How Adfox automates using ads in Telegram channels
- It’s suitable for batch placements because it makes it easier to set up publications of the same campaign in multiple Telegram channels at once and shows end-to-end campaign statistics with impressions and clicks in all channels
- Enables the setup of an advertising campaign to be published in channels until it reaches the required number of posts
- Can be used to register creatives, add required information about the advertiser to the ad, and submit registration reports via the Adfox interface
- Can be used to set up publications in Telegram channels along with placements on websites and in apps as well as track statistics in a single Adfox interface and share them with advertisers
- Direct placements and Yandex Advertising Network* can be combined in a single waterfall
*Monetization of Telegram channels with the Yandex Advertising Network is currently available only to partners registered in the Yandex Advertising Network as Russian Federation residents.
What ads placed in Telegram channels using Adfox look like
Ads look like ordinary posts in the channel and can contain all languages and emojis. Available settings:
- Image or video
- Text
- Clickable title
- Clickable call to action
- Domain
- Information about the advertiser
- Token in a clickable link
Cases in which Adfox is suitable for managing direct placements in Telegram
- You already use Adfox to manage sales on websites or in apps
- You manage multiple Telegram channels where you place ads
- You register direct ad placements in your channels yourself. In the Adfox interface, you can register a creative, add the required information about the advertiser to the ad, and submit a report
What our partners say
Some of our partners appreciated direct ad placement in Telegram via Adfox. One of them is an advertising agency called Aktion.
We tested Adfox for our own promotional publications in batch placement in multiple Telegram channels and would like to mention the following benefits based on the results:
– Convenient publishing in multiple channels at the same time
– Click statistics not provided by Telegram
– Automatic publishing at specific times and days until posts get the required number of views
– The statistics for the whole batch are available in one place. You don’t need to collect them separately from each group
Setting up placements is easy and quick, especially if you have previous experience of working with Adfox. We see the potential of the new tool both in promoting our own products and in direct placements from advertisers.
How direct placement in Telegram channels via Adfox works
To work with direct placements in Adfox, your channel must be added in the Yandex Advertising Network interface. You can connect Adfox to your channel on the channel creation or editing page in the Yandex Advertising Network interface. Set up direct placements in the Adfox interface.
The Adfox tool for direct placements is available to all partners and Telegram channels regardless of the moderation results.
In the Yandex Advertising Network, you receive a bot that publishes ads at the time intervals you specify in the settings. This bot can also publish ads from the Yandex Advertising Network(you can restrict or completely disable them.
Ads placed as part of direct sales take priority over ads from the Yandex Advertising Network:
- Ads from Adfox are selected first taking into account Adfox campaign settings such as period, impression limits, and targeting by frequency and time.
- If no ads are selected in Adfox, the algorithms serve ads from the Yandex Advertising Network.
For step-by-step instructions on how to set up direct placements in Telegram channels via Adfox, go to Help.
direct placements in Telegram channels