Advertising in Russia. Price list

Price list for the services provided by Yandex

These prices do not include Swiss VAT (8%) unless stated otherwise.
The minimum order value (unless agreed otherwise) is
a. 500 USD
b. 500 EUR
c. 500 CHF
CPM stands for cost per 1000 impressions.
Any note that reads "1 day" means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
Any note that reads "1 week" ("2 weeks", "4 weeks") means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
If conditions of advertising material delivery do not explicitly specify that advertising materials be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i.e. multiplied by one another).
Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order
While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
- Sociodemographic targeting: "gender", "gender and age", "gender, age, and income".
- Behavioural retargeting:
  — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as "the Yandex code"). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (Twenty thousand).
  — Behavioural retargeting from the Yandex’s services – the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (Twenty thousand).
- Service Segments "Audiences." The segment is generated by the advertiser using the "Audiences" service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service "auditor" will be no less than 20 000 (Twenty thousand) people. The other parameters (including the name of the segment / group segments) segment and ways of its use are determined independently by the advertiser Web front-end.
- Search retargeting – targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Audience interests – targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Light TV viewers – ads will be delivered to users who are determined by Yandex as the target group (light TV viewers – watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Heavy TV viewers – ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers – watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Content themes – a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages in the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour in the Internet associated with visiting website pages in the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children's content (animated cartoons, children's songs, etc.), family content (comedies, family shows, etc.).
- Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
- Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):
  — Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).
  — Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
  — Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).
  — Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
  — The setting of banner display to potential users of the advertiser's mobile applications is available. Such users shall be identified by Yandex automatically using the Crypt technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
- Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Property cost targeting — advertising materials are displayed to users reviewing property sale ads with the cost specified by the advertiser at Yandex.Realty (http://realty.yandex.ru/).
- Property location targeting — advertising materials are displayed provided that the user views search results pages and/or pages of specific property, which location matches the region or cities specified by the advertiser.
- Subway / subway line targeting — advertising materials are displayed provided that the user views search results pages and/or pages of specific property, which location matches subway stations / subway line specified by the advertiser.
- New Buildings targeting — advertising materials are displayed on pages of the subsection “New Buildings” at Yandex.Realty (http://realty.yandex.ru/).
- Resale Property targeting — advertising materials are displayed on pages of the subsection “Secondary Market” at Yandex.Realty (http://realty.yandex.ru/).
- Commercial Property targeting — advertising materials are displayed on pages of the subsection “Commercial Property” at Yandex.Realty (https://realty.yandex.ru/commercial).
- Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser: — at computers;
  — at smartphones;
  — at computers and tablets;
  — at smartphones and tablets;
  — at computers and smartphones;
  — at smartphones and Smart TV;
  — at computers, Smart TV and smartphones;
  — at tablets;
  — at Smart TV;
  — at computers, smartphones and tablets;
  — at smartphones, tablets and Smart TV;
  — at computers, smartphones, tablets and Smart TV.
- Music genres targetings:
  — Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  — Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  — Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, d’n’b, dubstep, industrial, dub. The advertising materials will be delivered Yandex.Music and Yandex.Radio services after songs of the according genre.
  — Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  — Targeting genre “Chanson”. The genre “Chanson” includes shanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  — Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, r’n’b. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
- Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network::
  — Yandex Advertising Network
  — Mobile applications of Yandex Advertising Network
  — Yandex.Mail
  — Yandex.News
  — Yandex.Realty
  — Yandex.Jobs
  — Yandex.Maps and Yandex.Traffic
  — Yandex.Market
  — Yandex.Weather
  — Yandex.Music
  — Yandex.TV
  — Yandex.Timetables
  — Kinopoisk
  — Auto.ru
  — other Yandex services
If the description of advertising materials placement terms does not expressly state that advertising materials are displayed on mobile devices, advertising materials can not be shown in locations/services adapted for mobile devices.
If several rates apply in the calculation of the cost of advertising materials placement services, these rates shall apply consistently (multiply).
The suspended placement of a media advertising order can be renewed only while the seasonal rate applied to this suspended order in the calculation of the cost of services is valid.
The unspent amount for the order, which placement stopped a week and more before the seasonal rate was changed, can be refunded to the advertiser upon its request unless the advertiser and Yandex come to any other agreement.

The seasonal rate for all the Yandex services related to placement of advertising materials in the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2017) shall be as follows:

Month	Rate	Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment”	Rate for the Package “Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”	Rate for Media Advertising at Yandex.Afisha and Yandex.Music
January	0,6	1,3	0,7	1
February	0,7	1,3	0,7	1
March	1	1	1	1
April	1	1	1	1
May	1	1	1	1
June	1	1	1	1
July	1	1	1	1
August	1	1	1	1
September	1,3	1	1	1
October	1,3	1	1,3	1
November	1,3	1,3	1,3	1,2
December	1,3	1,3	1,3	1,2

If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document "Procedure for placement of display advertising materials on Yandex internet display places" published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.
If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/products/materials/strategies.
If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available in the Internet at: https://yandex.com/adv/requirements/html5.
Advertising materials shall meet the requirements stated in the “Yandex Home Page display advertising. Technical requirements for 728х90 banner ads with drop-down” available in the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) - to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.

Table 1

Placement format	Payment currency or calculation unit specified in the client web-interface	Cost per 1 click for Ad without image	Cost per 1 click for Ad with an image, including Smart banners	Minimum order amount
Advertising	Units	0,01 and more, VAT	0,1 and more, VAT	15, VAT
Advertising	Russian rubles	30 kopecks and more, excl. VAT	3 and more, excl. VAT	1 000, excl. VAT

Ad with geotargeting.
The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1. Package “Dynamic”

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Dynamic	728×90	15,000 and more	180	From 2 700 000 and more	1 week
Dynamic	728×90 with a 640×360 to 1200×675 drop-down box	15,000 and more	270	From 4 050 000 and more	1 week

Dynamic placement.
Only one format of advertising materials can be used during one week of placement.
When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated in cl. 3 above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified in cl. 3 above and provides three banners for placement).
When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2. Package “Newbie”

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Newbie	728×90	10,000	180	1 800 000	1 week
Newbie	728×90 with a 640×360 to 1200×675 drop-down box	10,000	270	2 700 000	1 week
Newbie Moscow and Moscow Region	728×90	5,000	250	1 250 000	1 week
Newbie Moscow and Moscow Region	728×90 with a 640×360 to 1200×675 drop-down box	5,000	375	1 875 000	1 week

Dynamic placement.
For Packages “Newbie” geo — Russia with no option for change.
For Packages Package “Newbie Moscow and Moscow Region” geo — Moscow and Moscow Region with no option for change.
Only one format of advertising materials can be used during one week of placement.
The packages “Newbie” listed in Table 2 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2016 and/or 2017.
One advertiser can purchase no more than one “Newbie” package from Table 2 during 2017.
When rendering the services listed in the Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3. Package “Cinema, Concerts”

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Cinema, Concerts	728х90 or 728х90 with a 640х360 to 1200х675 drop-down box	20,000	180	3 600 000	1 week

Dynamic placement.
Only one format of advertising materials can be displayed during one week of placement.
The package “Cinema, Concerts” is available, when placing in categories: Cinema and/or Concerts.
a. The category “Cinema” includes advertising of films and events associated with showing of films (in particular, premier of a film at the cinema).
b. The category “Concerts” includes advertising of events associated with performance of pieces of music, theater productions and other similar events.
4. When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4. Regional Packages

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Moscow and the Moscow Region 10 Million Impressions	728×90	10,000	250	2 500 000	1 week
Moscow and the Moscow Region 10 Million Impressions	728×90 with a 640×360 to 1200×675 drop-down box	10,000	375	3 750 000	1 week
St. Petersburg and the Leningrad Region 6 Million Impressions	728×90	6,000	190	1 140 000	1 week
St. Petersburg and the Leningrad Region 6 Million Impressions	728×90 with a 640×360 to 1200×675 drop-down box	6,000	285	1 717 000	1 week
Regions 4 Million Impressions	728×90	4,000	190	760 000	Maximum 4 weeks
Regions 4 Million Impressions	728×90 with a 640×360 to 1200×675 drop-down box	4,000	285	1 140 000	Maximum 4 weeks

Dynamic placement.
Only one format of advertising materials can be displayed during one week of placement at Yandex Home Page.
For Packages “Regions 4 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.
If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5. Main pages

Package	Location	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Placement duration
Main pages	Mobile version of Yandex main page and Yandex main page	728×90 at Yandex main page and 320×67, 220×50 at Mobile version of Yandex main page	from 20 000	160	1 week

Dynamic placement.
Geo — Russia with no option for change.
Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.
Yandex does not guarantee impressions in Locations specified in Table 5.
Services specified in Table 5 are provided from January 1, 2017 to September 3, 2017 (inclusive).
When rendering the services listed in the Table 5, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options
When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Media platform	Ad format: banner (pixel size)	CPM (RUB)
Yandex.Realty, home page	300×250, 240×400, 300×300, 300×600	from 400

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
It is possible to set geotargeting without any multiplier.
Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2.
b. The cost per impression for the banner for strategies "Minimum CPM", "Budget" and "Average CPM" shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
The cost per impression for the media banner for the strategy "Fixed CPM" shall be set by the advertiser via the interface by means of indicating the current CPM of placement, but no less than the entry threshold (minimum CPM specified in Table 1).
c. Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Media platform	Product name	Ad format: banner (pixel size)	CPM (RUB)
Yandex.Realty, all pages	C1	100%×90	500
Yandex.Realty, all pages	C2	100%×90	400
Yandex.Realty, all pages	C3	100%×90	300
Yandex.Realty, all pages	R1	240×400	400
Yandex.Realty, all pages	R1	300×600	450
Yandex.Realty, all pages	TGB	820×173 (190×142px (frames are prohibited) + text (up to 30 characters in the heading and up to 100 characters in the text) + 2 additional links to the advertiser’s website (up to 25 characters)	250
Yandex.Realty, all pages	card_button	245×35	300

