Text & Image ads in Yandex.Direct
Text & Image ads are a universal format suitable for advertising almost any products or services. Text, Image and video ads appear to those users who have already shown an interest in your products and services.
When this format works best
This format offers broad coverage to increase your sales. A variety of display settings make it possible to focus specifically on your target audience.
Advantages of this format
Suitable for almost all kinds of products and services. Ads appear in Yandex search results and the Yandex Advertising Network, on desktop computers, tablets and mobile phones.
- Easy to manage
It’s simple: create a text ad, add a photo or video clip, adapt your ads for impressions on mobile devices. You can change your ad at any moment.
Make contact with your target audience and only pay for clicks on your ads. In your campaign settings, you can create retargeting lists, add precise keywords or enable autotargeting.
Create and launch
Use Ad Builder to design your own ads right in the Yandex.Direct interface in a matter of minutes.
Ad placement costs
|Placement format||Payment currency||Minimum Cost per 1 click for Ad without image (excl. VAT)||Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)||Minimum order amount (RUB) (excl. VAT)|
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions