We are proud to announce the arrival of the new and improved Turbo page in Yandex.Direct. Among the features we added to the new Turbo pages are the option to set goals for your statistics and a new template in Turbo Page Builder for selling products, along with other improvements.
If you haven't tried out Turbo pages for your ads in Yandex.Direct yet, now is еру time to start: shorter loading times for smartphones mean lower bounce rates and improved conversion rates.
As of January 1 2019, value-added tax in Russia will increase from 18% to 20%, according to the Federal Law dated August 3 2018 N 303-FZ "On Amendments to Certain Tax Laws of the Russian Federation." Users who selected Russia as their country when creating an account in Yandex.Direct will notice these changes — VAT 20% — in the interface in the new year.
Zabaykalsky Krai and the Republic of Buryatia, previously part of the Siberian Federal District, are now included in the Far Eastern Federal District. The geotargeting tree in Yandex.Direct will soon reflect recent administrative changes in the list of Russian federal districts. Please check your campaign settings if you apply bid adjustments for the region or use the API.
Recent improvements to our forecasting algorithms mean that you can now use strategies like "Average CPA" and "Weekly budget: Maximum conversions" for new Dynamic ad and Text & Image ad campaigns right from the get-go, without waiting to accumulate statistics.
Creating campaigns for ads for mobile apps in Yandex.Direct is even faster and simpler thanks to our most recent updates, which are already available for new clients. Soon they will be ready for all users. Keep reading to find out what's changed.
When creating Turbo pages in Yandex.Direct, you can can choose between two types of Yandex.Metrica tags: a preset tag with automatically generated goals, or a custom tag for which you should set your own goals. You can change the tag type at any time.
The 300×250 banner is one of the most popular formats among app developers. We decided to improve it further and made it possible to load video into the banner.
Beta testing for Dynamic ads is now complete. From cosmetics to real estate, Dynamic ads are available for most business types. Dynamic ads are a universal tool for online stores with constantly changing product ranges, and simple enough that even new advertisers can use them. Most importantly, they make it possible to achieve all sorts of goals while keeping spending under control.
On November 2, the third annual Yandex 42 conference took place in the southern French city of Cannes.
When it comes to determining which goals are most important for a certain ad campaign, we are sure that you know best. Now the Yandex.Direct interface makes it possible for you to designate the goals that are most important in your campaign and set specific conversion values for them.
Yandex.Direct is stepping up to a new level with video ads available for Text & Image campaigns. Set bids, adapt ad texts and titles, and apply bidding strategies and budget limits separately for video ads, without affecting your other ads.
Thousands of patients from across the world come to the Hadassah clinic, one of the largest in Israel, for medical care each year. In December of 2016, the international medical tourism company Health Plus International Medical Adviser became Hadassah’s exclusive partner and took on their marketing department functions. In one year, the company succeeded in increasing the number of target leads by an impressive 69%. Keep reading this success story to find out how Yandex.Direct helped them reach these exceptional results.
Display campaigns are ideal for strengthening brand loyalty. They attract your target audience into the sales funnel, where you can then continue communicating with them via contextual ads and retargeting.
To make the entire ad purchasing process even easier, you can now manage your display campaigns in the Direct API.
This week, the “Manual bid management” strategy in Yandex.Direct will be replaced by the “Manual bid management with optimization in ad networks” strategy. This means that Yandex algorithms will help make sure that ads receive as many possible conversions in ad networks while remaining within the set budget limits, regardless of the strategy selected.
We have been improving the algorithms used to purchase traffic in the Yandex Advertising Network for some time and are now ready to launch them in full. In the next two weeks, the “Manual bid management” strategy will automatically switch to the new “Manual bid management with optimization in ad networks.” The improved strategy will help to attract users ready for conversion on sites in ad networks. Their readiness to convert offers advertisers an important benefit: lower CPA.
Display campaigns are a new auction product available in Yandex.Direct with CPM payment. Display campaigns allows you to show HTML5 and image banners in the Yandex Advertising Network to audiences with the characteristics and interests that you determine.
Two new age groups have appeared for bid adjustments and statistics in Yandex.Direct. They will allow advertisers to show ads to their target audiences with greater flexibility and precision.
Previously available to some of our clients as a closed beta, Direct's Turbo pages are now available to everyone.
Web page loading time, as well as website quality, is crucial when someone is looking for a product or service to buy online. Direct's Turbo pages boost your conversions and improve your customer engagement on mobile by providing you with a quick-loading mobile landing page, instead of a page that takes ages to load, doesn't load at all, or is simply not designed for viewing on smartphones or tablets.
Denis Zlobin, Project Manager
We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?
Olga Erykalina, Advertising Technology Development
The Yandex Advertising Network reaches millions of people daily, including the majority of Russian online population. We are able to do this with the help of thousands of our partners, so if you want to reach an audience of Russian publishers with CPC-based targeted advertising, you have come to the right place.