Mobile Advertising

Anyone who has a smartphone is used to regularly finding solutions to life’s everyday problems with it — catching up on the news over breakfast, shopping for shoes during the morning commute, or comparing camera prices after work. As a result, more and more business serve ads in mobile devices to make sure they don’t miss opportunities to reach potential clients.

Find your clients where they are

35.6% of all visits take place on mobile devices1, and 19% of users browse the internet exclusively from mobiles or tablets2.
31%
of all Yandex search queries come from smartphones and tablets3
29%
of clicks on ads in YAN come from mobile users4

Mobile formats

Mobile display ads: find your target audience

It’s easy to target mobile banners, whether you’re aiming for woman aged 25-34, avid travelers, or users who search Yandex for information about pet care.

Ads can also be targeted by device manufacturer, OS, and connection type. Local geotargeting helps make sure you find users nearby.

Operating systems
Advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format
Mobile operators
Advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format)
Mobile device manufactures
Advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format)
Connection type
Advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet)
Device type
Advertising materials are displayed on smartphones and telephones or tablets at the advertiser's option
Local geographic targeting
Advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser


1. Source: Yandex.Metrica data for Q4 2016.

2. Source: TNS Web Index, second half of 2015.

3. Source: Yandex data for Q4 2016.

4. Source: Yandex data for Q4 2016.