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New networks with In-App Bidding now available in Mobile Mediation
August 4, 2022

iOS and Android app owners who use Mobile Mediation for monetization can now add new ad networks to auctions using In-App Bidding technology. This saves setup time and helps increase revenue.


Mobile Mediation is a free platform for serving mobile app ads from several advertising networks. The networks offer ads to serve, and Mobile Mediation selects the most profitable one for the publisher.

Mobile Mediation added In-App Bidding technology at the end of last year. It gives Mobile Mediation real-time data on different ad networks’ prices for ad impressions. MyTarget for Android was the first to work with this new technology.

Now Mobile Mediation supports In-App Bidding for other networks as well:

  • Mintegral for iOS and Android.
  • myTarget for iOS (support for Android was already available).

In-App Bidding makes it easier for app owners to set up and maintain floor prices. This speeds up impressions and boosts publishers’ revenue.

Testing showed that adding the Mintegral network brought a 9% increase in monetization revenue on international traffic for Yandex Games.

Mobile Mediation uses Smart Waterfall technology based on a predictive model for advertising networks that don’t support bidding. To learn more about how Mobile Mediation works, watch the video:

You can find instructions for setting up Mobile Mediation in the Help Center.

If you haven’t used Mobile Mediation yet, learn more about it and enable it for your app. Mobile Mediation helps partners to increase monetization revenue by 30% on average.

#Monetization#Mobile

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