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Requirements for ad materials
 

Advertising requirements

  • General Terms and Conditions
  • Regulations for placing advertisements on Yandex
  • Yandex.Direct
  • Yandex.Market
  • Banner Ads
  • Text Ads
  • Smart banner
  • Requirements to Theme Packages. Media Context Banner
  • Procedure for Placement of Materials on Yandex Internet Media Places
  • HTML5 banner ads
  • Flash Banners with Video and Audio
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down
  • Technical requirements for banners on the mobile version of the Yandex Home Page
  • Media Services
  • KinoPoisk
  • Video banners
  • Yandex Video Network
  • Аdvertising on Yandex.Radio and Yandex.Music
  • Moderation: ad rules and requirements

Technical requirements for banners on the mobile version of the Yandex Home Page

Advertising materials must not contain elements of a graphical user interface (GUI) or elements of Yandex’s webpage design. You cannot use images of mouse cursors or other pseudo-functional buttons, it is forbidden to use Yandex’s search bar and other elements of the Yandex interface, and you cannot imitate the process of entering a search query.

The design of advertising materials must meet the requirements listed in the document “Requirements for banners on the Home page / Mobile site version.”

Advertisers need to provide the following files in order to place ad materials:

  • Graphic banner 320×67 px in size. Maximum banner size — 60 KB.
  • The second graphic banner 640×134 px in size without artefacts or distortions in the text/images. Maximum banner size — 60 KB.

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Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

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