Advertising in Russia. Price list

Price list for the services provided by Yandex

These prices do not include Swiss VAT (8%) unless stated otherwise.
The minimum order value (unless agreed otherwise) is
a. 500 USD
b. 500 EUR
c. 500 CHF
CPM stands for cost per 1000 impressions.
Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
For the purposes of geotargeting, the term “Russian regions” shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
- Sociodemographic targeting: “gender”, “gender and age”, “gender, age, and income”.
- Behavioural retargeting:
  – Delivering advertising materials to users who have visited one of the advertiser/s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
  – Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).
- Service Segments “Audiences”. The segment is generated by the advertiser using the “Audiences” service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service “auditor” will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments) segment and ways of its use are determined independently by the advertiser Web front-end.
- Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.
- Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
- Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages in the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour in the Internet associated with visiting website pages in the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children’s content (animated cartoons, children’s songs, etc.), family content (comedies, family shows, etc.).
- Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):
  – Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format);
  – Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format;
  – Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format);
  – Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
  – The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
- Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
- Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
- Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at:
  – Computers;
  – Smartphones;
  – Computers and tablets;
  – Smartphones and tablets;
  – Computers and smartphones;
  – Smartphones and Smart TV;
  – Computers, Smart TV and smartphones;
  – Tablets;
  – Smart TV;
  – Computers, smartphones and tablets;
  – Smartphones, tablets and Smart TV;
  – Computers, smartphones, tablets and Smart TV.
- Music genres targetings:
  – Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  – Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  – Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  – Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  – Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
  – Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
- Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network:
  – Yandex Advertising Network
  – Mobile applications of Yandex Advertising Network
  – Yandex.Mail
  – Yandex.News
  – Yandex.Realty
  – Yandex.Jobs
  – Yandex.Market
  – Yandex.Weather
  – Yandex.Music
  – Yandex.TV
  – Yandex.Timetables
  – Kinopoisk
  – Auto.ru
  – other Yandex services
- Segments of the data providers (DMP) — segments of partner data management platforms (Data Management Platforms) — specialized systems — suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.com/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.com/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
  The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.
- Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.
If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).
Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
The seasonal rate for all the Yandex services related to placement of advertising materials in the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2019) shall be as follows:

Month Rate

January 0,7

February 0,8

March 1

April 1

May 1

June 1

July 1

August 1

September 1,3

October 1,3

November 1,3

December 1,3
If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document “Procedure for placement of display advertising materials on Yandex internet display places” published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.
The cost of display advertising placement indicated on https://yandex.com/adv/ is determent by Yandex and the advertiser separately.
For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format will be understood as formats in which ad materials “X pixels” in size will occupy 100% of the width of the user’s screen. For the purposes of this point, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available in the Internet at: https://yandex.com/adv/requirements/html5.
If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
Advertising materials shall meet the requirements stated in the “Technical requirements for 728×90 banner ads with drop-down” available in the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
Advertising materials shall meet the requirements stated in “General rules for advertisers creating advertising materials for the Yandex.Afisha service” publicly available in the Internet at https://yandex.com/adv/requirements/afishareq.
When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.

Month	Rate
January	0,7
February	0,8
March	1
April	1
May	1
June	1
July	1
August	1
September	1,3
October	1,3
November	1,3
December	1,3

Table 1

Package	Location	Ad format: banner (pixel size)	Minimal number of impressions (ths.)	CPM (RUB)	The minimum order amount (RUB)	Placement duration
Main pages. Winter	Yandex main page Mobile version of Yandex main page	728×90 320×67	From 45 000	100	From 4 500 000	3 weeks
Main page. Winter	Yandex main page	728×90	From 36 000	120	From 4 320 000	3 weeks
Main page. Winter. Moscow and Moscow region	Yandex main page	728×90	From 24 000	150	From 3 600 000	3 weeks

Dynamic placement.
Geo for products “Main pages. Winter” and “Main page. Winter” is Russia.
Geo for the product “Main page. Winter. Moscow and Moscow region” is Moscow and Moscow region.
When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
For the product “Main page. Winter” advertising materials are placed in all Locations specified in Table 1 for the product “Main pages. Winter” with no choice of Locations available.
It is possible to change the placement duration as agreed with Yandex.
Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
Services specified in Table 1 are provided from January 1, 2019 to February 10, 2019 (inclusive).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Package “Dynamic”	728×90	6 000 and more	200	1 200 000 and more	1 week
Package “Dynamic”	728×90 with a 640×360 to 1200×675 drop-down box	6 000 and more	300	1 800 000 and more	1 week

Dynamic placement.
Geo — Russia.
Only one package can be used during one week of placement.
When rendering the services listed in Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
It is possible to change the placement duration as agreed with Yandex.
For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Package “Newbie”	728×90	5 000	200	1 000 000	1 week
Package “Newbie”	728×90 with a 640×360 to 1200×675 drop-down box	5 000	300	1 500 000	1 week
Package “Newbie Moscow and Moscow Region”	728×90	3 000	250	750 000	1 week
Package “Newbie Moscow and Moscow Region”	728×90 with a 640×360 to 1200×675 drop-down box	3 000	375	1 125 000	1 week
Package “Newbie. Home pages”	728×90 for Yandex home page and 320×67 for the mobile version of Yandex home page	8 000	180	1 440 000	1 week

Dynamic placement.
For Packages “Newbie” and “Newbie. Home pages” geo — Russia with no option for change.
For Packages “Newbie Moscow and Moscow Region” geo — Moscow and Moscow Region with no option for change.
The packages “Newbie” listed in Table 3 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2018 and/or 2019.
One advertiser can purchase no more than one “Newbie” package from Table 3 during 2019.
For the product “Newbie. Home pages” advertising materials are placed in all Locations specified in Table 3 for the product “Newbie. Home pages” with no choice of Locations available.
When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
It is possible to change the placement duration as agreed with Yandex.
For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4 (Regional Packages)

Package	Ad format: banner (pixel size)	Number of impressions (ths.)	CPM (RUB)	Package cost (RUB)	Placement duration
Package “Moscow and the Moscow Region 5 Million Impressions”	728×90	5 000 and more	250	From 1 250 000	1 week
Package “Moscow and the Moscow Region 5 Million Impressions”	728×90 with a 640×360 to 1200×675 drop-down box	5 000 and more	375	From 1 875 000	1 week
Package “St. Petersburg and the Leningrad Region 4 Million Impressions”	728×90	4 000	190	760 000	1 week
Package “St. Petersburg and the Leningrad Region 4 Million Impressions”	728×90 with a 640×360 to 1200×675 drop-down box	4 000	285	1 400 000	1 week
Package “Regions 2,5 Million Impressions”	728×90	2 500	190	475 000	Maximum 4 weeks
Package “Regions 2,5 Million Impressions”	728×90 with a 640×360 to 1200×675 drop-down box	2 500	285	712 000	Maximum 4 weeks

Dynamic placement.
Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
– “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box
– “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box
– “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box
For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.
If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).
It is possible to change the placement duration as agreed with Yandex.
For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
When calculating the cost seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3
For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5

Package	Location	Ad format: banner (pixel size)	Minimal number of impressions (ths.)	CPM (RUB)	The minimum order amount (RUB)	Placement duration
Main pages	Yandex main page Mobile version of Yandex main page	728×90 320×67	From 10 000	180	From 1 800 000	1 week

Dynamic placement.
Geo — Russia with no option for change.
Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.
Yandex does not guarantee impressions in Locations specified in Table 5.
When rendering the services listed in the Table 5, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options. It is possible to change the placement duration as agreed with Yandex.
It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.
For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum order amount (ths. impressions)	Placement duration
“Dynamic. 140 Rubles”	Mobile version of Yandex home page m.yandex.ru	320×67 or 320×67 with a 320×67 to 1080×82 drop‑down box	140	From 3 000	1 week

Dynamic placement.
Available options:
a. Mobile operating systems;
b. Sociodemographic targeting (can be applied in agreement with Yandex);
c. Search retargeting (can be applied in agreement with Yandex);
d. Targeting by categories of users (can be applied in agreement with Yandex);
e. Audience interests (can be applied in agreement with Yandex);
f. Service Segments “Audiences” (can be applied in agreement with Yandex).
Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
When calculating the cost of services, no seasonal rates apply.
It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum order amount (ths. impressions)	Placement duration
“Dynamic. 165 Rubles/ Moscow and Moscow region”	Mobile version of Yandex home page m.yandex.ru	320×67 or 320×67 with a 320×67 to 1080×82 drop‑down box	165	3 000	1 week

