In 2024, Yandex Ads initiated a strategic partnership with BidMachine, rapidly evolving from initial integration to a comprehensive cross-network collaboration. These are the key milestones that transformed this relationship into a sustainable long-term alliance.

“Revenue” and “Conversion value” metrics connect advertising efforts directly to business results, helping you track promotional performance through meaningful business indicators. Learn how they work, how they’re calculated, and how to use them to optimize your campaigns for maximum ROI.

Explore powerful new features that make campaign analysis faster and more intuitive

Find new app users in the Yandex Advertising Network by targeting interests based on both online and offline behavior.

Adjustments based on device manufacturer and OS version will improve the chances of ads being shown on high-converting devices.

Starting April 28, the process for registering new clients is changing. Here’s what’s new and why it’s better.

The Artix agency launched articles about vacations in Turkey and Aeroflot’s latest services. We'll use statistics to show which texts attracted the most customers.

A new way to reach your customers via Yandex Geoservices is here! Priority Placement is now available in beta to help your business stand out in Yandex Navi and Yandex Maps search results and promote it to nearby users. Be among the first to try it!

Maximize your most profitable partnerships with DSP providers using the Prebid Events Report — now part of Yandex Metrica. This powerful tool enables publishers and ad managers to get detailed insights into auction performance and user behavior, identify DSP providers that generate the most revenue, and make data-informed decisions.

When choosing promotion strategies, businesses aim to reduce costs and enhance campaign effectiveness by reaching more customers for less. Targeting filters out irrelevant audiences and maximizes the efficiency of your advertising budget. This article breaks down how targeting works and how to integrate it into your advertising strategy.

Do you want to reach the most relevant audience and avoid the irrelevant ones? Increasing the CPC is an effective way. Read on for details.

As of September 1, 2022, updates to the Russian advertising law required market participants to label their online advertisements in a specific way. At the same time, fines were introduced for failing to include the "Ad" label and the advertiser's name in advertisements. From September 1, 2023, additional fines were imposed for missing ad tokens and for failures in submitting ad distribution reports.

In this article, we will explain the labeling process, introduce key concepts such as the state register (ERIR), the advertising data operator (ORD), and tokens, and clarify which publications must be labeled to avoid fines.

For many hotels, winter means empty rooms and reduced rates. But what if winter season could be no less profitable? Understanding Russian travel patterns gives you an opportunity that many hotels miss: millions of Russians plan their main vacations during winter holidays. Let’s explore why this happens, and how your hotel can benefit from this unique travel cycle.

For advertisers in Türkiye, navigation apps can be something more. They’re part of people’s daily lives—helping them plan routes, search for places, and shop. These apps provide an easy way for your business to reach users when they’re actively engaged.

To make the most of this opportunity, it helps to know your audience. Who are they? What do they care about? What drives their choices?

Our recent IPSOS survey on Yandex Navi users provides valuable insights into how often people interact with Yandex Navi, their daily habits, and their broader preferences.In this article, we’ll explore these findings — and show you how to use them to design campaigns that match your audience’s needs.

Images play a crucial role in online advertising, helping your campaigns stand out and effectively capture user attention across websites, search engines, and social media. Such images are referred to as creatives. This article covers examples of creatives, their components, tips on creating them, and common mistakes to avoid.

You can now attract users to your mobile app with ads generated automatically based on a product feed. The option is available under open beta testing in unified performance campaigns for mobile apps.

This will allow platforms to use more data and manage ad displays more effectively.

Catch the latest updates and opportunities for Yandex Advertising Network partners with mobile apps.

Yandex Direct A/B experiments^β enter open beta. In this article, we’ll explore this new tool and its capabilities.

Now you can enhance your advertising campaigns with video creatives generated by the YandexART-based neural network.