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Display advertising
 

Display advertising

Yandex serves display ads to over 48 million users daily, accounting for 47% of the Russian internet audience (Source: TNS Web Index, July, 2018). Using images, video and audio content, and all sorts of special effects, advertisers can tap into this audience, appeal to users, and increase brand awareness.

High viewability standards

Display advertising is not just about visual features. Behind the scenes, there a powerful technological base provides coverage of your target audience while guaranteeing that you pay only for real impressions. The advantages of payment only for real impressions are complemented by the possibility of selecting your audience using various types of targeting — practically any characteristic important for your campaign’s success.

Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience.
Demographic targeting
Use categories like “gender,” “gender and age,” “gender, age, and income level” to filter out users unlikely to be interested in your ads.
Behavioral retargeting
Show ads to users who have previously visited your site or certain Yandex services.
Search retargeting
Focus on users with specific Yandex search queries.
Targeting by user category
Allows you to select an audience with a certain lifestyle, e.g. top managers, travelers or housewives.
Audience interests
Serve ads to users based on their interests.
Light TV viewers (LTV)
Targeting for users who watch less than 1 hour of TV a day — reach those users unlikely to see your TV ads
Segments from Yandex.Audience
Targets users from the advertiser’s client base. With the option to expand their reach to segments with similar audiences.

Select a platform

Place ads on the pages of Yandex services and partner sites for desktop computers or mobile platforms.
Desktop
Yandex media services and YAN partner sites
Mobile
Mobile-friendly sites of Yandex services and the YAN

Choosing a format

There are various forms of display ads: traditional banners, video clips, audio clips in between tracks on internet radio, as well as format specialized for mobile audiences.

Banner advertising

Yandex banners are not just classic 240×400, but also include branded backgrounds, full-width banners, and other eye-grabbing options. You can place banner ads on the pages of a network of 14 Yandex services and over 20,000 partner sites.

Video advertising

The Yandex Video Network features KinoPoisk, the largest film service in Russia, as well as the video resources of YAN partner sites.
On these sites, you can place a multi-roll — a promotional video which plays before or after film trailers or other online videos.

Audio ads

Place ads in the form of audio clips up to 30 seconds in length on Yandex.Radio, playing between tracks and at the end of playlists.

Choosing a purchase method

Yandex offers various purchase methods for display advertising, including fixed prices for a thousand impressions (CPM), package offerings, or by setting your own bids in the Media Auction in Yandex.Direct. Available options depend on the specific product.

Additional features

Payment only for real impressions
Yandex strict visibility checks only consider impressions real if at least 50% of the ad is located in the active browser window for a least 2 seconds.
Audiences of Yandex services
Find out more about the monthly and average daily audiences for Yandex services in TNS’ traffic statistics reports.
Crypta technology
Yandex’s proprietary Crypta technology helps advertisers find and group users based on their browsing behavior.

Managing display ads

Yandex.Display allows you to manage the placement of your ads on Yandex service sites and the Yandex Advertising Network.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
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