2020 saw all sorts of new challenges for many industries across Russia, while others seemed perfectly poised to take advantage of the exceptional conditions. One such example is the mobile gaming industry. Its lack of physical presence combined with the time spent on mobile devices (which had been increasing even before the onset of the pandemic) created a real perfect storm…in favor of mobile gaming. In this article, we’ll take a look at the facts and figures surrounding the booming Russian market for gaming apps, and then look at how app owners and developers can promote their own products to Russian users.

Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform’s built-in rendering tools, meaning that fewer resources from the user’s device are needed.