We recently added new attribution models to Yandex.Direct that can provide advertisers with the clarity they are seeking. In this post, you can find out about these and other minor changes to calculation methods.
Yandex has begun selling digital outdoor advertising via the auction model. Yandex’s first partner in this new project is Gallery, whose billboards will show the ads. This new placement method is currently being tested in Yandex.Display and is available to advertisers by request. By the end of the year, it will also be available in Yandex.Direct.