1. In order to place advertising materials in HTML5 format:
The banner must be provided in HTML5 format and be prepared in accordance with the requirements listed in the document “Technical requirements for HTML5 banners.”
- Banner size may differ based on the user’s screen resolution and active browser window.
- Minimum size: 1020×250 px
- Maximum size: 1440×250 px
- File size: no more than 200 KB
The placeholder image must be provided in GIF, JPG, or PNG format.
- Width: 1440 px
- Height: 250 px
If the user’s screen resolution is smaller than the GIF, JPG, or PNG banner, the size of the placeholder image will depend on the user’s screen resolution and the size of the user’s active browser window. The minimum possible size in that case is 1020×250 px. The maximum possible size is 1440×250 px.
All relevant information must be centered. Margins of 295 px must be maintained on the left- and right-hand sides.
The banner can include a video clip prepared in accordance with the requirements listed in the document “Technical requirements for HTML5 banners.”
- Format: MP4
- Width: 850 px
- Height: 250 px
- File size: no more than 40 MB
2. In order to place advertising materials in GIF, JPG, or PNG format:
The banner must be provided in GIF, JPG, or PNG format.
- Width: 1440 px
- Height: 250 px
- File size: no more than 200 KB
All relevant information must be centered. Margins of 295 px must be maintained on the left- and right-hand sides.
If the user’s screen resolution is smaller than the GIF, JPG, or PNG banner, the size of the banner will depend on the user’s screen resolution and the size of the user’s active browser window. The minimum possible size in that case is 850×250 px. The maximum possible size is 1440×250 px.
To place an HTML5-format banner on the mobile version of the site:
The advertiser must provide a 100%×180 banner prepared in accordance with the requirements listed in the document “Technical requirements for HTML5 banners”.
- Banner size may differ based on the user’s screen resolution and the size of the active browser window. The banner must stretch to the width of the page, correctly displaying according to the width of the user’s screen. All relevant information must be centered. The minimum possible banner size is 320×180 pixels.
- Archive size must not exceed 75 KB.
- The uploaded HTML5 banner must be 320×180 in <meta> according to section 10 of the “Technical requirements for HTML5 banners”
<meta name="ad.size" content="width=320,height=180"> - You cannot use a canvas element. This sort of submission is not permitted:
<canvas id="canvas" width="320" height="180" style="">
Requirements for placeholder image
- File format: JPG, PNG, GIF
- File size: no more than 75 KB
- Width: 540 px
- Height: 180 px
Requirements for creatives
- Important elements of the creative (the name, logo, main ad message, date, buttons etc.) must be found in the main content area (please see the template).
- You must take into account that elements of the creative located on the main content area will be cut off at lower screen resolutions. The minimum screen resolution supported by the website on mobile devices is 320 pixels wide.
- The background is filled with a solid color. The transition between the main area of the creative and the background must be smooth both left and right.
- Banners that have large flickering graphics, text elements or backgrounds, or banners with sharp moving elements that significantly distract a user from interacting with a site page (such as reading the site’s content or entering a search query), as well as banners filled with text or images of low quality are not accepted for placement.
- You cannot put a frame around the edge of the banner.