Mobile Advertising
Anyone who has a smartphone is used to regularly finding solutions to life’s everyday problems with it — catching up on the news over breakfast, shopping for shoes during the morning commute, or comparing camera prices after work. As a result, more and more business serve ads in mobile devices to make sure they don’t miss opportunities to reach potential clients.Find your clients where they are
Mobile formats
Paid search: expand your mobile reach
If you already serve ads in Yandex.Direct, it pays to create special mobile ads and better respond to queries from users “on the go.”
Display. Auction: Get users’ full attention
Just one banner fits on a mobile device’s screen, offering a unique opportunity to be seen.
Display. Mobile home page: Increase brand awareness
Image ads with broad reach allow advertisers to make themselves known.
Paid Search: Ads for mobile ads
To maximize add installations, use icons, prices, store rating, and a “Download” button and create eye-catching ads for Yandex mobile search results and the Yandex Advertising Network.
Audio ads: reach out to a captive audience
Having music at hand is a must for many people today. Serving audio ads in between tracks in the Yandex.Music and Yandex.Radio services allows advertisers to reach users even when they close their browsers.
Mobile display ads: find your target audience
It’s easy to target mobile banners, whether you’re aiming for woman aged 25-34, avid travelers, or users who search Yandex for information about pet care.
Ads can also be targeted by device manufacturer, OS, and connection type. Local geotargeting helps make sure you find users nearby.
Operating systems
Advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format
Mobile operators
Advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format)
Mobile device manufactures
Advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format)
Connection type
Advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet)
Device type
Advertising materials are displayed on smartphones and telephones or tablets at the advertiser's option
Local geographic targeting
Advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser