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Price list for the services provided by Yandex
  1. These prices do not include Swiss VAT (8%) unless stated otherwise.
  2. The minimum order value (unless agreed otherwise) is
    a. 500 USD
    b. 500 EUR
    c. 500 CHF
  3. CPM stands for cost per 1000 impressions.
  4. Any note that reads ‘1 day’ means that delivery of the advertising materials starts at 00:00 and finishes within 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising materials are to be delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
  7. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
    • Sociodemographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.
    • Behavioural retargeting:

      — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).

      — Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).

    • Service Segments “Audiences”. The segment is generated by the advertiser using the “Audiences” service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service “auditor” will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments). segment and ways of its use are determined independently by the advertiser Web front-end
    • Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.
    • Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
    • Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages on the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour on the Internet associated with visiting website pages on the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children’s content (animated cartoons, children’s songs, etc.), family content (comedies, family shows, etc.).
    • Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):

      — Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).

      — Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.

      — Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).

      — Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);

      — The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.

    • Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at:
      — Computers;
      — Smartphones;
      — Computers and tablets;
      — Smartphones and tablets;
      — Computers and smartphones;
      — Smartphones and Smart TV;
      — Computers, Smart TV and smartphones;
      — Tablets;
      — Smart TV;
      — Computers, smartphones and tablets;
      — Smartphones, tablets and Smart TV;
      — Computers, smartphones, tablets and Smart TV.
    • Music genres targetings:

      — Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

    • Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network:
      — Yandex Advertising Network
      — Mobile applications of Yandex Advertising Network
      — Yandex.Mail
      — Yandex.News
      — Yandex.Realty
      — Yandex.Jobs
      — Yandex.Market
      — Yandex.Weather
      — Yandex.Music
      — Yandex.TV
      — Yandex.Timetables
      — Kinopoisk
      — Auto.ru
      — other Yandex services
    • Segments of the data providers (DMP) — segments of partner data management platforms (Data Management Platforms) — specialized systems — suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.com/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.com/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
    • The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.
    • Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.
  8. If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
  9. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).
  10. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
  11. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
  12. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF, UZS currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order. In case the price for media advertising services under present terms and conditions is expressed in UZS, this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to UZS fixed by the Central Bank of the Republic of Uzbekistan on the date of invoice/order.
  13. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2019) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  14. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
  15. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain on the Internet at: https://yandex.com/legal/media_procedure_ch/.
  16. The cost of display advertising placement indicated on https://yandex.com/adv/ is determent by Yandex and the advertiser separately.
  17. For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format will be understood as formats in which ad materials “X pixels” in size will occupy 100% of the width of the user’s screen. For the purposes of this point, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  18. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available on the Internet at: https://yandex.com/adv/requirements/html5.
  19. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available on the Internet at: https://yandex.com/adv/materials/strategies
  20. Advertising materials shall meet the requirements stated in the “Technical requirements for 728×90 banner ads with drop-down” available on the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
  21. Advertising materials shall meet the requirements stated in “General rules for advertisers creating advertising materials for the Yandex.Afisha service” publicly available on the Internet at https://yandex.com/adv/requirements/afishareq.
  22. When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  23. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://yandex.ru/
  24. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://yandex.ru/ and/or on the Main page of Yandex Search App for Android.

Media Advertising at Yandex Home Page

Table 1
PackageAd format: banner (pixel size)Number of impressions (ths.)СРМ (RUB)Package cost (RUB)Placement duration
Package “Dynamic”728×906 000 and more2001 200 000 and more1 week
Package “Dynamic”728×90 with a 640×360 to 1200×675 drop-down box6 000 and more3001 800 000 and more1 week
Banner in a new tab of Yandex.Browser for desktops.728×906 000 and more1801 080 000 and more1 week
  1. Dynamic placement.
  2. Geo — Russia.
  3. Only one package can be used during one week of placement.
  4. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  5. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  6. It is possible to change the placement duration as agreed with Yandex.
  7. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
  8. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  9. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  10. Advertiser can choose the visibility standard:

