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Placing ads in the Yandex Advertising Network
 

Placing ads in the Yandex Advertising Network

One third of all conversions in Yandex.Direct come via the Yandex Advertising Network, a source of traffic comprised of thousands of sites on various platforms — websites, their mobile versions, mobile and Smart TV apps — that serve contextual ads from Yandex.Direct.

If search ads respond to a user’s current search queries, contextual ads focus on the user themselves — their interests, online behavior and the content of the site they are currently viewing.

Our product range

Attracting users is easy with contextual ads in the Yandex Advertising Network. You can start slow with just one format, or hit the ground running and try all of them at once.
Text & Image ads

Text & Image ads

Text & Images and video ads appear to users already interested in your products and services.
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Image ads

Image ads

Combine the effects of display advertising with the technology behind contextual ads to increase your sales
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Video ads

Video ads

Performance ads with a pay-per-click model and easy-to-make clips
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A variety of formats to bring users through the sales funnel

Display campaigns

Display campaigns

Customizable banners to generate brand awareness among your target audience
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Smart banners

Smart banners

Personalize offers from your product feed to retarget individual customers and boost sales
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Ads for mobile apps

Ads for mobile apps

Attract the maximum number of installations at the right price on both Android and iOS devices
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What the Yandex Advertising Network can offer you

  1. A variety of formats to choose from.

    Host sites in the Yandex Advertising Network show content and display advertising, including video and mobile formats. There’s no need for a designer: Ad Builder makes it easy to create your own ads with images or video content.

  2. Access to new audiences.

    More than 65% of visitors to the Yandex Advertising Network are not part of the audience of Yandex Search, meaning your ads reach new users.

    Source: Yandex research. Yandex.Direct audience, worldwide: the average number of users per day who saw 50% or more of a banner’s area for at least two seconds.

  3. Precise targeting.

    The Yandex Advertising Network offers targeting types that help you reach your target audience. Based on Yandex’s own machine learning technology, these algorithms select interesting offers for each individual site visitor. No matter which ad format you choose, there are always additional ways to reach your target audience.

  4. Budget security.

    Yandex’s antifraud protection automatically filters out fake clicks and invalid impressions from bots and other suspicious sources so that your budget only goes toward real clicks. Strict visibility standards for display ads guarantee that impressions only count if at least 50% of the banner appears in the user’s active browser window for at least 2 seconds.

Start advertising in the Yandex Advertising Network

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Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
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