1. Dynamic placement.
2. Geo — Russia.
3. Only one package can be used during one week of placement.
4. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
5. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
6. It is possible to change the placement duration as agreed with Yandex.
7. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
8. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
9. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
10. Advertiser can choose the visibility standard:

    “Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

    “Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block

11. When calculating the cost, seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement.
2. For Packages “Newbie” and “Newbie. Home pages” geo – Russia with no option for change.
3. For Packages “Newbie Moscow and Moscow Region” geo – Moscow and Moscow Region with no option for change.
4. The packages “Newbie” listed in Table 2 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2018 and/or 2019.
5. One advertiser can purchase no more than one “Newbie” package from Table 2 during 2019.
6. For the product “Newbie.Home pages” advertising materials are placed in all Locations specified in Table 2 for the product “Newbie.Home pages” with no choice of Locations available.
7. When rendering the services listed in the Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
   If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
8. It is possible to change the placement duration as agreed with Yandex.
9. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
10. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
11. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
12. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement.
2. Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
   • “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box
   • “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box
   • “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box
3. For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
4. When rendering the services listed in the Table 3, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.

   If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).

5. It is possible to change the placement duration as agreed with Yandex.
6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
7. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
8. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
9. When calculating the cost seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

10. For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.”

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement.
2. Geo – Russia with no option for change.
3. Advertising materials are placed in all Locations specified in Table 4 with no choice of Locations available.
4. Yandex does not guarantee impressions in Locations specified in Table 4.
5. When rendering the services listed in the Table 4, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.It is possible to change the placement duration as agreed with Yandex.
6. It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.
7. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
8. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
9. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
10. When calculating the cost, seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement.
2. For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
3. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
4. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
5. When calculating the cost of services, no seasonal rates apply.
6. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement.
2. Geotargeting — Moscow and Moscow region.
3. In order to provide the services herein the advertiser provides banners of the following format - 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
4. When calculating the cost of services, no seasonal rates apply.
5. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
6. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
7. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

   An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

   An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation.
5. Available settings:
   a) Geotargeting on regions of the Russian Federation
   b) Sociodemographic targeting
   c) Light TV viewers.
   d) Search retargeting
   e) Audience interests
   f) Targeting by categories of users
   g) Behavioural retargeting
   h) Service Segments “Audiences”
   i) Devices and software targeting
   j) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.
6. Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
7. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
8. As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
9. As agreed by Yandex, it is possible to disable impressions in interstitial format.
10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq
11. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

12. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
13. When calculating the cost of services seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

   An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

   The format of placed advertising materials shall be determined by Yandex unilaterally.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation.
5. Available settings:
   a) Geotargeting on regions of the Russian Federation.
   b) Sociodemographic targeting;
   c) Light TV viewers;
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Behavioural retargeting;
   h) Targeting by devices and software at:
   – Computers, smartphones and tablets;
   – Smartphones and tablets;
   – Smartphones, tablets and Smart TV;
   – Smart TV;
   – Computers and Smart TV;
   i) Service Segments “Audiences”;
   j) Operating systems (used together with targeting by device and software at: smartphones and tablets).
6. As agreed by Yandex, it is possible to disable impressions in interstitial format.
7. As agreed by Yandex, it is possible to disable impressions in inpage format.
8. Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
9. As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
11. Advertising materials shall be displayed and the cost per impression shall be determined as follows:
    • The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1,000 (excl. VAT).
    • The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
    • Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
12. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

13. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
14. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

