Placing ads on pages for selecting goods and services
Airline tickets, used cars, holiday tour packages — there are certain products and services best suited for specialized portals that collect and display offers from a variety of sellers. These niche sites offer advertisers a special opportunity to reach audiences most likely to be interested in purchasing their offers.
Yandex has several such services:
Just about anything sold in the Russian internet can be found on Yandex.Market. A monthly audience of over 19,000,000 users purchase everything from smartphones to children’s toys, electric guitars to garden chairs.
Yandex.Travel collects a wide variety of holiday tour packages — with detailed descriptions of operators and hotels — and allows users to select tours based on a wide variety of parameters.
Users visit auto.ru to buy and sell passenger cars, commercial vehicles, motorcycles, and even yachts and helicopters.
A service for the rental and sale of apartments, plots of land, and country houses in Russia and the CIS countries, featuring a current database of offers from individuals, developers, and agencies.
Users search by various parameters to find and compare different airlines’ offers to their destination.