Dynamic placement.
Geotargeting — Moscow and Moscow region.
Available settings:
a. Mobile operating systems;
b. Sociodemographic targeting (can be applied in agreement with Yandex);
c. Search retargeting (can be applied in agreement with Yandex);
d. Targeting by categories of users (can be applied in agreement with Yandex);
e. Audience interests (can be applied in agreement with Yandex);
f. Service Segments “Audiences” (can be applied in agreement with Yandex).
Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
In order to provide the services herein the advertiser provides banners of the following format — 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
When calculating the cost of services, no seasonal rates apply.
It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Ad format: banner (pixel size)	Geotargeting + Website targeting	Minimum CPM (rubles)
Media auction on the Main page of Yandex Direct	728×90, 1456×180	Moscow and Moscow region+ Full version	From 325
Media auction on the Main page of Yandex Direct	728×90, 1456×180	Russia, except Moscow and Moscow region + Full version	From 260
Media auction on the Main page of Yandex Direct	728×90, 1456×180	Republic of Belarus + Full version	From 185
Media auction on the Main page of Yandex Direct	728×90, 1456×180	Republic of Kazakhstan+ Full version	From 140
Media auction on the Main page of Yandex Direct	728×90, 1456×180	The whole world, except Russia, Belarus and Kazakhstan + Full version	From 25
Media auction on the Main page of Yandex Direct	640×134	Moscow and Moscow region + Mobile version	From 215
Media auction on the Main page of Yandex Direct	640×134	Russia, except Moscow and Moscow region + Mobile version	From 180
Media auction on the Main page of Yandex Direct	640×134	Republic of Belarus + Mobile version	From 130
Media auction on the Main page of Yandex Direct	640×134	Republic of Kazakhstan+Mobile version	From 65
Media auction on the Main page of Yandex Direct	640×134	The whole world, except Russia, Belarus and Kazakhstan +Mobile version	From 25

Dynamic placement.
Banners are displayed on the full or Mobile version of the Yandex Main page, depending on the site's targeting. The ability to display the banner depends on the format of the provided advertising materials and the minimum CPM specified in Table 1 (auction). If you provide creatives only for the Mobile version, impressions are only possible for the Mobile version. When providing creatives only for the Full version, impressions are only possible for the Full version.
For the purposes of the service, the advertiser must provide a banner of at least one format specified in Table 1 (auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (auction).
Possible settings:
a. Geographic targeting
b. Targeting by site version
The display settings specified in step 4 can be applied simultaneously. In this case, any intersection of the settings provided for in Table 1 (auction) is possible.Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
c. The maximum CPM rate is RUB 3,000.
The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

Table 1

Package	Media platform	Ad format: banner (pixel size)	СРМ (RUB)
Audience package with segments of the data providers (DMP)	Yandex services and Yandex advertising network	728×90, 240×400, 300×250, 300×300	120 + the cost of using a segment of data providers (DMP) (in the case of using the corresponding setting)

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Geotargeting – Russia. It is possible to configure geographic targeting to regions of Russia.
Available options:
1. Sociodemographic targeting
2. Segments of the data providers (DMP)
If the advertiser use the "Segments of the data providers (DMP)" setting, CPM (RUB, without VAT) for the services specified in Table 1 is calculated according to the following formula:
a. CPM = 120 + the cost of using a segment of the data providers (DMP), where
the cost of using a segment of the data providers (DMP) – the cost of using a segment of the data providers (DMP) selected by an advertiser, which is specified at Yandex.Audience (https://audience.yandex.ru/) and is available to the advertiser when selecting a segment. The intersection and the union of the segments of the data providers (DMP) are impossible.
When calculating the cost of services, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Ad format	Devices and software targeting at:	CPM, RUB
Fixed CPM. All formats. All devices.	Multi roll, in-page, interstitial	– Computers, smartphones, tablets and Smart TV	350
Fixed vCPM (viewable). All formats. Desktop.	Multi roll, in-page	– Computers	500
Fixed CPM. All formats. Mobile + Smart TV.	Multi roll in-page, interstitial	– Smartphones and tablets – Smart TV – Smartphones, tablets and Smart TV	300
Fixed CPM. Multiroll. All devices.	Multi roll	– Computers, smartphones, tablets and Smart TV	400
Fixed CPM. Multiroll. Desktop.	Multi roll	– Computers	450

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation.
Available settings:
a) Geotargeting on regions of the Russian Federation;
b) Sociodemographic targeting;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Service Segments “Audiences”;
i) Devices and software targeting;
j) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.”
Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
As agreed by Yandex, it is possible to disable impressions in interstitial format.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
When calculating the cost of services seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3
For the product “Fixed vCPM (viewable). All formats. Desktop” the advertisement of the advertiser is counted if more than 50% of the area of the video is displayed in the field of view for at least 2 seconds.

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Product name	Ad format	CPM, RUB
Auction product	Multi roll; In-page video; Interstitial	From 200 and more

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
The format of placed advertising materials shall be determined by Yandex unilaterally.
Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation;
Available settings:
a) Geotargeting on regions of the Russian Federation;
b) Sociodemographic targeting;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Targeting by devices and software at:
– Computers, smartphones and tablets;
– Smartphones and tablets;
– Smartphones, tablets and Smart TV;
– Smart TV;
– Computers and Smart TV;
i) Service Segments “Audiences”;
j) Operating systems (used together with targeting by device and software at: smartphones and tablets).
As agreed by Yandex, it is possible to disable impressions in interstitial format.
As agreed by Yandex, it is possible to disable impressions in inpage format.
Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Advertising materials shall be displayed and the cost per impression shall be determined as follows:
a) The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1000 (excl. VAT).
b) The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
c) Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Product name	Ad format	CPM, RUB
100% Completion rate	Multi roll, In-page video, Interstitial	1000

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Available settings:
a) Sociodemographic targeting;
b) Geotargeting on regions of the Russian Federation;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Service Segments “Audiences”.
Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
As agreed by Yandex, it is possible to disable impressions in interstitial format.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
When calculating the cost seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4

Package name	Ad format	Devices and software targeting at:	CPM (RUB)
Fixed CPM Premium. Multi roll. All devices	Multi roll	Computers, smartphones, tablets and Smart TV	500

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) without the multiplier.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
When calculating the cost of services seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5

Package name	Ad format	CPM (RUB)	Minimum order amount (RUB, with VAT)
Live TV Online. Multiroll	Multi roll	600	21 000

Ad format:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in subclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.
Advertising materials are placed:
– online TV service.
Dynamic placement.
Geotargeting — Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.
Advertising materials shall meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
When calculating the cost of services the seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 6

Product name	Ad format	Minimal number of impressions (ths.)	CPM (RUB without VAT)
Fixed CPM. Gaming	Multi roll	500	500

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds.
Advertising materials are placed in the game video content:
– on the main page of Yandex website, in the online TV service;
– on the Mobile Version of the main page of the Yandex website, in the online TV service.
Dynamic placement. It is possible to configure the frequency increases by a factor of 1.5.
Geotargeting — Russian Federation.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
When calculating the cost of services seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 7

Product name	Ad format	Minimal number of impressions (ths.)	CPM (RUB without VAT)
Video network. Fixed CPM. Package “Sport”	Multi roll	500	500

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds.
Advertising materials are placed in the game video content:
– on the online TV service.
Dynamic placement.
Geotargeting — Russian Federation.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 8

Product name	Ad format	Devices and software targeting at:	CPM (RUB)
Fixed CPM. All formats. All devices. No targetings	Multi roll, In‑page, Interstitial	Computers, smartphones, tablets and Smart TV	120

Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners (Premium — Yandex Advertising Network (YAN) partner sites of the following categories: on-line cinema and sites of tv channels (hereinafter referred to as Premium));
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
When calculating the cost of services seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 9

Product name	Ad format	Devices and software targeting at:	CPM (RUB)
Fixed CPM Premium. Multi roll. All devices. Q1 of 2019.	Multi roll	Computers, smartphones, tablets and Smart TV	320

Ad formats:

A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners (Premium — Yandex Advertising Network (YAN) partner sites of the following categories: on-line cinema and sites of tv channels (hereinafter referred to as Premium));
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
The advertiser can obtain the services presented in Table 9 upon provision of a letter containing the conditions of the amount (expressed as a cost) of the services obtained as presented in Table 9 in 2019 for a sum of at least 5 000 000 (five million) rubles without VAT.
Prices indicated in Table 9 are valid from 01.01.2019 to 31.03.2019.
When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum order amount (RUB)
“Lifestyle” mediaservices.	Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program	240×400	160	21000

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
It is possible to switch off media platforms indicated in Table 1 using the multiplier 1,2 for each switched off platform.
Available settings using the multiplier 1.25:
a) Sociodemographic targeting
b) Targeting by categories of users
c) Audience interests
d) Behavior retargeting
e) Search retargeting
f) Light TV viewers
g) Heavy TV viewers
h) Service Segments “Audiences”
Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum number of impressions (ths.)
Premium mediaservices	Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program	100%×250 100%×180 300×600	200	500

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
It is possible to switch off media platforms indicated in Table 2 using the multiplier 1,35 for each switched off platform.
Available settings using the multiplier 1.35:
a) Sociodemographic targeting
b) Targeting by categories of users as agreed with Yandex
c) Audience interests
d) Behavior retargeting
e) Search retargeting
f) Light TV viewers
g) Heavy TV viewers
h) Service Segments “Audiences”
Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
When calculating the cost of services seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3
For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180. The banner format 300×600 is not mandatory.

