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Price list for the services provided by Yandex
  1. These prices do not include Swiss VAT (8%) unless stated otherwise.
  2. The minimum order value (unless agreed otherwise) is
    a. 500 USD
    b. 500 EUR
    c. 500 CHF
  3. CPM stands for cost per 1000 impressions.
  4. Any note that reads ‘1 day’ means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
  7. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
    • Sociodemographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.
    • Behavioural retargeting:
      - Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as ‘the Yandex code’). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
      - Behavioural retargeting from the Yandex’s services – the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).
    • Service Segments ‘Audiences’. The segment is generated by the advertiser using the ‘Audiences’ service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service ‘auditor’ will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments) segment and ways of its use are determined independently by the advertiser Web front-end.
    • Search retargeting – targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Audience interests – targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Light TV viewers – ads will be delivered to users who are determined by Yandex as the target group (light TV viewers – watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Heavy TV viewers – ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers – watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.
    • Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
    • Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages in the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour in the Internet associated with visiting website pages in the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children’s content (animated cartoons, children’s songs, etc.), family content (comedies, family shows, etc.).
    • Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):
      - Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).
      - Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
      - Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).
      - Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
      - The setting of banner display to potential users of the advertiser's mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
    • Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at:
      - Computers;
      - Smartphones;
      - Computers and tablets;
      - Smartphones and tablets;
      - Computers and smartphones;
      - Smartphones and Smart TV;
      - Computers, Smart TV and smartphones;
      - Tablets;
      - Smart TV;
      - Computers, smartphones and tablets;
      - Smartphones, tablets and Smart TV;
      - Computers, smartphones, tablets and Smart TV.
    • Music genres targetings :
      - Targeting genre ‘Pop’. The genre ‘Pop’ includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
      - Targeting genre ‘Rock’. The genre ‘Rock’ includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
      - Targeting genre ‘Electro / Dance Music’. The genre ‘Electro / Dance Music’ includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
      - Targeting genre ‘Light Music’. The genre of ‘Light Music’ includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
      - Targeting genre ‘Chanson’. The genre ‘Chanson’ includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
      - Targeting the genre of ‘Rap’. The genre ‘Rap’ includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
    • Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network:
      - Yandex Advertising Network
      - Mobile applications of Yandex Advertising Network
      - Yandex.Mail
      - Yandex.News
      - Yandex.Realty
      - Yandex.Jobs
      - Yandex.Market
      - Yandex.Weather
      - Yandex.Music
      - Yandex.TV
      - Yandex.Timetables
      - Kinopoisk
      - Auto.ru
      - other Yandex services
    • Segments of the data providers (DMP) – segments of partner data management platforms (Data Management Platforms) – specialized systems – suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.ru/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.ru/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
      The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.
    • Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.
  8. If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
  9. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).
  10. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
  11. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
  12. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  13. The seasonal rate for all the Yandex services related to placement of advertising materials in the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2018) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  14. The seasonal rate for the Yandex services related to placement of media advertising materials in the Internet at KinoPoisk, Yandex.Afisha, Yandex.TV Program, Yandex.Music and Yandex.Radio (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2018) shall be as follows:
    The seasonal rate for categories other than ‘Cinema and Entertainment’:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 0,9
    August 0,9
    September 1,3
    October 1,3
    November 1,3
    December 1,3
    The seasonal rate for ‘Cinema and Entertainment’ category:
    Month Rate
    January 1,3
    February 1,3
    March 1,1
    April 1
    May 1
    June 1
    July 0,9
    August 0,9
    September 0,9
    October 1,1
    November 1,3
    December 1,3
  15. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
  16. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.
  17. For the purposes of this document (where applicable), advertising materials in the ‘100% × X pixels’ format will be understood as formats in which ad materials ‘X pixels’ in size will occupy 100% of the width of the user's screen. For the purposes of this point, ‘X pixels’ stands for the banner height in pixels applicable for the relevant ad format.
  18. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in ‘HTML5 Banner Ads. Advertising Requirements’ publicly available in the Internet at: https://yandex.com/adv/requirements/html5.
  19. If the advertiser chooses ‘Auction’ as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
  20. Advertising materials shall meet the requirements stated in the ‘Technical requirements for 728×90 banner ads with drop-down’ available in the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
  21. Advertising materials shall meet the requirements stated in ‘General rules for advertisers creating advertising materials for the Yandex.Afisha service’ publicly available in the Internet at https://yandex.com/adv/requirements/afishareq.
  22. When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) - to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.

Media Advertising at Yandex Home Page

Table 1
Package LocationAd format: banner (pixel size)Minimal number of impressions (ths.)CPM (RUB)The minimum order amount (RUB)Placement duration
Newbie. Main pagesYandex main page

Mobile version of Yandex main page		728×90


320×67		From 10 000180From 1 800 0001 week
  1. Dynamic placement.
  2. Geo – Russia with no option for change.
  3. The packages “Newbie. Main pages” listed in Table 1 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, the “Home pages” package in 2017 and/or the “Home pages” product in 2018.
  4. When rendering the services listed in the Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  5. Advertising materials are placed in all Locations specified in Table 1 with no choice of Locations available.
  6. Yandex does not guarantee impressions in Locations specified in Table 1.
  7. It is possible to change the placement duration as agreed with Yandex.
  8. Yandex is entitled to change formats of ad materials after informing the advertiser.
  9. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Package Ad format: banner (pixel size)Number of impressions (ths.)СРМ (RUB)Package cost (RUB)Placement duration
Package “Dynamic”728×9012,000 and more2002,400,000 and more 1 week
Package “Dynamic”728х90 with a 640х360 to 1200х675 drop-down box12,000 and more3003,600,000 and more 1 week
  1. Dynamic placement.
  2. Geo – Russia.
  3. Only one package can be used during one week of placement.
    When rendering the services listed in Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  4. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  5. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user's browser and is not guaranteed if the technical parameters and settings of the device and/or the user's browser do not support the correct disclosure of the block.
  6. Yandex is entitled to change formats of ad materials after informing the advertiser.
  7. When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageAd format: banner (pixel size)Number of impressions (ths.)СРМ (RUB)Package cost (RUB)Placement duration
Package “Newbie”728×908 0002001 600 0001 week
Package “Newbie”728х90 with a 640х360 to 1200х675 drop-down box8 0003002 400 0001 week
Package “Newbie Moscow and Moscow Region”728×905 0002501 250 0001 week
Package “Newbie Moscow and Moscow Region”728х90 with a 640х360 to 1200х675 drop-down box5 0003751 875 0001 week
  1. Dynamic placement.
  2. For Packages “Newbie” geo – Russia with no option for change.
  3. For Packages “Newbie Moscow and Moscow Region” geo – Moscow and Moscow Region with no option for change.
  4. The packages “Newbie” listed in Table 3 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2017 and/or 2018.
  5. One advertiser can purchase no more than one “Newbie” package from Table 3 during 2018.
  6. When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
    If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  7. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user's browser and is not guaranteed if the technical parameters and settings of the device and/or the user's browser do not support the correct disclosure of the block.
  8. Yandex is entitled to change formats of ad materials after informing the advertiser.
  9. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4. Regional Packages
Package Ad format: banner (pixel size)Number of impressions (ths.)СРМ (RUB) Package cost (RUB)Placement duration
Package “Moscow and the Moscow Region 8 Million Impressions”728×908 000 and more250From 2 000 0001 week
Package “Moscow and the Moscow Region 8 Million Impressions”728×90 с раскрывающимся блоком 640×360 до 1200×6758 000 and more375From 3 000 0001 week
Package "St. Petersburg and the Leningrad Region 5 Million Impressions” 728×905 000190950 0001 week
Package "St. Petersburg and the Leningrad Region 5 Million Impressions” 728х90 with a 640х360 to 1200х675 drop-down box5 0002851 425 0001 week
Package “Regions 2,5 Million Impressions”728×902 500190475 000Maximum 4 weeks
Package “Regions 2,5 Million Impressions”728х90 with a 640х360 to 1200х675 drop-down box2 500285712 000Maximum 4 weeks
  1. Dynamic placement.
  2. Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
    - “Moscow and the Moscow Region 8 Million Impressions” or “Moscow and the Moscow Region 8 Million Impressions” with a drop-down box
    - “St. Petersburg and the Leningrad Region 5 Million Impressions” or «St. Petersburg and the Leningrad Region 5 Million Impressions” with a drop-down box
    - “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box
  3. For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
  4. When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings. If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).
  5. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user's browser and is not guaranteed if the technical parameters and settings of the device and/or the user's browser do not support the correct disclosure of the block.
  6. Yandex is entitled to change formats of ad materials after informing the advertiser.
  7. For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.
  8. When calculating the cost seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5
Package LocationAd format: banner (pixel size) Minimal number of impressions (ths.)СРМ (RUB)The minimum order amount (RUB)Placement duration
Main pagesYandex main page

Mobile version of Yandex main page		728×90

320×67		From 15 000180From 2 700 0001 week
  1. Dynamic placement.
  2. Geo – Russia with no option for change.
  3. Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.
  4. Yandex does not guarantee impressions in Locations specified in Table 5.
  5. It is possible to change the placement duration as agreed with Yandex.
  6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user's browser and is not guaranteed if the technical parameters and settings of the device and/or the user's browser do not support the correct disclosure of the block.
  7. Yandex is entitled to change formats of ad materials after informing the advertiser.
  8. When calculating the cost seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

