An irreplaceable sales format
Text & Image ads in Yandex.Direct are a universal format for active sales that is effective for promoting most products and services. Text, image and video ads appear to users in Russia already interested in your offer.
Yandex International Sales team
To advertise on Russia’s largest search engine, please complete the form below and a member of the Yandex International Sales team will contact you as soon as possible.
How to set up and launch
Start by registering in Yandex.Direct. The special Ad Builder allows you to create ads right in the Yandex.Direct interface, in a variety of designs and in just a few minutes.
Setting up ads on your own in Yandex.Direct isn’t complication, but if you’d prefer to leave it to a professional, we have a list of our trusted partners: a certified expert or an certified ad agencies.
If you have questions, get in touch with the International Sales team — they will be glad to help.
Advantages of the format
Effective
Helps you get broad reach and increase your sales. A wide variety of settings allow you to fine tune your campaign specifically for your target audience.
Universal
Fits for advertising products and services from almost any industry. Ads appear in search results and in the Yandex Advertising Network, on desktops, tablets and mobile phones.
Easy-to-use
Create your own text ad, add an image or video and adapt it for impressions on mobile devices. You can change your ads at any moment.
Efficient
Only pay for contact with your target audience — clicks and conversions. In the campaign settings, you can create retargeting lists, add precise keywords or enable autotargeting.
Ad placement costs
Table 1
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
Product information
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
How to set up and launch
Start by registering in Yandex.Direct. The special Ad Builder allows you to create ads right in the Yandex.Direct interface, in a variety of designs and in just a few minutes.
Setting up ads on your own in Yandex.Direct isn’t complication, but if you’d prefer to leave it to a professional, we have a list of our trusted partners: a certified expert or an certified ad agencies.
If you have questions, get in touch with the International Sales team — they will be glad to help.
Other Yandex ad formats
Image ads in Yandex.Direct
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Performance tools with pay-per-click payment — easy-to-make video clips
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Customizable banners to generate brand awareness among your target audience
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