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Requirements for ad materials
 

Advertising requirements

  • General Terms and Conditions
  • Regulations for placing advertisements on Yandex
  • Yandex.Direct
  • Yandex.Market
  • Banner Ads
  • Text Ads
  • Smart banner
  • Requirements to Theme Packages. Media Context Banner
  • Procedure for Placement of Materials on Yandex Internet Media Places
  • HTML5 banner ads
  • Flash Banners with Video and Audio
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down
  • Technical requirements for banners on the mobile version of the Yandex Home Page
  • Media Services
  • KinoPoisk
  • Video banners
  • Yandex Video Network
  • Аdvertising on Yandex.Radio and Yandex.Music
  • Moderation: ad rules and requirements

General advertisement creation rules for KinoPoisk advertisers

  1. The technical requirements described below must be fulfilled when creating advertising materials.
  2. Prepared materials must be sent no later than seven business days prior to the start of an advertising campaign. If materials are sent later, Yandex does not guarantee that the advertising campaign will be launched correctly and on time.
  3. If Flash animation is used, the SWF file must not take up more than 25% of the resources of the user’s CPU.
  4. A specially allocated computer is used to test the processor load from ad materials (an Intel® Core™2 Duo CPU P9600@ 2.53 GHz, 2 GB RAM, and 64-800 MB video memory running the 64-bit version of Windows 7 Professional).
  5. For all formats except multi-roll, video playback should take place only after a user-initiated click.
  6. All banners in SWF format should have a placeholder image.
  7. Design elements from the KinoPoisk site (trademark style, navigation, etc) must not be used. Unless otherwise indicated, transparent backgrounds are not allowed.
  8. To advertise information products subject to classification in compliance with Federal Law № 436 "On Protection of Children from Information Harmful to Their Health and Development" dated 29.12.2010, the layout must contain an indication of the category of the information product.
  9. Yandex reserves the right to impose additional requirements, besides those already listed in this document, on advertising materials prior to placement. This particularly concerns the use of non-standard advertising and graphic materials.
  10. Current versions of templates for advertising materials are accessible in their corresponding sections and may be updated periodically.

 

  • Multi-roll
  • Branding of pages for KinoPoisk
  •  

    Multi-roll

    Multi-roll involves a video clip that plays either before or after a trailer (at Yandex's discretion).

    Key requirements for multi-roll:

    1. Framerate: from 20 to 30 frames per second
    2. Aspect ratio and resolution:
      — codecs: h264, vp6f, vp8, theora
      — recommended aspect ratio: either 4:3 or 16:9
      — ad height must not exceed its width
      — minimum width: 640 px
      — minimum height: 240 px
      — number of video streams: 1
    3. Audio format:
      — codecs: aac, mp3, vorbis
      — minimum quality: 44 kHz, 16-bit, stereo
      — number of audio tracks: 0 or 1
    4. File size: up to 250 MB
    5. Video clip duration: up to 30 seconds
    6. Please ask your manager regarding VPAID support.
    7. A multi-roll can be placed without a link to the advertiser's website.

     

    Branded pages of KinoPoisk service

    1. When creating advertising designs, you must strictly follow the Yandex technical requirements as outlined below.
    2. Prepared materials should be sent no later than seven working days before the start of the ad campaign. If the materials are sent later, Yandex does not guarantee the correct and timely launch of the ad campaign.
    3. When placing advertising materials, Yandex may submit additional requirements for advertising materials not provided for herein — in particular, in the case of non-standard advertising opportunities or graphic solutions.
    4. It is forbidden to add a frame around the perimeter of the banner.

    Materials for branded pages of the KinoPoisk service must be prepared strictly in accordance with the requirements set out below.

    1. For the purposes of advertising materials in HTML5 format:

    Banners must be provided in HTML5 format, prepared in accordance with the requirements contained in the document “Technical requirements for HTML5 banners.”

    • The size of the banner may vary depending on the user’s screen resolution and the size of the user’s active browser window.
    • The maximum possible size is 2000×250 px.
    • Banner weight: no more than 200 KB

    You must provide a placeholder image in GIF, JPG or PNG format.

    • Width: 2000 px
    • Height: 250 px

    If the user’s screen resolution is smaller than the format of a GIF, JPG or PNG banner, the size of the placeholder image will depend on the user’s screen resolution and the size of the user’s active browser window. The minimum possible size in this case is 850×250 px, and the maximum is 2000×250 px.

    All relevant information should be centered, maintaining margins of 575 px to the left and right.

    The banner may include a video prepared in accordance with the requirements for the video materials contained in the document “Technical requirements for HTML5 banners.”

    • Format: MP4
    • Width: 850 px
    • Height: 250 px
    • File weight: no more than 40 MB

    2. To place advertising materials in GIF, JPG or PNG format:

    Banners must be provided in GIF, JPG or PNG format.

    • Width: 2000 px
    • Height: 250 px
    • Banner weight: no more than 200 KB

    All relevant information should be centered, maintaining margins of 575 px to the left and right.

    If the user’s screen resolution is smaller than the format of a GIF, JPG or PNG banner, the size of the banner will depend on the user’s screen resolution and the size of the active browser window of the user. The minimum possible size in this case is 850×250 pixels, and the maximum is 2000×250 pixels.

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