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A new impression criteria for display advertising in Yandex.Direct

You can now find the right audience for your display ads in more ways than just user profile or keywords. This new targeting type helps you promote your products by focusing on the subject of video content or the pages that users view.

December 15, 2020

It’s that time of year again: Setting up holiday campaigns in Yandex.Direct

In this article, we’ll look at when to use CPM video ads, how to set them up for maximum effectiveness, and which indicators to use as your performance benchmarks. We have also put together a checklist with the most important tips for managing CPM videos.

December 7, 2020

Checklist for CPM video ads in Yandex.Direct

November 30, 2020

New Slider format for monetizing Android apps

November 27, 2020

Yandex.Metrica made easier: Set important goals without developers

October 28, 2020

Four tips for publishers designing a native ad block in apps

September 28, 2020

Yandex advertising products

Client Cases

A smart automatic strategy for the Visa Smart card: +52% approved requests

Visa and Gazprombank

Assessing the performance of CPM video ads

Samsonite

How search ad optimization brought an online superstore 7.4× more sales

Akson

Online Course

How to place an ad in Yandex.Direct

In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.

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