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Price list for the services provided by Yandex
  1. These prices do not include Swiss VAT (8%) unless stated otherwise.
  2. The minimum order value (unless agreed otherwise) is
    a. 500 USD
    b. 500 EUR
    c. 500 CHF
  3. CPM stands for cost per 1000 impressions.
  4. Any note that reads ‘1 day’ means that delivery of the advertising materials starts at 00:00 and finishes within 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising materials are to be delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
  7. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
    • Sociodemographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.
    • Behavioural retargeting:

      — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).

      — Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).

    • Service Segments “Audiences”. The segment is generated by the advertiser using the “Audiences” service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service “auditor” will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments). segment and ways of its use are determined independently by the advertiser Web front-end
    • Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.
    • Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
    • Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages on the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour on the Internet associated with visiting website pages on the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children’s content (animated cartoons, children’s songs, etc.), family content (comedies, family shows, etc.).
    • Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):

      — Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).

      — Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.

      — Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).

      — Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);

      — The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.

    • Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at:
      — Computers;
      — Smartphones;
      — Computers and tablets;
      — Smartphones and tablets;
      — Computers and smartphones;
      — Smartphones and Smart TV;
      — Computers, Smart TV and smartphones;
      — Tablets;
      — Smart TV;
      — Computers, smartphones and tablets;
      — Smartphones, tablets and Smart TV;
      — Computers, smartphones, tablets and Smart TV.
    • Music genres targetings:

      — Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

    • Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network:
      — Yandex Advertising Network
      — Mobile applications of Yandex Advertising Network
      — Yandex.Mail
      — Yandex.News
      — Yandex.Realty
      — Yandex.Jobs
      — Yandex.Market
      — Yandex.Weather
      — Yandex.Music
      — Yandex.TV
      — Yandex.Timetables
      — Kinopoisk
      — Auto.ru
      — other Yandex services
    • Segments of the data providers (DMP) — segments of partner data management platforms (Data Management Platforms) — specialized systems — suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.com/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.com/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
    • The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.
    • Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.
  8. If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
  9. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).
  10. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
  11. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
  12. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF, UZS currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order. In case the price for media advertising services under present terms and conditions is expressed in UZS, this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to UZS fixed by the Central Bank of the Republic of Uzbekistan on the date of invoice/order.
  13. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2022) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  14. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
  15. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain on the Internet at: https://yandex.com/legal/media_procedure_ch/.
  16. The cost of display advertising placement indicated on https://yandex.com/adv/ is determent by Yandex and the advertiser separately.
  17. For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format will be understood as formats in which ad materials “X pixels” in size will occupy 100% of the width of the user’s screen. For the purposes of this point, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  18. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available on the Internet at: https://yandex.com/adv/requirements/html5.
  19. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available on the Internet at: https://yandex.com/adv/materials/strategies
  20. Advertising materials shall meet the requirements stated in the “Technical requirements for 728×90 banner ads with drop-down” available on the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
  21. Advertising materials shall meet the requirements stated in “General rules for advertisers creating advertising materials for the Yandex.Afisha service” publicly available on the Internet at https://yandex.com/adv/requirements/afishareq.
  22. When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  23. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://yandex.ru/
  24. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://yandex.ru/ and/or on the Main page of Yandex Search App for Android.

Media Advertising at Yandex Home Page

Table 1
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Main Pages (Russia)Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		10,000 and more2302,300,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Russia, changing geotargeting is not possible.
  4. Advertising materials are placed at all Placements specified in Table 1. In this case, the choice of Placements is not available.
  5. Yandex does not guarantee impressions at the Placements specified in Table 1.
  6. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.
  7. The duration of the placement can be changed by prior agreement with Yandex.
  8. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  9. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Main Page and Browser tabs (Russia)Desktop versions of the Yandex Main Page and Browser tabs1456×1806,000 and more2551,530,000 and more
Main Page and Browser tabs with dropdown block (Russia)Desktop versions of the Yandex Main Page and Browser tabs1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab6,000 and more3852,310,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Russia.
  4. Within one week of placement, only one of the products listed in Table 2 can be used. Changes can be made by agreement with Yandex.
  5. When providing services listed in Table 2, settings can be made. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.
  6. If the advertiser uses in its order the settings provided in accordance with clause 4 above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).
  7. For the product “Desktop versions of the Main Page and browser tabs. Russia. Russia with a drop-down block” it is possible to disable the “1456×180 format on the desktop version of the Browser tab” in agreement with Yandex.
  8. The duration of the placement can be changed by prior agreement with Yandex.
  9. For the format of 1456×180 advertising materials with a drop-down block from 640×360 to 1200×675, the disclosure of a block by clicking on a 1456×180 banner depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support correct block dropdown.
  10. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  11. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
Bundle namePlacement of advertising materialsAdvertising materials format: banner (pixels)CPM (rub.)Minimum number of impressions (thousand)Minimum order size (rub.)
Mobile version of the Yandex Main Page. (Russia)Mobile version of the Yandex Main Page
m.yandex.ru		320×671803,000 and more540,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Available settings:

    a. Mobile operating systems;
    b. Socio-demographic targeting (used by agreement with Yandex);
    c. Search retargeting (used by agreement with Yandex).
    d. Targeting by user categories (used by agreement with Yandex).
    e. Audience interests (used by agreement with Yandex).
    f. Audiences service segments (used by agreement with Yandex).

  4. No more than two types of settings can be applied at the same time, one of which is Mobile operating systems. The possibility to apply the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
  5. For the purpose of providing the service, the advertiser shall provide banners in 640×134 formats. At the same time, advertising materials are displayed at the placements in the formats indicated in Table 3 above.
  6. The duration of the placement can be changed by prior agreement with Yandex.
  7. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  8. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Beginner “Main Pages (Russia)”Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		5,0002301,115,000 and more
Beginner. “Main Page and Browser tabs. (Russia)”Desktop versions of the Yandex Main Page and Browser tabs1456×1803,000255765,000 and more
Beginner “Main Page and Browser tabs with dropdown block (Russia)”Desktop versions of the Yandex Main Page and Browser tabs1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab3,0003851,155,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Russia, changing geotargeting is not possible.
  4. The products listed in Table 4 above are intended for beginner advertisers. For the purposes of this order, a “beginner advertiser” is an advertiser who, prior to the Yandex’s commencement of services for the products specified in Table 4 above, did not place, independently or through third parties, display advertising on the Desktop versions of the Yandex website Main Page and Browser tabs with a drop-down block and/or to the Mobile version of the Main Page of the Yandex website with geotargeting Russia in 2021 and/or 2022.
  5. One advertiser can order no more than one of the products listed in Table 4 above during 2022.
  6. For the product “Beginner. Main Pages” advertising materials will be placed on all Placements listed in Table 4 for the product “Beginner. Main Pages”. In this case, the choice of Placements is not available.
  7. When providing services listed in Table 4, settings can be made. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.
  8. If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).
  9. The duration of the placement can be changed by prior agreement with Yandex.
  10. For the product “Beginner. “Desktop versions of the Main Page and browser tabs. Russia with a drop-down block” it is possible to disable the “1456×180 format on the desktop version of the Browser tab” in agreement with Yandex.
  11. For the format of 1456×180 advertising materials with a drop-down block from 640×360 to 1200×675, the disclosure of a block by clicking on a 1456×180 banner depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support correct block dropdown.
  12. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  13. When calculating the cost, the seasonal factor is not applied.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Main Pages. (Moscow and the Moscow Region)Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		7,000 and more2851,995,000 and more
Main Page and browser tab. (Moscow and the Moscow Region)Desktop versions of the Yandex Main Page and Browser tabs1456×1804,0003201,280,000 and more
Main Page and browser tabs with drop-down block (Moscow and the Moscow Region)Desktop versions of the Yandex Main Page and Browser tabs1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab4,0004801,920,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week.
  3. Geotargeting — Moscow and the Moscow Region, changing geographic targeting is not possible.
  4. Within one week of placement, only one of the products listed in Table 5 can be used. Changes can be made by agreement with Yandex.
  5. For the product “Main Pages. Moscow and the Moscow Region” advertising materials are placed at all Placements specified in Table 5 for the product “Main Pages. Moscow and the Moscow Region”. In this case, the choice of Placements is not available.
  6. When providing services listed in Table 5, settings can be made. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.

    If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).

  7. The duration of the placement can be changed by prior agreement with Yandex.
  8. For the product “Desktop versions of the Main Page and browser tabs with a drop-down block. Moscow and the Moscow Region.” it is possible to disable the “1456×180 format on the desktop version of the Browser tab” in agreement with Yandex.
  9. For the format of 1456×180 advertising materials with a drop-down block from 640×360 to 1200×675, the disclosure of a block by clicking on a 1456×180 banner depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support correct block dropdown.
  10. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  11. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 6
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Beginner “Main Pages. (Moscow and the Moscow Region)”Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		3,500285997,500 and more
Beginner “Main Page and browser tab. (Moscow and the Moscow Region)”Desktop versions of the Yandex Main Page and Browser tabs1456×1802,000320640,000 and more
Beginner “Main Page and browser tabs with drop-down block (Moscow and the Moscow Region).”Desktop versions of the Yandex Main Page and Browser tabs1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab2,000480960,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Moscow and the Moscow Region, changing geographic targeting is not possible.
  4. The products listed in Table 6 above are intended for beginner advertisers. For the purposes of this order, a “beginner advertiser” is an advertiser who, prior to the Yandex’s commencement of services for the products specified in Table 4 above, did not place, independently or through third parties, display advertising on the Desktop versions of the Yandex website Main Page and Browser tabs with a drop-down block and/or to the Mobile version of the Main Page of the Yandex website with geotargeting Moscow and the Moscow Region in 2021 and/or 2022.
  5. One advertiser can order no more than one of the products listed in Table 6 above during 2022.
  6. For the product “Beginner. Main Pages. Moscow and the Moscow Region” advertising materials are placed at all Placements specified in Table 6 for the product “Beginner. Main Pages. Moscow and the Moscow Region”. In this case, the choice of Placements is not available.
  7. When providing services listed in Table 6, settings can be made. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.
  8. If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).
  9. The duration of the placement can be changed by prior agreement with Yandex.
  10. For the product “Beginner. Desktop versions of the Main Page and browser tabs with a drop-down block. Moscow and the Moscow Region” it is possible to disable the “1456×180 format on the desktop version of the Browser tab” in agreement with Yandex.
  11. For the format of 1456×180 advertising materials with a drop-down block from 640×360 to 1200×675, the disclosure of a block by clicking on a 1456×180 banner depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support correct block dropdown.
  12. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  13. When calculating the cost, the seasonal factor is not applied.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 7
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Main Pages. (Regions other than Moscow and the Moscow Region.)Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		4,000220880,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Russia, except for Moscow and the Moscow Region. You can choose to target Russian regions, except for Moscow and the Moscow Region.
  4. Advertising materials are placed at all Placements specified in Table 7. In this case, the choice of Placements is not available.
  5. Yandex does not guarantee impressions at the Placements specified in Table 7.
  6. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.
  7. The duration of the placement can be changed by prior agreement with Yandex.
  8. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  9. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 8
Product namePlacement of advertising materialsAdvertising materials format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Beginner “Main Pages. (Regions other than Moscow and the Moscow Region)”Desktop versions of the Yandex Main Page and Browser tabs

