Telegram adsβ are native posts launched via Yandex Direct and served right in Telegram channel feeds. Like regular Telegram posts, the ads consist of text, an image, or a video. They also have an “Ad” label, which is added automatically, and a button leading to the promoted page. Advertisers pay per ad click.
What’s new
Launch via the Unified Performance Campaignβ
You can now use the Unified Performance Campaign to set up a campaign served on Telegram channels. To do this, set up the Unified Performance Campaign and choose “Telegram channels” as the placement type.
Please note: You can’t combine Telegram ads with other campaigns within a portfolio strategy.
Emojis in ad texts
To attract more attention to you offer, add emojis to the ads created via the Unified Performance Campaign. This option isn’t available for Text & Image campaigns.
You can choose from 20 available options.
To add emojis to your ad text, click the smiley icon in the “Post text” section and choose emojis. You can add up to 5 emojis per post. In text, each emoji counts as 1 to 5 characters. Check the remaining character count to determine how many emojis you can add.
Learn more about other features of Telegram adsβ in Help.