As a format, native advertising can be flexibly adjusted to the appearance of your site. You can define the set of elements the ad will be made up of, e.g. the title, text, image and customize the appearance of each of them.
You decide what the ad should look like, so that it betters matches the design of your site. Here's an example:
Native advertising participates in design auctions along with other formats: standard, display and video ads. You can add one or more design options — the system will automatically select the best one for each visitor to your site.
How to set it up
At the “Advertising formats” step in the visual code designer, add “Native design” to the ad block. You can choose from more than 20 ready-made designs available in the interface.
Additional settings are available in the Code tab. Here you can edit the HTML code and CSS styles, and fully adapt the ad block to fit the the features of your site or a specific page.
Here are the main native design elements you can add and test in different block designs:
Add the mandatory design elements which must be present in the ad block according to the rules of the Yandex Advertising Network.
To get a better understanding of the settings, please consult the detailed instructions in the corresponding Help section.
Real results: Partner success stories
Before opening the product for public beta testing, we conducted closed tests with YAN partners.
Success story: Ura.ru
In the mobile version of ura.news, the ad block is located inside the content. Previously, the partner had only used standard design Text & Image ads. In December 2020, they added the native format to the design auction:
The design. They used the main fonts and design similar in style to other elements of their site. The design of the ad's button replicates the design of other buttons on the site.
The results. The visibility of the block remained the same, CTR increased by 56% and CPMV doubled.*
Success story: Vokrug TV
The company Qvant, involved in site monetization, decided to test the native format on the site vokrug.tv. On the desktop version of the site, the ad block is located to the right of the content. They added a 2×2 grid native format to the design auction:
The design. They used the same fonts and image sizes as in the News block.
The results. Block visibility increased by 67%, CTR rose by 20% and CPMV went up by 82%.**
“Ad blocks on the site look more natural, and this improved the overall impression of the pages' design. Advertising is now organically located next to the content, as a visual continuation of its design.”
Give the new tool a try and share your results, and we will continue to keep you updated. Good luck with your monetization!
* A comparison of the periods from October 13 - December 13, 2020 and December 14 - February 13, 2021
** A comparison of the periods from October 1 - December 31, 2019 and October 1 - December 31, 2020
