Yandex advertising technology news
Display campaigns now let you limit ad impressions by content type. This will help you manage your brand's ad placements.
There are three important updates to the Yandex.Direct autotargeting settings. We'll give you a detailed description of each one.
Customer calls are key indicators of ad performance. However, in all the data collected, businesses often find many irrelevant calls made by spammers, wrong numbers, and so on.
Pay a fixed percentage from your conversion revenue
We launched a new strategy at the start of June 2021, but we couldn't stop there. Now, the pay per conversion feature is available in another strategy: “Target cost revenue ratio”
Yandex.Metrica now features a new goal type of goal: "Button click." You can use it to quickly make a goal out of any clickable element on your site, without needing the help of developers.
Starting June 17, Yandex.Direct is expanding the character limit for main ad titles: it can now include up to 56 characters with punctuation marks.
Yandex.Direct now offers a new strategy to help you better manage ad investments.
On April 26, Apple released iOS 14.5, a new version of their operating system for iPhone and iPad. The upgrade gives users control over which apps can collect data about their interests and online behavior and send it to advertising networks. The only way to track conversions for users who opted out of tracking is by using Apple's own attribution system via SKAdNetwork.
Stereotypes abound concerning the luxury fashion industry — some of them based on facts and others, less so. Ideas about the industry's stability — the perception that those who previously bought luxury fashion products will continue to do so, seemingly impervious to larger economic trends — can be observed. As a heavyweight industry with deep pockets and a stable customer segment, it is known to be able to navigate tough waters and survive crises better than many other industries.
Another common perception of the luxury fashion industry is its conservatism, which keeps it from accepting the changes sweeping through and reshaping other industries. A prime example is online shopping. For years, we have heard that luxury fashion companies are unwilling to make the transition to online sales, and why should they? This perception is increasingly looking out of date, and big changes take place in the industry. In this article, we'll look at these changes internationally, zoom in on Russia and then look at how Yandex.Direct can help promote luxury brands on the Russian market.
The attribution models currently available in Report Wizard in Yandex.Direct are first click, last click, and last non-direct click. Since they differ from the attribution models in Yandex.Metrica, this article will look at how statistics are calculated using attribution models, how the logic in Yandex.Direct differs and how the differences affect report data.
With such a variety of tools available for monetizing mobile apps, some app owners test new solutions regularly as they search for the best ones. The mobile game developer Nevosoft, a new partner of the Yandex Advertising Network, is one such example. Keep reading to find out how our colleagues at Nevosoft tested Mobile Mediation from Yandex and what they were able to achieve.
When selecting keywords and search ads, Yandex.Direct now pays greater attention to the relevance of the keyword to the user's query, instead of its bid. This means that advertisers can get clicks for keywords that are closer semantically to user queries (and hence are often cheaper). Overlapping keywords in campaigns will be removed automatically.
A new ad format in the design auction has been released in open beta. Now you can customize the design of the block on your site or in its mobile version, meaning ads seamlessly fit into the surrounding design and attract the attention of visitors.
We are now ready to present the new version of Yandex Mobile Ads SDK 4. We have added new features to help app developers along with tools to increase the effectiveness of your monetization.
Thanks to the new Optimize views strategy, now available to all advertisers in their accounts in Yandex.Direct, it's now possible to manage cost per view in video display campaigns in Yandex.Direct.
You may have noticed a change in the Yandex.Direct strategy section: a new mode with basic strategy settings and a switch to return to the usual full settings.
2020 saw all sorts of new challenges for many industries across Russia, while others seemed perfectly poised to take advantage of the exceptional conditions. One such example is the mobile gaming industry. Its lack of physical presence combined with the time spent on mobile devices (which had been increasing even before the onset of the pandemic) created a real perfect storm...in favor of mobile gaming. In this article, we'll take a look at the facts and figures surrounding the booming Russian market for gaming apps, and then look at how app owners and developers can promote their own products to Russian users.
Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform's built-in rendering tools, meaning that fewer resources from the user's device are needed.
Starting February 10, advertisers will have the option of disabling ad impressions on all sites except the Yandex Home page.
Every year, Yandex.Market and GfK Rus conduct an analysis of Russian audiences of online stores. This research helps answer questions about the share of Russians who shop online, their frequency, motivators and deterrents to online shopping, payment and delivery options and more. Most of the observations apply not just for Russia as a whole, but for some of its major cities as well.