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum number of impressions (ths.)
“Custom mediaservices”	Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program	100%×250 100%×180 300×600	600	100

Dynamic placement for category “Cinema”.
Geotargeting — Russian Federation.
The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
It is possible to set custom targeting.
Maximum two targeting options may be applied at the same time: custom and geotargeting. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
When calculating the cost of services no seasonal rate applies.
For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180. The banner format 300×600 is not mandatory.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)
“Mediaservices”. Mobile	Mobile version of Yandex.Afisha, Mobile version of KinoPoisk, Mobile version of Yandex. TV Program	100%×90	100

Dynamic placement. Recommended frequency is RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
Geotargeting — Russian Federation.
When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5

Package	Media platform	Ad format: banner (pixel size)	CPM (RUB)	Minimum number of impressions (ths.)
“Lifestyle” custom mediaservices	Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program	240×400, 300×600	500	100

Dynamic placement.
Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex.TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
Geotargeting — Russian Federation.
It is possible to set custom targeting.
Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
When calculating the cost of services no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Product name	Ad format	Minimum placement cost (RUB, with VAT)	Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Audio. Auction product.	Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header	21 000	From 70 and more

Dynamic placement. The frequency of playback is limited to RF=3 per day.
Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist.
A banner is shown, while an advertisement is being played.
Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
Geotargeting — Russia. It is possible to set geotargeting on regions of the Russian Federation.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
Audio-rolls shall be played and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of an audio commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 1), in view of the options stipulated in cl. 8. The bid may not exceed RUB 1 000 (excl. VAT).
b. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 1).
c. Bidding step = RUB 1 per thousand impressions (excl. VAT).
When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Product name	Ad format	Minimum number of impressions (playbacks) (ths.)	Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Audio	Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header	From 500	160

Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
A banner is shown, while an advertisement is being played.
Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist.
Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
Available options:
a. Sociodemographic targeting;
b. Targeting genres of music.
Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package name	Placement cost (RUB)	Placement duration
Branding of KinoPoisk pages	250 000	1 day

Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).
Geotargeting — Russia (geotargeting cannot be changed).
The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
When calculating the cost of the services, seasonal rates apply.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Media platform	Ad format	CPM (RUB)	Minimum order amount (ths. of impressions)
Multiroll, player of Kinopoisk: movie trailers. Category “Cinema and Entertainment”	The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video	Multi roll	370	1000

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
There is a limit of displaying the materials to a single user RF=3 per day.
Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
The user can stop the video from the 5th second of its playback.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
The multi roll can be placed with no link to the advertiser’s website.
It is possible to set social demographic targeting using the multiplier of 1,25.
It is possible to set targeting by categories of users using the multiplier of 1,35.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2

Package	Media platform	Ad format	CPM (RUB)	Minimum order amount (ths. of impressions)
Multiroll, player of Kinopoisk: movie trailers. Categories other than “Cinema and Entertainment”	The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video	Multi roll	400	1000

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
There is a limit of displaying the materials to a single user RF=3 per day.
Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
The user can stop the video from the 5th second of its playback.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
The multi roll can be placed with no link to the advertiser’s website.
It is possible to set social demographic targeting using the multiplier of 1,25.
It is possible to set targeting by categories of users using the multiplier of 1,35.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3

Package	Media platform	Ad format	CPM (RUB)	Minimum order amount (ths. of impressions)
Multiroll, player of Kinopoisk: movie trailers. 100% completion rate	The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video	Multi roll	800	1000

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
There is a limit of displaying the materials to a single user RF=3 per day.
Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
The multi roll can be placed with no link to the advertiser’s website.
It is possible to set social demographic targeting using the multiplier of 1,25.
It is possible to set targeting by categories of users using the multiplier of 1,35.
When calculating the cost, seasonal rate applies.

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0.8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3

Month	Rate	Month	Rate	Month	Rate
January	0.7	May	1	September	1.3
February	0.8	June	1	October	1.3
March	1	July	1	November	1.3
April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Package	Ad format: banner (pixel size)	The minimum СРМ (RUB)
Auction product. Outdoor	Static content Animated content	From 100
Auction product. Indoor	Static content Animated content Video	From 100

Advertising materials are placed on the means of digital outdoor advertising: Outdoor* and / or Indoor**.

Means of digital outdoor advertising — special stationary structures for advertising materials placement, which include various media of advertising materials, in particular, electronic displays, projection and other designed for the projection of advertising materials on any surface equipment and other technical means of stable territorial placement, located in the open area, as well as on the outer surfaces of buildings, structures, elements of street equipment, over the roadway of streets and roads or on them.

* Outdoor — means of digital outdoor advertising, representing a multi-format design with an advertising field in the form of LED-panels with high resolution and capable of transmitting up to 4.4 billion colors and shades.

