Mobile Mediation is a free platform for serving mobile app ads from several advertising networks. The networks offer ads to serve, and Mobile Mediation selects the most profitable one for the publisher.
Mobile Mediation added In-App Bidding technology at the end of last year. It gives Mobile Mediation real-time data on different ad networks’ prices for ad impressions. MyTarget for Android was the first to work with this new technology.
Now Mobile Mediation supports In-App Bidding for other networks as well:
In-App Bidding makes it easier for app owners to set up and maintain floor prices. This speeds up impressions and boosts publishers’ revenue.
Mobile Mediation uses Smart Waterfall technology based on a predictive model for advertising networks that don’t support bidding. To learn more about how Mobile Mediation works, watch the video:
You can find instructions for setting up Mobile Mediation in the Help Center.