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— Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
— Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).
— Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).
— Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
— Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).
— Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
— The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
— Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
---|---|---|---|---|---|
Package “Dynamic” | 728×90 | 6 000 and more | 200 | 1 200 000 and more | 1 week |
Package “Dynamic” | 728×90 with a 640×360 to 1200×675 drop-down box | 6 000 and more | 300 | 1 800 000 and more | 1 week |
Banner in a new tab of Yandex.Browser for desktops. | 728×90 | 6 000 and more | 180 | 1 080 000 and more | 1 week |
“Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
“Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
---|---|---|---|---|---|
Package “Newbie” | 728×90 | 5 000 | 200 | 1 000 000 | 1 week |
Package “Newbie” | 728×90 with a 640×360 to 1200×675 drop-down box | 5 000 | 300 | 1 500 000 | 1 week |
Package “Newbie Moscow and Moscow Region” | 728×90 | 3 000 | 250 | 750 000 | 1 week |
Package “Newbie Moscow and Moscow Region” | 728×90 with a 640×360 to 1200×675 drop-down box | 3 000 | 375 | 1 125 000 | 1 week |
Package “Newbie. Home pages” | 728×90 for Yandex home page and 320×67 for the mobile version of Yandex home page | 8 000 | 180 | 1 440 000 | 1 week |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
---|---|---|---|---|---|
Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 | 5 000 and more | 250 | From 1 250 000 | 1 week |
Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 5 000 and more | 375 | From 1 875 000 | 1 week |
Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 | 4 000 | 190 | 760 000 | 1 week |
Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 4 000 | 285 | 1 400 000 | 1 week |
Package “Regions 2,5 Million Impressions” | 728×90 | 2 500 | 190 | 475 000 | Maximum 4 weeks |
Package “Regions 2,5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 2 500 | 285 | 712 000 | Maximum 4 weeks |
If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | СРМ (RUB) | The minimum order amount (RUB) | Placement duration |
---|---|---|---|---|---|---|
Main pages | Yandex main page Mobile version of Yandex main page New tab of Yandex.Browser for desktops. | 728×90 320×67 728×90 | From 10 000 | 180 | From 1 800 000 | 1 week |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
---|---|---|---|---|---|
“Dynamic. 140 Rubles” | Mobile version of Yandex home page | 320×67 | 140 | From 3 000 | 1 week |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
---|---|---|---|---|---|
“Dynamic. 165 Rubles/ Moscow and Moscow region” | Mobile version of Yandex home page | 320×67 | 165 | 3 000 | 1 week |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Devices and software targeting at: | CPM, RUB |
---|---|---|---|
Fixed vCPM. All formats. All devices. | Multi roll, in-page, interstitial | – Computers, smartphones, tablets and Smart TV | 350 |
Fixed vCPM. All formats. Mobile + Smart TV. | Multi roll in-page, interstitial | – Smartphones and tablets – Smart TV – Smartphones, tablets and Smart TV | 300 |
Fixed vCPM. Multiroll. All devices. | Multi roll | – Computers, smartphones, tablets and Smart TV | 400 |
Fixed vCPM. Multiroll. Desktop. | Multi roll | – Computers | 450 |
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
* “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | CPM, RUB |
---|---|---|
Auction product | Multi roll; In-page video; Interstitial | From 200 and more |
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
The format of placed advertising materials shall be determined by Yandex unilaterally.
* “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | CPM, RUB |
---|---|---|
100% Completion rate | Multi roll, In-page video, Interstitial | 1000 |
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Minimum order (RUB) | CPM (rub) |
---|---|---|---|
Brand Lift | Multi roll | 1500 | 150 |
A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
The format of placed advertising materials shall be determined by Yandex unilaterally.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package name | Ad format | Devices and software targeting at: | CPM (RUB) |
---|---|---|---|
Fixed CPM Premium. Multi roll. All devices | Multi roll | Computers, smartphones, tablets and Smart TV | 500 |
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
* “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package name | Ad format | CPM (RUB) | Minimum order amount (RUB, with VAT) |
---|---|---|---|
Live TV Online. Multiroll | Multi roll | 600 | 21 000 |
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.
