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The content and type of each material shall be determined individually in relation to a specific service, format and(or) type of services provided by Yandex.
– Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a meter counter code of Metrica installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past thirty (30) days before the intended campaign start date has been no less than twenty thousand (20 000).
– Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last thirty (30) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than twenty thousand (20 000).
– Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format);
– Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating system software; advertising materials are displayed provided that such devices can display advertising materials in the relevant format;
– Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format);
– Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
– The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their online behavior.
– Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre;
– Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre;
– Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre;
– Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre;
– Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre;
– Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex Music and Yandex Radio services after songs of the relevant genre.
In case the price for media advertising services hereunder is set in UZS, the cost of services shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to UZS fixed by the Central Bank of the Republic of Uzbekistan on the date of invoice/order, unless for a specific product or service stipulated otherwise.
In case the price for media advertising services hereunder is set in AED, the cost of services shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to AED fixed by the Central Bank of the UAE on the date of invoice/order, unless for a specific product or service stipulated otherwise.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
In the event the customer violates its obligations and(or) restrictions specified in this clause Yandex has the right to claim and the customer is obliged to pay a forfeit in the amount of ten thousand (10 000) USD within fifteen (15) calendar days from the date of corresponding request by Yandex.
Product name | Places for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 7,000 and more | 500 | From 3,500,000 |
Banner under the search bar. Desktop. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 4,500 and more | 550 | From 2,475,000 |
Banner under the search bar. Mobile. Russia | Mobile version of ya.ru webpage, websites of Yandex partner network | 640×134 | 2,500 and more | 395 | From 987,500 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 3,500 | 500 | 1,750,000 |
Beginner. Banner under the search bar. Desktop. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 2,250 | 550 | 1,237,500 |
Beginner. Banner under the search bar. Mobile. Russia | Mobile version of ya.ru webpage, websites of Yandex partner network | 640×134 | 1,250 | 395 | 493,750 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 5,000 and more | 625 | From 3,125,000 |
Banner under the search bar. Desktop. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 3,000 and more | 690 | From 2,070,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 2,500 | 625 | 1,562,500 |
Beginner. Banner under the search bar. Desktop. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 1,500 | 690 | 1,035,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 3,000 and more | 500 | From 1,500,000 |
Banner under the search bar. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 2,500 and more | 550 | From 1,375,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 1,500 | 500 | 750,000 |
Beginner. Banner under the search bar. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 1,250 | 550 | 687,500 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Publishing location | Material format | Minimum CPM (rub., net of VAT) |
---|---|---|---|
Media auction on the banner under the search bar | New tab of Yandex Browser, websites of Yandex partner network | 1456×180 | At least 500 |
Geographical targeting.
a. The auction takes place in real time while the user is loading the web page. As a result of the auction, the banner to be shown shall belong to the customer who offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1 (Auction on the banner under the search bar)), and the settings provided for in clauses 1, 2, 3 above.
b. The cost of displaying the media banner shall be determined by the principle of a “second price” auction: if the advertiser’s bid is the highest, advertising material will be displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction on the banner under the search bar)).
c. The maximum CPM rate is three thousand (3000) rubles (net of VAT).
d. Auction step = ten (10) kopecks per one thousand (1000) impressions (net of VAT).
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Russia | Desktop version of Yandex search results | 640×268 | 4,500 and more | 600 | From 2,700,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Russia | Desktop version of Yandex search results | 640×268 | 2 250 | 600 | 1 350 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 4,500 and more | 750 | From 3,375,500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub. net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 2 250 | 750 | 1 687 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions.
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 4,500 and more | 600 | From 2,700,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 2 250 | 600 | 1 350 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Russia | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 900 | From 4,050,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
TThe services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Russia | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 900 | 2 025 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 1 125 | From 5,062,500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 1 125 | 2 531 250 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 900 | From 4,050,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 900 | 2 025 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Russia | Desktop version of Yandex search results | 640×134 | 3,000 and more | 350 | From 1,050,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Russia | Desktop version of Yandex search results | 640×134 | 1 500 | 350 | 525,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 3,000 and more | 440 | From 1,320,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 1 500 | 440 | 660,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 3,000 and more | 350 | From 1 050,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 1 500 | 350 | 525,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium billboard. Cross. Russia | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 2,000 and more | 500 | From 1,000,000 |
Premium billboard. Desktop. Russia | Desktop version of Yandex search results | 100%×250, 100%×180 | 2,000 and more | 500 | From 1,000,000 |
Premium billboard. Mobile. Russia | Mobile version of Yandex search results | 100%×120, 100%×150 | 2,000 and more | 500 | From 1,000,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium billboard. Cross. Russia | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 1 000 | 500 | 500,000 |
Beginner. Premium billboard. Desktop. Russia | Desktop version of Yandex search results | 100%×250, 100%×180 | 1 000 | 500 | 500,000 |
Beginner. Premium billboard. Mobile. Russia | Mobile version of Yandex search results | 100%×120, 100%×150 | 1 000 | 500 | 500,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium billboard. Cross. Moscow and Moscow Oblast | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 2,000 and more | 625 | From 1,250,000 |
Premium billboard. Desktop. Moscow and Moscow Oblast | Desktop version of Yandex search results | 100%×250, 100%×180 | 2,000 and more | 625 | From 1,250,000 |
Premium billboard. Mobile. Moscow and Moscow Oblast | Mobile version of Yandex search results | 100%×120, 100%×150 | 2,000 and more | 625 | From 1,250,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium billboard. Cross. Moscow and Moscow Oblast | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 1 000 | 625 | 625,000 |
Beginner. Premium billboard. Desktop. Moscow and Moscow Oblast | Desktop version of Yandex search results | 100%×250, 100%×180 | 1 000 | 625 | 625,000 |
Beginner. Premium billboard. Mobile. Moscow and Moscow Oblast | Mobile version of Yandex search results | 100%×120, 100%×150 | 1 000 | 625 | 625,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium billboard. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 2,000 and more | 500 | From 1,000,000 |
Premium billboard. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 100%×250, 100%×180 | 2,000 and more | 500 | From 1,000,000 |
Premium billboard. Mobile. Russian regions, except Moscow and Moscow Oblast | Mobile version of Yandex search results | 100%×120, 100%×150 | 2,000 and more | 500 | From 1,000,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium billboard. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results Mobile version of Yandex search results | 100%×250, 100%×180 100%×120, 100%×150 | 1 000 | 500 | 500,000 |
Beginner. Premium billboard. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 100%×250, 100%×180 | 1 000 | 500 | 500,000 |
Beginner. Premium billboard. Mobile. Russian regions, except Moscow and Moscow Oblast | Mobile version of Yandex search results | 100%×120, 100%×150 | 1 000 | 500 | 500,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Bundle name | Material format | CPM (rub.) |
---|---|---|
Fixed vCPM Premium. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Pins in Geoservices | Pin:
Pin map
Buttons:
| Yandex Navigator program Yandex Maps program | 80*T*R |
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to Table C.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies).
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Billboards in Geoservices | Billboards (264×160 px *.png image, adaptive):
| Yandex Navigator program Yandex Maps program | 60*T*R |
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
6.2 No more than two settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously; a — 1.25 multiplier will be applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum order size (rub, net of VAT) |
---|---|---|---|---|
Premium billboards in Geoservices | Premium billboards (224×224 px .png image, adaptive):
| Yandex Navigator program Yandex Maps program | 195*T*R | At least 500,000 |
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
6.2 No more than two settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously; a –1.25 multiplier will be applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program | 230*T |
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1. No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.2. No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum order size (rub, net of VAT) |
---|---|---|---|---|
Premium banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program | 300*T | At least 500,000 |
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1. No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2. No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Banner in Yandex Metro | Banner 864×168 px (*.png image):
| Yandex Metro program | 300*T |
1.1. if the starting and/or ending stations on the user’s route enter the area highlighted by the customer on the map.
1.2. if the user is located in the area highlighted by the customer on the map.
1.3. without building a route, if the city of the metro scheme selected by the user coincides with the city selected by the customer for targeting, and all metro stations are selected in the campaign settings.