** Indoor — means of digital outdoor advertising, representing the video screens and displays in various formats, digital video walls, advertising TV in rooms (Indoor TV), multi-media promotion stands, advertising on payment terminals.

Advertising materials are placed on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising means).

Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.

Products “Auction product. Outdoor” and “Auction product. Indoor.” they are located on the territory of Russia. It is possible to place in the regions of Russia, where there are means of digital outdoor advertising for the product “Auction product. Outdoor” and / or Indoor for product “Auction product. Indoor.”
Possible settings: social and demographic targeting for product “Auction product. Indoor.”
The advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network”, posted on the Internet at: https://yandex.com/adv/requirements/videowebreq
Display of advertising materials and determining the cost of display is carried out according to the following rules:
a. The auction takes place in real time. As a result of the auction, the advertiser’s advertising materials will be shown, which were offered the highest rate for 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM specified in Table 1). The rate may not exceed 2000 rubles (excluding VAT).
b. The cost of displaying advertising materials is determined by the principle of the auction of the first price: if the advertiser’s bid is the highest, the display of advertising materials is carried out at the bid price, but not less than the entry threshold (the minimum CPM specified in Table 1).
c. Auction step = 1 (one) ruble per thousand impressions (excluding VAT)
When calculating the cost of services, the seasonal coefficient is not applied.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1

Placement format	Payment currency	Minimum Cost per 1 click for Ad without image (excl. VAT)	Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)	Minimum order amount (RUB) (excl. VAT)
Advertising	RUB	0,3	1	1000
Advertising	KZT	1	3	5000
Advertising	USD	0,01	0,03	15
Advertising	EUR	0,01	0,03	15
Advertising	CHF	0,01	0,03	15
Advertising	TRY	0,01	0,03	50
Advertising	BYN	0,01	0,03	30

Ad with geotargeting.
When calculating the cost, no seasonal rate applies
The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 1. Media Advertising at Yandex Home Page

Package	Location	Ad format: banner (pixel size)	Minimal number of impressions (ths.)	СРМ (USD)	CPM (EUR)	Placement duration
Package “Home Page Uzbekistan. Desktop + Mobile”	Yandex main page Mobile version of Yandex main page	728×90 or 728×90 with a 640×360 to 1200×675 drop-down box 320×67 or 320×67 with a 320×67 to 1080×82 drop-down box	100	0,30	0,26	1 week

Package

Location

Ad format: banner (pixel size)

Minimal number of impressions (ths.)

СРМ (USD)

CPM (EUR)

Placement duration

Package “Home Page Uzbekistan. Desktop + Mobile”

Yandex main page

Mobile version of Yandex main page

728×90 or 728×90 with a 640×360 to 1200×675 drop-down box

320×67 or 320×67 with a 320×67 to 1080×82 drop-down box

100

0,30

0,26

1 week

Banner shall be placed on the main page of Yandex site.
Dynamic placement.
Geotargeting – Uzbekistan, no change of geotargeting is possible.
When calculating the cost of the Services, no seasonal rate applies.
Minimum placement duration – 1 week.
For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box and 320×67 or 320×67 with a 320×67 to 1080×82 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency

Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

The prices are specified exclusive of VAT unless otherwise stated.
The minimum order value is
a. 15 USD per day (excl. VAT)
b. 15 EUR per day (excl. VAT)
c. 15 CHF per day (excl. VAT)
Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the 'Metrica' Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
- YAN
- YAN mobile apps
- Yandex.Mail
- Yandex.News
- Yandex.Realty
- Yandex.Jobs
- Yandex.Market
- Yandex.Weather
- Yandex.Music
- Yandex.TV Program
- Yandex.Schedule
- Yandex.Kinopoisk
- Yandex.Auto.ru
- Yandex.Other services
5.9. Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
Yandex Media Network — the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
The media advertising placement services are rendered subject to the terms and conditions stated in “Yandex.Direct” Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

Table 1 (Auction)

Package	Accommodation	Type of advertising inventory	Minimum CPM (rubles)
Media auction in Direct	Banner	Format banners 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 728×90, 1000×120	From 5 RUB
Media auction in Direct	Video	Multiroll, Inpage, Interstitial	From 5 RUB
Media auction in Direct	Outdoor	Billboard, Supersite	From 5 RUB

