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A new impression criteria for display advertising in Yandex.Direct
You can now find the right audience for your display ads in more ways than just user profile or keywords. This new targeting type helps you promote your products by focusing on the subject of video content or the pages that users view.
December 15, 2020
It’s that time of year again: Setting up holiday campaigns in Yandex.Direct
In this article, we’ll look at when to use CPM video ads, how to set them up for maximum effectiveness, and which indicators to use as your performance benchmarks. We have also put together a checklist with the most important tips for managing CPM videos.
December 7, 2020
Checklist for CPM video ads in Yandex.Direct
November 30, 2020
New Slider format for monetizing Android apps
November 27, 2020
Yandex.Metrica made easier: Set important goals without developers
October 28, 2020
Four tips for publishers designing a native ad block in apps
September 28, 2020

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A smart automatic strategy for the Visa Smart card: +52% approved requests
A smart automatic strategy for the Visa Smart card: +52% approved requests
Visa and Gazprombank
Assessing the performance of CPM video ads
Assessing the performance of CPM video ads
Samsonite
How search ad optimization brought an online superstore 7.4× more sales
How search ad optimization brought an online superstore 7.4× more sales
Akson

How to place an ad in Yandex.Direct
Online Course
How to place an ad in Yandex.Direct
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
Find out more

Video Tutorials

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Unlocking the holiday season: How to prepare your ad campaigns for winter in Russia
Unlocking the holiday season: How to prepare your ad campaigns for winter in Russia
October 27, 2020
Yandex.Direct online training
Yandex.Direct online training
August 7, 2020
Automatic bidding strategies in Yandex.Direct
Automatic bidding strategies in Yandex.Direct
July 23, 2020
Navigating the new Yandex.Direct interface: An overview of the main features
Navigating the new Yandex.Direct interface: An overview of the main features
March 10, 2020

Web & App Analytics

E-commerce report in AppMetrica
AppMetrica
AppMetrica SDK: highlights from the latest updates
AppMetrica
Now, a new way to find and fix errors
AppMetrica
New features in the User Acquisition report: more tips for promoting your app
AppMetrica
From SDK to interface: totally redesigned crash reports
AppMetrica
Yandex.Metrica meets ISO 27001:2013 information security standard
Yandex.Metrica

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