In an ideal world, the user path looks like this: entered search query → visited site → added item to cart → made a purchase. In real life, however, things are more complicated: entered search query → got distracted → visited site → took a break → added item to cart → changed their mind.
Retargeting allows you to contact users with personalized offers that respond to their past actions on your site. If a user left items in their cart without making a purchase, for example, you can encourage them to finish placing an order by offering them a discount. Retargeting can also help inform regular customers about your new products.
Retargeting brings conversions, and for less
Setup and launch
Setting up retargeting is no different than launching a campaign in Yandex.Direct:
Getting retargeting right, right from the beginning
Case: Increasing brand awareness with ad network campaigns in Yandex.Direct
Ad placement costs
|Placement format||Payment currency||Minimum Cost per 1 click for Ad without image (excl. VAT)||Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)||Minimum order amount (RUB) (excl. VAT)|
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions