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Pay per conversion now available in the “Target cost revenue ratio” strategy

Pay a fixed percentage from your conversion revenue
We launched a new strategy at the start of June 2021, but we couldn’t stop there. Now, the pay per conversion feature is available in another strategy: “Target cost revenue ratio”

July 22, 2021

Make any clickable element into a Yandex.Metrica goal

Yandex.Metrica now features a new goal type of goal: “Button click.” You can use it to quickly make a goal out of any clickable element on your site, without needing the help of developers.

June 23, 2021

More space for your highlights: ad titles increased to 56 characters

June 18, 2021

Set targets for your cost revenue ratio

June 11, 2021

iOS 14.5 and ads on Yandex.Direct: key things to know

May 14, 2021

Promoting Luxury brands in the Russian market

April 15, 2021

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