    “Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

    “Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block

  11. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageAd format: banner (pixel size)Number of impressions (ths.)СРМ (RUB)Package cost (RUB)Placement duration
Package “Newbie”728×905 0002001 000 0001 week
Package “Newbie”728×90 with a 640×360 to 1200×675 drop-down box5 0003001 500 0001 week
Package “Newbie Moscow and Moscow Region”728×903 000250750 0001 week
Package “Newbie Moscow and Moscow Region”728×90 with a 640×360 to 1200×675 drop-down box3 0003751 125 0001 week
Package “Newbie. Home pages”728×90 for Yandex home page and 320×67 for the mobile version of Yandex home page8 0001801 440 0001 week
  1. Dynamic placement.
  2. For Packages “Newbie” and “Newbie. Home pages” geo – Russia with no option for change.
  3. For Packages “Newbie Moscow and Moscow Region” geo – Moscow and Moscow Region with no option for change.
  4. The packages “Newbie” listed in Table 2 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2018 and/or 2019.
  5. One advertiser can purchase no more than one “Newbie” package from Table 2 during 2019.
  6. For the product “Newbie.Home pages” advertising materials are placed in all Locations specified in Table 2 for the product “Newbie.Home pages” with no choice of Locations available.
  7. When rendering the services listed in the Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
    If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  8. It is possible to change the placement duration as agreed with Yandex.
  9. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
  10. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  11. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  12. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3 (Regional Packages)
PackageAd format: banner (pixel size)Number of impressions (ths.)СРМ (RUB)Package cost (RUB)Placement duration
Package “Moscow and the Moscow Region 5 Million Impressions”728×905 000 and more250From 1 250 0001 week
Package “Moscow and the Moscow Region 5 Million Impressions”728×90 with a 640×360 to 1200×675 drop-down box5 000 and more375From 1 875 0001 week
Package “St. Petersburg and the Leningrad Region 4 Million Impressions”728×904 000190760 0001 week
Package “St. Petersburg and the Leningrad Region 4 Million Impressions”728×90 with a 640×360 to 1200×675 drop-down box4 0002851 400 0001 week
Package “Regions 2,5 Million Impressions”728×902 500190475 000Maximum 4 weeks
Package “Regions 2,5 Million Impressions”728×90 with a 640×360 to 1200×675 drop-down box2 500285712 000Maximum 4 weeks
  1. Dynamic placement.
  2. Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
    • “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box
    • “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box
    • “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box
  3. For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
  4. When rendering the services listed in the Table 3, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.

    If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).

  5. It is possible to change the placement duration as agreed with Yandex.
  6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
  7. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  8. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  9. When calculating the cost seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  10. For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.”

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
PackageLocationAd format: banner (pixel size)Minimal number of impressions (ths.)СРМ (RUB)The minimum order amount (RUB)Placement duration
Main pagesYandex main page

Mobile version of Yandex main page

New tab of Yandex.Browser for desktops.		728×90



320×67



728×90		From 10 000180From 1 800 0001 week
  1. Dynamic placement.
  2. Geo – Russia with no option for change.
  3. Advertising materials are placed in all Locations specified in Table 4 with no choice of Locations available.
  4. Yandex does not guarantee impressions in Locations specified in Table 4.
  5. When rendering the services listed in the Table 4, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.It is possible to change the placement duration as agreed with Yandex.
  6. It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.
  7. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
  8. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  9. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Mobile Version of Yandex Home Page

Table 1
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Dynamic. 140 Rubles”Mobile version of Yandex home page320×67140From 3 0001 week
  1. Dynamic placement.
  2. For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
  3. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  4. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  5. When calculating the cost of services, no seasonal rates apply.
  6. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Dynamic. 165 Rubles/ Moscow and Moscow region”Mobile version of Yandex home page320×671653 0001 week
  1. Dynamic placement.
  2. Geotargeting — Moscow and Moscow region.
  3. In order to provide the services herein the advertiser provides banners of the following format - 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
  4. When calculating the cost of services, no seasonal rates apply.
  5. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  6. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  7. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising. Yandex Video Network

Table 1
Product nameAd formatDevices and software targeting at:CPM, RUB
Fixed vCPM. All formats. All devices.Multi roll, in-page, interstitial– Computers, smartphones, tablets and Smart TV350
Fixed vCPM. All formats. Mobile + Smart TV.Multi roll in-page, interstitial– Smartphones and tablets
– Smart TV
– Smartphones, tablets and Smart TV		300
Fixed vCPM. Multiroll. All devices.Multi roll– Computers, smartphones, tablets and Smart TV400
Fixed vCPM. Multiroll. Desktop.Multi roll– Computers450
  1. Ad formats:

