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Promoting Luxury brands in the Russian market
Stereotypes abound concerning the luxury fashion industry — some of them based on facts and others, less so. Ideas about the industry’s stability — the perception that those who previously bought luxury fashion products will continue to do so, seemingly impervious to larger economic trends — can be observed. As a heavyweight industry with deep pockets and a stable customer segment, it is known to be able to navigate tough waters and survive crises better than many other industries.
April 15, 2021
Attribution models in Yandex.Metrica and Yandex.Direct: How they work
The attribution models currently available in Report Wizard in Yandex.Direct are first click, last click, and last non-direct click. Since they differ from the attribution models in Yandex.Metrica, this article will look at how statistics are calculated using attribution models, how the logic in Yandex.Direct differs and how the differences affect report data.
April 12, 2021
How Yandex Mobile Mediation raised Nevosoft’s CPM by 36%
April 9, 2021
New approach to keywords simplifies setup and increases accuracy
April 6, 2021
Native advertising beta now available in YAN design auction
March 26, 2021
New Mobile Ads SDK: Faster load speeds and increased site revenue
March 25, 2021
New Strategy to Manage Average CPV in Open Beta
March 18, 2021

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How to place an ad in Yandex.Direct
Online Course
How to place an ad in Yandex.Direct
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
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Yandex × Brands: Radisson Hotel Group case study
Yandex × Brands: Radisson Hotel Group case study
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What is Yandex?
What is Yandex?
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Yandex.Direct online training
Yandex.Direct online training
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Automatic bidding strategies in Yandex.Direct
Automatic bidding strategies in Yandex.Direct
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Navigating the new Yandex.Direct interface: An overview of the main features
Navigating the new Yandex.Direct interface: An overview of the main features
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AppMetrica SDK: highlights from the latest updates
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AppMetrica
New features in the User Acquisition report: more tips for promoting your app
AppMetrica
From SDK to interface: totally redesigned crash reports
AppMetrica

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