Catch the latest updates and opportunities for Yandex Advertising Network partners with mobile apps.

Yandex Direct A/B experiments^β enter open beta. In this article, we’ll explore this new tool and its capabilities.

Now you can enhance your advertising campaigns with video creatives generated by the YandexART-based neural network.

Find out how to calculate and analyze ad effectiveness metrics.

Yandex Metrica has introduced a new Funnels report. This report helps you track conversion rates at each step toward an action on the site, and understand how to improve various user scenarios.

Two big trends are driving the Russian consumer electronics and home appliance market in 2024; the return of consumer spending, and the rise of Chinese brands. Brands such as Xiaomi, Haier, Huawei, and Lenovo, are now topping the market for laptops, phones, and household appliances.  

But what is driving these behavioral changes? And how can Chinese brands take advantage of these evolving trends to grow market share? In this post, we will answer these questions. 

When a site ranks at the top of search results, it attracts more traffic. To help a website rise in rankings, it’s essential to develop it with keywords that users are likely to type into the search bar. In this article, we’ll explain how to gather these keywords.

Starting October 22, we’ll begin migrating advertisers to an updated Yandex Direct Pro web interface.

The Yandex Mobile Ads SDK now lets mobile app publishers monetize apps on React Native, along with Android, iOS, Unity, and Flutter — offering more ways to earn from ads. 

The new tool’s testing has been successfully completed. We’ll continue to develop it and add new features for setting up mobile app ads and managing them via UPCs. Here’s a summary of results and our plans for the future.

Apple's introduction of the AdAttribution Kit (AAK) is a new step in iOS campaign measurement. 

AppMetrica helps app developers get a full picture of how ads affect the key metrics and revenue of their apps. Now, if developers are using the Yandex Advertising Network or Adfox to place ads, they can connect to an app analytics platform in just a few clicks and gain deeper insights into their app’s performance.

Vietnam, with its stunning landscapes, rich culture, and affordable prices, has witnessed a tourism boom in terms of global interest. Recent data from Yandex, an international tech giant, reveals a significant increase in search queries related to Vietnam travel. This trend suggests that the country is gaining popularity worldwide, particularly among Russian and Commonwealth of Independent States (CIS) travelers.

You can now grant users access to specific parts of tag data. We’ve also added a new role called «Analytics» to the permission settings. It allows users to create tag goals and segments without the ability to edit or delete them.

Learn about the service that helps businesses attract customers online.

Here’s how catalog pages will be displayed in the gallery, and how to set up impressions in it.

According to the Association of Tour Operators of Russia, the tourism industry continues to grow in 2024.

Use Yandex tools to attract more hotel guests. In this article, you’ll learn how to advertise a hotel, write ad copy, and prepare visuals to attract guests.

A wide range of unified performance campaign (UPC) features, combined with this new ad type, will help you engage new users and direct them from the Yandex Advertising Network to your app.

There is a massive shift currently happening in the Russian automotive market: Russian consumers are embracing Chinese automotive brands. However, the shift has been so fast, that in spite of the sudden popularity of Chinese brands in terms of sales, many are not yet well-recognized by Russian consumers. This presents a challenge and an opportunity.

Video advertising is gaining in popularity each year. During H1 2024, video impressions on Yandex increased by nearly 40%. In this article, we’ll explore the opportunities the Yandex Video Network provides advertisers to enhance ad performance, and the results it delivers.