1. The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
4. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
5. Available settings:
   a) Sociodemographic targeting;
   b) Geotargeting on regions of the Russian Federation.
   c) Light TV viewers;
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Behavioural retargeting;
   h) Service Segments “Audiences”;
6. Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
7. As agreed by Yandex, it is possible to disable impressions in interstitial format.
8. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
9. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
   * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
10. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
11. When calculating the cost seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   The format of placed advertising materials shall be determined by Yandex unilaterally.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
4. Available settings:
   a) Sociodemographic targeting;
   b) Light TV viewers;
   c) Geotargeting on regions of the Russian Federation.
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Service Segments “Audiences”.
   h) Behavioural retargeting;
   i) Targeting by devices and software at:
   – Computers, smartphones and tablets;
   – Smartphones and tablets;
   – Smartphones, tablets and Smart TV;
   – Smart TV;
   – Computers and Smart TV;
5. Maximum three options listed in cl. 4 may be applied at the same time, two of them being geographic targeting and targeting by devices and software excluding the case indicates in cl. 6
6. It is possible to apply geotargeting, targeting by devices and software, sociodemographic targeting and Light TV viewers targeting at the same time.
7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
8. When calculating the cost, no seasonal rate applies.
9. It is possible to buy the “Brand Lift” package as agreed with Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
5. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
6. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) without the multiplier.
7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
1. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

   * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign.

2. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
3. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
4. When calculating the cost of services seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad format:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.

2. Advertising materials are placed:

   - online TV service

3. Dynamic placement.
4. Geotargeting – Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.
5. Advertising materials shall meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
6. When calculating the cost of services the seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

7. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
4. It is possible to switch off media platforms indicated in Table 1 using the multiplier 1.25 for each switched off platform.
5. Available settings using the multiplier 1.25:
   a) Sociodemographic targeting
   b) Targeting by categories of users
   c) Audience interests
   d) Behavior retargeting
   e) Search retargeting
   f) Light TV viewers
   g) Heavy TV viewers
   h) Service Segments “Audiences”
6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
7. When calculating the cost, seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
4. It is possible to switch off media platforms indicated in Table 2 using the multiplier 1.35 for each switched off platform.
5. Available settings using the multiplier 1.35:
   a) Sociodemographic targeting
   b) Targeting by categories of users
   c) Audience interests
   d) Behavior retargeting
   e) Search retargeting
   f) Light TV viewers
   g) Heavy TV viewers
   h) Service Segments “Audiences”
6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
8. When calculating the cost of services seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

9. For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
4. It is possible to switch off media platforms indicated in Table 3 using the multiplier 1.35 for each switched off platform.
5. Available settings using the multiplier 1.35:
   a) Sociodemographic targeting
   b) Targeting by categories of users
   c) Audience interests
   d) Behavior retargeting
   e) Search retargeting
   f) Light TV viewers
   g) Heavy TV viewers
   h) Service Segments “Audiences”
6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
8. When calculating the cost of services seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

9. For the purposes of providing services the advertiser shall provide the banner format 100%×90.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 15 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
3. A banner is shown, while an advertisement is being played.
4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
5. For the purposes of this clause, playback sequence is:
   a. one or more music tracks;
   b. musical album;
   c. playlist.
6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
7. Available options using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting genres of music.
8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
10. When calculating the cost, seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
3. A banner is shown, while an advertisement is being played.
4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
5. For the purposes of this clause, playback sequence is:
   a. one or more music tracks;
   b. musical album;
   c. playlist.
6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
7. Available options using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting genres of music.
8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
10. When calculating the cost, seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).
2. Geotargeting — Russia (geotargeting cannot be changed).
3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
4. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
5. Any 3 days of placement in one calendar month are available for the package “Branding of KinoPoisk pages for categories other than ‘Cinema and Entertainment’ (for brands)”.
6. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
7. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
8. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
9. When calculating the cost of the services, seasonal rates apply.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
3. There is a limit of displaying the materials to a single user RF=3 per day.
4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
5. The user can stop the video from the 5th second of its playback.
6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
7. The multi roll can be placed with no link to the advertiser’s website.
8. Available settings using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting by categories of users
   c. Audience interests
   d. Behavior retargeting
   e. Search retargeting
   f. Light TV viewers
   g. Heavy TV viewers
   h. Service
   i. Segments “Audiences”
9. It is possible to set targeting by categories of users using the multiplier of 1.35.
10. When calculating the cost, seasonal rate applies

