Ads for mobile apps in Yandex.Direct are a special ad format designed specifically to promote mobile apps: attracting new users, increasing installs and returning previous users who are now inactive. From the ad, user are redirected straight to the app's page in the relevant app store, where they can download it in as few steps as possible.
Not long ago, video clips with payment per click became available in Yandex.Direct, along with the updated Optimize conversions in ads for mobile apps strategy. In honor of these big changes, we prepared a checklist for advertisers promoting their mobile apps in Yandex.Direct. Download it and get ready to attract new users!