Location-based advertising
People look for pharmacies near their home, plan their route to a 24-hour store in another neighborhood, and look for a cafe near the office. Yandex.Navigator and Yandex.Maps give you the opportunity to tell these potential customers about your services as they plan their route and move around the city.
Such advertising can help smaller businesses stand out among competitors, and large brands to stimulate sales in stores that might be lagging behind.