Yandex advertising technology news
Yandex Advertising Network partners can now select the appropriate time zone for a specific report and use a new chart format. The settings are already available in the Report Builder. They will make it easier to manage statistics and help you find even more insights for monetization.
We have already discussed the changes in the mobile app advertising market as a result of the recent iOS updates. The process of setting campaigns for iOS 14.5+ and earlier versions has changed as well. In this checklist, we’ll explain how to set up campaigns step by step for different iOS versions.
As the mobile marketing landscape expands, advertisers are striving for user attention and seeking to lower costs per touchpoint, while increasingly emphasizing the quality of user interactions. It's crucial that the ad is noticeable but not intrusive, and that it seamlessly enhances the user experience.
Selecting interests and habits for targeting in the Yandex Advertising Network just got easier with YandexGPT’s AI Suggestions.
YandexGPT and YandexART will help specialists generate a greater variety of text and images for their Text & Image ads. Learn about a new feature that you can use in expert mode.
On May 29, Yandex hosted an exclusive lunch for advertising professionals to showcase Yandex Navigator, a game-changer for ad placement on smartphones. Both online and offline businesses can benefit from the unique opportunities provided by this type of location-based advertising.
“Sales on Marketplaces” is a new feature targeted at companies selling products on Yandex Market, Ozon, Wildberries, or Avito. It helps you attract engaged buyers and increase your sales on marketplaces, by enabling you to launch product ads on several popular marketplaces at once.
On April 12, the Unified Performance Campaign (UPC) left beta, and this news immediately attracted the attention of specialists. We asked Dmitry Gromov to answer the most common questions from industry chats.
We are excited to announce this tool’s new features and the steps for upgrading Text & Image ads, dynamic ads, and smart banners to a unified performance campaign.
Sometimes, the data on app installations in Yandex Direct and your tracker may not match. This guide delves into five common reasons behind such discrepancies. By addressing the reasons, you can more accurately assess the effectiveness of your ad purchases.
We’re excited to introduce new premium ad formats now available for placement in Yandex Geoservices in Turkey. The formats are designed to provide your brand with a competitive edge in today’s digital landscape, by increasing engagement and complementing the existing range of ad formats.
As of November 2023, Telegram adsβ in Yandex Direct has graduated from closed beta. Today, ads are displayed on over 4500 channels connected to the Yandex Advertising Network and are viewed by Telegram Premium subscribers, besides other users. We’ll talk about a few features recently introduced to Telegram ads.
The “Maximize clicks with manual bids” strategy will gradually be disabled in campaigns with impressions in the Yandex Advertising Network, as well as in Yandex Search and YAN. Only the “Maximize conversions” and “Maximize clicks” strategies will remain available. We’ll explain how this will look and what strategy you should choose.
Yandex Advertising Network introduces Yandex Mobile Ads SDK 7, a new version of SDK for app monetization, providing publishers with even more opportunities to increase advertising revenue.
Retargeting is a way to engage with users who have already interacted with your app. It’s a great way to attract this particular audience and motivate them to stay active.
Check out these step-by-step instructions on what to do when launching a retargeting campaign for App Campaigns in Yandex Direct.
Spotlighting updated settings for dynamic ads, changes to the advanced preview, and new data you can now find in the statistics.
We’re launching beta testing of the tool for managing direct placements in Telegram channels via Adfox. The new solution is available to all partners and Telegram channels regardless of the Yandex Advertising Network moderation results, content language, number of followers, or creation date.
Learn how to set up these ads and analyze statistics
Yandex Prebid Adapter now supports Topics API. With this innovative upgrade, web publishers got the capabilities to thrive when major browsers complete the phasing out of third-party cookies in an attempt to better protect user privacy.
Predictions based on statistics have long been successfully utilized in the business world. However, the development of machine learning technologies and data-driven solutions has opened new avenues in this field. Modern predictive models allow businesses to accurately forecast user behavior as well as the likelihood of certain actions and events, making them a valuable technology in many areas, including marketing.