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Price list for the services provided by Yandex
  1. These prices do not include Swiss VAT (8%) unless stated otherwise.
  2. The minimum order value (unless agreed otherwise) is
    a. 500 USD
    b. 500 EUR
    c. 500 CHF
  3. CPM stands for cost per 1000 impressions.
  4. Any note that reads ‘1 day’ means that delivery of the advertising materials starts at 00:00 and finishes within 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  5. Any note that reads ‘1 week’ (‘2 weeks’, ‘4 weeks’) means that the advertising materials are to be delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
  7. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
    • Sociodemographic targeting: ‘gender’, ‘gender and age’, ‘gender, age, and income’.
    • Behavioural retargeting:

      — Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).

      — Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).

    • Service Segments “Audiences”. The segment is generated by the advertiser using the “Audiences” service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service “auditor” will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments). segment and ways of its use are determined independently by the advertiser Web front-end
    • Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.
    • Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.
    • Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages on the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour on the Internet associated with visiting website pages on the Internet having similar content (female content (melodramas, dramas, female shows, etc.), male content (action movies, thrillers, sport, etc.), children’s content (animated cartoons, children’s songs, etc.), family content (comedies, family shows, etc.).
    • Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):

      — Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).

      — Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.

      — Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).

      — Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);

      — The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.

    • Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.
    • Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.
    • Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at:
      — Computers;
      — Smartphones;
      — Computers and tablets;
      — Smartphones and tablets;
      — Computers and smartphones;
      — Smartphones and Smart TV;
      — Computers, Smart TV and smartphones;
      — Tablets;
      — Smart TV;
      — Computers, smartphones and tablets;
      — Smartphones, tablets and Smart TV;
      — Computers, smartphones, tablets and Smart TV.
    • Music genres targetings:

      — Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

      — Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

    • Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network:
      — Yandex Advertising Network
      — Mobile applications of Yandex Advertising Network
      — Yandex.Mail
      — Yandex.News
      — Yandex.Realty
      — Yandex.Jobs
      — Yandex.Market
      — Yandex.Weather
      — Yandex.Music
      — Yandex.TV
      — Yandex.Timetables
      — Kinopoisk
      — Auto.ru
      — other Yandex services
    • Segments of the data providers (DMP) — segments of partner data management platforms (Data Management Platforms) — specialized systems — suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.com/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.com/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
    • The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.
    • Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.
  8. If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
  9. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).
  10. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
  11. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
  12. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF, UZS currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order. In case the price for media advertising services under present terms and conditions is expressed in UZS, this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to UZS fixed by the Central Bank of the Republic of Uzbekistan on the date of invoice/order.
  13. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2022) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  14. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
  15. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document ‘Procedure for placement of display advertising materials on Yandex internet display places’ published in the public domain on the Internet at: https://yandex.com/legal/media_procedure_ch/.
  16. The cost of display advertising placement indicated on https://yandex.com/adv/ is determent by Yandex and the advertiser separately.
  17. For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format will be understood as formats in which ad materials “X pixels” in size will occupy 100% of the width of the user’s screen. For the purposes of this point, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  18. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available on the Internet at: https://yandex.com/adv/requirements/html5.
  19. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available on the Internet at: https://yandex.com/adv/materials/strategies
  20. Advertising materials shall meet the requirements stated in the “Technical requirements for 728×90 banner ads with drop-down” available on the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).
  21. Advertising materials shall meet the requirements stated in “General rules for advertisers creating advertising materials for the Yandex.Afisha service” publicly available on the Internet at https://yandex.com/adv/requirements/afishareq.
  22. When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  23. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://ya.ru/
  24. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://ya.ru/ and/or on the Main page of Yandex Search App for Android.

Banner in a new Yandex Browser tab

Table 1
Product nameLocation of advertising materialsFormat of advertising materials: banner (pixels)Minimal number of impressions (thousands)СРМ (rubles)Minimum order amount (rubles)
Banner in a new Yandex browser tab RussiaNew Yandex Browser tab1456×18010,000 and more300At least 3,000,000
  1. Dynamic placement.
  2. Placement duration — 1 week.
  3. Geotargeting — Russia, no changes of the geographical targeting are possible.
  4. Settings are available in the process of provision of the services stated in Table 1. The advertiser’s ability to use settings, as well as the settings list is unilaterally determined by Yandex. Settings provided to the advertiser may change. Yandex does not guarantee provision of settings. If the advertiser in its order uses settings provided in compliance with the above procedure, the number of banners provided for placement has to be one unit higher than the number of settings provided (for example, the advertiser selects two settings and provides three banners for placement).
  5. Minimum impressions and placement duration may be changed subject to prior written agreement with Yandex.
  6. Yandex is entitled to change the advertising material format, location and CPM, subject to giving a prior notice to the advertiser.
  7. Seasonal rates shall apply when calculating the cost of services.
Table 2
Product nameLocation of advertising materialsFormat of advertising materials: banner (pixels)Minimal number of impressions (thousands)СРМ (rubles)Minimum order amount (rubles)
Banner in a new Yandex Browser tab. Moscow and Moscow OblastNew Yandex Browser tab1456×1807,000 and more375At least 2,625,000
  1. Dynamic placement.
  2. Placement duration — 1 week.
  3. Geotargeting — Moscow and Moscow Region, no changes of the geographical targeting are possible.
  4. Settings are available in the process of provision of the services stated in Table 2. The advertiser’s ability to use settings, as well as the settings list is unilaterally determined by Yandex. Settings provided to the advertiser may change. Yandex does not guarantee provision of settings. If the advertiser in its order uses settings provided in compliance with the above procedure, the number of banners provided for placement has to be one unit higher than the number of settings provided (for example, the advertiser selects two settings and provides three banners for placement).
  5. Minimum impressions and placement duration may be changed subject to prior written agreement with Yandex.
  6. Yandex is entitled to change the advertising material format, location and CPM, subject to giving a prior notice to the advertiser.
  7. Seasonal rates shall apply when calculating the cost of services.
Table 3
Product nameLocation of advertising materialsFormat of advertising materials: banner (pixels)Minimal number of impressions (thousands)СРМ (rubles)Minimum order amount (rubles)
Banner in a new Yandex Browser tab. Regions, except Moscow and Moscow OblastNew Yandex Browser tab1456×1804,000290At least 1,160,000
  1. Dynamic placement.
  2. Placement duration — 1 week.
  3. Geotargeting — Russia, except Moscow and Moscow Region It is possible to select geotargeting by regions of Russia, except Moscow and Moscow Region.
  4. Settings are available in the process of provision of the services stated in Table 3. The advertiser’s ability to use settings, as well as the settings list is unilaterally determined by Yandex. Settings provided to the advertiser may change. Yandex does not guarantee provision of settings. If the advertiser in its order uses settings provided in compliance with the above procedure, the number of banners provided for placement has to be one unit higher than the number of settings provided (for example, the advertiser selects two settings and provides three banners for placement).
  5. Minimum impressions and placement duration may be changed subject to prior written agreement with Yandex.
  6. Yandex is entitled to change the advertising material format, location and CPM, subject to giving a prior notice to the advertiser.
  7. Seasonal rates shall apply when calculating the cost of services.
Table 4
Product nameLocationFormat of advertising materials: banner (pixels)Minimum
СРМ (rubles)
Media auction in a new Yandex Browser tabNew Yandex Browser tab1456×180Starting from 290
  1. Dynamic placement.
  2. Banners are displayed in a new Yandex Browser tab depending on the website version targeting. Banner viewability depends on the minimum CPM (Yandex Browser Auction).
  3. Available settings:
    Geographical targeting
  4. The display of the banner and determination of the price for such display is carried out according to the following rules:

    a. The auction is held online, while the user is downloading the webpage. The auction will result in displaying the banner of the advertiser that offered the highest bid for 1000 impressions (CPM), subject to the entry threshold (the minimum CPM stated in Table 1 (Yandex Browser Auction), with due regard to the settings stipulated by clauses 1, 2, 3.