Mobile version of the Main Page of the Yandex website		1456×180



320×67		2,000220440,000 and more
  1. Dynamic ad placement.
  2. Duration of placement — 1 week
  3. Geotargeting — Russia, except for Moscow and the Moscow Region. You can choose to target Russian regions, except for Moscow and the Moscow Region.
  4. The products listed in Table 8 above are intended for beginner advertisers. For the purposes of this order, a “beginner advertiser” is an advertiser who, prior to the Yandex’s commencement of services for the products specified in Table 8 above, did not place, independently or through third parties, display advertising on the Desktop versions of the Yandex website Main Page and Browser tabs with a drop-down block and/or to the Mobile version of the Main Page of the Yandex website with geotargeting Regions other than Moscow and the Moscow Region in 2021 and/or 2022.
  5. One advertiser can order no more than one of the products listed in Table 8 above during 2022.
  6. Advertising materials are placed at all Placements specified in Table 8. In this case, the choice of Placements is not available.
  7. When providing services listed in Table 8, settings can be made. The advertiser’s ability to use the settings, as well as their list, are determined by Yandex unilaterally. The settings provided to the advertiser are subject to change. The provision of settings is not guaranteed by Yandex.

    If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).

  8. The duration of the placement can be changed by prior agreement with Yandex.
  9. Yandex has the right to change the format of advertising materials, placement and CPM by notifying the advertiser in advance.
  10. When calculating the cost, the seasonal factor is not applied.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Mobile Version of Yandex Home Page

Table 1
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Dynamic. 140 Rubles”Mobile version of Yandex home page320×67140From 3 0001 week
  1. Dynamic placement.
  2. For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
  3. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  4. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  5. When calculating the cost of services, no seasonal rates apply.
  6. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum order amount (ths. impressions)Placement duration
“Dynamic. 165 Rubles/ Moscow and Moscow region”Mobile version of Yandex home page320×671653 0001 week
  1. Dynamic placement.
  2. Geotargeting — Moscow and Moscow region.
  3. In order to provide the services herein the advertiser provides banners of the following format - 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
  4. When calculating the cost of services, no seasonal rates apply.
  5. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
  6. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
  7. It is possible to change the placement duration with the prior approval of Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising. Yandex Video Network

Table 1
Bundle nameAd creative formatCPM (rub.)
Fixed vCPM. All formats. All devices.Stream video (multi-roll), in-text videos, in-app videos, reward videos350
Fixed vCPM Premium.All formats. All devices.Stream video (multi-roll), in-text videos, in-app videos, reward videos500
  1. Ad creative formats:

    1.1. A stream roll (multi-roll) is an advertising video which is played before or after the video content is shown, or which interrupts the display thereof, on any of the advertising spaces of the Yandex Video Network. The duration of the advertising video display is up to 30 (thirty) seconds.

    1.2. An in-text video is an advertising video which is played on the text pages of the Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.

    1.3. An in-app video is an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.

    1.4. A reward video is an advertising video which is played in a mobile app as the user interacts therewith, and which invites the user to watch the video to get in-app bonuses.

  2. Ad creatives are published:
    • on the websites of the Yandex Media Network and Yandex Advertising Network (YAN) partners,
    • in the Smart TV apps of the Yandex Media Network and Yandex Advertising Network partners,
    • in the mobile apps of the Yandex Media Network and Yandex Advertising Network partners
  3. Dynamic ad placement. By default, the recommended frequency of impression is set to RF=3 per week. It is possible to customize the frequency in agreement with the advertiser.
  4. Geographical targeting — Russia.
  5. Available settings:

    – Geographical targeting (Russian regions).
    – Social status and age.
    – Marital status, children, occupation.
    – Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
    – Interests.
    – Yandex.Audience segments.

  6. No more than two settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting. Subject to Yandex approval, more than three settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting.
  7. Subject to Yandex’s approval, in-app videos, and reward videos may be disabled as ad creative formats.
  8. Ad creatives shall meet the requirements set forth in the “General Rules for Designing Ad Creatives for the Yandex Video Network.” The document can be found at https://yandex.ru/adv/requirements/videowebreq.
  9. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Bundle nameAd creative formatCPM (rub.)
Fixed vCPM Premium.All formats. All devices.Stream video (multi-roll), in-text videos, in-app videos, reward videos500
  1. Ad creative formats:

    1.1. A stream roll (multi-roll) is an advertising video which is played before or after the video content is shown, or which interrupts the display thereof, on any of the advertising spaces of the Yandex Video Network. The duration of the advertising video display is up to 30 (thirty) seconds.

    1.2. An in-text video is an advertising video which is played on the text pages of the Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.

    1.3. An in-app video is an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.

    1.4. A reward video is an advertising video which is played in a mobile app as the user interacts therewith, and which invites the user to watch the video to get in-app bonuses.

  2. Ad creatives are published:
    • on the Yandex Media Network websites and Yandex Advertising Network websites (Premium—hereinafter referred to as “Premium”—are ad spaces of the Yandex Media Network partners of the following categories: online streaming services, TV channel websites, theme websites)
    • in the Smart TV apps of the Yandex Media Network and Yandex Advertising Network partners (Premium)
    • in the mobile apps of the Yandex Media Network and Yandex Advertising Network partners (Premium)
  3. Dynamic ad placement. By default, the recommended frequency of impression is set to RF=3 per week. It is possible to customize the frequency in agreement with the advertiser.
  4. Geographical targeting — Russia.
  5. Available settings:

    5.1. Geographical targeting (Russian regions).
    5.2. Social status and age.
    5.3. Marital status, children, occupation.
    5.4. Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
    5.5. Interests.
    5.6. Yandex.Audience segments.

  6. No more than two settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting. Subject to Yandex approval, more than three settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting.
  7. Subject to Yandex’s approval, in-text videos, in-app videos, and reward videos may be disabled as ad creative formats.
  8. Ad creatives shall meet the requirements set forth in the “General Rules for Designing Ad Creatives for the Yandex Video Network.” The document can be found at https://yandex.ru/adv/requirements/videowebreq.
  9. Costs are calculated with the seasonal factor taken into account.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk

Table 1
PackageMedia platformAd format: banner (pixel size)СРМ (RUB)Minimum number of impressions (ths.)
Mediaservices “Lifestyle”.Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program240×400
300×600		160300
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 1 using the multiplier 1.25 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Mediaservices “Premium”Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×250 100%×180 300×600200500
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 2 using the multiplier 1.35 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  8. When calculating the cost of services seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)
Mediaservices Slim bannerYandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program100%×90180500
  1. Dynamic placement.
  2. Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1.1, geotargeting on Moscow using the multiplier 1.2.
  4. It is possible to switch off media platforms indicated in Table 3 using the multiplier 1.35 for each switched off platform.
  5. Available settings using the multiplier:
    a) Sociodemographic targeting — 1,5
    b) Targeting by categories of users — 1,7
    c) Service Segments “Audiences” — 1,7
  6. Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  7. Advertising materials shall also meet the requirements stated in the General Rules for for creating advertising materials for the Media Services product available in the Internet at: https://www.yandex.com/adv/requirements/mediaproducts.
  8. When calculating the cost of services seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. For the purposes of providing services the advertiser shall provide the banner format 100%×90.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at Yandex.Radio and Yandex.Music

Table 1
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Short-AudioAudio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text headerfrom 500160
  1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
  2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 15 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. A banner is shown, while an advertisement is being played.
  4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  5. For the purposes of this clause, playback sequence is:
    a. one or more music tracks;
    b. musical album;
    c. playlist.
  6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
  7. Available options using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting genres of music.
  8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)
Long-AudioAudio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text headerfrom 500190
  1. Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
  2. Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
  3. A banner is shown, while an advertisement is being played.
  4. Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
  5. For the purposes of this clause, playback sequence is:
    a. one or more music tracks;
    b. musical album;
    c. playlist.
  6. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
  7. Available options using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting genres of music.
  8. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
  9. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Media Advertising at KinoPoisk

Table 1
Package namePlacement cost (RUB)Placement duration
Branding of KinoPoisk pages300 0001 day
  1. Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).
  2. Geotargeting — Russia (geotargeting cannot be changed).
  3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  4. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  5. Any 3 days of placement in one calendar month are available for the package “Branding of KinoPoisk pages for categories other than ‘Cinema and Entertainment’ (for brands)”.
  6. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
  7. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
  8. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  9. When calculating the cost of the services, seasonal rates apply.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Multi-rolls on KinoPoisk

Table 1
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll370500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  9. The Media platforms indicated in Table 1 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 1 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll400500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  9. The Media platforms indicated in Table 2 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 2 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of Kinopoisk. 100% completion rateKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll450500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting — Russian Federatioan. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  5. The multi roll can be placed with no link to the advertiser’s website.
  6. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  7. The Media platforms indicated in Table 3 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 3 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of KinopoiskKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll320500