    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

    A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

    An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

    An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

  2. Advertising materials are placed:
    – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation.
  5. Available settings:
    a) Geotargeting on regions of the Russian Federation
    b) Sociodemographic targeting
    c) Light TV viewers.
    d) Search retargeting
    e) Audience interests
    f) Targeting by categories of users
    g) Behavioural retargeting
    h) Service Segments “Audiences”
    i) Devices and software targeting
    j) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.
  6. Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
  7. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
  8. As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
  9. As agreed by Yandex, it is possible to disable impressions in interstitial format.
  10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq
  11. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

  12. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  13. When calculating the cost of services seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product nameAd formatCPM, RUB
Auction productMulti roll; In-page video; InterstitialFrom 200 and more
  1. Ad formats:

    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

    An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

    An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

    The format of placed advertising materials shall be determined by Yandex unilaterally.

  2. Advertising materials are placed:
    – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation.
  5. Available settings:
    a) Geotargeting on regions of the Russian Federation.
    b) Sociodemographic targeting;
    c) Light TV viewers;
    d) Search retargeting;
    e) Audience interests;
    f) Targeting by categories of users;
    g) Behavioural retargeting;
    h) Targeting by devices and software at:
    – Computers, smartphones and tablets;
    – Smartphones and tablets;
    – Smartphones, tablets and Smart TV;
    – Smart TV;
    – Computers and Smart TV;
    i) Service Segments “Audiences”;
    j) Operating systems (used together with targeting by device and software at: smartphones and tablets).
  6. As agreed by Yandex, it is possible to disable impressions in interstitial format.
  7. As agreed by Yandex, it is possible to disable impressions in inpage format.
  8. Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
  9. As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
  10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
  11. Advertising materials shall be displayed and the cost per impression shall be determined as follows:
    • The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1,000 (excl. VAT).
    • The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
    • Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
  12. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

  13. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  14. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
Product nameAd formatCPM, RUB
100% Completion rateMulti roll, In-page video, Interstitial1000

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

  1. The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
  2. Advertising materials are placed:
    – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
  4. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  5. Available settings:
    a) Sociodemographic targeting;
    b) Geotargeting on regions of the Russian Federation.
    c) Light TV viewers;
    d) Search retargeting;
    e) Audience interests;
    f) Targeting by categories of users;
    g) Behavioural retargeting;
    h) Service Segments “Audiences”;
  6. Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
  7. As agreed by Yandex, it is possible to disable impressions in interstitial format.
  8. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
  9. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
  10. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  11. When calculating the cost seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
Product nameAd formatMinimum order (RUB)CPM (rub)
Brand LiftMulti roll1500150
  1. Ad formats:

    A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

    The format of placed advertising materials shall be determined by Yandex unilaterally.

  2. Advertising materials are placed:
    – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
  4. Available settings:
    a) Sociodemographic targeting;
    b) Light TV viewers;
    c) Geotargeting on regions of the Russian Federation.
    d) Search retargeting;
    e) Audience interests;
    f) Targeting by categories of users;
    g) Service Segments “Audiences”.
    h) Behavioural retargeting;
    i) Targeting by devices and software at:
    – Computers, smartphones and tablets;
    – Smartphones and tablets;
    – Smartphones, tablets and Smart TV;
    – Smart TV;
    – Computers and Smart TV;
  5. Maximum three options listed in cl. 4 may be applied at the same time, two of them being geographic targeting and targeting by devices and software excluding the case indicates in cl. 6
  6. It is possible to apply geotargeting, targeting by devices and software, sociodemographic targeting and Light TV viewers targeting at the same time.
  7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
  8. When calculating the cost, no seasonal rate applies.
  9. It is possible to buy the “Brand Lift” package as agreed with Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5
Package nameAd formatDevices and software targeting at:CPM (RUB)
Fixed CPM Premium. Multi roll. All devicesMulti rollComputers, smartphones, tablets and Smart TV500
  1. Ad formats:

    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

    A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

  2. Advertising materials are placed:
    – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
    – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
    – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
  3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
  4. Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
  5. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
  6. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) without the multiplier.
  7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
    1. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

      * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign.