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

11. The Media platforms indicated in Table 1 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 1 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
3. There is a limit of displaying the materials to a single user RF=3 per day.
4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
5. The user can stop the video from the 5th second of its playback.
6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
7. The multi roll can be placed with no link to the advertiser’s website.
8. Available settings using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting by categories of users
   c. Audience interests
   d. Behavior retargeting
   e. Search retargeting
   f. Light TV viewers
   g. Heavy TV viewers
   h. Service
9. Segments “Audiences”. It is possible to set targeting by categories of users using the multiplier of 1.35.
10. When calculating the cost, seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

11. The Media platforms indicated in Table 2 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 2 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
2. There is a limit of displaying the materials to a single user RF=3 per day.
3. Geotargeting — Russian Federatioan. It is possible to set geotargeting on Russian Regions without using the multiplier.
4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
5. The multi roll can be placed with no link to the advertiser’s website.
6. Available settings using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting by categories of users
   c. Audience interests
   d. Behavior retargeting
   e. Search retargeting
   f. Light TV viewers
   g. Heavy TV viewers
   h. Service
7. Segments “Audiences”. It is possible to set targeting by categories of users using the multiplier of 1.35.
8. When calculating the cost, seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

9. The Media platforms indicated in Table 3 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 3 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
2. There is a limit of displaying the materials to a single user RF=3 per day.
3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
4. The user can stop the video from the 5th second of its playback.
5. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
6. The multi roll can be placed with no link to the advertiser’s website.
7. Available settings using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting by categories of users
   c. Audience interests
   d. Behavior retargeting
   e. Search retargeting
   f. Light TV viewers
   g. Heavy TV viewers
   h. Service
8. Segments “Audiences”It is possible to set targeting by categories of users using the multiplier of 1.35.
9. When calculating the cost, seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

10. The Media platforms indicated in Table 4 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 4 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 6 (six) seconds.

1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
2. There is a limit of displaying the materials to a single user RF=3 per day.
3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
5. The multi roll can be placed with no link to the advertiser’s website.
6. Available settings using the multiplier 1.25:
   a. Sociodemographic targeting
   b. Targeting by categories of users
   c. Audience interests
   d. Behavior retargeting
   e. Search retargeting
   f. Light TV viewers
   g. Heavy TV viewers
   h. Service
7. Segments “Audiences”It is possible to set targeting by categories of users using the multiplier of 1,35.
8. When calculating the cost, seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

9. The Media platforms indicated in Table 5 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 5 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad with geotargeting.
2. When calculating the cost, no seasonal rate applies
3. The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Banner shall be placed on the main page of Yandex site.
2. Dynamic placement.
3. Geotargeting – Uzbekistan, no change of geotargeting is possible.
4. When calculating the cost of the Services, no seasonal rate applies.
5. Minimum placement duration – 1 week.
6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency

1. The condition of showing advertising materials:
   a) The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator app.
   b) If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:
   • With the advertiser’s phone number: if this button is pressed the application suggests a phone number to be dialed.
   • Website: if you press this button the advertiser’s website is opened;
   • Whereabouts: if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
2. Dynamic placement
3. Geographical targeting: Russia
4. CPM is calculated using the following formula: CPM with targeting = CРМ * T, where

   T is the quotient of the targeting used by advertiser and found in accordance with Table A:

   Table A
   

   T (targeting quotient)	Targeting
   1	Geotargeting
   1	Segments of the Yandex.Audiences service
   1,1	Social-demographic
   1,25	Audience interests

   When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used – maximal among the targeting used.

5. When calculating the cost of services, the seasonal coefficient is not applied

1. Billboards are reference marks of the advertiser’s ad on the map in the app Yandex.Navigator that contains the image provided by the advertiser and shown to the user only if the billboard locus determined by the advertiser is at a distance of 50 m to 500 m from the user’s route. If the user presses the billboard, the billboard card is appeared
2. At every moment of time no more than 1 (one) billboard is displayed for the user to see; billboards are chosen at random.
3. The billboard card contains one, two or none of the buttons below:
   • “Call” - if this button is pressed the application suggests a phone number to be dialed.
   • “on website” - if this button is pressed the advertiser’s website is opened
   • “Where?” – if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
4. Dynamic placement.
5. The cost of CPM is found using the following formula: CPM with targeting = CРМ *T*R, where

   T – targeting coefficient used by the advertiser as per Table A;

   R – quotient of the section where the advertiser places advertising materials as per Table B;

6. For “Other sections” section from Table B and when several targeting from Table A are used, the coefficients indicated in Tables A and B are consecutively multiplied.
7. When coefficients of the Property sections are used from Table B with the simultaneous use of several targeting from Table A, only the maximum targeting quotient indicated in Table A applies.

   Table A

   T (targeting quotient)	Targeting
   1	Geotargeting
   1	Segments of the Yandex.Audiences service
   1,1	Social-demographic
   1,25	Audience interests

   Table B

   R (section coefficient)	Section name
   3	Property*
   1	Other sections**

   * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

   ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

8. When calculating the cost of services, the seasonal coefficient is not applied

1. Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.Navigator app. Pins are shown to the user only if the advertiser’s company is quartered on the user’s route, when the latter is roughly 1 km away from the company’s quarters. If the users presses Pin, the Pin Card pops up.
2. Pin Card contains a company banner, title and address from Yandex.Directory, the button “drive in” and additional optional “call” button or “on website”.

   “Drive in” – when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.

   “Call” – when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.

   “on website” - when this button is pressed, the user goes to the advertiser’s website.

3. Geotargeting – Russia.
4. CPM cost is found using the following formula: CPM with targeting = CРМ *T*R, where

   T is the targeting coefficient used by the advertiser, according to Table A;

   R is a quotient of the section where the advertiser places advertising materials, according to Table B.

5. For “Other sections” section from Table B and if several targetings are used from Table A, coefficients indicated in Tables A and B are consecutively multiplied.
6. If coefficients from Property sections from Table B are used with simultaneous use of several targeting from Table A, only the maximum targeting quotient is used, the one indicated in Table A.

   Table A
   

   T (targeting quotient)	Targeting
   1	Geotargeting
   1	Segments of the Yandex.Audiences service
   1,1	Social-demographic
   1,25	Audience interests

   Table B
   

   R (section coefficient)	Section name
   3	Property*
   1	Other sections**

   * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

   ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

7. When calculating the cost of services, the seasonal coefficient is not applied

1. The display of advertising materials for the types of placement: “Banner” and “Video” is carried out in accordance with the Targeting of advertising networks. Yandex does not guarantee that advertising materials for the Banner and Video placement types will be displayed on all media platforms of the Yandex Media network. The ability to display advertising materials also depends on the entry threshold set by the media platform.
2. The display of advertising materials for the type of outdoor placement is carried out on the means of digital outdoor advertising: outdoor*sites. Yandex does not guarantee that advertising materials for the type of placement: Outdoor/Indoor will be shown at all on all means of digital outdoor advertising: outdoor*sites. The ability to display advertising materials also depends on the entry threshold set by the operator of digital outdoor advertising.

   * Outdoor/Indoor — digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.

   Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).

   Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.

