Yandex advertising technology news
The company Huawei is now a partner of the Yandex Advertising Network (YAN). Yandex.Direct ad blocks will appear in partner mobile apps in the Huawei advertising platform, as well as in Huawei’s own mobile apps pre-installed on devices.
Yandex's Look-alike technology finds your potential customers among those similar (in interests or behavior) to your existing customers on the site. Now you can use simple settings in Yandex.Direct to easily show your ads to users who resemble current customers, even if you have very little data.
We have some good news if you set up ads for several important goals simultaneously. In Yandex.Direct, there are two new ways to use automatic strategies to do so: optimization of multi-step Yandex.Metrica goals and optimization of several priority goals.
After a fair fight for effectiveness, simplicity and user-friendliness, autotargeting came out victorious. Soon, it will become the primary tool for saving time on keyword selection in Yandex.Direct. As part of our plan to make managing campaigns easier and more transparent, we have revised the list of similar settings, and will close Related keywords.
In the current economic situation, using your advertising budget effectively takes on special importance. To help this happen, we have launched beta testing of a new option — "Pay for conversions" — that will allow you to invest your budget into reaching the goals most important for your business. We invite you to be among the first to try it and share your feedback with us.
While limits remain for many Russians and their travel plans, there is an opportunity to review the usual approaches and find new solutions to promote travel-related business. And we will help you get to know your audience better — because people never stop dreaming about new experiences and trips. This study collected data on what has changed in the behavior of users interested in traveling.
Yandex recently received certification for its display advertising according to the international standards of the Media Rating Council. Starting on July 13, all display advertising sold via auction model will transition to the new standard, and a new cross-section with impressions viewable according to MRC standards will be counted in Yandex.Direct statistics. This transition will make it easier for advertisers to analyze international campaigns.
We are launching a support program for new YAN partners with mobile apps. We invite you to apply to participate in the program if you have at least one mobile app and you have not yet registered in YAN. Along with the income you earn from monetizing your app, you will receive a bonus of the same amount for use in promoting your app in Yandex.Direct.
We have been busy over the past few months making it possible for advertisers to work with a single standard for visibility in Russian and international advertising campaigns. To do so, Yandex successfully underwent the certification procedure of display ad visibility according to the universal standards of the Media Rating Council. The purchase of video ads is already performed according to MRC standards. We will begin transferring auctions for the purchase of banner ads to this standard in July.
For more than a year, one of our experiments has involved the limited placement of a banner above the search bar suggestions, where advertisers can instantly tell interested users about their offers. Recently, this banner has become available to everyone, so we decided it was the right time to talk about its advantages and the experiment’s results.
Independent bid management for impressions on desktop and mobile devices is now available in Yandex.Direct, meaning that you can focus on audiences on screens large and small, with separate creatives and traffic purchases customized by device type.
At Yandex, we know that no advertising tool can be so effective as to erase the need for data security, which is why we make it a priority for all Yandex.Direct advertisers. To maximize the security of your campaigns, we have added a special PIN code that only you can use to grant access to your campaigns when calling the customer service department.
Bringing users back to your site with ads in Yandex.Direct is now even easier. Using Yandex.Metrica, you can reach out to specific audiences with a relevant offer. Yandex.Metrica gathers the right users for you, and you can then address each segment with the right ads in Yandex.Direct. Keep reading to find out how to encourage people who have already been on your site to buy and find new customers.
In this article, we will look at how Russian users prefer to pay for online purchases and services, which payment platforms they choose, and why it is important to use local payment solutions.
We have seen with our own eyes just how significantly the usual rhythm of work and life has shifted. These changes have not left advertisers unaffected, and they have also begun to adapt their approach to attracting customers. In conditions of self-isolation and uncertainty, businesses are making every effort to adapt and stay afloat.
We have collected some tips to help you adjust your ad campaigns, along with ideas that will help you keep in touch with your customers.
The growth in the number of online purchases from year to year is a familiar trend. But how are people's delivery preferences and expectations for logistics affected by the city where they live? We can learn about this from research conducted by Yandex.Market in cooperation with GfK Rus.
Mobile Mediation has helped mobile app owners increase ad revenue for more than a year now. It lets you set up automatic in-app ad selection from multiple advertising systems and earn, on average, 22% more thanks to the threshold selection algorithm. Today, the Mobile Mediation team answers the most frequently asked questions about the technology.
The new design of the campaign list in Yandex.Direct has been live for over a year. All of this time, it coexisted in parallel with the old design. Now that the new interface is home to all the main functions (and even more!), we are ready to fully replace the old page with the new one.
Advertisers in Yandex.Direct can now create Turbo sites for free in Ad Builder and use them in their ad campaigns.
Now, the opportunity to run experiments in Yandex.Direct and compare a variety of campaign settings is available to all advertisers. And Yandex.Metrica now features a special report that will help you evaluate the results of your experiments, even if you have little experience in web analytics. Keep reading to find out more about how to use them.