CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
 

Unlock your business potential in Russia with Yandex
Boost your sales with a leading advertising platform Yandex.Direct
serving your ads to Russian speakers all over the world
Get new customers

News

All news
Taking your gaming app onto the Russian market
2020 saw all sorts of new challenges for many industries across Russia, while others seemed perfectly poised to take advantage of the exceptional conditions. One such example is the mobile gaming industry. Its lack of physical presence combined with the time spent on mobile devices (which had been increasing even before the onset of the pandemic) created a real perfect storm…in favor of mobile gaming. In this article, we’ll take a look at the facts and figures surrounding the booming Russian market for gaming apps, and then look at how app owners and developers can promote their own products to Russian users.
February 9, 2021
Out-Stream video ads in mobile apps now render faster
Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform’s built-in rendering tools, meaning that fewer resources from the user’s device are needed.
February 4, 2021
Flexible settings for YAN sites return to Yandex.Direct
February 3, 2021
Trends in Russian Е-commerce
January 25, 2021
A new impression criteria for display advertising in Yandex.Direct
December 15, 2020
It’s that time of year again: Setting up holiday campaigns in Yandex.Direct
December 7, 2020

Yandex advertising products

Yandex Advertising Network

Source of high-conversion traffic

Yandex Video Advertising

Engage your audiences emotionally

Mobile
Advertising

Never lose touch with mobile audiences

More great
offers

All products

How to place an ad in Yandex.Direct
Online Course
How to place an ad in Yandex.Direct
In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
Find out more

Video Tutorials

More
Yandex x Brands: Radisson Hotel Group case study
Yandex x Brands: Radisson Hotel Group case study
Video
What is Yandex?
What is Yandex?
Video
Yandex.Direct online training
Yandex.Direct online training
Video
Automatic bidding strategies in Yandex.Direct
Automatic bidding strategies in Yandex.Direct
Video
Navigating the new Yandex.Direct interface: An overview of the main features
Navigating the new Yandex.Direct interface: An overview of the main features
Video

Web & App Analytics

See a detailed analysis of your app’s conversions in Funnels
AppMetrica
E-commerce report in AppMetrica
AppMetrica
AppMetrica SDK: highlights from the latest updates
AppMetrica
Now, a new way to find and fix errors
AppMetrica
New features in the User Acquisition report: more tips for promoting your app
AppMetrica
From SDK to interface: totally redesigned crash reports
AppMetrica

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2021  YANDEX LLC