But wait, what exactly is Prebid?
Prebid is a powerful tool that can help publishers increase their revenue potential. It allows multiple bidders to compete for ad space, creating a highly competitive environment that drives up the value of each impression.
This framework enables publishers to get the most out of their ad inventory while advertisers are willing to pay more to secure the impressions they need. Prebid is integrated across the site’s advertising blocks to serve ads from various ad networks, including Yandex Advertising Network. With Prebid, publishers can stay ahead of the competition and take their revenue to the next level.
Catch up on the functionality of Topics API, its relevance, and how publishers can leverage it to maintain competitiveness in their media business.
What does Topics API do?
Topics API allows browsers to share anonymized interest topics with advertisers and ad networks, instead of individual browsing data. This enables personalized ad experiences while respecting user privacy.
Why does this even matter?
The phase-out of third-party cookies is upon us. Google Chrome, Safari, and Firefox have already entered that phase, rendering traditional IBA methods almost useless in 2024.
By adopting Topics API, publishers can deliver targeted ads while respecting user choices and data preferences and still smash your advertising goals. And, it’s the best way to be prepared for the revolution that a cookieless future will bring.
How to embrace the cookieless future with Yandex?
Activating Topics API for your Yandex Prebid Adapter is a simple three-step process:
Step 1
Update your Prebid library: Ensure you’re using version 8.30 or higher.
Step 2
Add Topics FPD Module: Integrate the module into your Prebid library build.
Step 3
pbjs.setConfig ({
userSync: {
topics: {
maxTopicCaller: 3,
bidders: [{
bidder: 'yandex',
iframeURL: 'https://yandex.ru/ads/prebid/topics_frame.html',
expiry: 7
}]
}
}
})
Activate TopicsAPI in your Yandex adapter with this config:
That’s it.
Connect with us
Are you a publisher or ad network with web traffic? Contact us to learn how we can help your business boost yield with our direct demand: prebid@yandex-team.com