The company Huawei is now a partner of the Yandex Advertising Network (YAN). Yandex.Direct ad blocks will appear in partner mobile apps pre-installed on Huawei devices as well as in Huawei’s own mobile apps.
Yandex’s Look-alike technology finds your potential customers among those similar (in interests or behavior) to your existing customers on the site. Now you can use simple settings in Yandex.Direct to easily show your ads to users who resemble current customers, even if you have very little data.
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.