What's new in Yandex Mobile Ads SDK 7
Feedβ for apps
Last year, Yandex Advertising Network introduced a format for websites called Feed. Now, it can also be implemented in mobile applications.
The Feedβ format is suitable for utilities, news, classifieds, and other scrolling-enabled applications. Dozens of diverse ads will be displayed in a single ad block directly below the main content of the application.
Special algorithms select visually appealing ads that encourage users not only to see the ad, but also to interact with it. This is partly because the feed displays more product ads than other blocks.
At the time of the launch of Yandex Mobile Ads SDK 7, the feed is available in beta mode for Android applications. Detailed information about the format and its configuration can be found in the help center.
New designs for Rewarded Ads and Interstitial Ads
For fullscreen ads, three new display mechanics have been added to increase ad conversion for advertisers and consequently boost publisher revenue.
EndCard - Interactive packshot screen at the end of the ad, automatically generated based on the ad content, enhancing the recognition of the promoted offer and creating an additional point of contact with the advertisement.
SKOverlay (for iOS) - The ability to install the advertised app directly from the ad with a single click. Users don't need to switch to the App Store to do this, allowing them to stay within the app where they saw the ad.
New features for developers
Debug Panel (for Android): A tool for debugging ads in apps helps you ensure that your ad SDK is integrated correctly and that your personal data protection notice is up to date. You can use the Debug Panel for a basic picture of the app or device, or a complete set of logs, which is useful when contacting Support. See Help for more details.
Ad Preloading: Ads will now load even faster: when the first ad is displayed in the ad unit, the next ones are selected and loaded automatically. This reduces the likelihood of users experiencing long loading times for ads.
Changes in API: Some API methods have been updated in Yandex Mobile Ads SDK 7. Instructions for iOS and Android to transition smoothly to the new version will help you migrate to the new API methods.