Stereotypes abound concerning the luxury fashion industry — some of them based on facts and others, less so. Ideas about the industry’s stability — the perception that those who previously bought luxury fashion products will continue to do so, seemingly impervious to larger economic trends — can be observed. As a heavyweight industry with deep pockets and a stable customer segment, it is known to be able to navigate tough waters and survive crises better than many other industries.

The attribution models currently available in Report Wizard in Yandex.Direct are first click, last click, and last non-direct click. Since they differ from the attribution models in Yandex.Metrica, this article will look at how statistics are calculated using attribution models, how the logic in Yandex.Direct differs and how the differences affect report data.