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting – the whole world.
Targeting by property location is available for:
– Moscow and / or the Moscow Region without any multiplier;
– St. Petersburg and the Leningrad region using the multiplier 0,6.
If more than one setting of targeting by property location is used, the highest multiplier shall be applied. It is possible to purchase separate products with different targeting by property location using the relevant multiplier for each product.
If a С1, C2, C3 or R1 banner is placed,
– New Buildings using the multiplier of 1,4
– Resale Property using the multiplier of 1
– Commercial Property using the multiplier of 1,4 property cost using the multiplier of 1,3
If a TGB banner is placed,
– Resale Property using the multiplier of 1
– Commercial Property using the multiplier of 1,5
If a card_button banner is placed,
– Commercial Property using the multiplier of 1,5.
If a TGB banner is placed, multipliers shall apply depending on the serial number of placement of a specific TGB banner (it is possible to place up to 7 banners in the specified format in locations: 3 in commercial property and 7 in resale property): the multiplier of 1.6 for the first position, the multiplier of 1.5 for the second position, the multiplier of 1.4 for the third position, 1.3 for the fourth position, 1.2 for the fifth position and 1.1 for the sixth position. A TGB is placed at the seventh position with no multiplier applied.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Product name	Media platform	Ad format: banner (pixel size)	CPM (RUB)
Package Premium R1	All pages of the catalog + All pages of brands and models (new + used ones) + all ad cards (new + used ones) + Apartment Card in the section “New Buildings” + Property Unit Card in the section “New Buildings” + ad pages of “Resale Property”	240×400, 300×600	400

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting — Moscow and Moscow region.
When placing a 300×600 R1 banner, the multiplier of 1.1 shall be applied.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum number of impressions (ths.)
Section “Hotels” at Yandex.Travel, Section “Tours” at Yandex.Travel, Hotel Cards	100%×250	500	500

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
The banner size on Yandex.Travel homepage and section pages (Hotels, Tours) may vary depending on the user’s screen resolution and the size of such a user’s active browser window. Minimum possible size — 1000×250 pixels. Maximum possible size — 2560×250 pixels.
If it is technically impossible to display a banner, a dummy image of 2560×250 pixels (a GIF, JPG, PNG file) will be shown. If the user’s screen resolution is less than the dummy image format, the dummy image size will depend on the user’s screen resolution and the size of such a user’s active browser window. Minimum possible size for such cases — 1000×250 pixels. Maximum possible size for such cases — 2560×250 pixels.
Advertising materials shall conform to the requirements stated in the documents “Banner ads. Advertising requirements”, “Advertising requirements. Technical requirements for HTML5 banners”, posted online at: https://yandex.ru/legal/banner_adv_rules/?lang=en; https://yandex.com/adv/requirements/html5.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Media platform	Ad format: banner (pixel size)	CPM (RUB, excl. VAT)
Home page and event pages of Yandex.Afisha	100%×250	300

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
It is possible to set geotargeting on Moscow and the Moscow Region using the multiplier of 1.2.
It is possible to set geotargeting on St. Petersburg and the Leningrad Region using the multiplier of 1.1.
It is possible to set geotargeting on Russian Regions (except for Moscow and the Moscow region, St. Petersburg and the Leningrad region) without any multiplier.
It is possible to set targeting by event parameters automatically determined by Yandex.Afisha.
The size of a banner can vary depending on the user’s screen resolution and active browser window size. The minimum possible size shall be 1020х250 pixels. The maximum possible size shall be 1350х250 pixels.
Advertising materials shall comply with terms and conditions set out in the document “Technical requirements for HTML5 banners” and “Banner ads. Advertising requirements” published in the public domain in the Internet at: https://yandex.com/adv/requirements/html5, https://yandex.ru/legal/banner_adv_rules/?lang=en.
Banners on the Home Page of Yandex.Afisha shall be placed at the top of the page, above the content of the page.
Banners on event pages of Yandex.Afisha shall be placed at the bottom of the page, below the content of the page.
When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	1	May	1	September	1
February	1	June	1	October	1
March	1	July	1	November	1.2
April	1	August	1	December	1.2

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Media platform	Ad format: banner (pixel size)	Placement cost (RUB)	Minimum order amount
Banner at Yandex.Music main page	Yandex.Music	100%×250	200	from 100 (ths. of impressions)
Banner at Yandex.Music main page with targeting	Yandex.Music	100%×250	300	from 100 (ths. of impressions)
Banner at Yandex.Music main page (yearlong package)	Yandex.Music	100%×250	150	from 1 000 000 (Rub, excl. VAT)

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
For the packages “Banner at Yandex.Music main page with targeting” and “Banner at Yandex.Music main page (yearlong package)” the following settings shall apply:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Behavior retargeting
f. Service Segments "Audiences”
g. Light TV viewers
Maximum two settings specified in cl. 2 above may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
The size of a banner can vary depending on the user’s screen resolution and active browser window size. The minimum possible size shall be 1020×250 pixels. The maximum possible size shall be 1350×250 pixels.
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Media platform	Ad format: banner (pixel size)	Placement cost (RUB)	Minimum order amount
Streaming banner at Yandex.Music main page	Yandex.Music	300×600	200	from 100 (ths. of impressions)
Streaming banner at Yandex.Music main page with targeting	Yandex.Music	300×600	300	from 100 (ths. of impressions)
Streaming banner at Yandex.Music main page (yearlong package)	Yandex.Music	300×600	150	from 1 000 000 (Rub, excl. VAT)

