About BIGO Ads
BIGO Ads is a major player in the mobile advertising industry, with 20 billion daily ad requests and partnerships with 35 global ad exchanges, providing diverse and international audiences. Its Data Management Platform (DMP) has 70 million daily active users and over 120 million daily impressions, while partnerships with over 5,000 directly partnered apps offer unique and tailored advertising experiences. BIGO's global reach and unmatched traffic statistics make it a vital addition for mobile app publishers seeking to optimize their monetization strategy for maximum revenue growth.
How will this partnership impact ad revenue for publishers?
With BIGO Ads coming aboard, Easy Monetization now supports 13 ad networks with over 200 demand-side platforms competing for ad display space in publisher apps. With an additional ad network partner, publishers monetizing applications with Easy Monetization or Yandex’s Mobile Mediation will see increased ad competition and higher bids for ad display, boosting their in-app ad revenue.
How Do Publishers Boost Revenue with Easy Monetization?
Easy Monetization is a single solution for mobile app monetization that helps mobile app publishers fine-tune their ad monetization strategies and maximize revenue from impressions. Our experienced team optimizes ad placements through prominent networks, identifies the best networks based on your target region, and continuously adjusts settings to ensure optimal ad performance. We also aggregate payouts from all integrated ad networks and transfer them to the publisher as a lump sum at the end of each month. Our in-house mediation platform combines human expertise with AI technologies to fetch real-time bids from compatible networks and predict which networks can offer higher bids. This strategy ensures that only the most profitable ads are shown in the app, making it easier for publishers to earn a stable revenue stream without getting bogged down in the inner workings of advertising systems.
How to get started with Easy Monetization
If you’re looking for a plug-and-play solution for monetizing your mobile app, sign up for Easy Monetization and integrate the SDK into your app. Your personal manager will send you detailed setup instructions.
