With such a variety of tools available for monetizing mobile apps, some app owners test new solutions regularly as they search for the best ones. The mobile game developer Nevosoft, a new partner of the Yandex Advertising Network, is one such example. Keep reading to find out how our colleagues at Nevosoft tested Mobile Mediation from Yandex and what they were able to achieve.

A new ad format in the design auction has been released in open beta. Now you can customize the design of the block on your site or in its mobile version, meaning ads seamlessly fit into the surrounding design and attract the attention of visitors.

We are now ready to present the new version of Yandex Mobile Ads SDK 4. We have added new features to help app developers along with tools to increase the effectiveness of your monetization.

Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform's built-in rendering tools, meaning that fewer resources from the user's device are needed.

Here at the Yandex Advertising Network, we are continuing to come up with more ways for our partners to monetize their mobile applications. In the native RTB block for Android applications, you can now show a slider, a set of several ads.

The native ad block visually blends in to the mobile app interface and does not interfere with the user's viewing of content. We have gathered together some recommendations on how to design native formats that we are sharing along with a publisher's case.

The Mobile Ads SDK now automatically takes the contextual data of Android mobile apps into account. This increases ad relevance for your app's audience and can result in an average of 4% higher revenue, according to our experiments.

Mobile app owners can now set different CPM thresholds in Mobile mediation depending on an individual user's geographical location. This means that app owners can flexibly manage the amount they receive for impressions to users from different countries, and thereby more effectively monetize platforms with international audiences.

Yandex Mobile Mediation helps mobile app owners optimize the revenue they earn serving ads from different advertising systems in their app. It does this by using a machine learning algorithm that predicts which system will offer the most favorable bid, and then checks this system first. In this article, we share tips on how to set up mobile mediation.

The company Huawei is now a partner of the Yandex Advertising Network (YAN). Yandex.Direct ad blocks will appear in partner mobile apps in the Huawei advertising platform, as well as in Huawei’s own mobile apps pre-installed on devices.

We are launching a support program for new YAN partners with mobile apps. We invite you to apply to participate in the program if you have at least one mobile app and you have not yet registered in YAN. Along with the income you earn from monetizing your app, you will receive a bonus of the same amount for use in promoting your app in Yandex.Direct.

Mobile Mediation has helped mobile app owners increase ad revenue for more than a year now. It lets you set up automatic in-app ad selection from multiple advertising systems and earn, on average, 22% more thanks to the threshold selection algorithm. Today, the Mobile Mediation team answers the most frequently asked questions about the technology.

The Yandex Advertising Network has recently expanded to include ad inventory from the BIGO social platforms — Likee and IMO — where advertisers can reach out to young, engaged audiences.

Thanks to collaboration with TikTok, Yandex advertisers will be able to reach a young new audience using a special video format adapted for the video content platform.

An experiment with the Mobile Mediation platform from Yandex allowed the owners of the Mamba dating app to increase revenue from monetizers in different ad blocks by 30% on average.

The mobile mediation platform automatically selects mobile app ads from several demand platforms. Each advertising system offers an ad to serve, and the mediation platform chooses the most profitable one for the app.

The 300×250 banner is one of the most popular formats among app developers. We decided to improve it further and made it possible to load video into the banner.

Don't miss your opportunity to take advantage of holiday shopping trends! We've got tricks to help you quickly get your campaigns ready for the holiday season. Remember, most Russians exchange gifts not on December 25, but on New Year's Eve or Russian Orthodox Christmas (January 7). These last few weeks provide an opportunity to grab the attention of last-minute shoppers, so let's see which Yandex tools can help you get your holiday campaigns up and running as quickly as possible.

There are tens of thousands of sites in the Yandex Advertising Network, and the vast majority of Russian internet users come into contact with YAN ads. What kind of ads they see depends on several factors, including the individual user’s interest and the strategies in use in advertisers’ campaigns. When speaking about user interests, it’s important to recognize that they vary quite significantly along demographic lines like age and gender. Advertisers don’t always have a clear idea of exactly how they differ, so in this article, we want to shed some light on these differences. We conducted research to determine what kinds of the goods and services get the most (and least) interest from men and women of different age groups. We were also able to define different areas of interest that can be used to classify ads so that advertisers have an idea of whose attention their ads are most likely to grab.

Imagine the situation: for six weeks on end, your campaign statistics are stable, with users clicking on your ads about 50 times per week. The numbers are steady, but you check your click numbers regularly, and then one day you see it: a spike. Suddenly, instead of 50 clicks, reports show that your ads received 500 clicks in one week. Yandex.Direct shows ads on a payment-per-click basis, so this spike means advertising expenses you hadn’t planned, which you are not happy about. Moreover, the ten-fold jump in one week has you thinking that something smells fishy. You begin thinking, ‘Maybe I should disable my campaign?’

Stop! Before you take one step further, let’s check where these additional clicks came from, and see whether they are the kind of clicks you want to be getting. Instead of fearing this wave of new traffic, let’s learn how to ride it.