    b. The cost of a media banner impression is determined on the basis of the second-price auction: in the case if the advertiser’’s bid is the highest, the banner shall be displayed at the price sufficient for winning (the second-biggest bid + the bidding step), but no less than the entry threshold (the minimum CPM stated in Table 1 (Yandex Browser Auction).

    c. The maximum CPM bid is 3000 rubles (exclusive of VAT).

    d. The bidding step = 10 (ten) copecs per one thousand impressions (exclusive of VAT).

Premium banner in search and Premium billboard

Table 1
Product namePlace for materials to be publishedMaterial format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Premium banner in search. Russia.Desktop version of Yandex search results640×2686,000 and more500At least 3,000,000
  1. Dynamic ad publication.
  2. Duration of publication — 1 week.
  3. Geotargeting — Russia.
  4. The duration of publication can be changed by prior agreement with Yandex.
  5. Yandex has the right to change the format of materials, publication, and CPM, with prior notification to the customer.
  6. Seasonal rates are not applied when calculating the cost of the services.
    Month Rate Month Rate Month Rate
    January 0,7 May 1 September 1,3
    February 0,8 June 1 October 1,3
    March 1 July 1 November 1,3
    April 1 August 1 December 1,3
Table 2
Product namePlace for materials to be publishedMaterial format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Premium banner in search. Moscow and Moscow OblastDesktop version of Yandex search results640×2686,000 and more625At least 3,750,000
  1. Dynamic ad publication.
  2. Duration of publication — 1 week.
  3. Geotargeting — Moscow and the Moscow Region, geographic targeting cannot be changed.
  4. The duration of publication can be changed by prior agreement with Yandex.
  5. Yandex has the right to change the format of materials, publication, and CPM, with prior notification to the customer.
  6. Seasonal rates are not applied when calculating the cost of the services.
    Month Rate Month Rate Month Rate
    January 0,7 May 1 September 1,3
    February 0,8 June 1 October 1,3
    March 1 July 1 November 1,3
    April 1 August 1 December 1,3
Table 3
Product namePlace for materials to be publishedMaterial format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)
Premium banner in search. Regions, except Moscow and Moscow OblastDesktop version of Yandex search results640×2686,000 and more500
  1. Dynamic ad publication.
  2. Duration of publication — 1 week.
  3. Geotargeting — Russia, except for Moscow and the Moscow Region. You can choose to target Russian regions, except for Moscow and the Moscow Region.
  4. The duration of publication can be changed by prior agreement with Yandex.
  5. Yandex has the right to change the format of materials, publication, and CPM, with prior notification to the customer.
  6. Seasonal rates are not applied when calculating the cost of the services.
    Month Rate Month Rate Month Rate
    January 0,7 May 1 September 1,3
    February 0,8 June 1 October 1,3
    March 1 July 1 November 1,3
    April 1 August 1 December 1,3
Table 4
Product namePlace for materials to be publishedMaterial format: banner (pixels)Minimum number of impressions (thousand)CPM (rub.)Minimum order size (rub.)
Premium billboard. RussiaYandex services and partner network sites100%×250, 100%×180At least 2,000500At least 1,000,000
  1. Dynamic ad publication.
  2. Duration of publication — 1 week.
  3. Geotargeting — Russia. Changes to the region parameters can be made by agreement with Yandex.
  4. Materials will be shown randomly on the Yandex.Video, Yandex.Images, Avto.ru, Kinopoisk, Yandex.Music, Yandex.Television, and Edadil services, and on partner network sites. Yandex does not guarantee that materials will be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
  5. The duration of publication can be changed by prior agreement with Yandex.
  6. Yandex has the right to change the format of materials, publication, and CPM, with prior notification to the customer.
  7. For the purposes of providing services, the customer is required to provide banners in the following formats: 100%×250 and 100%×180.
  8. Seasonal rates are not applied when calculating the cost of the services.
    Month Rate Month Rate Month Rate
    January 0,7 May 1 September 1,3
    February 0,8 June 1 October 1,3
    March 1 July 1 November 1,3
    April 1 August 1 December 1,3