T is the rate of targeting applied by the customer, determined according to Table A or Table B;
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPA (rub, net of VAT) | Minimum order size (rub, net of VAT) |
---|---|---|---|---|
Route recommendation in Geoservices | logo 128×128 px in *.png format, not more than 1MB
| Yandex Navigator program Yandex Maps program | 120*R | At least 100,000 |
R is the rate of the section in which the customer publishes their materials, according to table A (settings may be changed by agreement with Yandex).
R (section coefficient) | Title of section |
---|---|
3 | “Real Estate” section* |
2 | “Auto” section** |
1 | Other sections*** |
* “Real Estate” — materials that contain information on the following topics: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.
** “Auto” — placement of materials from the “Car dealerships” section of Yandex Maps.
*** “Other sections” — any other sections, except for those with footnotes, marked with “*” and “**".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum number of impressions (thousand) |
---|---|---|---|---|
Banner in the desktop version of Yandex Maps | 300×600, 300×250, 300×300, 300×500 | Desktop version of Yandex Maps, Yandex Metro | 250*T | At least 105 |
T is the rate of the targeting applied by the customer, according to Table A or Table B;
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services
5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Placement type | Type of ad inventory | Minimum CPM (rub.)* | Minimum CPV (rub.)** |
---|---|---|---|---|
Mass media campaigns in Yandex.Direct | Banner | Banners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120 | From 5 rub. | no |
Mass media campaigns in Yandex.Direct | Video | Stream video (multi-roll), in-text videos, in-app videos, reward videos | From 5 rub. | 0,1 rub. |
Mass media campaigns in Yandex.Direct | Video banner | Video banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250 | From 5 rub. | no |
* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:
** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:
a. Social and age targeting;
b. Geographical targeting;
c. Audience interests
d. Phrase targeting;
e. Audiences service segments
f. Segments and goals of the “Metrics” service;
g. Limiting the frequency of displaying to one user;
h. Behavioral signs;
i. Marital status, children, occupation.
a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.
b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).
c. The maximum rate for CPM is 3000 rubles (excluding VAT).
d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).
“Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.
“MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
When providing services connected with the publication of media advertising, the advertiser may be provided with a discount at Yandex’s discretion, which is worth the cost of invalid (unfair or erroneous) impressions identified during the reporting period after the reporting period where these impressions were made. The discount given cannot be paid out to the advertiser (including if the contract is terminated) and may only be used by the advertiser via the publishing advertising materials as media advertising worth the same as the discount provided. The discount shall be provided to an advertiser with whom an agreement was made under which services were not fully provided at the moment the discount was granted, or (if there is no such contract) to an advertiser to whom services were provided under an agreement which was terminated before the discount was granted. The advertiser shall provide a guarantee to Yandex that it will observe all requirements provided by Yandex relating to the services connected with the publication of advertising materials worth the same as the discount granted. The provision of services worth the same as the discount granted shall be confirmed by Yandex’s statistics, which are available to the advertiser in the client web interface.
When publishing media advertising provided for in this section of the Order, the following general requirements and rates shall be applicable depending on the application of the corresponding setting:
Geographical targeting | Rate |
---|---|
Moscow | 1,2 |
Regions of Russia, excluding Moscow | 1,1 |
Russia (all regions) | 1,0 |
When applying more than one geographical targeting setting for one product, the largest rate shall be applied.
Section targeting | Rate |
---|---|
Light transport | 1,2 |
Commercial Transport | 1,3 |
Moto | 1,3 |
Brand targeting1 | Rate |
---|---|
ACURA, AITO, ALFA ROMEO, ASTON MARTIN, AUDI, AVATR, BAIC, BELGEE, BENTLEY, BMW, BUGATTI, BYD, CADILLAC, CHANGAN, CHERY, CHEVROLET, CHRYSLER, CITROEN, DAEWOO, DAIHATSU, DATSUN, DODGE, DONGFENG, EVOLUTE, EXEED, FAW, FERRARI, FIAT, FORD, GAC, GAZ, GEELY, GENESIS, GMC, GREAT WALL, HAVAL, HONDA, HONGQI, HUMMER, HYUNDAI, IG, INFINITI, ISUZU, JAC, JAECOO, JAGUAR, JEEP, JETOUR, JETTA, KAIYI, KIA, LAMBORGHINI, LAND ROVER, LEXUS, LIFAN, LIVAN, LINCOLN, LUAZ, LYNC & CO, MASERATI, MAZDA, MCLAREN, MERCEDES, MINI, MITSUBISHI, MOSCVICH, NISSAN, OMODA, OPEL, PEUGEOT, PORSCHE, RAM, RENAULT, ROLLS ROYCE, SAAB, SEAT, SKODA, SKYWELL, SMART, SSANG YONG, SUBARU, SUZUKI, TAGAZ, TANK, TESLA, TOYOTA, UAZ, VAZ, VOLKSWAGEN, VOLVO, VOYAH, ZAZ, ZEEKR | 1,3 |
1At least ten brands must be chosen to use the setting.