RTB-auction

Table 1. Auction, big banners with/without video
Name of the productAd format: banner (pixel size)Minimal CPM (RUB, excl.VAT)
RTB-auction, big Banners with/without video300×250, 300×300, 240×400, 970×250, 240×600, 300×500, 300×600from 30
  1. Dynamic placement. Mandatory frequency shall be set to the default of RF = 3 per week.
  2. Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of an advertising network. The possibility to display a banner also depends on the entry threshold established by a media platform.
  3. For the service to be rendered, the advertiser shall provide a banner with or without video in at least one format listed in Table 1 (Auction, big Banners with/without video) above. Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 1 (Auction, big Banners with/without video).
  4. Available settings:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Search retargeting
    e. Light TV viewers
    f. Local geographic targeting
    g. Behavior retargeting
    h. Targeting by devices and software at:
    - Computers
    - Smartphones
    - Computers and tablets
    - Smartphones and tablets
    - Tablets. i. Mobile operators (it is recommended to use together with the display setting on the ad network "Ad networks mobile apps")
    j. Mobile Operating systems
    k. Mobile device manufactures
    l. Connection type at mobile devices (recommended for use together with the display setting on the ad network “Ad networks mobile apps”)
    m. Service Segments “Audiences”
  5. Maximum two targeting settings from the list below may be applied at the same time:
    a. Sociodemographic targeting
    b. Audience interests
    c. Search retargeting
    d. Light TV viewers
    e. Behavior retargeting
    f. Mobile Operators
    g. Mobile Operating systems
    h. Mobile device manufactures
    i. Service Segments “Audiences”
  6. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in display of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 4 and 5.
    b. The cost per impression for the banner for strategies "Minimum CPM", "Budget" and "Average CPM" shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
    The cost per impression for the media banner for the strategy “Fixed CPM” shall be set by the advertiser via the interface by means of indicating the current CPM of placement, but no less than the entry threshold (minimum CPM).
    c. Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
  7. When calculating the cost, no seasonal rate applies.
  8. Prices indicated in Table 1 are valid until 30.06.2018.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2. RTB-auction banners
Name of the productAd format: banner (pixel size)Minimal CPM (RUB, excl.VAT)
RTB-auction banners300×250, 240×400, 728×90, 300×300, 160×600, 320×50, 320×100from 1
  1. Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser
  2. Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of an advertising network. The possibility to display a banner also depends on the entry threshold established by a media platform.
  3. For the service to be rendered, the advertiser shall provide a banner in at least one format listed in Table 2 (Auction) above. Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 2 (Auction).
  4. Available settings:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Local geographic targeting
    h. Targeting by devices and software at:
    - Computers
    - Smartphones
    - Computers and tablets
    - Smartphones and tablets
    - Tablets.
    i. Mobile operators (it is recommended to use together with the display setting on the ad network "Ad networks mobile apps")
    j. Mobile Operating systems
    k. Mobile device manufactures
    l. Connection type at mobile devices (recommended for use together with the display setting on the ad network "Ad networks mobile apps”)
    m. Service Segments “Audiences”
  5. Maximum two targeting settings from the list below may be applied at the same time:
    a. Sociodemographic targeting
    b. Audience interests
    c. Search retargeting
    d. Light TV viewers
    e. Behavior retargeting
    f. Mobile Operators
    g. Mobile Operating systems
    h. Mobile device manufacture
    i. Connection type at mobile devices
    j. Service Segments “Audiences”
  6. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in display of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 2), in view of the options stipulated in cl. 1, 4 and 5.
    b. The cost per impression for the banner for strategies “Minimum CPM”, “Budget” and “Average CPM” shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 2).
    The cost per impression for the media banner for the strategy “Fixed CPM” shall be set by the advertiser via the interface by means of indicating the current CPM of placement, but no less than the entry threshold (minimum CPM).
    c. Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
  7. When calculating the cost, no seasonal rate applies.
  8. Prices indicated in Table 2 are valid until 30.06.2018.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Audience package

Table 1
PackageCPM (RUB)The minimum order amount, RUB
Audience package20021 000 (Twenty one thousand) RUB (excl VAT)
Audience bulk package CPM 175 (Quarterly)1751 500 000 (one million five hundred thousand) RUB, excl. VAT
Audience bulk package CPM 140 (Quarterly)1404 000 000 (four million) RUB, excl. VAT
Audience bulk package CPM 110 (Quarterly) 1107 000 000 (seven million) RUB, excl. VAT
  1. Dynamic placement.
  2. The frequency the display of Advertising materials is limited. The recommended frequency shall be set to the default of RF = 3 per week. When using the settings of the behavioural retargeting with the advertiser`s site setup frequency display, RF=2 a day. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  3. Available settings:
    a. Sociodemographic targeting
    b. Audience interests
    c. Search retargeting
    d. Behavioural retargeting with the advertiser`s site and for Yandex services
    e. Light TV viewers
    f. Geographical target
    g. Targeting by categories of users
    h. Service Segments “Audiences”
  4. Maximum three settings specified in cl. 3 above may be applied at the same time, one of them being a geographic one.
  5. Banners are displayed on Yandex service sites and on Yandex partner sites.
  6. When calculating the cost of services, no seasonal rate applies.
  7. It is possible to set additional targeting set as agreed with the advertiser.
  8. Prices indicated in Table 1 are valid until 30.06.2018.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Mobile Version of Yandex Home Page

Table 1. Mobile version of Yandex’s Home Page
Package Media platform Ad format: banner (pixel size) СРМ (RUB) Minimum order amount (ths. impressions)Placement duration
“Dynamic. 140 Rubles”Mobile version of Yandex home page m.yandex.ru 320х67 or 320х67 with a 320х67 to 1080х82 drop-down box140From 3 0001 week
  1. Dynamic placement.
  2. Available options: Mobile operating systems
  3. For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
  4. When calculating the cost of services, no seasonal rates apply.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Package Media platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Dynamic. 165 Rubles/ Moscow and Moscow region” Mobile version of Yandex home page m.yandex.ru 320х67 or 320х67 with a 320х67 to 1080х82 drop-down box1653 0001 week
  1. Dynamic placement.
  2. Geotargeting – Moscow and Moscow region.
  3. Available settings: Mobile operating systems
  4. In order to provide the services herein the advertiser provides banners of the following format - 640х134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
  5. When calculating the cost of services, no seasonal rates apply.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
Package Media platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Early Riser. Mobile Version. Home Page”Mobile version of Yandex home page m.yandex.ru 320×67From 120From 3 0001 week
  1. Dynamic placement.
  2. Geotargeting – Russian Federation
  3. Reservation of the package “Early Riser. Mobile Version. Home Page”:
    a) Temporary reservation. The cost of services specified in Table 3 shall be calculated at the time temporary reservation is set and shall be valid while temporary reservation is valid. During the term of temporary reservation (48 hours) the advertiser can convert temporary reservation to constant reservation preserving the cost (status “Order”) or cancel reservation. Once expired, reservation is cancelled automatically.
    b) Services reserved as per subcl. a) above can be ordered by converting temporary reservation to the status “Order”.
    c) It is only possible to change parameters of placement (scope of impressions, dates of placement, targeting, etc.) when cancelling the reservation/Order.
  4. CPM (RUB, excluding VAT) for services specified in Table 3 shall be calculated as follows:
    CPM = 120 + 120*[ extra charge %]/100, where
    [extra charge %] = [reserved scope of services, ths. impressions]/[overall total of services, ths. impressions]*70 rounding up to an integer.
    Where:
    [reserved scope of services, ths. impressions] is the total number of reserved services specified in Table 3 during the period of provision of ordered/reserved services set by the advertiser. When calculating this index, one shall take into account services specified in Table 3, which are already temporarily reserved and/or ordered by advertisers.
    [overall total of services, ths. impressions] is the overall total of services specified in cl. 1 of section I of the Order, which can be rendered to all advertisers during the period of provision of ordered/reserved services set by the advertiser. This index is calculated based on analytical data of Yandex.
  5. In order to provide the services herein the advertiser provides banners of the following format - 640х134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 3 above.
  6. When calculating the cost of services, no seasonal rates apply.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Audience package with segments of the data providers (DMP)

Table 1
PackageMedia platformAd format: banner (pixel size) СРМ (RUB)
Audience package with segments of the data providers (DMP) Yandex services and Yandex advertising network728×90, 240×400, 300×250, 300×300 120 + the cost of using a segment of data providers (DMP) (in the case of using the corresponding setting)
  1. Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. Geotargeting – Russia. It is possible to configure geographic targeting to regions of Russia.
  3. Available options:
    1. Sociodemographic targeting
    2. Segments of the data providers (DMP)
  4. If the advertiser use the "Segments of the data providers (DMP)" setting, CPM (RUB, without VAT) for the services specified in Table 1 is calculated according to the following formula:
    a. CPM = 120 + the cost of using a segment of the data providers (DMP), where
    the cost of using a segment of the data providers (DMP) – the cost of using a segment of the data providers (DMP) selected by an advertiser, which is specified at Yandex.Audience (https://audience.yandex.ru/) and is available to the advertiser when selecting a segment. The intersection and the union of the segments of the data providers (DMP) are impossible.
  5. When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.Afisha

Table 1
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)
Banner at Yandex.Afisha. Coverage. Category “Cinema and Entertainment”Home page and event pages of Yandex.Afisha100%×250
100%х180		300
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  4. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
  5. Advertising materials shall also meet the requirements stated in the General rules for advertisers creating advertising materials for the Yandex.Afisha service available in the Internet at: https://yandex.com/adv/requirements/afishareq.
  6. Banner on the Home Page of Yandex.Afisha shall be placed below the header, carousel of events and first selection of events.
  7. Banners on event pages of Yandex.Afisha shall be placed at the top of the page, above the content of the page or at the bottom of the page, below the content of the page.
  8. Banner on rubric pages of Yandex.Afisha shall be placed below the header and first selection of events.
  9. When calculating the cost of services that belong to category “Cinema” seasonal rate applies.
Month Rate Month Rate Month Rate
January 1.3 May 1 September 0.9
February 1.3 June 1 October 1.1
March 1.1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising. Yandex Video Network

