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What kind of data is this?

These graphs show changes in the popularity of search queries "week by week" — comparing the past seven days with the same period preceding it.

For example, the graph of interest in a certain theme for April 12 would look something like this:

((number of queries April 6-12 − number of queries March 30-April 5)/number of queries March 30-April 5) × 100%

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News

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Yandex.Direct Announces New Approach to Ad Rates
Yandex.Direct, Yandex's pay-per-click advertising platform, has changed the calculation for ad rates. As of today, prices in Yandex.Direct will no longer be calculated for entry positions, but for the additional predicted traffic volume a bid will get. This will give advertisers a clear idea of how much more traffic their ads can receive if they increase their bids.
April 24, 2018
Search banners and other formats: Yandex.Direct and the sales funnel
Yandex.Direct is gradually becoming an all-in-one platform where you can communicate with your customers at every step of the sales funnel — from generating interest in your products to changing customers' statuses from "previous" to "repeat."
April 18, 2018
A new approach to setting bids: KeywordBids available for testing
April 12, 2018
Disabling the “Serve on search only below search results” option in Yandex.Direct
March 29, 2018
Smart banners for all!
March 27, 2018
Setting realistic bids in Yandex.Direct — now in effect
March 22, 2018

Web & App Analytics

New compact interface for creating and editing tags
April 4, 2018
Legacy ecommerce code will become obsolete soon – time to make changes to your scripts
March 2, 2018
AppMetrica and the new Google AdWords interface
March 2, 2018
AppMetrica On-Going — February updates
February 20, 2018
Come and talk with Yandex.Metrica in person at digital analytics events in Europe
February 16, 2018
Updating tokens: How push campaigns work in AppMetrica
February 9, 2018

Video Tutorials

More
How to set up geotargeting
How to set up geotargeting
December 7, 2017
How to set up Image ad
How to set up Image ad
December 7, 2017
How to set up sitelinks in your ads
How to set up sitelinks in your ads
July 20, 2017

Client Cases

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Tracking the effectiveness of outdoor advertising with Yandex.Screens
Tracking the effectiveness of outdoor advertising with Yandex.Screens
Mazda
Video extensions<br /> in Yandex.Direct
Video extensions
in Yandex.Direct
Pochta Bank
Exploiting the capabilities of the sales funnel in a highly competitive market
bonprix

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