The display of advertising materials for the types of placement: “Banner” and “Video” is carried out in accordance with the Targeting of advertising networks. Yandex does not guarantee that advertising materials for the Banner and Video placement types will be displayed on all media platforms of the Yandex Media network. The ability to display advertising materials also depends on the entry threshold set by the media platform.
The display of advertising materials for the type of outdoor placement is carried out on the means of digital outdoor advertising: outdoor* sites. Yandex does not guarantee that advertising materials for the type of placement: “Outdoor” will be shown at all on all means of digital outdoor advertising: outdoor* sites. The ability to display advertising materials also depends on the entry threshold set by the operator of digital outdoor advertising.
* Outdoor-digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.
Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).
Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.
For the type of placement of “Video” it is possible to disable different types of advertising equipment (Multiroll, Inpage, Interstitial).
For the type of placement “Outdoor” it is possible to disable different types of advertising equipment (Billboard, super Site).
For the purposes of providing services for the type of placement of “Banner” advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (auction). Advertising materials must comply with the requirements set forth in the document “Technical requirements for the HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
For the purposes of providing the service for the type of “Video” placement, the advertiser is obliged to provide a video lasting from 6 seconds to 60 seconds. Yandex does not guarantee the display of advertising materials in all types of advertising inventory listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network” posted on the Internet at: https://yandex.com/adv/requirements/videowebreq.
For the purposes of providing the service for the type of “Outdoor” placement, the advertising materials must meet the requirements set forth in the document “Technical requirements for a digital poster for demonstration on billboards (3×6) / on digital supersites (5×15), (4×12)”, posted on the Internet at: https://yandex.com/adv/requirements/outdoor.
The types of placement listed in Table 1 (Auction) can be applied simultaneously.
Available settings:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Phrase targeting
e. Service Segments “Audiences”
f. Segments and targets of “Metrica” Service
g. Limitation of impression frequency to the same user
h. Behavioral indicators
i. Marital status, children, profession
j. Outdoor site selection.
Type of accommodation “Banner” settings specified in sub. a, c, e, f, h, i, n. 10 above may be applied simultaneously, with the settings specified in sub. d paragraph 10 above may not be applied at the same time as the settings specified in the sub-paragraph. a, c, e, f, h, i, n. 10 above. The settings specified in sub. b and g of paragraph 10 above may be applied simultaneously with other settings specified in paragraph 10 above. The setting specified in the subp. j n. 10 above are not applicable for the type of accommodation “Banner”.
For the “Video” placement type, the settings specified in the subp. a, c, e, f, h, i of paragraph 10 above may be applied simultaneously. The setting specified in the subp. d paragraph 10 above, does not apply to the “Video” placement type. The settings specified in sub. b and g of paragraph 10 above may be applied simultaneously with other settings specified in paragraph 10 above. The setting specified in the subp. j clause 10 above is not applicable for the type of “Video” placement.
Type of accommodation “Outdoor” is acceptable to use only the settings specified in sub. b and j paragraph 10 above. These settings can be used simultaneously.
Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
c. The maximum CPM rate is RUB 3,000.
The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

Table 1

Service package

Format of advertising materials

Deployment of advertising materials

СРМ (euro)

Pins along the route*

1. Branded mark:

nontransparent imaging in the PNG 120×120 px format
mark outline colour – a colour in the HEX format
the title is a company name (but may contain some other text of the advertiser if Yandex gives its nod), text up to 15 characters, intervals inclusive
subtitle – company section (if cleared by Yandex the subtitle main contain some other text of the advertiser), text up to 17 characters, intervals inclusive

2. Pin card:

banner: nontransparent imaging in the PNG 640×200 px format. Information on the banner must comply with requirements of the relevant Russian law.
title – company name (if Yandex gives its nod the title may contain some other text of the advertiser), text up to 60 characters, intervals inclusive
phone number (optional)

Yandex.Navigator app

0.75

Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.Navigator app. Pins are shown to the user only if the advertiser’s company is quartered on the user’s route, when the latter is roughly 1 km away from the company’s quarters. If the users presses Pin, the Pin Card pops up.
Pin Card contains a company banner, title and address from Yandex.Directory, the button “drive in” and additional optional “call” button.
“Drive in” – when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.

“Call” – when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.
Geotargeting – Russia.
CPM cost is found using the following formula: CPM = 0,75*T*R, where
T is the targeting coefficient used by the advertiser, according to Table A;
R is a quotient of the section where the advertiser places advertising materials, according to Table B.
For ‘Other sections’ section from Table B and if several targetings are used from Table A, coefficients indicated in Tables A and B are consecutively multiplied.
If coefficients from Property or Auto sections from Table B are used with simultaneous use of several targeting from Table A, only the maximum targeting quotient is used, the one indicated in Table A.
Table A

T (targeting coefficient) Targeting

1 Geotargeting

1 Segments of the Yandex.Audiences service

1,1 Social-demographic

1,25 Audience interests

Table B

R (section coefficient) Section name

3 Property*

2 Auto**

1 Other sections***

* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

** “Auto” is placement of advertising materials in the Automobile Dealerships section of the Yandex.Maps service – a guidebook of firms.