Table 1
Product nameAd formatDevices and software targeting at:CPM, RUB
Fixed CPM. All formats. All devicesMulti roll, in-page, interstitial- computers, smartphones, tablets and Smart TV350
Fixed vCPM (viewable). All formats. DesktopMulti roll, in-page- computers500
Fixed CPM. All formats. Mobile + Smart TVMulti roll, in-page, interstitial- smartphones and tablets
- Smart TV
- smartphones, tablets and Smart TV		300
Fixed CPM. Multiroll. All devicesMulti roll- computers, smartphones, tablets and Smart TV400
Fixed CPM. Multiroll. DesktopMulti roll- computers450
  1. Ad formats:
    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
    A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
    An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
    An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
  2. Advertising materials are placed:
    - at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    - in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    - in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
  5. Available settings:
    a) Geotargeting on regions of the Russian Federation
    b) Sociodemographic targeting
    c) Light TV viewers
    d) Search retargeting
    e) Audience interests
    f) Targeting by categories of users
    g) Behavioural retargeting
    h) Service Segments “Audiences”
    i) Devices and software targeting
    j) Operating systems for "Fixed CPM. All formats. Mobile + Smart TV"
  6. Maximum two options listed in cl. 4 and cl. 5 may be applied at the same time, one of which being a geographic targeting. For «Fixed CPM. All formats. Mobile + Smart TV.» maximum four options listed in cl. 4 and cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
  7. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
  8. As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
  9. As agreed by Yandex, it is possible to disable impressions in interstitial format.
  10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network availbale in the Internet at: https://yandex.com/adv/requirements/videowebreq.
  11. When calculating the cost of services seasonal rate applies.
  12. For the product "Fixed vCPM (viewable). All formats. Desktop” the advertisement of the advertiser is counted if more than 50% of the area of the video is displayed in the field of view for at least 2 seconds.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageAd formatCPM, RUB
Auction productMulti roll, in-page, interstitialFrom 200 and more
  1. Ad formats:
    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
    An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
    An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
    The format of placed advertising materials shall be determined by Yandex unilaterally.
  2. Advertising materials are placed:
    - at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    - in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    - in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation.
  5. Available settings:
    a) Geotargeting on regions of the Russian Federation
    b) Sociodemographic targeting
    c) Light TV viewers
    d) Search retargeting
    e) Audience interests
    f) Targeting by categories of users
    g) Behavioural retargeting
    h) Targeting by devices and software at:
    - Computers, smartphones and tablets
    - Smartphones and tablets
    - Smartphones, tablets and Smart TV
    - Smart TV
    - Computers and Smart TV
    i) Service Segments “Audiences”
    j) Operating systems (used together with targeting by device and software at: smartphones and tablets).
  6. As agreed by Yandex, it is possible to disable impressions in interstitial format.
  7. As agreed by Yandex, it is possible to disable impressions in inpage format.
  8. Maximum three options listed in cl. 4 and cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 4 and cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
  9. As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
  10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network availbale in the Internet at: https://yandex.com/adv/requirements/videowebreq.
  11. Advertising materials shall be displayed and the cost per impression shall be determined as follows:
    a) The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1,000 (excl. VAT).
    b) The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
    c) Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
  12. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
Product nameAd formatCPM (RUB)
100% Completion rateMulti roll, in-page, interstitial1000

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

  1. The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
  2. Advertising materials are placed:
    - at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    - in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    - in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
  4. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  5. Available settings:
    a) Sociodemographic targeting
    b) Geotargeting on regions of the Russian Federation
    c) Light TV viewers
    d) Search retargeting
    e) Audience interests
    f) Targeting by categories of users
    g) Behavioural retargeting;
    h) Service Segments “Audiences”
  6. Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
  7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq
  8. When calculating the cost seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
Product nameAd formatDevices and software targeting at:CPM, RUB
Fixed CPM Premium. Multi roll. All devices.Multi rollComputers, smartphones, tablets and Smart TV500
  1. Ad formats:
    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
    A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
  2. Advertising materials are placed:
    - at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    - in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    - in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
  5. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
  6. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
  7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network availbale in the Internet at: https://yandex.com/adv/requirements/videowebreq.
  8. When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk

Table 1
Package Media platformAd format: banner (pixel size) СРМ (RUB) Minimum order amount (RUB)
“Lifestyle” 5 000 000 Yearlong package Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk240×400, 300×6001205 000 000
  1. Dynamic placement. The frequency of playback is limited to RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  4. It is possible to switch off media platforms indicated in Table 1.
  5. Available settings:
    a) Sociodemographic targeting
    b) Targeting by categories of users
    c) Audience interests
    d) Behavior retargeting
    e) Search retargeting
    f) Light TV viewers
    g) Service Segments “Audiences”
    h) Targeting for cinema-goers
  6. Targeting for cinema-goers is available using the multiplier 1.25.
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum order amount (RUB)
“Lifestyle” mediaservices. Category “Cinema”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program240×400, 300×60015021 000
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 2 using the multiplier 1,2 for each switched off platform.
  6. Available settings using the multiplier 1.25:
    a) Sociodemographic targeting
    b) Targeting by categories of users
    c) Audience interests
    d) Behavior retargeting
    e) Search retargeting
    f) Light TV viewers
    g) Service Segments “Audiences”
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. When calculating the cost of services that belong to the category “Cinema” seasonal rate applies.
Month Rate Month Rate Month Rate
January 1.3 May 1 September 0.9
February 1.3 June 1 October 1.1
March 1.1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: banner (pixel size) CPM (RUB)Minimum number of impressions (ths.)
Premium mediaservices that do not belong to the category “Cinema”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250, 100%×180200300
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 3 using the multiplier 1,2 for each switched off platform.
  6. Available settings using the multiplier 1.25:
    a) Sociodemographic targeting
    b) Targeting by categories of users as agreed with Yandex
    c) Audience interests
    d) Behavior retargeting
    e) Search retargeting
    f) Light TV viewers
    g) Heavy TV viewers
    h) Service Segments “Audiences”
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  9. When calculating the cost of services that do not belong to the category “Cinema” seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum order amount (RUB)
Premium mediaservices that do not belong to the category “Cinema”. 2 500 000 Yearlong packageYandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250, 100%×1801602 500 000
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 4 using the multiplier 1,2 for each switched off platform.
  6. Available settings:
    a) Sociodemographic targeting
    b) Audience interests
    c) Behavior retargeting
    d) Search retargeting
    e) Light TV viewers
    f) Heavy TV viewers
    g) Service Segments “Audiences”
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  9. When calculating the cost no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum order amount (RUB)
“Premium mediaservices that do not belong to the category “Cinema”. 5 000 000 Yearlong package.Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250, 100%×1801605 000 000
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 5 using the multiplier 1,2 for each switched off platform.
  6. Available settings:
    a) Sociodemographic targeting
    b) Audience interests
    c) Behavior retargeting
    d) Search retargeting
    e) Light TV viewers
    f) Heavy TV viewers
    g) Service Segments “Audiences”
    h) Targeting for cinema-goers
  7. Targeting for cinema-goers is available using the multiplier 1.25
  8. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  10. When calculating the cost no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 6
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Mediaservices Premium Cinema. Category “Cinema”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250, 100%×180200300
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex.TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 6 using the multiplier 1,2 for each switched off platform.
  6. Available settings using the multiplier 1.25:
    a) Sociodemographic targeting
    b) Audience interests
    c) Behavior retargeting
    d) Search retargeting
    e) Light TV viewers
    f) Heavy TV viewers
    g) Service Segments “Audiences”
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  9. When calculating the cost of services that belong to the category “Cinema” seasonal rate applies.
Month Rate Month Rate Month Rate
January 1.3 May 1 September 0.9
February 1.3 June 1 October 1.1
March 1.1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 7
Package Media platformAd format: banner (pixel size) CPM (RUB) Minimum number of impressions (ths.)
"Custom mediaservices". Category CinemaYandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250, 100%×180500200
  1. Dynamic placement for category «Cinema».
  2. Geotargeting – Russian Federation.
  3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  4. It is possible to set custom targeting.
  5. Maximum two targeting options may be applied at the same time: custom and geotargeting. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  6. Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  7. When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 8
PackageMedia platformAd format: banner (pixel size) CPM (RUB) Minimum order amount (RUB)
“Lifestyle” 2 500 000 Yearlong packageYandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program240×400, 300×6001202 500 000
  1. Dynamic placement. The frequency of playback is limited to RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  4. It is possible to switch off media platforms indicated in Table 8 using the multiplier 1,2.
  5. Available settings using the multiplier 1,25:
    a) Sociodemographic targeting
    b) Targeting by categories of users
    c) Audience interests
    d) Behavior retargeting
    e) Light TV viewers
    f) Service Segments “Audiences”
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 9
Package Media platformAd format: banner (pixel size) CPM (RUB) Minimum order amount (RUB)
“Lifestyle” mediaservices. that do not belong to the category “Cinema and Entertainment”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program240×400, 300×60015021 000
  1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. It is possible to switch off media platforms indicated in Table 9 using the multiplier 1,2 for each switched off platform.
  6. Available settings using the multiplier 1.25:
    a) Sociodemographic targeting
    b) Targeting by categories of users
    c) Audience interests
    d) Behavior retargeting
    e) Search retargeting
    f) Light TV viewers
    g) Service Segments “Audiences”
  7. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  8. When calculating the cost of services that do not belong to the category “Cinema and Entertainment” seasonal rate applies.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.Radio and Yandex.Music

Table 1
Product nameAd formatMinimum placement cost (RUB, with VAT)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Audio. Auction productAudio commercial in music tracks and Audio commercial in music tracks followed by the banner and the text header21 000from 70 and more
  1. Dynamic placement. The frequency of playback is limited to RF=3 per day.
  2. Ad format — audio commercial. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. For the purposes of this clause, playback sequence is:
    a. one or more music tracks;
    b. musical album;
    c. playlist.
  4. A banner is shown, while an advertisement is being played.
  5. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  6. Geotargeting – Russia. It is possible to set geotargeting on regions of the Russian Federation.
  7. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
  8. Audio-rolls shall be played and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in display of an audio commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 1), in view of the options stipulated in cl. 8. The bid may not exceed RUB 1000 (excl. VAT).
    b. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 1).
    c. Bidding step = RUB 1 per thousand impressions (excl. VAT).
  9. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
AudioAudio commercial in music tracks and Audio commercial in music tracks followed by the banner and the text headerfrom 500180
  1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
  2. Ad format — audio commercial. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. A banner is shown, while an advertisement is being played.
  4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  5. For the purposes of this clause, playback sequence is:
      a. one or more music tracks;
      b. musical album;
      c. playlist.
  6. Geotargeting is Russia.
  7. Available options:
      a. Geotargeting
     b. Sociodemographic targeting
      c. Targeting genres of music.
  8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.ru/adv/requirements/audioreq.
  10. When calculating the cost, seasonal rate applies: January — 0,7; February — 0,8; March-June — 1; July-August — 0,9; September-December — 1,3.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at KinoPoisk

