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— Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
— Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).
— Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).
— Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
— Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).
— Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
— The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
— Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Location of advertising materials | Format of advertising materials: banner (pixels) | Minimal number of impressions (thousands) | СРМ (rubles) | Minimum order amount (rubles) |
---|---|---|---|---|---|
Banner in a new Yandex browser tab Russia | New Yandex Browser tab | 1456×180 | 10,000 and more | 300 | At least 3,000,000 |
Product name | Location of advertising materials | Format of advertising materials: banner (pixels) | Minimal number of impressions (thousands) | СРМ (rubles) | Minimum order amount (rubles) |
---|---|---|---|---|---|
Banner in a new Yandex Browser tab. Moscow and Moscow Oblast | New Yandex Browser tab | 1456×180 | 7,000 and more | 375 | At least 2,625,000 |
Product name | Location of advertising materials | Format of advertising materials: banner (pixels) | Minimal number of impressions (thousands) | СРМ (rubles) | Minimum order amount (rubles) |
---|---|---|---|---|---|
Banner in a new Yandex Browser tab. Regions, except Moscow and Moscow Oblast | New Yandex Browser tab | 1456×180 | 4,000 | 290 | At least 1,160,000 |
Product name | Location | Format of advertising materials: banner (pixels) | Minimum СРМ (rubles) |
---|---|---|---|
Media auction in a new Yandex Browser tab | New Yandex Browser tab | 1456×180 | Starting from 290 |
a. The auction is held online, while the user is downloading the webpage. The auction will result in displaying the banner of the advertiser that offered the highest bid for 1000 impressions (CPM), subject to the entry threshold (the minimum CPM stated in Table 1 (Yandex Browser Auction), with due regard to the settings stipulated by clauses 1, 2, 3.
b. The cost of a media banner impression is determined on the basis of the second-price auction: in the case if the advertiser’’s bid is the highest, the banner shall be displayed at the price sufficient for winning (the second-biggest bid + the bidding step), but no less than the entry threshold (the minimum CPM stated in Table 1 (Yandex Browser Auction).
c. The maximum CPM bid is 3000 rubles (exclusive of VAT).
d. The bidding step = 10 (ten) copecs per one thousand impressions (exclusive of VAT).
Product name | Place for materials to be published | Material format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Premium banner in search. Russia. | Desktop version of Yandex search results | 640×268 | 6,000 and more | 500 | At least 3,000,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
Product name | Place for materials to be published | Material format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Premium banner in search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 6,000 and more | 625 | At least 3,750,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
Product name | Place for materials to be published | Material format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) |
---|---|---|---|---|
Premium banner in search. Regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 6,000 and more | 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
Product name | Place for materials to be published | Material format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Premium billboard. Russia | Yandex services and partner network sites | 100%×250, 100%×180 | At least 2,000 | 500 | At least 1,000,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
Bundle name | Material format | CPM (rub.) |
---|---|---|
Fixed vCPM Premium. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
Package name | Placement cost (RUB) | Placement duration |
---|---|---|
Branding of KinoPoisk pages | 300 000 | 1 day |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
---|---|---|---|---|
Advertising | KZT | 1 | 3 | 5000 |
Advertising | USD | 0,01 | 0,03 | 15 |
Advertising | EUR | 0,01 | 0,03 | 15 |
Advertising | CHF | 0,01 | 0,03 | 15 |
Advertising | TRY | 0,01 | 0,03 | 50 |
Advertising | BYN | 0,01 | 0,03 | 30 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | СРМ (USD) | CPM (EUR) | Placement duration |
---|---|---|---|---|---|---|
Package “Home Page Uzbekistan. Desktop + Mobile” | Yandex main page Mobile version of Yandex main page | 728×90 or 728×90 with a 640×360 to 1200×675 drop-down box 320×67 | 100 | 0,30 | 0,26 | 1 week |
Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency
Product name | Material format | Place for materials to be published | CPM (rub.) |
---|---|---|---|
Banner in Geoservices | Banner 1280×256 (image, format: PNG) + header (text up to 48 characters, including punctuation marks) + subheader (text from 70 to 260 characters, including punctuation marks + 1-3 buttons with the customer’s telephone number / location/link (only one button of each type) + action button on the banner itself (optional) | Yandex.Navigator | 220*T*K |
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.1 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|
Route billboards in Geoservices | Billboards (image, adaptive format: 264×160px, .cdr or .png) + additional block (with a title of up to 15 characters and a description of up to 25 characters) + “Billboard Card” (image, format: 1200×400, .png) + buttons (with customer’s telephone number/customer’s locations/customer’s link) | Yandex. Navigator Yandex.Pro | 50*T*R | At least 100,000 |
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to table C.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
7.1. No more than three settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
7.2. No more than two settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously; a -1.25 multiplier will be applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real estate” refers to materials that contain the following information: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.
** “Other sections” ρεϕερσ to any other sections, except for those with footnotes, marked with a “*”.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub.) |
---|---|---|---|
Branded pins on routes in Geoservices. | 1. Branded mark:
2. Pin map
| Yandex. Navigator Yandex. Maps Yandex.Pro | 80*T*R |
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to table C.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
6.2 No more than two settings given in Table B and clause 5, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real estate” refers to materials that contain the following information: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.
** “Other sections” ρεϕερσ to any other sections, except for those with footnotes, marked with a “*”.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub.) |
---|---|---|---|
Banner when drawing a route in Yandex Navigator | Banner 1280×256 (image, format: PNG) + header (text up to 48 characters, including space and punctuation marks) + subheader (text from 70 to 260 characters, including space and punctuation marks + 1-3 buttons with the customer’s telephone number / location/link (only one button of each type) | Yandex.Navigator | 220*T |
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1 No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.2 No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub.) |
---|---|---|---|
Banner in Yandex Metro | Banner — an image of 864×168n pixels Promo-screen — more information about the promotion:
| Yandex Metro | 250*T |
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
6.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
6.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services
5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Placement type | Type of ad inventory | Minimum CPM (rub.)* | Minimum CPV (rub.)** |
---|---|---|---|---|
Mass media campaigns in Yandex.Direct | Banner | Banners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120 | From 5 rub. | no |
Mass media campaigns in Yandex.Direct | Video | Stream video (multi-roll), in-text videos, in-app videos, reward videos | From 5 rub. | 0,1 rub. |
Mass media campaigns in Yandex.Direct | Video banner | Video banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250 | From 5 rub. | no |
* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:
** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:
a. Social and age targeting;
b. Geographical targeting;
c. Audience interests
d. Phrase targeting;
e. Audiences service segments
f. Segments and goals of the “Metrics” service;
g. Limiting the frequency of displaying to one user;
h. Behavioral signs;
i. Marital status, children, occupation.
a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.
b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).
c. The maximum rate for CPM is 3000 rubles (excluding VAT).
d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).
“Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.
“MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct