Mobile site version

1. The banner font height shouldn't be more than:

   • 70 pixels if text occupies no more than 10% of the banner.

     

   • 52 pixels if text occupies no more than 15% of the banner.

     

   • 44 pixels if text occupies no more than 25% of the banner.

     

   • 32 pixels if text occupies one line.

     

   • 20 pixels if text occupies two lines.
   • 15 pixels if text occupies three lines.

   

2. The minimum font size for logos, messages, illustrations, and warnings is 11 pixels. The exception is package and product photos and screenshots.

The margin from the edge of the banner to the text must be at least 10 pixels.

A brand, product, or technology logo can take up to 28% of the banner area.

Example of a good banner enlarged:

A frame can be used only along the horizontal borders of the banner. The frame is optional unless there are white elements that cross the banner border, or the background color isn't white.

If there are white elements that cross the banner border, or the background color is white, you need to add a contrasting 1 px horizontal frame (at the top and at the bottom). The most suitable frame color is #dadada.

1. Banners and banner elements shouldn't blink because this distracts the user.
2. Banner elements shouldn't change more often than once every two seconds.

Obligatory legal information (for example, the bank name in the list of legal entities, terms of a promotional offer, and so on) must be clearly visible immediately, before the user interacts with the banner. For details, see additional recommendations.

Example of a good banner enlarged:

1. A banner can't be disguised as a user interface element, such as a Windows system window.
2. A banner may not contain standard user interface elements (such as a cursor, search field, and buttons) that don't perform the corresponding functions.
3. Don't use yellow in the interface elements, since this color is used in standard design elements on Yandex pages. Acceptable yellow is #F0E5AD and lighter.

If a banner requires an age restriction:

1. Place it in the top-right corner of the banner.
2. Font: “Arial Regular”, 12 pt.
3. Color: #DADADA.

   Note.

   If the grey font can't be read, because it's against a multicolor background for example, place it on a white base layer.

1. Maximum button or badge size: 50 pixels high and 150 pixels wide.
2. Don't make the button or badge yellow, since this color is used in standard design elements on Yandex pages. Acceptable yellow is #F0E5AD and lighter.
3. The margin from the edge of the banner to the button must be at least 10 pixels.
4. The app store badge must comply with the same requirements as logos.

Unreadable font is the cause for 90% of rejections during banner moderation.

1. Avoid fractional coordinates when aligning the font in an HTML5 banner, because they can “blur” the text (you need to check this in all popular browsers).
2. We recommend using vector fonts.

   Tip.

   If vector fonts can't be used, save bitmap text blocks in the best possible quality (within the banner size restrictions).

3. In some cases, the font in vector format also causes “blurring”.

   There can be several reasons for this effect:

   • Small size.

     

   • Complex font shape (such as serif fonts).

     

   • Font isn't adapted for the web or is designed for headers and large font sizes.

     

   There are several ways to solve the problem of a “blurry” font, including in vector format:

   • Increase the font size.

     

   • Replace the font with a simpler one.

     

   • Use a font adapted for the web and small font sizes.

     

Decorations of fonts and text boxes (shadows, outlines, and 3D effects) can make the message less readable.

1. Use a maximum of two fonts or font styles.
2. Use a maximum of three colors in fonts.

1. With compression artifacts.

   

2. With blurring or excessive sharpness.

   

Don't try to fit a lot of information in a narrow banner. Create a short and simple text so that the message can be grasped instantly.

1. Don't use small images with a lot of small details.

   

2. Don't use photos with a lot of small details for the banner background.

   

Text should contrast with the background and be easy to read. The minimum font size is 11 pixels. Information must be displayed for at least 3 seconds.

Design options:

Combining automatic and manual scroll

Obligatory information (such as the name of a bank, its form of incorporation, and the terms of a promotional offer) must be visible without the user interacting with the banner.

Splitting into frames

Obligatory information must be placed in separate frames:

• Dates of the promotional offer are shown in the first frames.
• Other information must be accessed from the “legal information” box when the user points to it.

Attention.

The frame with obligatory information must be shown for at least three seconds.

Pausing for a few seconds and controlling the pause

The frame with obligatory information is shown for at least three seconds. The user should be able to click on pause and read the rest of the information. If the user doesn't click on pause, the banner animation continues.

Pausing and pointing with the cursor

The legal information is displayed for at least three seconds and is also available afterwards when hovering the cursor over it.