Table 1
Product namePlacement cost (RUB)Placement duration
Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”300 000 1 day
  1. Static placement
  2. Geotargeting – Russia (geotargeting cannot be changed).
  3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  4. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  5. When calculating the cost of the services for the product “Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”, seasonal rates apply.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product nameAd format: banner (pixel size)Placement cost (RUB)Placement duration
Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment” Banner, 1920 px wide and maximum 1000 px high 250 000 1 day
  1. Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. The Package “Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment” may be placed with a video without any multiplier.
  4. Geotargeting: Russian Federation (geotargeting cannot be changed).
  5. The banner is an underlay for the content of a KinoPoisk page.
  6. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
  7. Yandex may display any other advertising on the KinoPoisk pages where banners hereof are displayed.
  8. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  10. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  11. When calculating the cost of the services for the product “Branding of KinoPoisk pages for category “Cinema and Entertainment” seasonal rates apply.
Month Rate Month Rate Month Rate
January 1.3 May 1 September 0.9
February 1.3 June 1 October 1.1
March 1.1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3. Superbanner at KinoPoisk for the category “Cinema and Entertainment”
Product nameMedia platformAd format: banner (pixel size)CPM (RUB) Minimum order amount (ths. of impressions)
Superbanner dynamic CoverageKinoPoisk home page, movie pages, person pages850×225, 100%×180250300
  1. Dynamic placement for the category “Cinema and Entertainment”.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  4. Available settings using the multiplier 1.25:
    a) Sociodemographic targeting
    b) Targeting by categories of users as agreed with Yandex
    c) Audience interests
    d) Behavior retargeting
    e) Search retargeting
    f) Light TV viewers
    g) Heavy TV viewers
    h) Service Segments “Audiences”
  5. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  6. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  7. At the advertiser’s discretion, the banner can have a link to the advertiser’s website or a Kinopoisk page, where users can access cinema tickets booking service.
  8. When calculating the cost of the services for category “Cinema and Entertainment” seasonal rates apply.
Month Rate Month Rate Month Rate
January 1.3 May 1 September 0.9
February 1.3 June 1 October 1.1
March 1.1 July 0.9 November 1.3
April 1 August 0.9 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
Product nameMedia platformAd format: banner (pixel size)CPM (RUB)Minimum order amount (ths. of impressions)
Superbanner dynamic. Custom targetingKinoPoisk home page, movie pages, person pages850×225, 100%×180500200
  1. Dynamic placement for the category “Cinema and Entertainment”.
  2. Geotargeting – Russian Federation.
  3. It is possible to set custom targeting.
  4. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  5. Yandex does not guarantee the applicability of settings, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. A banner is deemed to be displayed both when the banner is displayed with animation and when the banner is displayed with a dummy image
  8. It is possible to place banners only in GIF format after consultation with Yandex.
  9. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  10. At the advertiser’s discretion, the banner can have a link to the advertiser’s website or a Kinopoisk page, where users can access cinema tickets booking service.
  11. When calculating the cost of services, no seasonal rate applies

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Multi-rolls on KinoPoisk

Table 1
PackageMedia platformAd formatСРМ (RUB)Minimum order amount (ths. of impressions)
Multiroll, player of IMDb: movie trailersThe home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video Multiroll4501 000

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. Maximum running time of the commercial: 30 seconds.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser's website.
  8. The multi roll can be pinned as a pre-roll (a commercial is placed before a video has been shown) using the multiplier of 1.3.
  9. When calculating the cost, seasonal rate applies: January — 0,7; February — 0,8; March-August — 1; September-December — 1,3.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd formatСРМ (RUB)Minimum order amount (ths. of impressions)
Multiroll, player of IMDb: online watch movies and movie trailersThe home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.VideoMultiroll4501 000

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. Maximum running time of the commercial: 30 seconds.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk#multiroll.
  7. The multi roll can be placed with no link to the advertiser's website.
  8. The multi roll can be pinned as a pre-roll (a commercial is placed before a video has been shown) using the multiplier of 1.3.
  9. When calculating the cost, seasonal rate applies: January — 0,7; February — 0,8; March-August — 1; September-December — 1,3.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.TV Program for clients from category Cinema

Table 1
Product nameMedia platformAd format: banner (pixel size)CPM (RUB) Minimum order amount
Banner on Yandex.TV Program. CoverageYandex.TV home page100%×250, 100%×18020021 000 (Twenty one thousand) RUB (excl. VAT)
Banner at Yandex TV Program Yearlong PackageYandex.TV home page100%×250, 100%×1801503 000 000 (Three million) RUB (excl. VAT)
Banner at Yandex.TV Program with targetingYandex.TV home page100%×250, 100%×18030021 000 (Twenty one thousand) RUB (excl. VAT)
  1. Dynamic placement. The frequency of playback is limited to RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
  2. The following settings are available for the package “Banner at Yandex.TV Program with targeting” and “Banner at Yandex TV Program Yearlong Package”:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Search retargeting
    e. Behavioural retargeting
    f. Service Segments “Audiences”
    g. Light TV viewers
  3. Maximum two settings specified in cl. 2 above may be applied at the same time, one of them being a geographic one.
  4. The display of advertising materials can be suspended by the user, but for no longer than 24 hours.
  5. The package “Banner at Yandex.TV Program Yearlong Package” specified in Table 1 can be purchased, if the advertiser provides a letter stating the scope (in value terms) of purchased media advertising services of the package “Banner at Yandex.TV Program Yearlong Package”, which the advertiser guarantees to purchase till December 31, 2017, amounting to at least RUB 3 000 000 (three million) (excluding VAT).
  6. When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Contextual Advertising – Yandex.Direct