*** “Other sections” is other stuff, except for what is indicated under the footnotes “*” and “**”.
When calculating the cost of services, the seasonal coefficient is not applied

Table 1

Product name	Format of advertising materials	Deployment of advertising materials	CPM (euro)
Billboards along the route	Billboards (image in the.cdr or.png format) +“Baloon” (image in the format 1200×400 png) with buttons “Call”, “Save”, “Where?”	Yandex.Navigator application	0,75

Billboards are reference marks of the advertiser’s ad on the map in the mobile app Yandex.Navigator that contains the image provided by the advertiser and shown to the user only if the billboard locus determined by the advertiser is at a distance of 50 m to 500 m from the user’s route. If the user presses the billboard, a balloon pops up.
At every moment of time no more than 1 (one) billboard is displayed for the user to see; billboards are chosen at random.
The balloon contains one, two or none of the buttons below:
a) “Call” (if this button is pressed the application suggests a phone number to be dialed.
b) “Save” (if this button is pressed the advertiser’s action bid is saved in the section “Discounts and offers” of the mobile app Yandex. Navigator
c) “Where?” – if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
Dynamic placement
The cost of CPM is found using the following formula: CPM = 0.75*T*R, where
T – targeting coefficient used by the advertiser as per Table A;
R – quotient of the section where the advertiser places advertising materials as per Table B;
For “Other sections” section from Table B and when several targeting from Table A are used, the coefficients indicated in Tables A and B are consecutively multiplied.
When coefficients of the Property and Auto sections are used from Table B with the simultaneous use of several targeting from Table A, only the maximum targeting quotient indicated in Table A applies.
Table А

T (targeting coefficient) Targeting

1 Geotargeting

1 Segments of the Yandex. Audiences service

1,1 Social-demographic

1,25 Audience interests

Table B

R (section quotient) Name of the section

3 Property section*

2 Auto section**

1 Other sections***

* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

** “Auto” is placement of advertising materials in the Automobile Dealerships section of the Yandex.Maps service – a guidebook of firms.

*** “Other sections” is other stuff, except for what is indicated under the footnotes “*” and “**”.
When calculating the cost of services, the seasonal coefficient is not applied

Table 1

Package	Deployment (placement) of advertising materials	Format of advertising materials	CPM (euro)
Banner in Yandex.Navigator	Yandex.Navigator application	Banner 1600×320 (image in the PNG format) + title (text up to 48 characters including punctuation marks) + subtitle (text from 70 to 370 characters, including punctuation marks, + from 0 to 3 buttons with advertiser’s phone number / advertiser’s whereabouts / “Save” (only one button of each variety)	3

The condition of showing advertising materials:
a) The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator app.
b) If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:
   i. With the advertiser’s phone number: if you press this button the advertiser’s phone number is dialed;
   ii. “Save” – if you press this button, the advertised action bid of the advertiser is saved in the “Discounts and bids” section of the Yandex.Navigator application;
   iii. Whereabouts: if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
A show is complete, when more than 50% of the banner’s area is continuously located in the visible field of the user’s display during 2 seconds or more.
Dynamic placement
Geographical targeting: Russia
CPM is calculated using the following formula: CPM = 3 * T, where
T is the quotient of the targeting used by advertiser and found in accordance with Table A:
Table A

T (targeting quotient) Targeting

1 Geotargeting

1 Segments of the Yandex.Audiences service

1,1 Social-demographic

1,25 Audience interests

When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used – maximal among the targeting used.
When calculating the cost of services, the seasonal coefficient is not applied

Media Advertising at Yandex Home Page

Mobile Version of Yandex Home Page

Media auction on the Main page of Yandex Direct

Audience package with segments of the data providers (DMP)

Media Advertising. Yandex Video Network

Media Advertising at Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk

Media Advertising at Yandex.Radio and Yandex.Music

Media Advertising at KinoPoisk

Multi-rolls on KinoPoisk

Digital outdoor advertising

Contextual Advertising – Yandex.Direct

Display Advertising with Geotargeting on Uzbekistan

Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

Media Auction in Direct

Pins along the route

Billboards along the route

Banner in Yandex.Navigator

Services

Yandex advertising products

Technologies

Training & Certification

For Partners

Contacts

Legal Documents

Requirements

Advertising rates