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
For the packages “Streaming banner at Yandex.Music main page with targeting” and “Streaming banner at Yandex.Music main page (yearlong package)” the following settings shall apply:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Behavior retargeting
f. Service Segments "Audiences”
Maximum two settings specified in cl. 2 above may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
The size of a banner can vary depending on the user’s screen resolution and active browser window size. The minimum possible size shall be 1020×250 pixels. The maximum possible size shall be 1350×250 pixels.
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum order amount
Banner on Yandex.TV Program. Coverage	Yandex.TV home page	100%×250, 100%×180	200	21 000 (Twenty one thousand) RUB (excl. VAT)
Banner at Yandex TV Program Yearlong Package	Yandex.TV home page	100%×250, 100%×180	150	3 000 000 (Three million) RUB (excl. VAT)
Banner at Yandex.TV Program with targeting	Yandex.TV home page	100%×250, 100%×180	300	21 000 (Twenty one thousand) RUB (excl. VAT)

Dynamic placement. The frequency of playback is limited to RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
The following settings are available for the package “Banner at Yandex.TV Program with targeting” and “Banner at Yandex TV Program Yearlong Package”:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Behavioural retargeting
f. Service Segments “Audiences”
g. Light TV viewers
Maximum two settings specified in cl. 2 above may be applied at the same time, one of them being a geographic one.
The display of advertising materials can be suspended by the user, but for no longer than 24 hours.
The package “Banner at Yandex.TV Program Yearlong Package” specified in Table 1 can be purchased, if the advertiser provides a letter stating the scope (in value terms) of purchased media advertising services of the package “Banner at Yandex.TV Program Yearlong Package”, which the advertiser guarantees to purchase till December 31, 2017, amounting to at least RUB 3 000 000 (three million) (excluding VAT).
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Media platform	Ad format: banner (pixel size)	CPM (RUB, excl. VAT)
Yandex.Afisha and Yandex.Music	240×400, 300×300, 300×250	200

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Advertising materials shall be displayed at Yandex.Afisha and Yandex.Music at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
It is possible to set geotargeting on Moscow and the Moscow Region using the multiplier of 1.2.
It is possible to set geotargeting on St. Petersburg and the Leningrad region using the multiplier of 1.1.
It is possible to set geotargeting on Russian Regions (except for Moscow and the Moscow Region, St. Petersburg and the Leningrad region) without any multiplier.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB, excl. VAT)
Lifestyle	Yandex.Afisha, Yandex.Music, KinoPoisk	240×400	200

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
It is possible to set geotargeting on Moscow and the Moscow region using the multiplier of 1.2.
It is possible to set geotargeting on St. Petersburg and the Leningrad region using the multiplier of 1.1.
It is possible to set geotargeting on Russian Regions (except for Moscow and the Moscow region, St. Petersburg and the Leningrad region) without any multiplier.
The minimum order amount shall make RUB 100 000 (one hundred thousand), excl. VAT.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Media platform	Ad format: banner (pixel size)	CPM (RUB)
“Media Services”	Yandex.TV Program Yandex.Music, Kinopoisk	100%×250, 100%×180	200
“Media Services” with targetings	Yandex.TV Program Yandex.Music, Kinopoisk	100%×250, 100%×180	250
“Media Services”. Yearlong Program	Yandex.TV Program Yandex.Music, Kinopoisk	100%×250, 100%×180	150

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation.
The following settings are available for the package “Media Services” with targetings” and “Media Services”. Yearlong Program”:
a) Sociodemographic targeting
b) Geotargeting
c) Audience interests
d) Search retargeting
e) Behavioural retargeting
f) Service Segments "Audiences”
g) Light TV viewers
h) Custom targetings
i) Targeting by categories of users
Maximum two settings specified in cl. 3 above may be applied at the same time, one of them being a geographic one.
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Ad format	Placement cost (RUB)	Placement duration
Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment”	Banner, 1920 px wide and maximum 1000 px high	250,000	1 day

Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films.
The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
The Package “Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment”” may be placed with a video without any multiplier.
Default geotargeting: Russian Federation (geotargeting cannot be changed).
The banner is an underlay for the content of a KinoPoisk page. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
Yandex may display any other advertising on the KinoPoisk pages where banners hereof are displayed.
Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
Advertising materials shall not be displayed on mobile devices and/or mobile applications.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	1.3	May	1	September	1
February	1.3	June	1	October	1
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Ad format	Placement cost (RUB)	Placement duration
Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”	Banner, 1920 px wide and maximum 1000 px high	300,000	1 day

Static placement.
Default geotargeting: Russian Federation (geotargeting cannot be changed).
The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.

When calculating the cost, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4

Media platform	Ad format: banner (pixels)	CPM (RUB, excl. VAT)	Minimum order amount
KinoPoisk, all pages	240×400	150	RUB 50,000 (fifty thousand), excl. VAT
KinoPoisk, all pages. Yearlong package	240×400	100	10 000 000 (ten million) impressions

Dynamic placement.
It is possible to set geotargeting on Moscow and the Moscow region using the multiplier of 1.2.
It is possible to set geotargeting on St. Petersburg and the Leningrad region using the multiplier of 1.1.
It is possible to set geotargeting on Russian Regions (except for Moscow and the Moscow region, St. Petersburg and the Leningrad region) without any multiplier.
When calculating the cost of services, the seasonal rate applies; no seasonal rate applies for the product “KinoPoisk, All Pages. Yealong Package”.
Available options:
a) Sociodemographic targeting
b) Geotargeting
c) Audience interests
d) Search retargeting
e) Behavioural retargeting
f) Service Segments "Audiences”
g) Light TV viewers, Heavy TV viewers
h) Custom targetings
i) Targeting by categories of users
Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
Advertising materials are not displayed on mobile devices and/or mobile applications.

When calculating the cost for the product “KinoPoisk, All Pages”, seasonal rate applies:

Month	Rate	Month	Rate	Month	Rate
January	0.6	May	1	September	1.3
February	0.7	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Product name	Media platform	Ad format: banner (pixels)	CPM (RUB)
Superbanner dynamic Coverage	KinoPoisk home page, movie pages, person pages	850×225, 100%×180	200
Superbanner dynamic with targeting	KinoPoisk home page, movie pages, person pages	850×225, 100%×180	300
Superbanner dynamic, package terms	KinoPoisk home page, movie pages, person pages	850×225, 100%×180	150

Dynamic placement.
For the package “Superbanner dynamic Coverage” specified in Table 3, applicable geotargeting — Russian Federation (no change of geotargeting is possible).
For the packages “Superbanner dynamic with targeting” and “Superbanner dynamic, package terms” specified in Table 3, the following settings are possible by prior arrangement with Yandex:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Behavioural retargeting
f. Service Segments "Audiences”
g. Light TV viewers
h. Custom targetings
i. Targeting by categories of users
j. Mobile operating systems, for the package “Superbanner dynamics with targeting”
Maximum two targeting settings may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of settings, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
The package “Superbanner dynamic, package terms” specified in Table 3 can be purchased, if the advertiser provides a letter stating the scope (in value terms) of purchased media advertising services stipulated in Table 3, which the advertiser guarantees to purchase till December 31, 2017, amounting to at least RUB 3 000 000 (three million) (excluding VAT).
Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
A banner is deemed to be displayed both when the banner is displayed with animation and when the banner is displayed with a dummy image.
It is possible to place banners specified in Table 3 only in GIF format after consultation with Yandex.
Advertising materials are not displayed on mobile devices and/or mobile applications.
At the advertiser’s discretion, the banner can have a link to the advertiser’s website or a Kinopoisk page, where users can access cinema tickets booking service.
When calculating the cost applied seasonal factors for products “Superbanner dynamics of Coverage” and “Superbanner dynamics with the targeting”: January-June — 1, July-August — 0.8, September-December — 1. When calculating the cost do not apply seasonal factors for the product “Superbanner dynamic, package terms”.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Location	Ad format	CPM (RUB)	Minimum order amount (ths. of impressions)
KinoPoisk, all pages, advertising movie trailers	Multi-roll	270	1 000

Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
Acceptable for placement are advertising materials that do not belong to the category “Cinema” (the category “Cinema” includes advertising of movies (premieres and other movies in cinemas and on TV), DVDs and/or CDs, on-line), cinemas and TV channels).
Maximum running time of the commercial: 30 seconds.
Display of materials to one user shall be limited to RF=3 per 24 hours.
Default geotargeting: Russian Federation.
The user can stop the video from the 5th second of its playback.
Minimum order amount: 1 000 000 (one million) impressions.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
The multi roll can be placed with no link to the advertiser's website.
The multi roll can be pinned as a pre-roll (a commercial is placed before a video has been shown) using the multiplier of 1.3.
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1. Auction, big banners with/without video

Name of the product	Ad format: banner (pixel size)	Minimal CPM (RUB, excl.VAT)
RTB-auction, big Banners with/without video	300×250, 300×300, 240×400, 970×250, 240×600, 300×500, 300×600	from 30

Dynamic placement. Mandatory frequency shall be set to the default of RF = 3 per week.
Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of an advertising network. The possibility to display a banner also depends on the entry threshold established by a media platform.
For the service to be rendered, the advertiser shall provide a banner with or without video in at least one format listed in Table 1 (Auction, big Banners with/without video) above. Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 1 (Auction, big Banners with/without video).
Available settings:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Light TV viewers
f. Local geographic targeting
g. Behavior retargeting
h. Service Segments "Audiences”
i. Targeting by devices and software:
- at computers
- at smartphones
- at computers and tablets
- at smartphones and tablets
- at tablets;
j. Mobile Operators (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
k. Mobile Operating systems (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
l. Mobile device manufactures (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
m. Connection type at mobile devices (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
Maximum two targeting settings from the list below may be applied at the same time:
a. Sociodemographic targeting
b. Audience interests
c. Search retargeting
d. Light TV viewers
e. Behavior retargeting
f. Service Segments "Audiences”
g. Mobile Operators
h. Mobile Operating systems
i. Mobile device manufactures
Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 4 and 5.
b. The cost per impression for the banner for strategies “Minimum CPM”, “Budget” and “Average CPM” shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
The cost per impression for the media banner for the strategy “Fixed CPM” shall be set by the advertiser via the interface by means of indicating the current CPM of placement, but no less than the entry threshold (minimum CPM).
c. Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2. RTB-auction banners

Name of the product	Ad format: banner (pixel size)	Minimal CPM (RUB, excl.VAT)
RTB-auction banners	300×250, 240×400, 728×90, 300×300, 160×600, 320×50, 320×100	from 1

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of an advertising network. The possibility to display a banner also depends on the entry threshold established by a media platform.
For the service to be rendered, the advertiser shall provide a banner in at least one format listed in Table 2 (Auction) above. Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 2 (Auction).
Available settings:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Behavior retargeting
e. Service Segments "Audiences”
f. Search retargeting
g. Light TV viewers
h. Local geographic targeting
i. Targeting by devices and software:
- at computers
- at smartphones
- at computers and tablets
- at smartphones and tablets
- at tablets;
j. Mobile Operators (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
k. Mobile Operating systems (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
l. Mobile device manufactures (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
m. Connection type at mobile devices (it is advisable to use with targeting by devices and software at: tablets or smartphones or smartphones and tablets)
Maximum two targeting settings from the list below may be applied at the same time:
a. Sociodemographic targeting
b. Audience interests
c. Search retargeting
d. Light TV viewers
e. Behavior retargeting
f. Service Segments "Audiences”
g. Mobile Operators
h. Mobile Operating systems
i. Mobile device manufacture
j. Connection type at mobile devices
Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 4 and 5.
b. The cost per impression for the banner for strategies “Minimum CPM”, “Budget” and “Average CPM” shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 2).
The cost per impression for the media banner for the strategy “Fixed CPM” shall be set by the advertiser via the interface by means of indicating the current CPM of placement, but no less than the entry threshold (minimum CPM).
c. Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	CPM (RUB)	The minimum order amount, RUB
Audience package	200	21,000 (twenty one thousand) RUB, excl.VAT

Dynamic placement.
The frequency the display of Advertising materials is limited. The recommended frequency shall be set to the default of RF = 3 per week. When using the settings of the behavioral retargeting with the advertiser`s site setup frequency display, RF=2 a day. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Available settings:
a. Sociodemographic targeting
b. Audience interests
c. Search retargeting
d. Behavioural retargeting
e. Service Segments "Audiences”
f. Light TV viewers
g. Targeting by cinema audience
h. Geographical target regions can be used simultaneously with setting of sociodemographic targeting, audience interests, targeting by cinema audience, search retargeting, behavioural retargeting with the advertiser`s site and for Yandex services.
When calculating the cost of services, no seasonal rate applies.
Frequency can be set as agreed with the advertiser.
It is possible to set additional targeting set as agreed with the advertiser.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Ad format	Minimum number of impressions (playbacks) (ths.)	Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Dynamic Moscow	Audio commercial in music tracks	from 50 and more	350
Dynamic Russian Federation	Audio commercial in music tracks	from 70 and more	250
1 Mln Moscow	Audio commercial in music tracks	from 1 000 and more	330
1 Mln Russian Federation	Audio commercial in music tracks	from 1 000 and more	230
3 Mln Moscow	Audio commercial in music tracks	from 3 000 and more	320
3 Mln Russian Federation	Audio commercial in music tracks	from 3 000 and more	220
5 Mln Moscow	Audio commercial in music tracks	from 5 000 and more	300
5 Mln Russian Federation	Audio commercial in music tracks	from 5 000 and more	200
10 Mln Moscow	Audio commercial in music tracks	from 10 000 and more	270
10 Mln Russian Federation	Audio commercial in music tracks	from 10 000 and more	180
Audio Plus	Audio commercial in music tracks, with banner and text headline	from 70 and more	350
Audio Plus (regional)	Audio commercial in music tracks, with banner and text headline	from 30 and more	350