Media Advertising. Yandex Video Network

Table 1
Bundle nameMaterial formatCPM (rub.)
Fixed vCPM Premium. All formats. All devices.Stream video (multi-roll), in-text videos, in-app videos, reward videos500
  1. Material formats:
    • Stream roll (multi-roll) — an advertising video which is played before or after video content is shown, or which interrupts the display of video content, in any advertising spaces of the Yandex Video Network. The advertising video is displayed for up to 30 (thirty) seconds.
    • In-text video — an advertising video which is played on text pages of Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.
    • In-app video — an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.
    • Reward video — an advertising video which is played in a mobile app while the user is interacting with it, and which invites the user to watch the video to get in-app bonuses.
  2. Materials will be published:
    • on Yandex Media Network websites and Yandex Advertising Network websites («Premium» refers to ad spaces of Yandex Media Network partners in the following categories: online streaming services, TV channel websites, theme websites)
    • in Smart TV apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
    • in mobile apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
  3. Dynamic ad publication. By default, the recommended frequency of impression is set to RF=3 per week. The frequency can be customized by agreement with the advertiser.
  4. Geographical targeting — Russia.
  5. Available settings:
    • Geographical targeting for Russian regions.
    • Sociodemographic profile.
    • Marital status, children, occupation.
    • Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
    • Interests.
    • Yandex.Audience segments.
  6. No more than two settings of those specified in Clause 5 may be used, one of which must be geographic targeting. Subject to Yandex approval, more than three settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting.
  7. Subject to Yandex’s approval, in-text videos, in-app videos, and reward videos may be disabled as advertising material formats.

Media Advertising at Yandex.TV Program, Yandex.Music, Yandex.Afisha and KinoPoisk

Media Advertising at KinoPoisk

Table 1
Package namePlacement cost (RUB)Placement duration
Branding of KinoPoisk pages300 0001 day
  1. Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).
  2. Geotargeting — Russia (geotargeting cannot be changed).
  3. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  4. Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.
  5. Any 3 days of placement in one calendar month are available for the package “Branding of KinoPoisk pages for categories other than ‘Cinema and Entertainment’ (for brands)”.
  6. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.
  7. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.
  8. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  9. When calculating the cost of the services, seasonal rates apply.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Contextual Advertising – Yandex.Direct

Table 1
Placement formatPayment currencyMinimum Cost per 1 click for Ad without image (excl. VAT)Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)Minimum order amount (RUB) (excl. VAT)
AdvertisingKZT135000
AdvertisingUSD0,010,0315
AdvertisingEUR0,010,0315
AdvertisingCHF0,010,0315
AdvertisingTRY0,010,0350
AdvertisingBYN0,010,0330
  1. Ad with geotargeting.
  2. When calculating the cost, no seasonal rate applies
  3. The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Display Advertising with Geotargeting on Uzbekistan

Table 1. Media Advertising at Yandex Home Page
PackageLocationAd format: banner (pixel size)Minimal number of impressions (ths.)СРМ (USD)CPM (EUR)Placement duration
Package “Home Page Uzbekistan. Desktop + Mobile”

Yandex main page

Mobile version of Yandex main page

728×90 or 728×90 with a 640×360 to 1200×675 drop-down box



320×67		1000,300,261 week
  1. Banner shall be placed on the main page of Yandex site.
  2. Dynamic placement.
  3. Geotargeting – Uzbekistan, no change of geotargeting is possible.
  4. When calculating the cost of the Services, no seasonal rate applies.
  5. Minimum placement duration – 1 week.
  6. For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency

Geoservices

Banner in Yandex.Navigator

Table 1
Product nameMaterial formatPlace for materials to be publishedCPM (rub.)
Banner in GeoservicesBanner 1280×256 (image, format: PNG)
+ header (text up to 48 characters, including punctuation marks)
+ subheader (text from 70 to 260 characters, including punctuation marks + 1-3 buttons with the customer’s telephone number / location/link (only one button of each type)
+ action button on the banner itself (optional)		Yandex.Navigator220*T*K
  1. The customer’s banner is shown below the Yandex.Navigator program. The banner may be shown while Yandex.Navigator is in use, when a route is or is not being set up, and during route management.
  2. When the banner is clicked, the card will open, including the header and subheader. The card will contain one, two or three of the buttons shown below:
    • With the customer’s phone number — when the button is pressed, the customer’s telephone number will be dialled
    • With a link provided by the customer — when the button is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
    • With the customer’s location — when the button is pressed, a search query is made with a predefined result of organizations taken from Yandex.Business.
  3. The CPM is determined by the following formula: CPM = 220 * T, where:
    • T is the rate of targeting applied by the customer, determined according to Table A or Table B
  4. Geotargeting — Russia. Geotargeting can be set to the Republic of Kazakhstan or the Republic of Belarus. Geotargeting can be set to regions. (By agreement with Yandex).
  5. The targeting parameters shown in Table A and B can be set (settings may be changed if agreed with Yandex):

    Table A
    T (targeting quotient) Targeting
    1.1 Sociodemographic
    1.25 Audience interests

    5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

    Table B
    T (targeting quotient) Targeting
    1.25 Yandex.Audiences service segments

    5.1 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.

  6. The «Banner when drawing a route in Yandex Navigator» format can be enabled (optional). Yandex does not guarantee that the «Banner when generating a route in Yandex.Navigator» format will be published.
  7. Dynamic ad publication.
  8. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0,8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Billboards along the route

Table 1
Product nameMaterial formatPlace for materials to be publishedCPM (rub.)Minimum order size (rub.)
Route billboards in GeoservicesBillboards (image, adaptive format: 264×160px, .cdr or .png)
+ additional block (with a title of up to 15 characters and a description of up to 25 characters)
+ “Billboard Card” (image, format: 1200×400, .png)
+ buttons (with customer’s telephone number/customer’s locations/customer’s link)		Yandex. Navigator
Yandex.Pro		50*T*RAt least 100,000
  1. Billboards are a mark with an advertisement or information from a customer on the map in Yandex.Navigator and Yandex.Pro, which contains an image, title and description in the additional block provided by the customer, and is shown to the user if the area where the billboard is located, as determined by the customer, is on the user’s screen. When the user clicks on a billboard, a “Billboard Card” will be shown. The placement of an additional block is not guaranteed by Yandex.
  2. No more than 1 (one) billboard is shown to the user at any time. The billboard to be shown is decided at reandom.
  3. The billboard card contains one or two buttons, from the ones shown below:
    • With the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
    • With a link provided by the customer — when the button is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
    • With the customer’s location — when the button is clicked, a search query is made with a predefined result taken from the organizations in the Directory.
  4. Dynamic ad publication.
  5. The CPM is determined by the following formula: CPM = 50*T*R, where

    T is the rate of targeting applied by the customer, determined according to Table A or Table B

    R is the rate of the space that the customer is placing materials, according to table C.

  6. Geotargeting — Russia. Geotargeting can be set up for the Republic of Kazakhstan. Geotargeting can be set to regions. (By agreement with Yandex).
  7. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):

    Table A
    T (targeting quotient) Targeting
    1.1 Sociodemographic
    1.25 Audience interests

    7.1. No more than three settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

    Table B
    T (targeting quotient) Targeting
    1.25 Yandex.Audiences service segments

    7.2. No more than two settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously; a -1.25 multiplier will be applied.