Demographic targeting | Rate |
---|---|
gender, age, income | 1,5 |
Media advertising on the Auto.ru service.
Table 1
Page of publication | Product name | Format | CPM ($) | Possible settings |
---|---|---|---|---|
Desktop and mobile version of the Auto.ru service1. | Banner — branding | 100%×520 / 100%×180 | 12 | Geographical targeting |
Desktop version of the Auto.ru service1 | Super banner, double snippet | 100%×250 | 6,5 | Geographical targeting, Demographic targeting |
Desktop version, mobile version and mobile app of the Auto.ru service1 | Snippet Reach | 100%×150 | 4,5 | Geographical targeting, Demographic targeting |
Desktop version of the Auto.ru service1 | Skyscraper / R1 | 300×900 (300×600, 240×400) | 4 | geographical targeting, section targeting, brand targeting, Demographic targeting |
Desktop and mobile version of the Auto.ru service1 | Video banner | Video 16×9 | 6,5 | Geographical targeting, Demographic targeting |
Mobile version and mobile app of the Auto.ru service1 | Snippet mobile | 100%×150 | 6 | geographical targeting, section targeting, brand targeting, Demographic targeting |
1Advertising materials will be shown on the service in several advertising blocks. Yandex offers no guarantee that a certain proportion of advertising materials will be shown in a specific advertising block.
When publishing media advertising provided for in this section of the Order, the following general requirements and rates shall be applicable depending on the application of the corresponding setting:
Geographical targeting | Rate |
---|---|
Moscow | 1,2 |
Regions of Russia, excluding Moscow | 1,1 |
Russia (all regions) | 1,0 |
When applying more than one geographical targeting setting for one product, the largest rate shall be applied.
Section targeting | Rate |
---|---|
Light transport | 1,2 |
Commercial Transport | 1,3 |
Moto | 1,3 |
Media advertising on the rasp.yandex.ru service.
Table 1
Page of publication | Product name | Format | CPM ($) | Possible settings |
---|---|---|---|---|
Desktop and mobile version of the rasp.yandex.ru service1. | Snippet Reach | 100%×110 | 4 | Geographical targeting, Demographic targeting |
Desktop version of the rasp.yandex.ru service1. | R1 | 300×600 | 3,5 | Geographical targeting, Demographic targeting |
Mobile version of the rasp.yandex.ru service1. | Top Mobile | 100%×150 | 3,5 | Geographical targeting, Demographic targeting |
Mobile version of the rasp.yandex.ru service11. | Grand Mobile | 100%×400 | 5 | Geographical targeting, Demographic targeting |
1Advertising materials will be shown on the service in several advertising blocks. Yandex offers no guarantee that a certain proportion of advertising materials will be shown in a specific advertising block.
1. Priority Placement on Yandex Business — a service provided by Yandex using software and associated withdisplaying a Customer’s Organization Card in a higher position as compared to other organization cards, as well as optional placement of the Customer’s Advertisement and other Materials in the Customer’s Organization Card.
Organization Card — a section in the Yandex Maps service that contains details about the organization, including the organization name, address, website, social network profiles, business hours, type of activity, and other details. The Customer’s Organization Card refers to the card for which the Customer purchases the Service.
Advertisement are the Customer’s advertising materials that may be placed in the Organization Card and are aimed at drawing attention to the goods (including works, services, intellectual property, events, means of individualization of the organization and/or goods, works, services) of the organization for which the Services are purchased, including:
Target Client — a user who performs a Target Action.
