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Online Course: How to place an ad in Yandex.Direct
 

How to place an ad in Yandex.Direct

How to place an ad in Yandex.Direct

In this course, you will learn how to start your first ad campaign in Yandex.Direct. We will show you how contextual advertising works and go through all the steps of creating a campaign with you, from selecting keywords to sending ads for moderation.
1.
How contextual advertising works
In this lesson, you will learn how contextual advertising works, where it appears, and how to pay for it.
2.
Selecting keywords
In this lesson, you will learn how to select and refine the keywords that trigger your ads to appear.
3.
Evaluating your advertising budget
In this lesson, you will learn what factors affect click price in Yandex.Direct and how to plan your campaign budget.
4.
Creating an account in Yandex.Direct
In this lesson, you will learn how to open an account, how accounts are structured, and how to place an ad campaign in Yandex.Direct.
5.
Creating an ad campaign
In this lesson, you will learn how to complete the first of two steps involved in creating an ad campaign.
6.
Creating an ad group
In this lesson, you will learn how to complete the first of two steps involved in creating an ad campaign.
7.
Passing moderation
In this lesson, you will learn what the basic moderation requirements are, how to submit ads for moderation, and which payment methods are available.
8.
Paying for and launching your ad campaign
In this lesson, you will learn how to add funds to your account and how to select a payer and payment method.
9.
Increasing the effectiveness of your ad campaign
In this lesson, you will learn what you should keep track of once your campaign launches, how to analyze statistics, and how to make your ads more effective.
10.
Creating a campaign for ad networks
In this lesson, you will learn about advertising in ad networks and how to set up a separate campaign for them.

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