    2. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
    3. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
    4. When calculating the cost of services seasonal rate applies.
      Month Rate Month Rate Month Rate
      January 0.7 May 1 September 1.3
      February 0.8 June 1 October 1.3
      March 1 July 1 November 1.3
      April 1 August 1 December 1.3

    Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 6
Package nameAd formatCPM (RUB)Minimum order amount (RUB, with VAT)
Live TV Online. MultirollMulti roll60021 000
  1. Ad format:

    A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.

  2. Advertising materials are placed:

    - online TV service

  3. Dynamic placement.
  4. Geotargeting – Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.
  5. Advertising materials shall meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
  6. When calculating the cost of services the seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  7. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk

Table 1
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum number of impressions (ths.)
Mediaservices “Lifestyle”.Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program240×400
300×600		160300
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 1 using the multiplier 1.25 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Mediaservices “Premium”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250 100%×180 300×600200500
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 2 using the multiplier 1.35 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  8. When calculating the cost of services seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Mediaservices Slim bannerYandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×90180500
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 3 using the multiplier 1.35 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  8. When calculating the cost of services seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. For the purposes of providing services the advertiser shall provide the banner format 100%×90.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.Radio and Yandex.Music

Table 1
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Short-AudioAudio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text headerfrom 500160
  1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
  2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 15 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. A banner is shown, while an advertisement is being played.
  4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  5. For the purposes of this clause, playback sequence is:
    a. one or more music tracks;
    b. musical album;
    c. playlist.
  6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
  7. Available options using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting genres of music.
  8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Long-AudioAudio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text headerfrom 500190
  1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
  2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. A banner is shown, while an advertisement is being played.
  4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  5. For the purposes of this clause, playback sequence is:
    a. one or more music tracks;
    b. musical album;
    c. playlist.
  6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
  7. Available options using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting genres of music.
  8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at KinoPoisk

Table 1
Package namePlacement cost (RUB)Placement duration
Branding of KinoPoisk pages300 0001 day
  1. Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).
  2. Geotargeting — Russia (geotargeting cannot be changed).
  3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  4. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  5. Any 3 days of placement in one calendar month are available for the package “Branding of KinoPoisk pages for categories other than ‘Cinema and Entertainment’ (for brands)”.
  6. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
  7. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
  8. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  9. When calculating the cost of the services, seasonal rates apply.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Multi-rolls on KinoPoisk

Table 1
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll370500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  9. The Media platforms indicated in Table 1 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 1 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll400500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  9. The Media platforms indicated in Table 2 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 2 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of Kinopoisk. 100% completion rateKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll450500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting — Russian Federatioan. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  5. The multi roll can be placed with no link to the advertiser’s website.
  6. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  7. The Media platforms indicated in Table 3 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 3 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of KinopoiskKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll320500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. The user can stop the video from the 5th second of its playback.
  5. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
  6. The multi roll can be placed with no link to the advertiser’s website.
  7. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  8. The Media platforms indicated in Table 4 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 4 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Contextual Advertising – Yandex.Direct

Table 1
Placement formatPayment currencyMinimum Cost per 1 click for Ad without image (excl. VAT)Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)Minimum order amount (RUB) (excl. VAT)
AdvertisingKZT135000
AdvertisingUSD0,010,0315
AdvertisingEUR0,010,0315
AdvertisingCHF0,010,0315
AdvertisingTRY0,010,0350
AdvertisingBYN0,010,0330
  1. Ad with geotargeting.
  2. When calculating the cost, no seasonal rate applies
  3. The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Display Advertising with Geotargeting on Uzbekistan

Table 1. Media Advertising at Yandex Home Page
PackageLocationAd format: banner (pixel size)Minimal number of impressions (ths.)СРМ (USD)CPM (EUR)Placement duration
Package “Home Page Uzbekistan. Desktop + Mobile”

Yandex main page

Mobile version of Yandex main page

728×90 or 728×90 with a 640×360 to 1200×675 drop-down box



320×67		1000,300,261 week
  1. Banner shall be placed on the main page of Yandex site.
  2. Dynamic placement.
  3. Geotargeting – Uzbekistan, no change of geotargeting is possible.
  4. When calculating the cost of the Services, no seasonal rate applies.
  5. Minimum placement duration – 1 week.
  6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency

Geoservices

Banner in Yandex.Navigator

Table 1
PackageDeployment (placement) of advertising materialsFormat of advertising materialsCPM
Вanner in Yandex.NavigatorYandex.Navigator applicationBanner 1280×256 (image in the PNG format) + title (text up to 48 characters including punctuation marks) + subtitle (text from 70 to 370 characters, including punctuation marks, + from 0 to 3 buttons with advertiser’s phone number / advertiser’s whereabouts / advertiser’s website (only one button of each variety)3.3 (euro)
3.74 (dollar)
  1. The condition of showing advertising materials:
    a) The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator app.
    b) If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:
    • With the advertiser’s phone number: if this button is pressed the application suggests a phone number to be dialed.
    • Website: if you press this button the advertiser’s website is opened;
    • Whereabouts: if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
  2. Dynamic placement
  3. Geographical targeting: Russia
  4. CPM is calculated using the following formula: CPM with targeting = CРМ * T, where

    T is the quotient of the targeting used by advertiser and found in accordance with Table A:

    Table A
    T (targeting quotient) Targeting
    1 Geotargeting
    1 Segments of the Yandex.Audiences service
    1,1 Social-demographic
    1,25 Audience interests

    When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used – maximal among the targeting used.

  5. When calculating the cost of services, the seasonal coefficient is not applied

Billboards along the route

Table 1
Product nameFormat of advertising materialsDeployment of advertising materialsCPM
Billboards along the routeBillboards (image 144×112px in the .cdr or .png format) +
“Billboard card” (image in the format 1200×400 .png) with buttons “Call”, “on website”, “Where?”		Yandex.Navigator application0.75 (euro)
0.85 (dollar)
  1. Billboards are reference marks of the advertiser’s ad on the map in the app Yandex.Navigator that contains the image provided by the advertiser and shown to the user only if the billboard locus determined by the advertiser is at a distance of 50 m to 500 m from the user’s route. If the user presses the billboard, the billboard card is appeared
  2. At every moment of time no more than 1 (one) billboard is displayed for the user to see; billboards are chosen at random.
  3. The billboard card contains one, two or none of the buttons below:
    • “Call” - if this button is pressed the application suggests a phone number to be dialed.
    • “on website” - if this button is pressed the advertiser’s website is opened
    • “Where?” – if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
  4. Dynamic placement.
  5. The cost of CPM is found using the following formula: CPM with targeting = CРМ *T*R, where

    T – targeting coefficient used by the advertiser as per Table A;

    R – quotient of the section where the advertiser places advertising materials as per Table B;

  6. For “Other sections” section from Table B and when several targeting from Table A are used, the coefficients indicated in Tables A and B are consecutively multiplied.
  7. When coefficients of the Property sections are used from Table B with the simultaneous use of several targeting from Table A, only the maximum targeting quotient indicated in Table A applies.

    Table A

    T (targeting quotient) Targeting
    1 Geotargeting
    1 Segments of the Yandex.Audiences service
    1,1 Social-demographic
    1,25 Audience interests

    Table B

    R (section coefficient) Section name
    3 Property*
    1 Other sections**

    * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

    ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

  8. When calculating the cost of services, the seasonal coefficient is not applied

Pins along the route

Table 1
Service packageFormat of advertising materialsDeployment of advertising materialsCPM
Pins along the route*

1. Branded mark:

  • nontransparent imaging in the PNG 200×200 px format
  • mark outline colour – a colour in the HEX format
  • the title is a company name (but may contain some other text of the advertiser if Yandex gives its nod), text up to 16 characters, intervals inclusive
  • subtitle – company section (if cleared by Yandex the subtitle main contain some other text of the advertiser), text up to 16 characters, intervals inclusive

2. Pin card:

  • banner: nontransparent imaging in the PNG 1200×400 px format. Information on the banner must comply with requirements of the relevant Russian law.
  • title – company name (if Yandex gives its nod the title may contain some other text of the advertiser), text up to 48 characters, intervals inclusive
  • button “come” (obligatory in Yandex.Navigator app)
  • phone number (optional)
  • website (optional)
Yandex.Navigator app0.9 (euro)
1.02 (dollar)
  1. Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.Navigator app. Pins are shown to the user only if the advertiser’s company is quartered on the user’s route, when the latter is roughly 1 km away from the company’s quarters. If the users presses Pin, the Pin Card pops up.
  2. Pin Card contains a company banner, title and address from Yandex.Directory, the button “drive in” and additional optional “call” button or “on website”.

    “Drive in” – when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.

    “Call” – when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.

    “on website” - when this button is pressed, the user goes to the advertiser’s website.

  3. Geotargeting – Russia.
  4. CPM cost is found using the following formula: CPM with targeting = CРМ *T*R, where

    T is the targeting coefficient used by the advertiser, according to Table A;

    R is a quotient of the section where the advertiser places advertising materials, according to Table B.

  5. For “Other sections” section from Table B and if several targetings are used from Table A, coefficients indicated in Tables A and B are consecutively multiplied.
  6. If coefficients from Property sections from Table B are used with simultaneous use of several targeting from Table A, only the maximum targeting quotient is used, the one indicated in Table A.

    Table A

    T (targeting quotient) Targeting
    1 Geotargeting
    1 Segments of the Yandex.Audiences service
    1,1 Social-demographic
    1,25 Audience interests

    Table B

    R (section coefficient) Section name
    3 Property*
    1 Other sections**

    * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

    ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

  7. When calculating the cost of services, the seasonal coefficient is not applied

Banner when drawing a route

Table 1
Package nameFormat of advertising materialsLocation of advertising materialsCPM
Banner when drawing a routeBanner 1280×256 (PNG format image) + header (text up to 48 characters, including spaces and punctuation marks) + subheading (text from 70 to 370 characters, including spaces and punctuation marks + 0 to 3 buttons with the advertiser’s phone number / advertiser’s location / advertiser’s site (only one button of each type)Ya.Navigator program3.5 (euro)
4 (dollar)
  1. The condition for showing banner ads in the program Yandex. Navigator:

    a. The advertiser’s banner is displayed at the bottom of the Yandex.Navigator screen above the route card.

    b. When you click on the banner reveals advertising card, including the title and sub-title or possible direct link to the advertiser’s site. The promotional card contains one, two, three or none of the buttons below:

    • With the advertiser’s phone — pressing the button dials the advertiser’s phone number;
    • With the advertiser’s site — when you click on the button, you go to the advertiser’s site;
    • Location — when you click on the button, a search query is performed with a predefined result of issuing advertiser’s organizations from the Yandex.Directory.

    c. Geographic targeting — Russia.

  2. CPM is determined by the following formula: CPM with targeting = CPM * T, where

    T — the targeting coefficient applied by the advertiser, determined according to Table A:

    Table A
    T (targeting quotient) Targeting
    1 Geotargeting
    1 Segments of the Yandex.Audiences service
    1,1 Social-demographic
    1,25 Audience interests

    If multiple targeting is applied simultaneously, one coefficient is used to calculate CPM — the maximum coefficient among the applied targeting.

  3. Dynamic placement.
  4. When calculating the cost of services, seasonal factors are not applied.

Banner in Metro

Table 1
Package nameFormat of advertising materialsLocation of advertising materialsCPM
Banner in Metro

1) Banner — image 864×168 pixels

2) Promo screen — detailed information about the campaign:

  • Image 864×648 pixels
  • Header up to 75 characters
  • Description up to 100 characters
  • Action button:
    – “Go to site” — web-link
    – “Call” — phone number
  • Disclamer up to 300 characters
Yandex.Metro mobile app for iOS and Android3.5 (euro)
4 (dollar)
  1. The condition for showing banner ads in the program Yandex. Metro:

    a. The banner is displayed after drawing a route in the Yandex.Metro app if the start and/or end station of the route is included in the list provided by the advertiser. If both the start and end station of the route are included in the list given by the advertiser, then the display of the advertisement will be made depending on the end point of the route given by the advertiser. When you click on the banner, a promotional screen opens with detailed information, which consists of an image, title, description, action button (“Go to the site” or “Call”), the disclaimer.

    b. Advertising materials are delivered by the advertiser.

    c. Advertising materials are shown to the user in the application “Yandex.Metro”, updated to version 3.2 or higher for iOS and Android.

    d. Geographic targeting — Russia.

  2. CPM is determined by the following formula: CPM with targeting = CPM * T, where

    T — the targeting coefficient applied by the advertiser, determined according to Table A:

    Table A
    T (targeting quotient) Targeting
    1 Geotargeting
    1 Segments of the Yandex.Audiences service
    1.1 Social-demographic
    1.25 Audience interests

    If multiple targeting is applied simultaneously, one coefficient is used to calculate CPM — the maximum coefficient among the applied targeting.

  3. Dynamic placement.
  4. When calculating the cost of services, seasonal factors are not applied.

Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

  1. The prices are specified exclusive of VAT unless otherwise stated.
  2. The minimum order value is
    a. 15 USD per day (excl. VAT)
    b. 15 EUR per day (excl. VAT)
    c. 15 CHF per day (excl. VAT)
  3. Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  4. Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  5. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):

    5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.

    5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.

    5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.

    5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).

    5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.

    5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.

    5.7. Marital status, children, profession: “marital status”, “children”, “profession”.

    5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:

    YAN
    YAN mobile apps
    Yandex.Mail
    Yandex.News
    Yandex.Realty
    Yandex.Jobs
    Yandex.Market
    Yandex.Weather
    Yandex.Music
    Yandex.TV Program
    Yandex.Schedule
    Kinopoisk
    Auto.ru
    Yandex Other services

    5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces

    5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.

  6. Yandex Media Network — the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
  7. Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
  8. The media advertising placement services are rendered subject to the terms and conditions stated in “Yandex.Direct” Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
  9. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  10. For the purposes of this document (where applicable), advertising materials in the “100%×X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  11. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
  12. When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  13. An impression shall, unless otherwise specified, be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
  14. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (applies only in cases where this is expressly provided for in this Order and/or in the Marketing policy of YANDEX LLC for 2020) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  15. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://yandex.ru/
  16. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://yandex.ru/ and/or on the Main page of Yandex Search App for Android.

Media Auction in Direct

Table 1 (Auction)
PackageAccommodationType of advertising inventoryMinimum CPM (rubles)
Media auction in DirectBannerFormat banners 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120From 5 RUB
Media auction in DirectVideoMultiroll, Inpage, InterstitialFrom 5 RUB
Media auction in DirectIndoor*VideoFrom 5 RUB
Media auction in DirectOutdoorBillboard, SupersiteFrom 5 RUB
Media auction in DirectBanner in geo-applocations640×100, 320×50 and turbo page Yandex, created by the template.From 5 RUB
  1. The display of advertising materials for the types of placement: “Banner” and “Video” is carried out in accordance with the Targeting of advertising networks. Yandex does not guarantee that advertising materials for the Banner and Video placement types will be displayed on all media platforms of the Yandex Media network. The ability to display advertising materials also depends on the entry threshold set by the media platform.
  2. The display of advertising materials for the type of outdoor placement is carried out on the means of digital outdoor advertising: outdoor*sites. Yandex does not guarantee that advertising materials for the type of placement: Outdoor/Indoor will be shown at all on all means of digital outdoor advertising: outdoor*sites. The ability to display advertising materials also depends on the entry threshold set by the operator of digital outdoor advertising.

    * Outdoor/Indoor — digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.

    Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).

    Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.