Dynamic placement. The frequency of playback is limited to RF=3 per day.
Ad format — audio commercial. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
A banner for Audio Plus is shown, while an advertisement is being played.
Banner size for Audio Plus for Yandex.Music and Yandex.Radio mobile applications is 900х900 pixels. Banner size for Audio Plus for Yandex.Music and Yandex.Radio is 300х300 pixels.
Text headline limit is 60 characters.
For the purposes of this clause, playback sequence is:
— one or more music tracks;
— musical album;
— playlist.
For Dynamic Moscow, 1 Mln Moscow, 3 Mln Moscow, 5 Mln Moscow and 10 Mln Moscow, applicable geotargeting is Moscow and the Moscow Region.
For Audio Plus (regional) the aplicable geotargeting is regions of Russia, except Moscow and the Moscow region, Saint Petersburg and Leningrad region.
Dynamic Moscow, 1 Mln Moscow, 3 Mln Moscow, 5 Mln Moscow, 10 Mln Moscow, 1 Mln Russian Federation, 3 Mln Russian Federation, 5 Mln Russian Federation, 10 Mln Russian Federation can be purchased in parts (separate orders), if purchase of the products in the following scope is guaranteed in writing: a. For 1 Mln Russian Federation, 3 Mln Russian Federation, 5 Mln Russian Federation and 10 Mln Russian Federation, the minimum order is 70 000 impressions (playbacks). b. For 1 Mln Moscow, 3 Mln Moscow, 5 Mln Moscow and 10 Mln Moscow, the minimum order is 50 000 impressions (playbacks).
Available settings:
a. Geotargeting
b. Sociodemographic targeting
c. Behavioural retargeting
d. Service Segments "Audiences”
e. Search retargeting
f. Audience interests
g. Targeting by categories of users
h. Targeting genres of music. If you select "Music genres targetings" may not be used more than 3 respective genres.
For Dynamic Russian Federation, 1 Mln Russian Federation, 3 Mln Russian Federation, 5 Mln Russian Federation, 10 Mln Russian Federation and Audio Plus, maximum two options listed in cl. 10 may be applied at the same time, one of which being a geographic one.
For Dynamic Moscow, 1 Mln Moscow, 3 Mln Moscow, 5 Mln Moscow and 10 Mln Moscow, options can be applied as agreed with Yandex.
Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
When calculating the cost of services, no seasonal rate applies.
Advertising materials shall also meet the requirements stated in the General Rules for Agvertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Product name	Ad format	Minimum number of impressions (playbacks) (ths.)	Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Audio Ad. Auсtion Product	Audio commercial in music tracks	from 100 and more	from 100 and more
Audio Plus (Auction)	Audio commercial in music tracks followed by the banner and the text header	from 100 and more	from 100 and more

Dynamic placement. The frequency of playback is limited to RF=3 per day.
Ad format – audio commercial. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist.
A banner for Audio Plus (Auction) is shown, while an advertisement is being played.
Banner size for Audio Plus (Auction) for Yandex.Music and Yandex.Radio mobile applications is 900х900 pixels. Banner size for Audio Plus for Yandex.Music and Yandex.Radio is 300х300 pixels.
Text headline limit is 60 characters.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
Available settings:
a. geotargeting on Russian regions.
Audio-rolls shall be played and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of an audio commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 8. The bid may not exceed RUB 1 000 (excl. VAT).
b. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
c. Bidding step = RUB 1 per thousand impressions (excl. VAT).
Minimum order is 50 000 impressions (playbacks) (excl. VAT).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Product name	Ad format	Minimum number of impressions (playbacks) (ths.)	Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Audio Plus (half a year)	Audio commercial in music tracks followed by the image	from 400 and more	320
Audio Plus (year)	Audio commercial in music tracks followed by the image	from 400 and more	300

Dynamic placement. The frequency of playback is limited to RF=3 per day.
Ad format – audio commercial. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
A picture for "Audio Plus (half a year)" and "Audio Plus (year)" is shown, while an advertisement is being played.
A banner for Audio Plus (Auction) is shown, while an advertisement is being played.Banner size for Audio Plus (Auction) for Yandex.Music and Yandex.Radio mobile applications is 900х900 pixels. Banner size for Audio Plus for Yandex.Music and Yandex.Radio is 300х300 pixels.
For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist.
Available settings:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Search retargeting
e. Behavioural retargeting
f. Service Segments "Audiences”
g. Targeting by user categories
h. Targeting by music genres. When such setting is used not more than 3 respective music genres may be chosen.
For "Audio Plus (half a year)" and "Audio Plus (year)", maximum two settings listed in cl. 6 above may be applied at the same time, one of which being a geographic one.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Ad format	Devices and software targeting at:	CPM, RUB
Fixed CPM. All formats. All devices	Multi roll, in-page, interstitial	- computers, smartphones, tablets and Smart TV	350
Fixed vCPM (viewable). All formats. Desktop	Multi roll, in-page	- computers	400
Fixed CPM. All formats. Mobile + Smart TV	Multi roll, in-page, interstitial	- smartphones and tablets - Smart TV - smartphones, tablets and Smart TV	280
Fixed CPM. Multiroll. All devices	Multi roll	- computers, smartphones, tablets and Smart TV	400
Fixed CPM. Multiroll. Desktop	Multi roll	- computers	450
Fixed CPM. In-page. All devices	In-page	- computers, smartphones and tablets	270

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
Advertising materials are placed:
at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners
Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
Available settings:
a) Sociodemographic targeting
b) Light TV viewers; Heavy TV viewers
c) Search retargeting
d) Audience interests
e) Targeting by categories of users
f) Behavioural retargting
g) Service Segments “Audiences”
h) Devices and software targeting for “Fixed CPM. All formats. Mobile + Smart TV.”
i) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.”
Maximum two options listed in cl. 4 and cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 4 and cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
As agreed by Yandex, it is possible to disable impressions in interstitial format.
For the product “Fixed vCPM (viewable). All formats. Desktop” the advertisement of the advertiser is counted if more than 50% of the area of the video is displayed in the field of view for at least 2 seconds.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network availbale in the Internet at: https://yandex.com/adv/requirements/videowebreq.
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Ad format	CPM, RUB
Auction product	Multi roll, in-page, interstitial	From 100 and more