Table 1
Placement format Payment currency or calculation unit specified in the client web-interface Cost per 1 click for Ad without imageCost per 1 click for Ad with an image, including Smart bannersMinimum order amount (RUB)
AdvertisingUnits0,01 and more, incl. VAT 0,1 and more incl. VAT 15 incl. VAT
AdvertisingRussian rubles30 kopecks and more, excl. VAT 3 and more, excl. VAT 1000 excl. VAT
  1. Ad with geotargeting.
  2. The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.Travel

Table 1
Media platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Section “Hotels” at Yandex.Travel, Section “Tours” at Yandex.Travel, Hotel Cards100%×250500500
  1. Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
  2. The banner size on Yandex.Travel homepage and section pages (Hotels, Tours) may vary depending on the user’s screen resolution and the size of such a user’s active browser window. Minimum possible size – 1000х250 pixels. Maximum possible size – 2560х250 pixels.
  3. If it is technically impossible to display a banner, a dummy image of 2560х250 pixels (a GIF, JPG, PNG file) will be shown. If the user’s screen resolution is less than the dummy image format, the dummy image size will depend on the user’s screen resolution and the size of such a user’s active browser window. Minimum possible size for such cases – 1000х250 pixels. Maximum possible size for such cases – 2560х250 pixels.
  4. Advertising materials shall conform to the requirements stated in the documents “Banner ads. Advertising requirements”, “Advertising requirements. Technical requirements for HTML5 banners”, posted online at: https://yandex.ru/legal/banner_adv_rules/?lang=en; https://yandex.com/adv/requirements/html5.
  5. Prices indicated in Table 1 are valid until 31.07.2018.
Month Rate Month Rate Month Rate
January 0.7 May 1 September 1.3
February 0.8 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Cost of Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

  1. The prices are specified exclusive of VAT unless otherwise stated.
  2. The minimum order value is
    a. 15 USD (excl.VAT)
    b. 15 EUR (excl. VAT)
    c. 15 CHF (excl. VAT)
  3. Any note that reads "1 day" means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  4. Any note that reads "1 week" ("2 weeks", "4 weeks") means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  5. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):
    5.1. Service Segments "Audiences". The segment is generated by the advertiser independently using the "Audiences" service (https://audience.yandex.ru). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the "Audiences" Service.
    5.2. Sociodemographic targeting: "gender", "gender and age", "gender, age and income".
    5.3. Audience interests ("Interests") – a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests ("thematic segments"), as well as the users are assumed to belong to certain age, gender or other groups ("sociodemographic segments"). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
    5.4. Segments and targets of "Metrica" Service. A segment is generated by the advertiser independently using the 'Metrica' Service (https://metrika.yandex.com).
    5.5. Phrase targeting – when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
  6. The impression settings specified in subclauses 5.1-5.4 can be applied simultaneously, while the impression settings specified in subclause 5.5 cannot be applied simultaneously with the settings specified in sub-clauses 5.1-5.4.
  7. Yandex Media Network – the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
  8. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in "HTML5 Banner Ads. Advertising Requirements" publicly available in the Internet at: https://yandex.com/adv/requirements/html5.
  9. Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
  10. The media advertising placement services are rendered subject to the terms and conditions stated in "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
  11. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  12. For the purposes of this document (where applicable), advertising materials in the "100% × X pixels" format are understood as formats in which ad materials "X pixels" in size occupy 100% of the width of the user's screen. For the purposes of this clause, "X pixels" stands for the banner height in pixels applicable for the relevant ad format.
  13. If the advertiser chooses "Auction" as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
  14. When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) - to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  15. An impression shall be considered to have been performed if the banner is located in the visible part of the user's browser occupying more than 50% of the ad block continuously for at least 2 seconds.

Media Auction in Direct

PackageAd format: banner (pixel size) Minimum CPM (rubles)
Media auction in Direct160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120From RUB 5
  1. Dynamic placement Period setting options for impressions frequency:
    1.1. with specification of a number of days, a maximum of 30 days
    1.2. a maximum of 90 days when specifying "for a period of campaign"
  2. Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of Yandex Media Network. The possibility to display a banner also depends on the entry threshold established by a media platform.
  3. For the service to be rendered, the advertiser shall provide a banner in at least one format listed in Table 1 (Auction). Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 1 (Auction).
  4. Available settings:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Phrase targeting
    e. Service Segments "Audiences"
    f. Segments and targets of "Metrica" Service
    g. Limitation of impression frequency to the same user
  5. The impression settings specified in items a, c, e, f can be applied simultaneously; the impression settings specified in item d cannot be applied simultaneously with the settings specified in items a, c, e, f. The impression settings specified in items b and g can be applied simultaneously with other settings specified in clause 4 above.
  6. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
    b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
    c. The maximum CPM rate is RUB 3,000.
  7. The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

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