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— Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
— Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).
— Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format).
— Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
— Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format).
— Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
— The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.
— Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
— Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Main Pages (Russia) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 10,000 and more | 230 | 2,300,000 and more |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Main Page and Browser tabs (Russia) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 6,000 and more | 255 | 1,530,000 and more |
Main Page and Browser tabs with dropdown block (Russia) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 6,000 and more | 385 | 2,310,000 and more |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Bundle name | Placement of advertising materials | Advertising materials format: banner (pixels) | CPM (rub.) | Minimum number of impressions (thousand) | Minimum order size (rub.) |
---|---|---|---|---|---|
Mobile version of the Yandex Main Page. (Russia) | Mobile version of the Yandex Main Page m.yandex.ru | 320×67 | 180 | 3,000 and more | 540,000 and more |
a. Mobile operating systems;
b. Socio-demographic targeting (used by agreement with Yandex);
c. Search retargeting (used by agreement with Yandex).
d. Targeting by user categories (used by agreement with Yandex).
e. Audience interests (used by agreement with Yandex).
f. Audiences service segments (used by agreement with Yandex).
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Beginner “Main Pages (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 5,000 | 230 | 1,115,000 and more |
Beginner. “Main Page and Browser tabs. (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 3,000 | 255 | 765,000 and more |
Beginner “Main Page and Browser tabs with dropdown block (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 3,000 | 385 | 1,155,000 and more |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Main Pages. (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 7,000 and more | 285 | 1,995,000 and more |
Main Page and browser tab. (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 4,000 | 320 | 1,280,000 and more |
Main Page and browser tabs with drop-down block (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 4,000 | 480 | 1,920,000 and more |
If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Beginner “Main Pages. (Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 3,500 | 285 | 997,500 and more |
Beginner “Main Page and browser tab. (Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 2,000 | 320 | 640,000 and more |
Beginner “Main Page and browser tabs with drop-down block (Moscow and the Moscow Region).” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 2,000 | 480 | 960,000 and more |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Main Pages. (Regions other than Moscow and the Moscow Region.) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 4,000 | 220 | 880,000 and more |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
---|---|---|---|---|---|
Beginner “Main Pages. (Regions other than Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 2,000 | 220 | 440,000 and more |
If the advertiser uses in its order the settings provided as specified above, then the number of banners provided for placement should be one more than the number of provided settings (for example, the advertiser selects two settings and provides three banners for placement).
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
---|---|---|---|---|---|
“Dynamic. 140 Rubles” | Mobile version of Yandex home page | 320×67 | 140 | From 3 000 | 1 week |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
---|---|---|---|---|---|
“Dynamic. 165 Rubles/ Moscow and Moscow region” | Mobile version of Yandex home page | 320×67 | 165 | 3 000 | 1 week |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Bundle name | Ad creative format | CPM (rub.) |
---|---|---|
Fixed vCPM. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 350 |
Fixed vCPM Premium.All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
1.1. A stream roll (multi-roll) is an advertising video which is played before or after the video content is shown, or which interrupts the display thereof, on any of the advertising spaces of the Yandex Video Network. The duration of the advertising video display is up to 30 (thirty) seconds.
1.2. An in-text video is an advertising video which is played on the text pages of the Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.
1.3. An in-app video is an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.
1.4. A reward video is an advertising video which is played in a mobile app as the user interacts therewith, and which invites the user to watch the video to get in-app bonuses.
– Geographical targeting (Russian regions).
– Social status and age.
– Marital status, children, occupation.
– Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
– Interests.
– Yandex.Audience segments.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Bundle name | Ad creative format | CPM (rub.) |
---|---|---|
Fixed vCPM Premium.All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
1.1. A stream roll (multi-roll) is an advertising video which is played before or after the video content is shown, or which interrupts the display thereof, on any of the advertising spaces of the Yandex Video Network. The duration of the advertising video display is up to 30 (thirty) seconds.
1.2. An in-text video is an advertising video which is played on the text pages of the Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.
1.3. An in-app video is an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.
1.4. A reward video is an advertising video which is played in a mobile app as the user interacts therewith, and which invites the user to watch the video to get in-app bonuses.
5.1. Geographical targeting (Russian regions).
5.2. Social status and age.
5.3. Marital status, children, occupation.
5.4. Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
5.5. Interests.
5.6. Yandex.Audience segments.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum number of impressions (ths.) |
---|---|---|---|---|
Mediaservices “Lifestyle”. | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program | 240×400 300×600 | 160 | 300 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
---|---|---|---|---|
Mediaservices “Premium” | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×250 100%×180 300×600 | 200 | 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
---|---|---|---|---|
Mediaservices Slim banner | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×90 | 180 | 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
---|---|---|---|
Short-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 160 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
---|---|---|---|
Long-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 190 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package name | Placement cost (RUB) | Placement duration |
---|---|---|
Branding of KinoPoisk pages | 300 000 | 1 day |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0.8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 370 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 400 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
15 seconds multiroll, player of Kinopoisk. 100% completion rate | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 450 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 15 (fifteen) seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
---|---|---|---|---|
15 seconds multiroll, player of Kinopoisk | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 320 | 500 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 15 (fifteen) seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
---|---|---|---|---|
Advertising | KZT | 1 | 3 | 5000 |
Advertising | USD | 0,01 | 0,03 | 15 |
Advertising | EUR | 0,01 | 0,03 | 15 |
Advertising | CHF | 0,01 | 0,03 | 15 |
Advertising | TRY | 0,01 | 0,03 | 50 |
Advertising | BYN | 0,01 | 0,03 | 30 |
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | СРМ (USD) | CPM (EUR) | Placement duration |
---|---|---|---|---|---|---|
Package “Home Page Uzbekistan. Desktop + Mobile” | Yandex main page Mobile version of Yandex main page | 728×90 or 728×90 with a 640×360 to 1200×675 drop-down box 320×67 | 100 | 0,30 | 0,26 | 1 week |
Services are provided on terms and conditions that could be specified by the agencies listed here: https://yandex.uz/promo/direct/agency
Package | Advertising materials format | Deployment (placement) of advertising materials | CPM* |
---|---|---|---|
Banner in Yandex.Navigator | Banner 1280 × 256 (image in the PNG format) + title (text up to 48 characters including punctuation marks) + subtitle (text from 70 to 370 characters, including punctuation marks, + from 0 to 3 buttons with advertiser’s phone number / advertiser’s location / advertiser’s website (only one button of each variety) | Yandex.Navigator application | 2.9 USD 2.6 EUR |
* Yandex can change the cost in case of a significant change in the ruble exchange rate.
1.1. The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator application.
The advertiser’s banner demonstration can be realized in modes: free drive mode, “drawing a route” mode and while keeping a route.
1.2. If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:
K is the quotient of the content of the audio advertisement, according to Table A
T is the quotient of the targeting used by advertiser and found in accordance with Table B and C.
K (coefficient for the content of audio advertisement) | Audio advertisement |
---|---|
1,25 | Used |
1 | Not used |
T (targeting quotient) | Targeting |
---|---|
1,1 | Social-demographic |
1,25 | Audience interests |
6.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.
Table CT (targeting quotient) | Targeting |
---|---|
1,25 | Segments of the Yandex.Audiences service |
6.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25.
Product name | Advertising materials format | Deployment of advertising materials | CPM* | Minimum order price* |
---|---|---|---|---|
Billboards along the route in Geoservices | Billboards (image in the format 144×112px .cdr or .png) +“Baloon” (image in the format 1200×400 png) with buttons:
| Yandex.Navigator application Yandex.Pro application | 0.7 USD 0.6 EUR | 1336.3 USD 1188.0 EUR |
* Yandex can change the cost in case of a significant change in the ruble exchange rate.
T is the targeting coefficient used by the advertiser, according to Table A and Table B;
R is a quotient of the section where the advertiser places advertising materials, according to Table C.
T (targeting quotient) | Targeting |
---|---|
1,1 | Social-demographic |
1,25 | Audience interests |
7.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.
Table BT (targeting quotient) | Targeting |
---|---|
1 | Segments of the Yandex.Audiences service |
7.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25
R (section coefficient) | Section name |
---|---|
3 | Property* |
1 | Other sections** |
* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.
** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.
Service package | Advertising materials format | Deployment of advertising materials | CPM* |
---|---|---|---|
Branded pins along the route in Geoservices | 1. Branded mark:
2. Pin card:
| Yandex.Navigator application Yandex.Maps application Yandex.Pro application | 1.1 USD 1 EUR |
* Yandex can change the cost in case of a significant change in the ruble exchange rate.
T is the targeting coefficient used by the advertiser, according to Table A and Table B;
R is a quotient of the section where the advertiser places advertising materials, according to Table C.
T (targeting quotient) | Targeting |
---|---|
1,1 | Social-demographic |
1,25 | Audience interests |
7.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.
Table BT (targeting quotient) | Targeting |
---|---|
1 | Segments of the Yandex.Audiences service |
7.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25
R (section coefficient) | Section name |
---|---|
3 | Property* |
1 | Other sections** |
* “Property” is advertising materials where the object of advertising is the sale and lease of residential real estate, developers, real estate agencies, information about commercial real estate, sale offices, etc.
