Retargeting is a combination of technologies for interacting with audiences already familiar with your brand or product. Retargeting helps bring users to place their first order or draw them back to your site for repeat purchases. Successful retargeting involves three components: accurate audience segmentation according to the stages of the sales funnel, carefully composed texts and the correct campaign settings. This article provides useful tips for each of these components.

A new “Preview” button has appeared in the Yandex.Direct interface. Clicking on this button allows you to see the impressions of your display banners on sites in the Yandex Advertising Network and external networks.