Host sites in the Yandex Advertising Network show content and display advertising, including video and mobile formats. There’s no need for a designer: Ad Builder makes it easy to create your own ads with images or video content.

More than 80% of visitors to the Yandex Advertising Network are not part of the audience of Yandex Search.

Source: Yandex research, November 2019. Audience of Yandex.Direct: the average number of users per day who saw 50% or more of a banner’s area for at least two seconds.

The Yandex Advertising Network offers targeting types that help you reach your target audience. Based on Yandex’s own machine learning technology, these algorithms select interesting offers for each individual site visitor. No matter which ad format you choose, there are always additional ways to reach your target audience.

Yandex’s antifraud protection automatically filters out fake clicks and invalid impressions from bots and other suspicious sources so that your budgets only goes toward real advertising. Strict visibility standards for display ads guarantee that impressions are only counted if at least 50% of the banner appears in the user’s active browser window for at least 2 seconds.