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. The user can stop the video from the 5th second of its playback.
  5. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
  6. The multi roll can be placed with no link to the advertiser’s website.
  7. Available settings using the multiplier:
    a. Sociodemographic targeting -1,35
    b. Targeting by categories of users — 1,5
    c. Segments “Audiences” — 1,5
  8. The Media platforms indicated in Table 4 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 4 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Contextual Advertising – Yandex.Direct

Table 1
Placement formatPayment currencyMinimum Cost per 1 click for Ad without image (excl. VAT)Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)Minimum order amount (RUB) (excl. VAT)
AdvertisingKZT135000
AdvertisingUSD0,010,0315
AdvertisingEUR0,010,0315
AdvertisingCHF0,010,0315
AdvertisingTRY0,010,0350
AdvertisingBYN0,010,0330
  1. Ad with geotargeting.
  2. When calculating the cost, no seasonal rate applies
  3. The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Display Advertising with Geotargeting on Uzbekistan

Table 1. Media Advertising at Yandex Home Page
PackageLocationAd format: banner (pixel size)Minimal number of impressions (ths.)СРМ (USD)CPM (EUR)Placement duration
Package “Home Page Uzbekistan. Desktop + Mobile”

Yandex main page

Mobile version of Yandex main page

728×90 or 728×90 with a 640×360 to 1200×675 drop-down box



320×67		1000,300,261 week
  1. Banner shall be placed on the main page of Yandex site.
  2. Dynamic placement.
  3. Geotargeting – Uzbekistan, no change of geotargeting is possible.
  4. When calculating the cost of the Services, no seasonal rate applies.
  5. Minimum placement duration – 1 week.
  6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency

Geoservices

Banner in Yandex.Navigator

Table 1
PackageAdvertising materials formatDeployment (placement) of advertising materialsCPM*
Banner in Yandex.NavigatorBanner 1280 × 256 (image in the PNG format)
+ title (text up to 48 characters including punctuation marks)
+ subtitle (text from 70 to 370 characters, including punctuation marks,
+ from 0 to 3 buttons with advertiser’s phone number / advertiser’s location / advertiser’s website (only one button of each variety)		Yandex.Navigator application2.9 USD
2.6 EUR

* Yandex can change the cost in case of a significant change in the ruble exchange rate.

  1. The condition of showing advertising materials:

    1.1. The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator application.
    The advertiser’s banner demonstration can be realized in modes: free drive mode, “drawing a route” mode and while keeping a route.

    1.2. If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:

    • button with the advertiser’s phone number: if this button is pressed the application suggests a phone number to be dialed.
    • button with the advertiser’s website: if you press this button the advertiser’s website is opened;
    • button with the advertiser’s location: if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
  2. The advertiser’s banner can contain an audio advertisement. When the user clicks on the activation button, an audio advertisement reproduces, when the user clicks on the button again, the audio advertisement playback stops. (The audio advertisement conveys by the advertiser by e-mail in working order. The content of the audio advertisement conforms with Yandex. Yandex has the right to refuse to host an audio advertisement).
  3. CPM is calculated using the following formula: CPM = CРМ * K * T, where

    K is the quotient of the content of the audio advertisement, according to Table A

    T is the quotient of the targeting used by advertiser and found in accordance with Table B and C.

  4. Geographical targeting: Russia. It is possible to configure geotargeting for regions C (settings can be changed by agreement with the Yandex).
  5. It is possible to use the audio advertisement with the coefficient, according to Table A (settings can be changed by agreement with the Yandex):

    Table A
    K (coefficient for the content of audio advertisement) Audio advertisement
    1,25 Used
    1 Not used
  6. Possible targeting settings according to Table B and Table C (settings can be changed by agreement with the Yandex):

    Table B
    T (targeting quotient) Targeting
    1,1 Social-demographic
    1,25 Audience interests

    6.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.

    Table C
    T (targeting quotient) Targeting
    1,25 Segments of the Yandex.Audiences service

    6.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25.

  7. Dynamic placement.

Billboards along the route

Table 1
Product nameAdvertising materials formatDeployment of advertising materialsCPM*Minimum order price*
Billboards along the route in Geoservices

Billboards (image in the format 144×112px .cdr or .png) +“Baloon” (image in the format 1200×400 png) with buttons:

  • button with the advertiser’s phone number;
  • button with advertising client’s website;
  • the button with the advertiser’s location.
Yandex.Navigator application

Yandex.Pro application		0.7 USD


0.6 EUR		1336.3 USD

1188.0 EUR

* Yandex can change the cost in case of a significant change in the ruble exchange rate.

  1. Billboards are reference marks of the advertiser’s ad on the map in the Yandex.Navigator application and Yandex.Pro application that contains the image provided by the advertiser and shown to the user only if the billboard locus determined by the advertiser is at a distance of 50 m to 500 m from the user’s route. If the user presses the billboard, a balloon pops up.
  2. At every moment of time no more than 1 (one) billboard is displayed for the user to see; billboards are chosen at random.
  3. The balloon contains one, two or none of the buttons below:
    • button with the advertiser’s phone number — if this button is pressed the application suggests a phone number to be dialed.
    • button with advertising client’s website — if this button is pressed the advertiser’s website is opened
    • the button with the advertiser’s location — if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide.
  4. Dynamic placement.
  5. The cost of CPM is found using the following formula: CPM with targeting = CРМ *T*R, where

    T is the targeting coefficient used by the advertiser, according to Table A and Table B;

    R is a quotient of the section where the advertiser places advertising materials, according to Table C.

  6. Geotargeting — Russia. It is possible to configure geotargeting for regions (settings can be changed by agreement with the Yandex).
  7. Possible targeting settings according to Table A and Table B (settings can be changed by agreement with the Yandex):

    Table A
    T (targeting quotient) Targeting
    1,1 Social-demographic
    1,25 Audience interests

    7.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.

    Table B
    T (targeting quotient) Targeting
    1 Segments of the Yandex.Audiences service

    7.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25

  8. It is possible to use the section where the advertiser places advertising materials, according to Table C (settings can be changed by agreement with the Yandex):

    Table C
    R (section coefficient) Section name
    3 Property*
    1 Other sections**

    * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

    ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

  9. Deployment’s settings include in default all the deployments of advertising materials, according to
    Table 1. It is possible to use an optional configuration of advertising materials’ deployment in one or two deployments (by agreement with the Yandex).

Pins along the route

Table 1
Service packageAdvertising materials formatDeployment of advertising materialsCPM*
Branded pins along the route in Geoservices

1. Branded mark:

  • nontransparent imaging in the PNG 200×200px format
  • mark outline colour — a colour in the HEX format
  • the title is a company name (but may contain some other text of the advertiser if Yandex gives its nod), text up to 16 characters, intervals inclusive
  • subtitle — company section (if cleared by Yandex the subtitle main contain some other text of the advertiser), text up to 16 characters, intervals inclusive

2. Pin card:

  • banner: nontransparent imaging in the PNG 1200×400 px format. Information on the banner must comply with requirements of the relevant Russian law.
  • title in Yandex.Navigator application and Yandex.Pro application — company name (if Yandex gives its nod the title may contain some other text of the advertiser), text up to 48 characters, intervals inclusive
  • title in Yandex.Maps application — contains company name from the Yandex.Directory.
    +buttons:

    – button with the advertiser’s location (necessarily in Yandex.Navigator application, Yandex.Pro application)
    – button with the advertiser’s phone number (optional)

    – button with advertising client’s website (optional)
    – the route (necessarily in Yandex.Maps application)

Yandex.Navigator application



Yandex.Maps application



Yandex.Pro application		1.1 USD
1 EUR

* Yandex can change the cost in case of a significant change in the ruble exchange rate.

  1. Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.Navigator application and the Yandex.Pro application. Pins are shown to the user only if the advertiser’s company is quartered on the user’s route, when the latter is roughly 1 km away from the company’s quarters. If the users press Pin, the Pin Card pops up.
  2. Pin Card contains a company banner, title and address from Yandex.Directory, the button with the advertiser’s location and 2 additional optional buttons: the button with the advertiser’s phone number or the button with advertising client’s website.
    • button with the advertiser’s location — when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.
    • button with the advertiser’s phone number — when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.
    • button with advertising client’s website — when this button is pressed, the user links website, specified by the advertising client (by agreement with the Yandex). The link can be realized to the website / in app / to the messenger / to App Store or Play Market.
  3. Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.Maps application. Pins are shown to the user only if the advertiser’s company is quartered on the user’s route, when the latter is roughly 1 km away from the company’s quarters. If the users press Pin, the Pin Card pops up.
  4. Pin Card contains a company banner, title and address from Yandex.Directory, the button with the advertiser’s location and 2 additional optional buttons: the button with the advertiser’s phone number or the button with advertising client’s website.
    • the button with the advertiser’s location — when this button is pressed, a route to the company’s quarters is built with reference to the company’s coordinates from Yandex.Directory.
    • button with the advertiser’s phone number — when this button is pressed, the user is suggested an outgoing call to the phone number indicated by the advertiser, if the user’s gadget supports this function.
    • button with advertising client’s website — when this button is pressed, the user links website, specified by the advertising client (by agreement with the Yandex). The link can be realized to the website / in app / to the messenger / to App Store or Play Market.
  5. CPM cost is found using the following formula: CPM with targeting = CРМ *T*R, where

    T is the targeting coefficient used by the advertiser, according to Table A and Table B;

    R is a quotient of the section where the advertiser places advertising materials, according to Table C.

  6. Geotargeting — Russia. It is possible to configure geotargeting for regions (settings can be changed by agreement with the Yandex).
  7. Possible targeting settings according to Table A and Table B (settings can be changed by agreement with the Yandex):

    Table A
    T (targeting quotient) Targeting
    1,1 Social-demographic
    1,25 Audience interests

    7.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.