  8. The sections shown in Table C can be set (settings may be changed by agreement with Yandex):

    Table C
    R (section coefficient) Section name
    3 “Real Estate” section*
    1 Other sections**

    * “Real estate” refers to materials that contain the following information: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.

    ** “Other sections” ρεϕερσ to any other sections, except for those with footnotes, marked with a “*”.

  9. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0,8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  10. The default publication setting includes two publication places in accordance with Table 1. An optional publication setting on one publication place is also possible (if agreed with Yandex).

Pins along the route

Table 1
Product nameMaterial formatPlace for materials to be publishedCPM
(rub.)
Branded pins on routes in Geoservices.

1. Branded mark:

  • opaque image, format: PNG 200×200 px
  • mark border color — HEX color code
  • header — organization name (if agreed with Yandex, the header can contain different text specified by the customer), text up to 19 characters, including spaces
  • subheader — organization text (if agreed with Yandex, the header can contain different text specified by the customer) text up to 19 characters, including spaces

2. Pin map

  • banner, format: PNG 1200×400 px The information on the banner must correspond to the regulations and requirements of existing legislation of the Russian Federation.
  • – header in Yandex.Navigator and Yandex.Pro — organization name (if agreed with Yandex, the header can contain different text specified by the customer), text up to 48 chcaracters including spaces
  • advertising message in Yandex.Maps, text up to 260 characters including spaces (optional)
    + buttons:
    – with the customer’s location (required in Yandex.Navigator and Yandex.Pro)
    – with the customer’s telephone number (optional)
    – customer link (optional)
    – route (required in Yandex.Maps)
Yandex. Navigator

Yandex. Maps

Yandex.Pro		80*T*R
  1. Route pins in Yandex.Navigator, Yandex.Maps, and Yandex.Pro are Branded marks from organizations, which include a heading and subheading, on cards in Yandex.Navigator, Yandex.Maps, and Yandex.Pro. Pins will be shown to the user if the location of the customer’s order is shown on the user’s screen. When the user clicks on a pin, a “Pin Card” will be shown
  2. Route pins in Yandex.Maps, are branded marks from organizations, which include a heading and subheading, on cards in Yandex.Maps Pins will be shown to the user if the location of the customer’s order is shown on the user’s screen. When the user clicks on a pin, a “Pin Card” will be shown
  3. The Pin Card contains a banner, header, and the address of the organization from the Directory, a button with the customer’s location, and two additional optional buttons with the customer’s telephone number or a link provided by the customer:
    • with the customer’s location — when the button is clicked, a route is created to the organization using the coordinates of the organization from the Directory.
    • with the customer’s telephone number- when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
    • with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
  4. The CPM is determined by the following formula: CPM = 80*T*R, where

    T is the rate of targeting applied by the customer, determined according to Table A or Table B

    R is the rate of the space that the customer is placing materials, according to table C.

  5. Geotargeting — Russia. Geotargeting can be set to the Republic of Kazakhstan or the Republic of Belarus. Geotargeting can be set to regions. (By agreement with Yandex).
  6. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):

    Table A
    T (targeting quotient) Targeting
    1.1 Sociodemographic
    1.25 Audience interests

    6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

    Table B
    T (targeting quotient) Targeting
    1.25 Yandex.Audiences service segments

    6.2 No more than two settings given in Table B and clause 5, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.

  7. The sections shown in Table C can be set (settings may be changed by agreement with Yandex):

    Table C
    R (section coefficient) Section name
    3 “Real Estate” section*
    1 Other sections**

    * “Real estate” refers to materials that contain the following information: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.

