Yandex advertising technology news
2020 saw all sorts of new challenges for many industries across Russia, while others seemed perfectly poised to take advantage of the exceptional conditions. One such example is the mobile gaming industry. Its lack of physical presence combined with the time spent on mobile devices (which had been increasing even before the onset of the pandemic) created a real perfect storm...in favor of mobile gaming. In this article, we'll take a look at the facts and figures surrounding the booming Russian market for gaming apps, and then look at how app owners and developers can promote their own products to Russian users.
Out-Stream video ads in mobile apps now display even faster. This accelerated loading is made possible by an increase in the number of the platform's built-in rendering tools, meaning that fewer resources from the user's device are needed.
Starting February 10, advertisers will have the option of disabling ad impressions on all sites except the Yandex Home page.
Every year, Yandex.Market and GfK Rus conduct an analysis of Russian audiences of online stores. This research helps answer questions about the share of Russians who shop online, their frequency, motivators and deterrents to online shopping, payment and delivery options and more. Most of the observations apply not just for Russia as a whole, but for some of its major cities as well.
You can now find the right audience for your display ads in more ways than just user profile or keywords. This new targeting type helps you promote your products by focusing on the subject of video content or the pages that users view.
This winter, people across the English-speaking world are likely to be hearing the song “It's Beginning to Look a Lot Like Christmas” more and more, but in Russia, it's all about New Year's Eve. In this article, we'll explain what else you need to know about advertising with Yandex.Direct during the holiday season and how to grab users' attention as they plan their holiday purchases.
In this article, we'll look at when to use CPM video ads, how to set them up for maximum effectiveness, and which indicators to use as your performance benchmarks. We have also put together a checklist with the most important tips for managing CPM videos.
Here at the Yandex Advertising Network, we are continuing to come up with more ways for our partners to monetize their mobile applications. In the native RTB block for Android applications, you can now show a slider, a set of several ads.
Tracking important user actions on your site usually involves the help of developers. Even to set up a goal for users clicking a certain button, you need to edit the corresponding page's code. Not every site owner or marketing expert has the programming skills needed to make such changes, or the funds to hire someone to make them. Even if a company has an in-house developer, they are not always available to help set up goals at a moment's notice.
The native ad block visually blends in to the mobile app interface and does not interfere with the user's viewing of content. We have gathered together some recommendations on how to design native formats that we are sharing along with a publisher's case.
Yandex.Metrica now features a new report that makes it possible to compare the performance of different advertising channels. In this article, we'll tell you how to assess ROI with this new report that offers detailed information right down to the keyword level.
We have started testing call analytics in Yandex.Direct, which will allow advertisers to get detailed statistics on the campaigns, ads, or keywords that brought customer calls. Collecting these statistics will be possible by using a call tracking analytics number, which you can enable right in the Yandex.Direct interface.
Now available in all Yandex.Direct accounts: the new per conversion payment model. Testing has been successfully completed, and now any business, regardless of size or industry, can pay a specific price for targeted user actions, like placing an order on the site or filling out a request. And to do so, you don't even need to accumulate statistics in advance.
The Mobile Ads SDK now automatically takes the contextual data of Android mobile apps into account. This increases ad relevance for your app's audience and can result in an average of 4% higher revenue, according to our experiments.
Mobile app owners can now set different CPM thresholds in Mobile mediation depending on an individual user's geographical location. This means that app owners can flexibly manage the amount they receive for impressions to users from different countries, and thereby more effectively monetize platforms with international audiences.
Yandex Mobile Mediation helps mobile app owners optimize the revenue they earn serving ads from different advertising systems in their app. It does this by using a machine learning algorithm that predicts which system will offer the most favorable bid, and then checks this system first. In this article, we share tips on how to set up mobile mediation.
The company Huawei is now a partner of the Yandex Advertising Network (YAN). Yandex.Direct ad blocks will appear in partner mobile apps in the Huawei advertising platform, as well as in Huawei’s own mobile apps pre-installed on devices.
Yandex's Look-alike technology finds your potential customers among those similar (in interests or behavior) to your existing customers on the site. Now you can use simple settings in Yandex.Direct to easily show your ads to users who resemble current customers, even if you have very little data.
We have some good news if you set up ads for several important goals simultaneously. In Yandex.Direct, there are two new ways to use automatic strategies to do so: optimization of multi-step Yandex.Metrica goals and optimization of several priority goals.
After a fair fight for effectiveness, simplicity and user-friendliness, autotargeting came out victorious. Soon, it will become the primary tool for saving time on keyword selection in Yandex.Direct. As part of our plan to make managing campaigns easier and more transparent, we have revised the list of similar settings, and will close Related keywords.