This is a significant opportunity for brands to capture the attention of their target audience in a location-sensitive manner because, in Turkey, Yandex Geoservices — which comprises Yandex Maps and Navigator — has 3.5 million monthly active users. This includes 2 million weekly active users and 750,000+ daily active users. These users collectively travel on 2.6 million routes daily, and 80 million monthly, meaning there is ample opportunity for you to connect with your target audience no matter where in the market your business is located.
New and updated formats
New: Premium billboards
The premium billboard offers a custom 3D object on the map. This eye-popping feature transforms maps into dynamic advertising canvases, enabling you to capture the maximum attention of your target audience in a more immersive manner.
New: Premium banner
The premium banner appears at the route planning stage or while the vehicle is stopped, and offers full-screen ads and stories. Further, it offers the possibility to visit your website after clicking, which provides your brand with maximum potential visibility.
Updated: Banner in Geoservices
The updated banner now combines two advertising display mechanics — it appears during route building and stops. By clicking on the banner, users reveal a text description that provides more information about the offer.
Advertising in Geoservices enables you to integrate your brand messaging into the context of your customers’ real-life behavior. For example, you can let your customers know which coffee stores to stop by or, where is the nearest gas station with electrical car charging station during their route, what kinds of activities are available in their location, and your unique brand offer at a relevant moment.
New opportunities to reach customers based on their location
New, updated, and existing ad formats for Yandex Geoservices in Turkey provide a range of powerful ways to help you tell your audience about your brand and offer, and increase both online and offline sales, in a way that makes sense based on their route and location.
Find out more about all our formats and contact our partners for advertising