    Table B
    T (targeting quotient) Targeting
    1 Segments of the Yandex.Audiences service

    7.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25

  8. It is possible to use the section where the advertiser places advertising materials, according to Table C (settings can be changed by agreement with the Yandex):

    Table C
    R (section coefficient) Section name
    3 Property*
    1 Other sections**

    * “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.

    ** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.

  9. Deployment’s settings include in default all the deployments of advertising materials, according to
    Table 1. It is possible to use an optional configuration of advertising materials’ deployment in one or two deployments (by agreement with the Yandex).

Banner when drawing a route

Table 1
Package nameAdvertising materials formatLocation of advertising materialsCPM*
Banner when drawing a route in Yandex.NavigatorBanner 1280×256 (PNG format image) + title (text up to 48 characters, including spaces and punctuation marks) + subtitle (text from 70 to 370 characters, including spaces and punctuation marks + 0 to 3 buttons with the advertiser’s phone number / advertiser’s location / advertiser’s website (only one button of each type)Yandex.Navigator application3.1 USD
2.7 EUR

* Yandex can change the cost in case of a significant change in the ruble exchange rate.

The condition for showing banner ads in the Yandex. Navigator application:

  1. The advertiser’s banner is displayed at the bottom of the Yandex.Navigator screen above the route card.
  2. When you click on the banner reveals advertising card, including the title and sub-title or possible direct link to the advertiser’s site. The promotional card contains one, two, three or none of the buttons below:

    2.1. Button with the advertiser’s phone number — pressing the button dials the advertiser’s phone number;

    2.2. Button with the advertiser’s website — when you click on the button, you go to the advertiser’s site;

    2.3. Button with the advertiser’s location — when you click on the button, a search query is performed with a predefined result of issuing advertiser’s organizations from the Yandex.Directory.

  3. Geographic targeting — Russia. It is possible to configure geotargeting for regions B (settings can be changed by agreement with the Yandex).
  4. The cost of CPM is found using the following formula: CPM with targeting = CРМ *T, where

    T is the targeting coefficient used by the advertiser, according to Table A and Table B;

    Possible targeting settings according to Table A and Table B (settings can be changed by agreement with the Yandex):

    Table A
    T (targeting quotient) Targeting
    1,1 Social-demographic
    1,25 Audience interests

    4.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.

    Table B
    T (targeting quotient) Targeting
    1 Segments of the Yandex.Audiences service

    4.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25

  5. Dynamic placement.

Banner in Metro

Table 1
Package nameAdvertising materials formatLocation of advertising materialsCPM*
Banner in Yandex.Metro

Banner — image 864×168 pixels

Promo screen — detailed information about the campaign:

  • Image 864×648 pixels
  • Header up to 75 characters
  • Description up to 100 characters
  • Action button:

    – button with the advertiser’s website
    – button with the advertiser’s phone number

  • Disclamer — up to 300 signs
Yandex.Metro application3.3 USD
3.0 EUR

* Yandex can change the cost in case of a significant change in the ruble exchange rate.

  1. The condition for showing banner ads in the Yandex.Metro application.

    1.1. The banner is displayed after drawing a route in the Yandex.Metro application if the start and/or end station of the route is included in the list provided by the advertiser. If both the start and end station of the route are included in the list given by the advertiser, then the display of the advertisement will be made depending on the end point of the route given by the advertiser. When you click on the banner, a promotional screen opens with detailed information, which consists of an image, title, description, action button (button with the advertiser’s website, button with the advertiser’s phone number”), the disclaimer.

    1.2. Advertising materials are delivered by the advertiser.

    1.3. Advertising materials are shown to the user in the Yandex.Metro application, updated to version 3.2 or higher for iOS and Android.

  2. Geographic targeting — Russia. It is possible to configure geotargeting for regions (settings can be changed by agreement with the Yandex).
  3. The cost of CPM is found using the following formula: CPM with targeting = CРМ *T, where

    T is the targeting coefficient used by the advertiser, according to Table A and Table B;

  4. Possible targeting settings according to Table A and Table B (settings can be changed by agreement with the Yandex):

    Table A
    T (targeting quotient) Targeting
    1,1 Social-demographic
    1,25 Audience interests

    4.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.

    Table B
    T (targeting quotient) Targeting
    1 Segments of the Yandex.Audiences service

    4.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25

  5. Dynamic placement.

Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

  1. The prices are specified exclusive of VAT unless otherwise stated.
  2. The minimum order value is
    a. 15 USD per day (excl. VAT)
    b. 15 EUR per day (excl. VAT)
    c. 15 CHF per day (excl. VAT)
  3. Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  4. Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  5. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):

    5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.

    5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.

    5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.

    5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).

    5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.

    5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.

    5.7. Marital status, children, profession: “marital status”, “children”, “profession”.

    5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:

    YAN
    YAN mobile apps
    Yandex.Mail
    Yandex.News
    Yandex.Realty
    Yandex.Jobs
    Yandex.Market
    Yandex.Weather
    Yandex.Music
    Yandex.TV Program
    Yandex.Schedule
    Kinopoisk
    Auto.ru
    Yandex Other services

    5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces

    5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.