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
The format of placed advertising materials shall be determined by Yandex unilaterally.
Advertising materials are placed:
— at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
— in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
— in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
Available settings:
a) Sociodemographic targeting;
b) Audience interests;
c) Search retargeting;
d) Behavioral retargeting;
e) Service Segments “Audiences”;
f) Targeting by categories of users;
g) Light TV viewers, Heavy TV viewers;
h) Targeting by devices and software:
— at computers, smartphones and tablets;
— at smartphones and tablets;
— at smartphones, tablets and Smart TV;
— at Smart TV;
— at computers and Smart TV.
i) Operating systems (used together with targeting by device and software at smartphones and tablets).
Maximum three options listed in cl. 4 and cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 4 and cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network availbale in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Advertising materials shall be displayed and the cost per impression shall be determined as follows:
a) The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 4, 5, 6. The bid may not exceed RUB 1 000 (excl. VAT).
b) The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
c) Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Product name	Ad format	CPM (RUB)
100% Completion rate	Multi roll, in-page, interstitial	1000

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
Advertising materials are placed:
— at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
— in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
— in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting – Russian Federations. It is possible to set geotargeting on regions of the Russian Federation.
Available settings: sociodemographic targeting
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Ad format	Video banner format (pixel size)	CPM, RUB	Minimum order amount (RUB, excl. VAT)
Cross-Media Audience	Multi roll, video banner, in-page video, interstitial	300×250	350	200,000

Ad formats:
- A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
- An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.
- A video banner is a banner with embedded video commercial. The video is shown to the User three times. The User can stop the video by clicking the Pause button. The video is displayed as part of the video banner, when the video banner is being loaded. The sound is enabled upon hovering over the banner or after clicking the Sound button.
- An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
Advertising materials are placed:
— at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
— in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
— in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Available settings:
a. Geotargeting
b. Sociodemographic targeting
c. Light TV viewers; Heavy TV viewers
d. Search retargeting
e. Behavioural retargting
f. Service Segments “Audiences”
g. Audience interests
h. Targeting by categories of users.
Maximum two settings listed in cl. 3 may be applied at the same time, one of which being a geographic one.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Cross-Media Network available in the Internet at: https://yandex.com/adv/requirements/cross-media.
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Ad format: banner (pixel size)	CPM (RUB)
200×300	520

Advertising with geotargeting.
The service can only be purchased by full thousands of impressions.
The advertiser may supplement/change the list of keywords used to display advertising materials (banner) or use made-up packages of keywords or word combinations (theme groups of queries).
The minimum order amount depends on the region, where displays will take place. When placing with targeting on Moscow, the minimum order amount shall be 50,000 (fifty thousand) impressions. When placing with targeting on St. Petersburg, the minimum order amount shall be 20,000 (twenty thousand) impressions. When placing with targeting on other cities, Russian regions and the CIS countries, the minimum order amount shall be 10,000 (ten thousand) impressions.
A media and contextual banner shall be displayed on the right side of the search results page of Yandex. Search and can be displayed on search results pages Yandex partners’ resources (go.mail.ru and rambler.ru).
Dynamic placement with the limited frequency of impressions per user R&F=3 within 28 (twenty eight) calendar days.
When calculating the cost of services, no seasonal rates apply.
The media and contextual banner shall not be displayed in Internet Explorer 6 and 7. The media and contextual banner shall be displayed in other browsers and other versions of Internet Explorer as usual under the terms specified herein.
Yandex may, at own discretion and in view of the information it has, refuse to place simultaneously two or more media and contextual banners, which, at the same time:
- have an identical or similar advertising item (the same or substantially similar goods (works, services) offered for sale in one region) and contain similar graphic information;
- are placed by identical or overlapping keywords (word conbinations);
- contain links to the same or similar websites and/or matches of stated and/or actual contact details of advertisers (suppliers of goods).
In this respect, websites are deemed to be similar, if a considerable part of goods (works, services) offered on the websites and sold in one region is the same, and/or if there are other signs suggesting that the same goods are offered by the same suppliers (affiliated, closely interrelated) regardless of a slight difference in the range, different design, structure of the websites, different prices and regardless of whether the websites belong (are administered by) to different person/-s.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Contextual Advertising – Yandex.Direct

Media Advertising at Yandex Home Page

Yandex.Realty

Display Advertising at Yandex.Travel

Media Advertising at Yandex.Afisha

Media Advertising at Yandex.Music

Yandex.TV Program

Media Advertising. Yandex.Afisha and Yandex.Music

Media Advertising. Yandex.Afisha, Yandex.Music and KinoPoisk

Media Advertising at Yandex.TV Program, Yandex.Music and KinoPoisk

Media Advertising at KinoPoisk

Multi-rolls on KinoPoisk

RTB-auction

Audience Package

Advertising on Yandex.Radio and Yandex.Music

Media Advertising. Yandex Video Network

Cross-Media Network

Media and contextual banner ads

Service

Advertising

Technologies

Training & Certification

For Partners

Contacts

Legal Documents

Requirements

Advertising rates