** “Other sections” is other stuff, except for what is indicated under the footnotes “*”.
Package name | Advertising materials format | Location of advertising materials | CPM* |
---|---|---|---|
Banner when drawing a route in Yandex.Navigator | Banner 1280×256 (PNG format image) + title (text up to 48 characters, including spaces and punctuation marks) + subtitle (text from 70 to 370 characters, including spaces and punctuation marks + 0 to 3 buttons with the advertiser’s phone number / advertiser’s location / advertiser’s website (only one button of each type) | Yandex.Navigator application | 3.1 USD 2.7 EUR |
* Yandex can change the cost in case of a significant change in the ruble exchange rate.
The condition for showing banner ads in the Yandex. Navigator application:
2.1. Button with the advertiser’s phone number — pressing the button dials the advertiser’s phone number;
2.2. Button with the advertiser’s website — when you click on the button, you go to the advertiser’s site;
2.3. Button with the advertiser’s location — when you click on the button, a search query is performed with a predefined result of issuing advertiser’s organizations from the Yandex.Directory.
T is the targeting coefficient used by the advertiser, according to Table A and Table B;
Possible targeting settings according to Table A and Table B (settings can be changed by agreement with the Yandex):
Table AT (targeting quotient) | Targeting |
---|---|
1,1 | Social-demographic |
1,25 | Audience interests |
4.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.
Table BT (targeting quotient) | Targeting |
---|---|
1 | Segments of the Yandex.Audiences service |
4.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25
Package name | Advertising materials format | Location of advertising materials | CPM* |
---|---|---|---|
Banner in Yandex.Metro | Banner — image 864×168 pixels Promo screen — detailed information about the campaign:
| Yandex.Metro application | 3.3 USD 3.0 EUR |
* Yandex can change the cost in case of a significant change in the ruble exchange rate.
1.1. The banner is displayed after drawing a route in the Yandex.Metro application if the start and/or end station of the route is included in the list provided by the advertiser. If both the start and end station of the route are included in the list given by the advertiser, then the display of the advertisement will be made depending on the end point of the route given by the advertiser. When you click on the banner, a promotional screen opens with detailed information, which consists of an image, title, description, action button (button with the advertiser’s website, button with the advertiser’s phone number”), the disclaimer.
1.2. Advertising materials are delivered by the advertiser.
1.3. Advertising materials are shown to the user in the Yandex.Metro application, updated to version 3.2 or higher for iOS and Android.
T is the targeting coefficient used by the advertiser, according to Table A and Table B;
T (targeting quotient) | Targeting |
---|---|
1,1 | Social-demographic |
1,25 | Audience interests |
4.1 It is possible to use no more than 3 targeting settings from Table A and point 6 (1 of them — Geotargeting). Coefficients are consecutively multiplied.
Table BT (targeting quotient) | Targeting |
---|---|
1 | Segments of the Yandex.Audiences service |
4.2 It is possible to use no more than 2 targeting settings from Table B and point 6 (1 of them — Geotargeting), using the maximum targeting quotient — 1.25
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services
5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Placement type | Type of ad inventory | Minimum CPM (rub.)* | Minimum CPV (rub.)** |
---|---|---|---|---|
Mass media campaigns in Yandex.Direct | Banner | Banners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120 | From 5 rub. | no |
Mass media campaigns in Yandex.Direct | Video | Stream video (multi-roll), in-text videos, in-app videos, reward videos | From 5 rub. | 0,1 rub. |
Mass media campaigns in Yandex.Direct | Video banner | Video banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250 | From 5 rub. | no |
* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:
** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:
a. Social and age targeting;
b. Geographical targeting;
c. Audience interests
d. Phrase targeting;
e. Audiences service segments
f. Segments and goals of the “Metrics” service;
g. Limiting the frequency of displaying to one user;
h. Behavioral signs;
i. Marital status, children, occupation.
a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.
b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).
c. The maximum rate for CPM is 3000 rubles (excluding VAT).
d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).
“Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.
“MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct
Product name | Placement | Advertising materials format: banner (pixels) | Minimum CPM (rub.) |
---|---|---|---|
Media auction on the Yandex Main Page in Yandex.Direct | Yandex website Main Page Mobile version of the Main Page of the Yandex website New Browser tab for computers | 1456×180; 640×134 | 180 and more |
a. Geographical targeting
b. Website version targeting
a. The auction takes place in real time while the user loads the web page. As a result of the auction, the advertiser’s banner will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1 (Main Page Auction), taking into account the settings provided for in clauses 1, 2, 4 above.
b. The cost of displaying media banner is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, banner is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Main Page Auction).
c. The maximum CPM rate is 3000 rubles (excluding VAT).
d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct