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The content and type of each material shall be determined individually in relation to a specific service, format and(or) type of services provided by Yandex.
– Delivering advertising materials to users who have visited one of the advertiser’s sites specified when ordering the services (the target users are determined via a meter counter code of Metrica installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past thirty (30) days before the intended campaign start date has been no less than twenty thousand (20 000).
– Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last thirty (30) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than twenty thousand (20 000).
– Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format);
– Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating system software; advertising materials are displayed provided that such devices can display advertising materials in the relevant format;
– Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format);
– Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
– The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their online behavior.
– Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre;
– Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre;
– Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre;
– Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre;
– Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre;
– Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the relevant genre.
In case the price for media advertising services hereunder is set in UZS, the cost of services shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to UZS fixed by the Central Bank of the Republic of Uzbekistan on the date of invoice/order, unless for a specific product or service stipulated otherwise.
In case the price for media advertising services hereunder is set in AED, the cost of services shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to AED fixed by the Central Bank of the UAE on the date of invoice/order, unless for a specific product or service stipulated otherwise.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
In the event the customer violates its obligations and(or) restrictions specified in this clause Yandex has the right to claim and the customer is obliged to pay a forfeit in the amount of ten thousand (10 000) USD within fifteen (15) calendar days from the date of corresponding request by Yandex.
Product name | Places for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 7,000 and more | 500 | From 3,500,000 |
Banner under the search bar. Desktop. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 4,500 and more | 550 | From 2,475,000 |
Banner under the search bar. Mobile. Russia | Mobile version of ya.ru webpage, websites of Yandex partner network | 640×134 | 2,500 and more | 395 | From 987,500 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 3,500 | 500 | 1,750,000 |
Beginner. Banner under the search bar. Desktop. Russia | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 2,250 | 550 | 1,237,500 |
Beginner. Banner under the search bar. Mobile. Russia | Mobile version of ya.ru webpage, websites of Yandex partner network | 640×134 | 1,250 | 395 | 493,750 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 5,000 and more | 625 | From 3,125,000 |
Banner under the search bar. Desktop. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 3,000 and more | 690 | From 2,070,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 2,500 | 625 | 1,562,500 |
Beginner. Banner under the search bar. Desktop. Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 1,500 | 690 | 1,035,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Banner under the search bar. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 3,000 and more | 500 | From 1,500,000 |
Banner under the search bar. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 2,500 and more | 550 | From 1,375,000 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Banner under the search bar. Cross. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network Mobile version of ya.ru webpage, websites of Yandex partner network | 1456×180 640×134 | 1,500 | 500 | 750,000 |
Beginner. Banner under the search bar. Desktop. Russian regions, except Moscow and Moscow Oblast | Desktop version of ya.ru webpage and a new tab of Yandex Browser, websites of Yandex partner network | 1456×180 | 1,250 | 550 | 687,500 |
Month | Coefficient | Month | Coefficient | Month | Coefficient |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions
When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.
All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.
Product name | Publishing location | Material format | Minimum CPM (rub., net of VAT) |
---|---|---|---|
Media auction on the banner under the search bar | New tab of Yandex Browser, websites of Yandex partner network | 1456×180 | At least 500 |
Geographical targeting.
a. The auction takes place in real time while the user is loading the web page. As a result of the auction, the banner to be shown shall belong to the customer who offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1 (Auction on the banner under the search bar)), and the settings provided for in clauses 1, 2, 3 above.
b. The cost of displaying the media banner shall be determined by the principle of a “second price” auction: if the advertiser’s bid is the highest, advertising material will be displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction on the banner under the search bar)).
c. The maximum CPM rate is three thousand (3000) rubles (net of VAT).
d. Auction step = ten (10) kopecks per one thousand (1000) impressions (net of VAT).
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Russia | Desktop version of Yandex search results | 640×268 | 4,500 and more | 500 | From 2,250,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Russia | Desktop version of Yandex search results | 640×268 | 2 250 | 500 | 1 125 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 4,500 and more | 625 | From 2,812,500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub. net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 2 250 | 625 | 1 406 250 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium banner in search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 4,500 and more | 500 | From 2,250,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium banner in search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×268 | 2 250 | 500 | 1 125 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Russia | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 750 | From 3,375,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Russia | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 750 | 1 687 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 940 | From 4,230,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 940 | 2 115 000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Video banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 4,500 and more | 750 | From 3,375,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Video banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | Video clip up to 15 seconds, title, text, brand logo | 2 250 | 750 | 1 687 500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Russia | Desktop version of Yandex search results | 640×134 | 3,000 and more | 300 | From 900,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Russia | Desktop version of Yandex search results | 640×134 | 1 500 | 300 | 450,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 3,000 and more | 375 | From 1,125,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 1 500 | 375 | 562,500 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Mini-banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 3,000 and more | 300 | From 900,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Mini-banner in the search. Russian regions, except Moscow and Moscow Oblast | Desktop version of Yandex search results | 640×134 | 1 500 | 300 | 450,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Minimum number of impressions (thousand) | CPM (rub., net of VAT) | Minimum order size (rub., net of VAT) |
---|---|---|---|---|---|
Premium billboard. Russia | Yandex services and partner network sites | 100%×250, 100%×180 | 2,000 and more | 500 | From 1,000,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Product name | Place for materials to be published | Material format | Number of impressions (thousand) | CPM (rub., net of VAT) | Order amount (rub., net of VAT) |
---|---|---|---|---|---|
Beginner. Premium billboard. Russia | Yandex services and partner network sites | 100%×250, 100%×180 | 1 000 | 500 | 500,000 |
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0,7 | May | 1 | September | 1,3 |
February | 0,8 | June | 1 | October | 1,3 |
March | 1 | July | 1 | November | 1,3 |
April | 1 | August | 1 | December | 1,3 |
The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions
When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.
It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.
Bundle name | Material format | CPM (rub.) |
---|---|---|
Fixed vCPM Premium. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Pins in Geoservices | Pin:
Pin map
Buttons:
| Yandex Navigator Yandex Maps | 80*T*R |
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to table C.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Billboards in Geoservices | Billboards (264×160 px *.png image, adaptive):
| Yandex Navigator program Yandex Maps program 1 | 60*T*R |
1 Billboards in Geoservices can also be placed in Yandex Maps. Placement of the format in the Yandex Maps program is not guaranteed by Yandex.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
7.1 No more than three settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
7.2 No more than two settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously; a –1.25 multiplier will be applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum order amount (rub, net of VAT) |
---|---|---|---|---|
Premium Billboards in Geoservices | Premium Billboards (224×224 px *.png image, adaptive):
| Yandex Navigator program Yandex Maps program1 | 195*T*R | 500,000 |
1 Premium Billboards in Geoservices can also be placed in Yandex Maps. Placement of the format in the Yandex Maps program is not guaranteed by Yandex.
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to table C.
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
7.1 No more than three settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
7.2 No more than two settings provided in table A and clause 6, one of which being Geotargeting, can be applied simultaneously; a –1.25 multiplier will be applied.
R (section coefficient) | Section name |
---|---|
3 | “Real Estate” section* |
1 | Other sections** |
* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program1 | 230*T |
1 Banner in Geoservices can also be placed in Yandex Maps. Placement of the format in the Yandex Maps program is not guaranteed by Yandex.
T is the rate of targeting applied by the customer, determined according to Table A or Table B;
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
5.1. No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
5.2. No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a – 1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum order amount (rub, net of VAT) |
---|---|---|---|---|
Premium Banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program1 | 300*T | 500,000.00 |
1 Premium Banner in Geoservices can also be placed in Yandex Maps. Placement of the format in the Yandex Maps program is not guaranteed by Yandex.
T is the rate of targeting applied by the customer, determined according to Table A or Table B
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1 No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2 No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
---|---|---|---|
Banner in Yandex Metro | Banner 864×168 px (*.png image):
| Yandex Metro program | 260*T |
T is the rate of targeting applied by the customer, determined according to Table A or Table B;
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPA (rub, net of VAT) | Minimum order size (rub, net of VAT) |
---|---|---|---|---|
Route recommendation in Yandex Navigator | logo 128×128 px in *.png format, not more than 1MB
| Yandex Navigator program | 120*R | At least 100,000 |
R is the rate of the section in which the customer publishes their materials, according to table A (settings may be changed by agreement with Yandex).
R (section coefficient) | Title of section |
---|---|
3 | “Real Estate” section* |
2 | “Auto” section** |
1 | Other sections*** |
* “Real Estate” — materials that contain information on the following topics: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.
** “Auto” — placement of materials from the “Car dealerships” section of Yandex Maps.
*** “Other sections” — any other sections, except for those with footnotes, marked with “*” and “**".
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum number of impressions (thousand) |
---|---|---|---|---|
Banner in the desktop version of Yandex Maps | 300×600, 300×250, 300×300, 300×500 | Desktop version of Yandex Maps, Yandex Metro | 250*T | At least 105 |
T is the rate of the targeting applied by the customer, according to Table A or Table B;
T (targeting quotient) | Targeting |
---|---|
1.1 | Sociodemographic |
1.25 | Audience interests |
4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) | Targeting |
---|---|
1.25 | Yandex.Audiences service segments |
4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.
Month | Rate | Month | Rate | Month | Rate |
---|---|---|---|---|---|
January | 0.7 | May | 1 | September | 1.3 |
February | 0,8 | June | 1 | October | 1.3 |
March | 1 | July | 1 | November | 1.3 |
April | 1 | August | 1 | December | 1.3 |
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services
5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
Month | Rate |
---|---|
January | 0,7 |
February | 0,8 |
March | 1 |
April | 1 |
May | 1 |
June | 1 |
July | 1 |
August | 1 |
September | 1,3 |
October | 1,3 |
November | 1,3 |
December | 1,3 |
Product name | Placement type | Type of ad inventory | Minimum CPM (rub.)* | Minimum CPV (rub.)** |
---|---|---|---|---|
Mass media campaigns in Yandex.Direct | Banner | Banners formats: 300×250, 300×300, 240×400, 240×600, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 1456×180, 1000×120 | From 5 rub. | no |
Mass media campaigns in Yandex.Direct | Video | Stream video (multi-roll), in-text videos, in-app videos, reward videos | From 5 rub. | 0,1 rub. |
Mass media campaigns in Yandex.Direct | Video banner | Video banner formats: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×480, 336×280, 970×250 | From 5 rub. | no |
* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:
** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:
a. Social and age targeting;
b. Geographical targeting;
c. Audience interests
d. Phrase targeting;
e. Audiences service segments
f. Segments and goals of the “Metrics” service;
g. Limiting the frequency of displaying to one user;
h. Behavioral signs;
i. Marital status, children, occupation.
a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.
b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).
c. The maximum rate for CPM is 3000 rubles (excluding VAT).
d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).
“Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.
“MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct