Advertisers on Yandex Ads can now access new powerful ad formats in Yandex Navi&Maps, unlocking even more creative ways to engage with audiences on the go.

Premium Pin, Branded Route, and Promo Objects — leverage more features to differentiate your brand from the competition and communicate the advertising message directly to users.

Catch users as they build or navigate a route — now more easily than ever. Premium Banner in Geoservices (Yandex Maps & Yandex Navi) now supports creatives on a transparent background and offers a dedicated promo message field under the banner. This helps your offer stand out on the map without covering the route, and one tap takes users to more details.

Here’s what’s new in the latest SDK, which is now available in version 7.16.0 or higher to all partners.

Accepting in-app payments from Russian users just got easier. Yandex Pay SDK lets Android game developers add fast, familiar purchase flows using local payment methods without web redirects or forms. Here’s how it works and why it matters now.

We’re launching an open beta test for a new ad type. Find out about its advantages and how to set it up.

Great news: while using Yandex Direct, you can now promote mobile apps not only from Google Play or App Store, but also from RuStore.

Saving reports, a new look and dimension settings, and other updates — here’s a look at what’s new in the tool.

With over 216 million mobile connections, high smartphone penetration, and a growing ad market now worth $13.4 billion, Russia’s mobile app economy is very much alive. In fact, it’s quietly adapting to changes — and in some areas, growing.

In the world of programmatic advertising, SSPs (supply-side platforms) and DSPs (demand-side platforms) automate how ad inventory is sold and purchased. But Yandex Ads does more than just connect supply and demand — we bring them together into a tightly integrated, high-performance ecosystem.

We’re introducing updates to help you fine-tune campaigns and drive more purchases.

The Yandex Ad Network team is constantly improving the Yandex Mobile Ads SDK to help developers earn more from in-app ads. In this article, we’ll walk you through the key updates and improvements in the latest SDK release — version 7.12.

In 2024, Yandex Ads initiated a strategic partnership with BidMachine, rapidly evolving from initial integration to a comprehensive cross-network collaboration. These are the key milestones that transformed this relationship into a sustainable long-term alliance.

“Revenue” and “Conversion value” metrics connect advertising efforts directly to business results, helping you track promotional performance through meaningful business indicators. Learn how they work, how they’re calculated, and how to use them to optimize your campaigns for maximum ROI.

Explore powerful new features that make campaign analysis faster and more intuitive

Find new app users in the Yandex Advertising Network by targeting interests based on both online and offline behavior.

Adjustments based on device manufacturer and OS version will improve the chances of ads being shown on high-converting devices.

Starting May 19, the process for registering new clients is changing. Here’s what’s new and why it’s better.

The Artix agency launched articles about vacations in Turkey and Aeroflot’s latest services. We'll use statistics to show which texts attracted the most customers.

A new way to reach your customers via Yandex Geoservices is here! Priority Placement is now available in beta to help your business stand out in Yandex Navi and Yandex Maps search results and promote it to nearby users. Be among the first to try it!