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Out-Stream video ads in mobile apps now render faster

Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform's built-in rendering tools, meaning that fewer resources from the user's device are needed.

Videos in ad blocks previously displayed via an external WebView component, but now only use the operating system's own built-in tools. Our experiments have shown that ads now render twice as fast, using fewer resources on the smartphone or tablet loading them. This increases the likelihood that users will have time to engage with the video and, as a result, that the app's revenue will grow.

This solution is available to all users of the Yandex Mobile Ads SDK version 3.2.0 for Android or 3.4.0 for iOS. You can download the latest version of the Mobile Ads SDK for your app on GitHub:

For Android

For iOS

Good luck with your monetization!

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