Yandex Display Advertising serves ads to over 52 million users daily, accounting for 89% of the Russian internet audience (Source: TNS Web Index, April 2017). Using images, video and audio content, and all sorts of special effects, advertisers can tap into this audience, appeal to users, and increase brand awareness.
High viewability standards
Display advertising is not just about visual features. Behind the scenes, there a powerful technological base provides coverage of your target audience while guaranteeing that you pay only for real impressions. The advantages of payment only for real impressions are complemented by the possibility of selecting your audience using various types of targeting — practically any characteristic important for your campaign’s success.
Select a platform
Choosing a format
There are various forms of display ads: traditional banners, video clips, audio clips in between tracks on internet radio, as well as format specialized for mobile audiences.
Alongside individual formats, you can also place ads in the cross-media network, thereby combining several ads formats into one convenient order.
Yandex banners are not just classic 240×400, but also include branded backgrounds, full-width banners, and other eye-grabbing options. You can place banner ads on the pages of a network of 14 Yandex services and over 20,000 partner sites.
The Yandex Video Network features KinoPoisk, the largest film service in Russia, as well as the video resources of YAN partner sites.
On these sites, you can place a multi-roll — a promotional video which plays before or after film trailers or other online videos.
Place ads in the form of audio clips up to 30 seconds in length on Yandex.Radio, playing between tracks and at the end of playlists.
Choosing a purchase method
All Yandex.Display products are CPM, with either fixed or auction-based pricing. If clients are interested in serving ads on a specific site, they can choose the “Run of site” option. Conversely, the “Run of network” option is the best choice if it’s a specific audience that an advertiser wants to reach, regardless of where the ads appear.
Managing display ads
Yandex.Display allows you to manage the placement of your ads on Yandex service sites and the Yandex Advertising Network.