Placing ads in the Yandex Advertising Network
The Yandex Advertising Network is the traffic source that brings one-third of all conversions in Yandex.Direct. It includes thousands of sites on various platforms: websites, their mobile-friendly versions, mobile apps and Smart TV apps that serve contextual ads from Yandex.Direct.
If search ads respond to a user’s current search queries, contextual ads focus on the user themselves — their interests, online behavior and the content of the site they are currently viewing.
More formats to move users through the sales funnel
What the Yandex Advertising Network can offer you
- A variety of formats to choose from.
Host sites in the Yandex Advertising Network show content and display advertising, including video and mobile formats. There’s no need for a designer: Ad Builder makes it easy to create your own ads with images or video content.
- Access to new audience.
More than 50% of visitors to the Yandex Advertising Network are not part of the audience of Yandex Search.
Source: Yandex research, April 2019. Audience of Yandex.Direct: the average number of users per day who saw 50% or more of a banner’s area for at least two seconds.
- Precise targeting.
The Yandex Advertising Network offers targeting types that help you reach your target audience. Based on Yandex’s own machine learning technology, these algorithms select interesting offers for each individual site visitor. No matter which ad format you choose, there are always additional ways to reach your target audience.
- Budget security.
Yandex’s antifraud protection automatically filters out fake clicks and invalid impressions from bots and other suspicious sources so that your budgets only goes toward real advertising. Strict visibility standards for display ads guarantee that impressions are only counted if at least 50% of the banner appears in the user’s active browser window for at least 2 seconds.