Yandex advertising technology news
iOS and Android app owners who use Mobile Mediation for monetization can now add new ad networks to auctions using In-App Bidding technology. This saves setup time and helps increase revenue.
App developers can now add more great elements to native ads: a new menu icon, prices, ratings for the advertised products, and an image carousel.
Now managing ad units in your mobile apps is much easier.
The new SDK version supports more technologies that help increase the effectiveness of app monetization.
We are rolling out a significant update of the interface for Yandex Advertising Network partners with mobile applications. Now configuring ads and adding applications and ad blocks to them is even easier.
Adjustments will soon affect the conversion price. This will provide more opportunities to attract target customers and make strategies work more transparently.
Track user actions after ad clicks in all channels and set up retargeting for in-app events.
Even more potential customers will see your ad. Enjoy more traffic and sales with the product gallery.
Android app owners that use Mobile Mediation for monetization can now add the myTarget (project VK) advertising network to auctions using In-App Bidding technology.
Seasonal Conversion Rate Growth adapts strategies for a short-term increase in conversions.
Analyze campaign performance using product metrics or build your own analytics by exporting data from AppMetrica.
Now all you need to create these ads is a link to your website.
We cover the Conversion Value model in an extensive guide: why it’s delivered as a number between 0 and 63, how to choose the right unit of value, and how to apply it to traffic source analytics.
Display campaigns now let you limit ad impressions by content type. This will help you manage your brand's ad placements.
There are three important updates to the Yandex.Direct autotargeting settings. We'll give you a detailed description of each one.
Customer calls are key indicators of ad performance. However, in all the data collected, businesses often find many irrelevant calls made by spammers, wrong numbers, and so on.
Pay a fixed percentage from your conversion revenue
We launched a new strategy at the start of June 2021, but we couldn't stop there. Now, the pay per conversion feature is available in another strategy: “Target cost revenue ratio”
Yandex.Metrica now features a new goal type of goal: "Button click." You can use it to quickly make a goal out of any clickable element on your site, without needing the help of developers.
Starting June 17, Yandex.Direct is expanding the character limit for main ad titles: it can now include up to 56 characters with punctuation marks.
Yandex.Direct now offers a new strategy to help you better manage ad investments.