Ads for mobile apps are a special ad format in Yandex.Direct developed to promote mobile applications: attracting new users, increasing the number of installs and bringing users back to the app if they stop using it. Ads for mobile apps make it easy for users to quickly download the apps that pique their interest.

Now you can see all of your apps that you are advertising in one list, so it's even easier to add new ones and work with them all on one page. Information from app stores is automatically added to each of them: price, rating, icon, number of reviews. This data appears in each ad depending on the settings you have chosen. 

A tracking link is added to each app card, so you longer need to enter them manually. The link works for all campaigns launched for a specific ad.

For some tracking systems like Appmetrica, Adjust, AppsFlyer and Tune, we created special prepared templates for tracking links with parameters preset to properly track your statistics.

You still have the option to manually add keywords, manage your bids and select your target audience. These options can now be found in the Additional settings section at the ad group level.

The updated ads for mobile apps are already available for all new Yandex.Direct users. All other users will gain access to them within a month.

You can read about the new ads for mobile apps in more detail in the help section.