    ** “Other sections” ρεϕερσ to any other sections, except for those with footnotes, marked with a “*”.

  8. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0,8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. The default publication setting includes two publication places in accordance with Table 1. An optional publication setting on one or two publication places is also possible (if agreed with Yandex).

Banner when drawing a route

Table 1
Product nameMaterial formatPlace for materials to be publishedCPM (rub.)
Banner when drawing a route in Yandex NavigatorBanner 1280×256 (image, format: PNG)
+ header (text up to 48 characters, including space and punctuation marks) + subheader (text from 70 to 260 characters, including space and punctuation marks + 1-3 buttons with the customer’s telephone number / location/link (only one button of each type)		Yandex.Navigator220*T
  1. The customer’s banner will be shown at the bottom of the screen in Yandex.Navigator, above the route map. Depending on the chosen parameters, the banner maybe shown at a specific point on the user’s route.
  2. When the banner is clicked, the card will open, including the header and subheader, or the user can be taken directly to the user’s site. The card will contain one, two or three of the buttons shown below:
    • With the customer’s phone number — when the button is pressed, the customer’s telephone number will be dialled
    • With a link provided by the customer — when the button is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market
    • With the customer’s location — when the button is pressed, a search query is made with a predefined result of the customer’s organizations taken from Yandex.Business.
  3. Geographical targeting — Russia. Geotargeting can be set to regions. (By agreement with Yandex).
  4. The CPM is determined by the following formula: CPM = 230 * T, where:

    T is the rate of targeting applied by the customer, determined according to Table A or Table B.

  5. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex): Table A
    T (targeting quotient) Targeting
    1.1 Sociodemographic
    1.25 Audience interests

    5.1 No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

    Table B
    T (targeting quotient) Targeting
    1.25 Yandex.Audiences service segments

    5.2 No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.

  6. Dynamic ad publication.
  7. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0,8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Banner in Metro

Table 1
Product nameMaterial formatPlace for materials to be publishedCPM (rub.)
Banner in Yandex Metro

Banner — an image of 864×168n pixels

Promo-screen — more information about the promotion:

  • Image, 864×648 pixels
  • Header up to 75 characters
  • Description up to 100 characters
  • Action button:
    – With customer link
    – With customer’s telephone number
  • Disclaimer up to 300 characters
Yandex Metro250*T
  1. The banner will be shown after generating a route in Yandex.Metro if the starting and/or ending station is located in the area determined by the customer on the map. When the banner is clicked, a promo-screen will open with furhter information, including an image, a header, a description, and an action button (with either a link given by the customer, or with the customer’s telephone number), and a disclaimer.
  2. the materials are given by the customer.
  3. the materials are shown to the user, provided it has been updated to version 3.2 or higher in iOS and Android.
  4. Geographical targeting — Russia. Geotargeting can be set to regions. (By agreement with Yandex).
  5. The CPM is determined by the following formula: CPM = 250 * T, where:

    T is the rate of targeting applied by the customer, determined according to Table A or Table B.

  6. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):

    Table A
    T (targeting quotient) Targeting
    1.1 Sociodemographic
    1.25 Audience interests

    6.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

    Table B
    T (targeting quotient) Targeting
    1.25 Yandex.Audiences service segments

    6.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a -1.25 multiplier is applied.

  7. Dynamic ad publication.
  8. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0,8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3

Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch/)

  1. The prices are specified exclusive of VAT unless otherwise stated.
  2. The minimum order value is
    a. 15 USD per day (excl. VAT)
    b. 15 EUR per day (excl. VAT)
    c. 15 CHF per day (excl. VAT)
  3. Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  4. Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  5. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):

    5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.

    5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.

    5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.

    5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).

    5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.

    5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.

    5.7. Marital status, children, profession: “marital status”, “children”, “profession”.

    5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:

    YAN
    YAN mobile apps
    Yandex.Mail
    Yandex.News
    Yandex.Realty
    Yandex.Jobs
    Yandex.Market
    Yandex.Weather
    Yandex.Music
    Yandex.TV Program
    Yandex.Schedule
    Kinopoisk
    Auto.ru
    Yandex Other services

    5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces

    5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.