  6. Yandex Media Network — the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
  7. Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
  8. The media advertising placement services are rendered subject to the terms and conditions stated in “Yandex.Direct” Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
  9. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  10. For the purposes of this document (where applicable), advertising materials in the “100%×X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  11. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
  12. When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  13. An impression shall, unless otherwise specified, be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
  14. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (applies only in cases where this is expressly provided for in this Order and/or in the Marketing policy of YANDEX LLC for 2020) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  15. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://yandex.ru/
  16. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://yandex.ru/ and/or on the Main page of Yandex Search App for Android.

Media Auction in Direct

Table 1 (Auction)
Product namePlacement typeType of ad inventoryMinimum
CPM (rub.)*		Minimum
CPV (rub.)**
Mass media campaigns in Yandex.DirectBannerBanners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120From 5 rub.no
Mass media campaigns in Yandex.DirectVideoStream video (multi-roll), in-text videos, in-app videos, reward videosFrom 5 rub.0,1 rub.
Mass media campaigns in Yandex.DirectVideo bannerVideo banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250From 5 rub.no

* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:

  • Maximum impressions at the lowest price
  • Reducing the cost of repeated impressions
  • Manual bid management

    ** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:

  • Pay per view
  1. Display of advertising materials for the types of placement: “Banner”, “Video”, “In-banner” is carried out in accordance with the Advertising Networks Targeting. Yandex does not guarantee that advertising materials for the types of placement “Banner”, “Video”, “In-banner” will be shown on all media platforms of the Yandex Media Network. The possibility to display advertising materials also depends on the entry threshold set by the media platform.
  2. For the “Banner” type of placement you can choose the formats of banners.
  3. For the “Video” type of placement, it is possible to disable different types of ad inventory (Stream video (multi-roll), in-text videos, in-app videos, reward videos).
  4. For the purpose of providing the service for the “Banner” placement type, the advertiser must provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical Requirements for HTML5 Banners in Yandex.Direct” posted at: https://yandex.ru/adv/requirements/html5#direct.
  5. For the purpose of providing services for the “Video” type of placement, the advertiser shall provide a video with a duration of 6 seconds to 60 seconds. Yandex does not guarantee display of advertising materials in all types of ad inventory listed in Table 1 (Auction). Ad creatives shall meet the requirements set forth in the “General Rules for Designing Ad Creatives for the Yandex Video Network.” The document can be found at https://yandex.ru/adv/requirements/videowebreq.
  6. Placement types shown in Table 1 (Auction) can be applied at the same time.
  7. Available settings:

    a. Social and age targeting;
    b. Geographical targeting;
    c. Audience interests
    d. Phrase targeting;
    e. Audiences service segments
    f. Segments and goals of the “Metrics” service;
    g. Limiting the frequency of displaying to one user;
    h. Behavioral signs;
    i. Marital status, children, occupation.

  8. For the “Banner” and “In-banner” types of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above can be applied at the same time, while the settings specified in sub. d cl. 7 above cannot be applied simultaneously with the settings specified in sub. a, c, e, f, h, i cl. 7 above. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
  9. For the “Video” type of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above may be applied simultaneously. The setting specified in sub. d cl. 7 above does not apply for the “Video” placement type. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
  10. The display of advertising materials and the determination of the cost of the display shall be carried out according to the following rules:

    a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.

    b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).

    c. The maximum rate for CPM is 3000 rubles (excluding VAT).

    d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).

  11. The possible choice of visibility standard:

    “Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.

    “MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

Media auction on the Main page of Yandex Direct

Table 1 (Main Page Auction)
Product namePlacementAdvertising materials format: banner (pixels)Minimum
CPM (rub.)
Media auction on the Yandex Main Page in Yandex.DirectYandex website Main Page

Mobile version of the Main Page of the Yandex website

New Browser tab for computers		1456×180; 640×134180 and more
  1. Dynamic ad placement.
  2. Banners are displayed on the desktop or mobile version of the Yandex Main Page, as well as in a new Browser tab, depending on the website version targeting. The possibility to display a banner depends on the format of the advertising materials provided and the minimum CPM (Main Page Auction). Depending on the creatives/creative sets provided (desktop/mobile/Browser), impressions are only possible for the corresponding version of the Main Page (desktop/mobile/Browser)
  3. For the purpose of providing the service, the advertiser must provide a banner of at least one format specified in Table 1 (Main Page Auction). Yandex does not guarantee display of advertising materials of all formats listed in Table 1 (Main Page Auction).
  4. Available settings:

    a. Geographical targeting
    b. Website version targeting

  5. The display settings specified in clause 4 can be applied simultaneously.
  6. 6. The display of banner and the determination of the cost of the display shall be carried out according to the following rules:

    a. The auction takes place in real time while the user loads the web page. As a result of the auction, the advertiser’s banner will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1 (Main Page Auction), taking into account the settings provided for in clauses 1, 2, 4 above.

    b. The cost of displaying media banner is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, banner is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Main Page Auction).

    c. The maximum CPM rate is 3000 rubles (excluding VAT).

    d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

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