A slider is a set of ads that replace each other as the user scrolls through them. The key factors that determine the sequence are the relevance of the ad to the user and the potential revenue from the ad for the app owner. When generating a slider, the system takes the app’s other ad blocks into account in order to avoid repetition.

In addition to static images, video can also be shown in the slider, as with other types of native ads. The design can be configured by the developers of the mobile app. It is important to use the mandatory elements to correctly render the banner and cover all impressions. To use the slider, you will need the Mobile Ads SDK version 3.1.0 or higher. Learn more about the new format and how to set it up in the corresponding Help section.

The slider allows app owners to increase ad revenue thanks to the variety of ads and optimized selection for the ad block. 

Kolesa Group was one of the first to try out the new functionality as part of closed testing. They placed the slider in their Kolesa.kz app's feed. After a month of testing, their results were impressive: the average CPM of the slider was 2.8X higher than that of a typical native ad block with a single ad.

Since the slider allows you to increase revenue without additional ad slots, this format is well suited for applications with limited space for advertising. Of course, this is just one of the many uses of the format. Test it out for yourself to find the most effective placement and increase your app revenue!