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Requirements for ad materials
 

Advertising requirements

  • General Terms and Conditions
  • Regulations for placing advertisements on Yandex
  • Yandex.Direct
  • Yandex.Market
  • Banner Ads
  • Text Ads
  • Smart banner
  • Requirements to Theme Packages. Media Context Banner
  • Procedure for Placement of Materials on Yandex Internet Media Places
  • HTML5 banner ads
  • Flash Banners with Video and Audio
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads
  • Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down
  • Technical requirements for banners on the mobile version of the Yandex Home Page
  • Media Services
  • KinoPoisk
  • Video banners
  • Yandex Video Network
  • Аdvertising on Yandex.Radio and Yandex.Music
  • Moderation: ad rules and requirements

Video banners

Video banners feature video content which plays for the user three times. The user has the option to stop the video by clicking the Pause button. Video playback starts immediately after the video banner has loaded. Sound is enabled either after the cursor is placed over the banner or after clicking the Sound button.

Video Background image
Duration:
up to 90 sec.
Size: 300×250, 300×300, 240×400, 970×250, 240×600, 300×500, 300×600
Format mp4, flv, webm gif, jpg, png
Max. file size 2 MB 150 КB

A URL directing users to the advertiser’s site must be provided.

  1. The following video codecs can be used: h264, vp6f, vp6a, flv.
  2. The following audio codecs can be used: mp3, ADPCM.
  3. In the interest of security and increasing load speeds, the video file will be stored on Yandex servers.
  4. The metadata of the video clip must contain its parameters (height and width).
  5. The video height and width must not exceed the size of their background images.
  6. You can change the placement of the video clip relative to the background image by indicating the number of pixels relative to the upper left-hand corner of the background image.
  7. If the Play/Pause and Sound buttons must be placed in an unusual manner, their positions can be set relative to the background image by indicating the number of pixels relative to the upper left-hand corner of the background image.
  8. Yandex does not accept banners with large flickering graphic or text elements and/or backgrounds with rapidly shifting elements that distract the user from interacting with the site (i.e. studying its contents or entering search queries).
  9. The video plays three times, after which the user can start and stop it as they wish.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
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