  3. The display of advertising materials for the type of placement: “Banner in geo-applications” is carried out in the applications of Geoservices: Yandex.Metro, Yandex.Maps, Yandex.Navigator and others. Yandex does not guarantee that advertising materials for the “Banner in geo-applications” placement types will be displayed in all Geoservice applications. The ability to display promotional materials also depends on the entry threshold set by the Geoservices application.
  4. For the type of placement “Banner” you can choose banner formats.
  5. For the type of placement of “Video” it is possible to disable different types of advertising equipment (Multiroll, Inpage, Interstitial).
  6. For the type of placement “Outdoor” it is possible to disable different types of advertising equipment (Billboard, super Site).
  7. For the “Banner in geo-Applications” placement type, you can select banner formats.
  8. For the purposes of providing services for the type of placement of “Banner” advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “Technical requirements for the HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
  9. For the purposes of providing the service for the type of “Video” placement, the advertiser is obliged to provide a video lasting from 6 seconds to 60 seconds. Yandex does not guarantee the display of advertising materials in all types of advertising inventory listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network” posted on the Internet at: https://yandex.com/adv/requirements/videowebreq
  10. For the purposes of providing the service for the type of “Outdoor/Indoor” placement, the advertising materials must meet the requirements set forth in the document “Technical requirements for a digital poster for demonstration on billboards (3×6) / on digital supersites (5×15), (4×12)”, posted on the Internet at: https://yandex.com/adv/requirements/outdoor
  11. The types of placement listed in Table 1 (Auction) can be applied simultaneously.
  12. For the purposes of providing the service for the type of placement “Banner in Geoprimes”, the advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical requirements for HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
  13. The placement types specified in Table 1 (Auction), except for the placement stage “Banner in geo-applications” can be applied simultaneously. The placement type “Banner in geo-applications” does not apply simultaneously with other types of placement listed in Table 1 (Auction).
  14. Available settings:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Phrase targeting
    e. Service Segments “Audiences”
    f. Segments and targets of “Metrica” Service
    g. Limitation of impression frequency to the same user
    h. Behavioral indicators
    i. Marital status, children, profession
    j. Outdoor site selection
    k. Geo-application site Selection
  15. Type of accommodation “Banner” settings specified in sub. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously, with the settings specified in sub. d paragraph 14 above may not be applied at the same time as the settings specified in the sub-paragraph a, c, e, f, h, i of paragraph 14 above. The settings specified in sub. b and g of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j and k of paragraph 14 above are not applicable for the type of accommodation “Banner”.
  16. For the “Video” placement type, the settings specified in the subp. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously. B, g and k of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j of paragraph 14 above is not applicable for the type of “Video” placement.
  17. Type of accommodation “Outdoor” is acceptable to use only the settings specified in sub. b and j paragraph 14 above. These settings can be used simultaneously.
  18. For the type of placement “Banner in geo-applications” settings specified in the sub. a, c, e, f, h, i, k of paragraph 14 above, can be applied simultaneously, the Settings specified in subitem. b and g of paragraph 14 above can be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in subp. d and j p. 14 above, is not applicable for the type of placement “Banner in geo-Applications”.
  19. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
    b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
    c. The maximum CPM rate is RUB 3,000.
    d. The bidding step = ten (10) kopecks per one thousand impressions.
  20. Advertiser can choose the visibility standard:

    “Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

    “Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 1 seconds.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

Media auction on the Main page of Yandex Direct

Table 1 (Auction on the Main page)
PackageAd format: banner (pixel size)Geotargeting+ Website targetingMinimum CPM (rubles)
Media auction on the Main page of Yandex Direct728×90, 1456×180Moscow and Moscow region+ Full versionFrom 325
Media auction on the Main page of Yandex Direct728×90, 1456×180Russia, except Moscow and Moscow region + Full versionFrom 260
Media auction on the Main page of Yandex Direct728×90, 1456×180Republic of Belarus + Full versionFrom 185
Media auction on the Main page of Yandex Direct728×90, 1456×180Republic of Kazakhstan+ Full versionFrom 140
Media auction on the Main page of Yandex Direct728×90, 1456×180The whole world, except Russia, Belarus and Kazakhstan + Full versionFrom 25
Media auction on the Main page of Yandex Direct640×134Moscow and Moscow region + Mobile versionFrom 215
Media auction on the Main page of Yandex Direct640×134Russia, except Moscow and Moscow region + Mobile versionFrom 180
Media auction on the Main page of Yandex Direct640×134Republic of Belarus + Mobile versionFrom 130
Media auction on the Main page of Yandex Direct640×134Republic of Kazakhstan + Mobile versionFrom 65
Media auction on the Main page of Yandex Direct640×134The whole world, except Russia, Belarus and Kazakhstan + Mobile versionFrom 25
  1. Dynamic placement.
  2. Banners are displayed on the desktop or mobile version of the Yandex Main page, depending on the site’s targeting. The ability to display the banner depends on the format of the provided advertising materials and the minimum CPM specified in Table 1 (Auction on the Main page). If you provide creatives only for the Mobile version, impressions are only possible for the Mobile version. When providing creatives only for the Full version, impressions are only possible for the Full version.
  3. For the purposes of the service, the advertiser must provide a banner of at least one format specified in Table 1 (Auction on the Main page). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction on the Main page).
  4. Possible settings:
    a. Geographic targeting
    b. Targeting by site version
  5. The display settings specified in step 4 can be applied simultaneously. In this case, any intersection of the settings provided for in Table 1 (Auction on the Main page) is possible. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)), in view of the options stipulated in cl. 1, 2 and 4.
    b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)).
    c. The maximum CPM rate is RUB 3,000.
    d. The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

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