- online TV service
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (RUB) |
---|---|---|---|---|
Mediaservices “Lifestyle” | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program | 240×400 | 160 | 21 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
---|---|---|---|---|
Mediaservices “Premium” | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×250 100%×180 300×600 | 200 | 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
---|---|---|---|---|
Mediaservices Slim banner | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×90 | 180 | 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
---|---|---|---|
Short-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 160 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
---|---|---|---|
Long-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 190 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package name | Placement cost (RUB) | Placement duration |
---|---|---|
Branding of KinoPoisk pages | 300 000 | 1 day |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 370 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 400 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
15 seconds multiroll, player of Kinopoisk. 100% completion rate | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 450 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 15 (fifteen) seconds.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
15 seconds multiroll, player of Kinopoisk | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 320 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 15 (fifteen) seconds.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
6 seconds multiroll, player of Kinopoisk | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 100 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 6 (six) seconds.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
---|---|---|---|---|
Advertising | KZT | 1 | 3 | 5000 |
Advertising | USD | 0,01 | 0,03 | 15 |
Advertising | EUR | 0,01 | 0,03 | 15 |
Advertising | CHF | 0,01 | 0,03 | 15 |
Advertising | TRY | 0,01 | 0,03 | 50 |
Advertising | BYN | 0,01 | 0,03 | 30 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | СРМ (USD) | CPM (EUR) | Placement duration |
---|---|---|---|---|---|---|
Package “Home Page Uzbekistan. Desktop + Mobile” | Yandex main page Mobile version of Yandex main page | 728×90 or 728×90 with a 640×360 to 1200×675 drop-down box 320×67 | 100 | 0,30 | 0,26 | 1 week |
Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency
Package | Deployment (placement) of advertising materials | Format of advertising materials | CPM |
---|---|---|---|
Вanner in Yandex.Navigator | Yandex.Navigator application | Banner 1280×256 (image in the PNG format) + title (text up to 48 characters including punctuation marks) + subtitle (text from 70 to 370 characters, including punctuation marks, + from 0 to 3 buttons with advertiser’s phone number / advertiser’s whereabouts / advertiser’s website (only one button of each variety) | 3.3 (euro) 3.74 (dollar) |
T is the quotient of the targeting used by advertiser and found in accordance with Table A:
Table AT (targeting quotient) | Targeting |
---|---|
1 | Geotargeting |
1 | Segments of the Yandex.Audiences service |
1,1 | Social-demographic |
1,25 | Audience interests |
When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used – maximal among the targeting used.
Product name | Format of advertising materials | Deployment of advertising materials | CPM |
---|---|---|---|
Billboards along the route | Billboards (image 144×112px in the .cdr or .png format) + “Billboard card” (image in the format 1200×400 .png) with buttons “Call”, “on website”, “Where?” | Yandex.Navigator application | 0.75 (euro) 0.85 (dollar) |
T – targeting coefficient used by the advertiser as per Table A;
R – quotient of the section where the advertiser places advertising materials as per Table B;
Table A
T (targeting quotient) | Targeting |
---|---|
1 | Geotargeting |
1 | Segments of the Yandex.Audiences service |
1,1 | Social-demographic |
1,25 | Audience interests |
Table B
R (section coefficient) | Section name |
---|---|
3 | Property* |
1 | Other sections** |
* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.
** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.
Service package | Format of advertising materials | Deployment of advertising materials | CPM |
---|---|---|---|
Pins along the route* | 1. Branded mark:
2. Pin card:
| Yandex.Navigator app | 0.9 (euro) 1.02 (dollar) |
“Drive in” – when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.
“Call” – when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.
“on website” - when this button is pressed, the user goes to the advertiser’s website.
T is the targeting coefficient used by the advertiser, according to Table A;
R is a quotient of the section where the advertiser places advertising materials, according to Table B.
Table A
T (targeting quotient) | Targeting |
---|---|
1 | Geotargeting |
1 | Segments of the Yandex.Audiences service |
1,1 | Social-demographic |
1,25 | Audience interests |
Table B
R (section coefficient) | Section name |
---|---|
3 | Property* |
1 | Other sections** |
* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.
** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services
5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Package | Accommodation | Type of advertising inventory | Minimum CPM (rubles) |
---|---|---|---|
Media auction in Direct | Banner | Format banners 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120 | From 5 RUB |
Media auction in Direct | Video | Multiroll, Inpage, Interstitial | From 5 RUB |
Media auction in Direct | Indoor* | Video | From 5 RUB |
Media auction in Direct | Outdoor | Billboard, Supersite | From 5 RUB |
Media auction in Direct | Banner in geo-applocations | 640×100, 320×50 and turbo page Yandex, created by the template. | From 5 RUB |
* Outdoor/Indoor — digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.
Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).
Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.
“Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
“Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 1 seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct
Package | Ad format: banner (pixel size) | Geotargeting+ Website targeting | Minimum CPM (rubles) |
---|---|---|---|
Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Moscow and Moscow region+ Full version | From 325 |
Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Russia, except Moscow and Moscow region + Full version | From 260 |
Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Belarus + Full version | From 185 |
Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Kazakhstan+ Full version | From 140 |
Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | The whole world, except Russia, Belarus and Kazakhstan + Full version | From 25 |
Media auction on the Main page of Yandex Direct | 640×134 | Moscow and Moscow region + Mobile version | From 215 |
Media auction on the Main page of Yandex Direct | 640×134 | Russia, except Moscow and Moscow region + Mobile version | From 180 |
Media auction on the Main page of Yandex Direct | 640×134 | Republic of Belarus + Mobile version | From 130 |
Media auction on the Main page of Yandex Direct | 640×134 | Republic of Kazakhstan + Mobile version | From 65 |
Media auction on the Main page of Yandex Direct | 640×134 | The whole world, except Russia, Belarus and Kazakhstan + Mobile version | From 25 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct