CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
Advertising
Mobile Advertising

Mobile Advertising

Anyone who has a smartphone is used to regularly finding solutions to life’s everyday problems with it — catching up on the news over breakfast, shopping for shoes during the morning commute, or comparing camera prices after work. As a result, more and more business serve ads in mobile devices to make sure they don’t miss opportunities to reach potential clients.

Find your clients where they are

43.1% of all visits take place on mobile devices1, and 16% of users browse the internet exclusively from mobiles or tablets2.
37.9%
of all Yandex search queries come from smartphones and tablets3
38.7%
of clicks on ads in YAN come from mobile users4

Mobile formats

Paid search: expand your mobile reach
If you already serve ads in Yandex.Direct, it pays to create special mobile ads and better respond to queries from users “on the go.”
Find out more
Display. Mobile home page: Increase brand awareness
Image ads with broad reach allow advertisers to make themselves known.
Find out more
Paid Search: Ads for mobile ads
To maximize add installations, use icons, prices, store rating, and a “Download” button and create eye-catching ads for Yandex mobile search results and the Yandex Advertising Network.
Find out more
Audio ads: reach out to a captive audience
Having music at hand is a must for many people today. Serving audio ads in between tracks in the Yandex.Music and Yandex.Radio services allows advertisers to reach users even when they close their browsers.
Find out more

Mobile display ads: find your target audience

It’s easy to target mobile banners, whether you’re aiming for woman aged 25-34, avid travelers, or users who search Yandex for information about pet care.

Ads can also be targeted by device manufacturer, OS, and connection type.

Operating systems
Advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format
Mobile operators
Advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format)
Mobile device manufactures
Advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format)
Connection type
Advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet)

1. Source: Yandex.Metrica data for Q4 2017.

2. Source: TNS Web Index, October 2016 — March 2017.

3. Source: Yandex data for Q4 2017.

4. Source: Yandex data for Q4 2017.

Service

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex Directory

Advertising

Contextual Advertising
Display Advertising
Mobile Advertising
Classifieds

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training Partners
Online Courses
Video Tutorials
Certification

For Partners

For Agencies
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Advertising Rates Map
Price List
© 2004–2018  Yandex LLC