1. The display of advertising materials for the types of placement: “Banner” and “Video” is carried out in accordance with the Targeting of advertising networks. Yandex does not guarantee that advertising materials for the Banner and Video placement types will be displayed on all media platforms of the Yandex Media network. The ability to display advertising materials also depends on the entry threshold set by the media platform.
2. The display of advertising materials for the type of outdoor placement is carried out on the means of digital outdoor advertising: outdoor* sites. Yandex does not guarantee that advertising materials for the type of placement: “Outdoor” will be shown at all on all means of digital outdoor advertising: outdoor* sites. The ability to display advertising materials also depends on the entry threshold set by the operator of digital outdoor advertising.
   * Outdoor-digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.
   Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).
   Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.
3. For the type of placement of “Video” it is possible to disable different types of advertising equipment (Multiroll, Inpage, Interstitial).
4. For the type of placement “Outdoor” it is possible to disable different types of advertising equipment (Billboard, super Site).
5. For the purposes of providing services for the type of placement of “Banner” advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (auction). Advertising materials must comply with the requirements set forth in the document “Technical requirements for the HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
6. For the purposes of providing the service for the type of “Video” placement, the advertiser is obliged to provide a video lasting from 6 seconds to 60 seconds. Yandex does not guarantee the display of advertising materials in all types of advertising inventory listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network” posted on the Internet at: https://yandex.com/adv/requirements/videowebreq.
7. For the purposes of providing the service for the type of “Outdoor” placement, the advertising materials must meet the requirements set forth in the document “Technical requirements for a digital poster for demonstration on billboards (3×6) / on digital supersites (5×15), (4×12)”, posted on the Internet at: https://yandex.com/adv/requirements/outdoor.
8. The types of placement listed in Table 1 (Auction) can be applied simultaneously.
9. Available settings:
   a. Sociodemographic targeting
   b. Geotargeting
   c. Audience interests
   d. Phrase targeting
   e. Service Segments “Audiences”
   f. Segments and targets of “Metrica” Service
   g. Limitation of impression frequency to the same user
   h. Behavioral indicators
   i. Marital status, children, profession
   j. Outdoor site selection.
10. Type of accommodation “Banner” settings specified in sub. a, c, e, f, h, i, n. 10 above may be applied simultaneously, with the settings specified in sub. d paragraph 10 above may not be applied at the same time as the settings specified in the sub-paragraph. a, c, e, f, h, i, n. 10 above. The settings specified in sub. b and g of paragraph 10 above may be applied simultaneously with other settings specified in paragraph 10 above. The setting specified in the subp. j n. 10 above are not applicable for the type of accommodation “Banner”.
11. For the “Video” placement type, the settings specified in the subp. a, c, e, f, h, i of paragraph 10 above may be applied simultaneously. The setting specified in the subp. d paragraph 10 above, does not apply to the “Video” placement type. The settings specified in sub. b and g of paragraph 10 above may be applied simultaneously with other settings specified in paragraph 10 above. The setting specified in the subp. j clause 10 above is not applicable for the type of “Video” placement.
12. Type of accommodation “Outdoor” is acceptable to use only the settings specified in sub. b and j paragraph 10 above. These settings can be used simultaneously.
13. Banners shall be displayed and the cost per impression shall be determined as follows:
    a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
    b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
    c. The maximum CPM rate is RUB 3,000.
14. The bidding step = ten (10) kopecks per one thousand impressions.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct