Yandex.Direct's advertising blocks in TikTok appear in the video feed. Videos are automatically generated from advertisers' uploaded pictures and text. Next, the most appropriate audio track and interactive elements are automatically applied. It is then adapted to the vertical format of mobile device screens.
Placements in TikTok are available within the standard Yandex Advertising Network auction in Yandex.Direct. Advertisers can target users by search interests, demographic characteristics, geography and other parameters.
Yandex algorithms help avoid overpaying for contacts with users outside advertisers' target audience, while making sure their ads appear to those users who will really find them interesting.
According to the analytical company UBS Evidence Lab, TikTok holds 4th place in terms of time Russian users spend in the app. According to Sensor Tower, TikTok ranked second in terms of App Installs in Q3 2019, surpassing many mainstream platforms.