  6. Yandex Media Network — the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
  7. Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
  8. The media advertising placement services are rendered subject to the terms and conditions stated in “Yandex.Direct” Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
  9. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  10. For the purposes of this document (where applicable), advertising materials in the “100%×X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
  11. If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
  12. When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
  13. An impression shall, unless otherwise specified, be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
  14. The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (applies only in cases where this is expressly provided for in this Order and/or in the Marketing policy of YANDEX LLC for 2020) shall be as follows:
    Month Rate
    January 0,7
    February 0,8
    March 1
    April 1
    May 1
    June 1
    July 1
    August 1
    September 1,3
    October 1,3
    November 1,3
    December 1,3
  15. Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://yandex.ru/
  16. Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://yandex.ru/ and/or on the Main page of Yandex Search App for Android.

Media Auction in Direct

Table 1 (Auction)
Product namePlacement typeType of ad inventoryMinimum
CPM (rub.)*		Minimum
CPV (rub.)**
Mass media campaigns in Yandex.DirectBannerBanners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120From 5 rub.no
Mass media campaigns in Yandex.DirectVideoStream video (multi-roll), in-text videos, in-app videos, reward videosFrom 5 rub.0,1 rub.
Mass media campaigns in Yandex.DirectVideo bannerVideo banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250From 5 rub.no

* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:

  • Maximum impressions at the lowest price
  • Reducing the cost of repeated impressions
  • Manual bid management

    ** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:

  • Pay per view
  1. Display of advertising materials for the types of placement: “Banner”, “Video”, “In-banner” is carried out in accordance with the Advertising Networks Targeting. Yandex does not guarantee that advertising materials for the types of placement “Banner”, “Video”, “In-banner” will be shown on all media platforms of the Yandex Media Network. The possibility to display advertising materials also depends on the entry threshold set by the media platform.
  2. For the “Banner” type of placement you can choose the formats of banners.
  3. For the “Video” type of placement, it is possible to disable different types of ad inventory (Stream video (multi-roll), in-text videos, in-app videos, reward videos).
  4. For the purpose of providing the service for the “Banner” placement type, the advertiser must provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical Requirements for HTML5 Banners in Yandex.Direct” posted at: https://yandex.ru/adv/requirements/html5#direct.
  5. For the purpose of providing services for the “Video” type of placement, the advertiser shall provide a video with a duration of 6 seconds to 60 seconds. Yandex does not guarantee display of advertising materials in all types of ad inventory listed in Table 1 (Auction). Ad creatives shall meet the requirements set forth in the “General Rules for Designing Ad Creatives for the Yandex Video Network.” The document can be found at https://yandex.ru/adv/requirements/videowebreq.
  6. Placement types shown in Table 1 (Auction) can be applied at the same time.
  7. Available settings:

    a. Social and age targeting;
    b. Geographical targeting;
    c. Audience interests
    d. Phrase targeting;
    e. Audiences service segments
    f. Segments and goals of the “Metrics” service;
    g. Limiting the frequency of displaying to one user;
    h. Behavioral signs;
    i. Marital status, children, occupation.

  8. For the “Banner” and “In-banner” types of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above can be applied at the same time, while the settings specified in sub. d cl. 7 above cannot be applied simultaneously with the settings specified in sub. a, c, e, f, h, i cl. 7 above. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
  9. For the “Video” type of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above may be applied simultaneously. The setting specified in sub. d cl. 7 above does not apply for the “Video” placement type. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
  10. The display of advertising materials and the determination of the cost of the display shall be carried out according to the following rules:

    a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.

    b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).

    c. The maximum rate for CPM is 3000 rubles (excluding VAT).

    d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).

  11. The possible choice of visibility standard:

    “Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.

    “MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct

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