3. The display of advertising materials for the type of placement: “Banner in geo-applications” is carried out in the applications of Geoservices: Yandex.Metro, Yandex.Maps, Yandex.Navigator and others. Yandex does not guarantee that advertising materials for the “Banner in geo-applications” placement types will be displayed in all Geoservice applications. The ability to display promotional materials also depends on the entry threshold set by the Geoservices application.
4. For the type of placement “Banner” you can choose banner formats.
5. For the type of placement of “Video” it is possible to disable different types of advertising equipment (Multiroll, Inpage, Interstitial).
6. For the type of placement “Outdoor” it is possible to disable different types of advertising equipment (Billboard, super Site).
7. For the “Banner in geo-Applications” placement type, you can select banner formats.
8. For the purposes of providing services for the type of placement of “Banner” advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “Technical requirements for the HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
9. For the purposes of providing the service for the type of “Video” placement, the advertiser is obliged to provide a video lasting from 6 seconds to 60 seconds. Yandex does not guarantee the display of advertising materials in all types of advertising inventory listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network” posted on the Internet at: https://yandex.com/adv/requirements/videowebreq
10. For the purposes of providing the service for the type of “Outdoor/Indoor” placement, the advertising materials must meet the requirements set forth in the document “Technical requirements for a digital poster for demonstration on billboards (3×6) / on digital supersites (5×15), (4×12)”, posted on the Internet at: https://yandex.com/adv/requirements/outdoor
11. The types of placement listed in Table 1 (Auction) can be applied simultaneously.
12. For the purposes of providing the service for the type of placement “Banner in Geoprimes”, the advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical requirements for HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
13. The placement types specified in Table 1 (Auction), except for the placement stage “Banner in geo-applications” can be applied simultaneously. The placement type “Banner in geo-applications” does not apply simultaneously with other types of placement listed in Table 1 (Auction).
14. Available settings:
    a. Sociodemographic targeting
    b. Geotargeting
    c. Audience interests
    d. Phrase targeting
    e. Service Segments “Audiences”
    f. Segments and targets of “Metrica” Service
    g. Limitation of impression frequency to the same user
    h. Behavioral indicators
    i. Marital status, children, profession
    j. Outdoor site selection
    k. Geo-application site Selection
15. Type of accommodation “Banner” settings specified in sub. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously, with the settings specified in sub. d paragraph 14 above may not be applied at the same time as the settings specified in the sub-paragraph a, c, e, f, h, i of paragraph 14 above. The settings specified in sub. b and g of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j and k of paragraph 14 above are not applicable for the type of accommodation “Banner”.
16. For the “Video” placement type, the settings specified in the subp. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously. B, g and k of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j of paragraph 14 above is not applicable for the type of “Video” placement.
17. Type of accommodation “Outdoor” is acceptable to use only the settings specified in sub. b and j paragraph 14 above. These settings can be used simultaneously.
18. For the type of placement “Banner in geo-applications” settings specified in the sub. a, c, e, f, h, i, k of paragraph 14 above, can be applied simultaneously, the Settings specified in subitem. b and g of paragraph 14 above can be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in subp. d and j p. 14 above, is not applicable for the type of placement “Banner in geo-Applications”.
19. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
    b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
    c. The maximum CPM rate is RUB 3,000.
    d. The bidding step = ten (10) kopecks per one thousand impressions.
20. Advertiser can choose the visibility standard:

    “Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

    “Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 1 seconds.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

1. Dynamic placement.
2. Banners are displayed on the desktop or mobile version of the Yandex Main page, depending on the site’s targeting. The ability to display the banner depends on the format of the provided advertising materials and the minimum CPM specified in Table 1 (Auction on the Main page). If you provide creatives only for the Mobile version, impressions are only possible for the Mobile version. When providing creatives only for the Full version, impressions are only possible for the Full version.
3. For the purposes of the service, the advertiser must provide a banner of at least one format specified in Table 1 (Auction on the Main page). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction on the Main page).
4. Possible settings:
   a. Geographic targeting
   b. Targeting by site version
5. The display settings specified in step 4 can be applied simultaneously. In this case, any intersection of the settings provided for in Table 1 (Auction on the Main page) is possible. Banners shall be displayed and the cost per impression shall be determined as follows:
   a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)), in view of the options stipulated in cl. 1, 2 and 4.
   b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)).
   c. The maximum CPM rate is RUB 3,000.
   d. The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct