Advertising online stores in ad networks can seem like a time-consuming task if your store features thousands of products. Yandex.Direct doesn’t require you to make a large number of ads manually. In this article, we’ll look in detail at which formats work best when advertising a large product range, what a feed is and how to create one. In addition, we’ve made a list of the most common mistakes advertisers make when creating feeds so that you can avoid them when making yours.

Within a week, all Yandex.Direct users will gain access to a new setting: autotargeting in the Yandex Advertising Network and external ad networks. Like autotargeting on Search, it simplifies the campaign setup process, but with some important differences.