Target Action — one of the following actions performed by a user:
a) Clicking the phone number specified in the Organization Card.
b) Getting directions to the address specified in the Organization Card.
c) Viewing entrances to the organization specified in the Organization Card.
d) Clicking the call-to-action button in the Organization Card.
e) Clicking the Share button in the Organization Card.
f) Adding the organization to Favorites.
g) Clicking the Order taxi button in the Organization Card.
h) Viewing the panorama in the Organization Card.
2. The minimum and maximum terms for the Priority Placement on Yandex Business service for one Organization Card linked to a single location (organization card) are as follows:
The Priority Placement on Yandex Business service can be purchased for the following periods: 90, 180, or 360 days.
3. Cost of the Priority Placement on Yandex Business service
The cost of the Service provided by Yandex as per the Terms and Conditions available at https://yandex.com/adv/prices is displayed in USD and is calculated automatically using ML technology based on Yandex statistics, depending on the organization category and its location, the Service period, the Target Client acquisition cost, and the potential number of Target Clients that Yandex forecasts. The total cost of services is specified in Electronic reports. The cost of the Priority Placement on Yandex Business service includes the cost of serving the Customer’s Organization Card in a higher position as compared to other organization cards and the cost of serving the Materials. The price does not depend on the number of Organization Card impressions in a higher position, or on whether Advertisements are placed in the Organization Card for which the Priority Placement on Yandex Business service is provided (that is, if the advertiser chooses not to place Advertisements in the Organization Card, the cost of the Services in relation to this Organization Card remains unchanged).
4. Discounts:
Discounts are provided to Customers purchasing the Service based on the total service duration being purchased (Table 1).
Table 1
Duration (days) of provision of Services for one Organization Card | Discount |
---|---|
180 | 12.5% |
360 | 25% |
1. Branded Priority Placement on Yandex Business (the Service) is a service provided by Yandex and related to serving a Customer’s Organization Card in a higher position as compared to other Organization Cards, the optional use of a branded POI (based on the Customer’s choice), and the placement of Advertisements and other materials in the Customer’s Organization Card.
Organization Card — a section in the Yandex Maps service that contains details about the organization, including the organization name, address, website, social network profiles, business hours, type of activity, and other details. The Customer’s Organization Card refers to the Organization Card for which the advertiser purchases the Service.
Advertisements are the Customer’s advertising materials that may be placed in the Organization Card and are aimed at drawing attention to the goods (including works, services, intellectual property, events, means of individualization of the organization and/or goods, works, services) of the organization for which the Services are purchased, including:
Target Client — a user who has performed a Conversion Action.
Target Action — one of the following actions performed by a User:
a) Clicking the phone number specified in the Organization Card.
b) Getting directions to the address specified in the Organization Card.
c) Viewing entrances to the organization specified in the Organization Card.
d) Clicking the call-to-action button in the Organization Card.
e) Clicking the Share button in the Organization Card.
f) Adding the organization to Favorites.
g) Clicking the Order taxi button in the Organization Card.
h) Viewing the panorama in the Organization Card.
Branded POI — marks that are displayed in the Yandex Maps without searching through the organization’s Cards, when the user approaches objects placed in the Yandex Maps. Branded POI is provided only with an additional order by the Customer of this format.
2. Service pricing:
The cost of the Service provided by Yandex as per the Terms and Conditions available at https://yandex.com/adv/prices is specified in USD and is calculated automatically using ML technology based on Yandex statistics, depending on the organization category and its location, the Service period, the Target Clients acquisition cost, and the potential number of Target Clients that Yandex forecasts. The total cost of the services is specified in the Electronic reports.
The cost of the Service includes the cost of serving the advertiser’s Organization Card in a higher position as compared to other Organization Cards, as well as the cost of serving Advertisements. The price does not depend on the number of Organization Card impressions in a higher position, or on whether Advertisements are placed in the Organization Card for which the Branded Priority Placement on Yandex Business service is provided (that is, if the advertiser chooses not to place Advertisements in the Organization Card, the cost of the Services in relation to this Organization Card remains unchanged).
3. Discounts:
Discounts are provided to Customers purchasing the Service based on the total service duration being purchased (Table 1).
Table 1
Duration (days) of provision of Services for one Organization Card | Discount |
---|---|
180 | 12.5% |
360 | 25% |