Yandex advertising technology news
Related words, adjustments, hints, and other changes to make setting up ads easier.
To help specialists and advertisers manage their ad placements, we reconceptualized recommendations in our interface and added personal forecasts
When promoting a business, you may want to track multiple targeted actions, especially if sales occur in different funnels. For example, a customer may place an order on the website or by calling the sales department. In cases like this, advertisers used to use a pay-per-click strategy or they would focus only on one goal to pay just for the result. Now you don’t have to choose: in the Campaign Wizard, “Product campaign” and “Conversions and traffic” campaigns can be configured with payment for multiple goals.
Yandex Advertising Network (YAN) has released a plugin for adding the Yandex Mobile Ads SDK to apps built with Flutter to earn money from ad impressions.
The “Maximize clicks with manual bids” strategy will be gradually deactivated in campaigns with impressions in YAN, as well as in YAN and Yandex Search. “Maximize conversions” and “Maximize clicks” will be the only automatic strategies available for these campaigns. Let’s talk about how manual bids will be disabled and which strategy is the best for you.
New stores will help publishers expand their audience and increase their advertising revenue.
Tired of taking blind guesses when setting up your ad campaigns? With a new A/B testing tool, you don’t have to waste time adjusting different setting options. Run tests, evaluate the performance, and choose the most profitable ones.
Yandex Business and Yandex Direct have new features to help marketplace sellers attract customers on other platforms.
iOS and Android app owners who use Mobile Mediation for monetization can now add new ad networks to auctions using In-App Bidding technology. This saves setup time and helps increase revenue.
App developers can now add more great elements to native ads: a new menu icon, prices, ratings for the advertised products, and an image carousel.
Now managing ad units in your mobile apps is much easier.
Shortly, we will no longer support separate accounts on campaigns and will transfer them to a joint account.
The new SDK version supports more technologies that help increase the effectiveness of app monetization.
We are rolling out a significant update of the interface for Yandex Advertising Network partners with mobile applications. Now configuring ads and adding applications and ad blocks to them is even easier.
Adjustments will soon affect the conversion price. This will provide more opportunities to attract target customers and make strategies work more transparently.
Track user actions after ad clicks in all channels and set up retargeting for in-app events.
Even more potential customers will see your ad. Enjoy more traffic and sales with the product gallery.
Android app owners that use Mobile Mediation for monetization can now add the myTarget (project VK) advertising network to auctions using In-App Bidding technology.
Seasonal Conversion Rate Growth adapts strategies for a short-term increase in conversions.
Analyze campaign performance using product metrics or build your own analytics by exporting data from AppMetrica.