Deep knowledge of users, their interests and pastimes makes it possible to carefully plan your ad campaign and reach out to potential customers. Thanks to Crypta technology, you can target TV watchers — joint research done by Yandex and Mediascope has shown 74% precision reaching the target audience by gender on Smart TV.