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Requirements for ad materials
 

Advertising requirements

  • General Terms and Conditions
  • Regulations for placing advertisements on Yandex
  • Yandex.Direct
  • Yandex.Market
  • Banner Ads
  • Text Ads
  • Smart banner
  • Requirements to Theme Packages. Media Context Banner
  • Procedure for Placement of Materials on Yandex Internet Media Places
  • HTML5 banner ads
  • Flash Banners with Video and Audio
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down
  • Technical requirements for banners on the mobile version of the Yandex Home Page
  • Media Services
  • KinoPoisk
  • Video banners
  • Yandex Video Network
  • Аdvertising on Yandex.Radio and Yandex.Music
  • Moderation: ad rules and requirements

General Rules for Creating Audio Advertising Materials

Audio ads must not contain creatives endangering road safety (for example, loud noises made by road users — horns, sirens, brake screech).

"Audio" Ad Format

  • Ad format:
    — mp3, mp4, wav
  • Sound format:
    — codecs: aac, mp3, vorbis
    — minimum quality – 44 kHz, 16 bit, stereo
    — number of sound tracks: 1
  • File size: up to 10 MB
  • Audio duration:
    — maximum ad duration is 30 seconds
    — recommended ad duration is 15 seconds

"Audio Plus" Ad Format

  1. The audio should meet the "Audio" ad format requirements.
  2. Banner
    — Format: JPG, PNG, GIF
    — Image size: 900×900 pixels
    — Animations are not allowed with GIFs
    — File size: up to 60 kilobytes
    — Banners using third-party measurement tools (except TNS, appsflyer, Weborama and UTM tags) will not be accepted. All tracking tools must support https.
  3. Ad text description
    — Up to 60 characters
  4. Link for transition to the advertiser’s website supporting the https protocol.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

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For Partners

For Agencies
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Ad Network
ADFOX

Contacts

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Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
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