Anyone who has a smartphone is used to regularly finding solutions to life’s everyday problems with it — catching up on the news over breakfast, shopping for shoes during the morning commute, or comparing camera prices after work. As a result, more and more business serve ads in mobile devices to make sure they don’t miss opportunities to reach potential clients.
Find your clients where they are
46,7% of all visits take place on mobile devices1, and 24% of users browse the internet exclusively from mobiles or tablets2.
Paid search: expand your mobile reach
If you already serve ads in Yandex.Direct, it pays to create special mobile ads and better respond to queries from users “on the go.”
Display. Mobile home page: Increase brand awareness
Image ads with broad reach allow advertisers to make themselves known.
Paid Search: Ads for mobile ads
To maximize add installations, use icons, prices, store rating, and a “Download” button and create eye-catching ads for Yandex mobile search results and the Yandex Advertising Network.
Audio ads: reach out to a captive audience
Having music at hand is a must for many people today. Serving audio ads in between tracks in the Yandex.Music and Yandex.Radio services allows advertisers to reach users even when they close their browsers.