Yandex advertising technology news
Predictions based on statistics have long been successfully utilized in the business world. However, the development of machine learning technologies and data-driven solutions has opened new avenues in this field. Modern predictive models allow businesses to accurately forecast user behavior as well as the likelihood of certain actions and events, making them a valuable technology in many areas, including marketing.
The model will help analyze the performance of external demand-side platforms (DSPs) and send them only the most relevant ad requests.
As mobile devices become more and more prevalent, so does mobile app fraud. The increasing complexity of mobile devices also makes it harder to detect fake installs, clicks and impressions. How can advertisers protect themselves from losing money to fraud?
We’re sharing insights on how the closed testing stage went, what new features are now available, and what the first advertisers are saying about the results.
That means app owners can analyze mobile traffic more accurately and evaluate the true impact placements have.
Now experts can solve performance tasks in one campaign in an integrated way.
Happy to share details on how the second phase of the auto-targeting update will go for text-graphic campaigns on Search created before September 28, 2023.
Yandex Direct library helps to work with minus-phrases more conveniently. Previously, you can create a set of minus-phrases that are frequently used and apply it to several groups at once. Now you can do it for campaigns as well.
Easy Monetization partners with BIGO Ads, a new ad network, to boost ad competition and expand monetization opportunities for publishers.
You can use mobile app ads in Yandex to reach the multi-million Search and Yandex Advertising Network audience, driving profitability for your app. To get the best results possible, follow our recommendations when setting up campaigns.
Analysts from Yandex Ads conducted a survey to learn how shoppers prepare for Black Friday, what items they choose, and how they make choices. We added recommendations to make your promo campaigns more effective and elevate sales during the high season.
We enhanced our machine learning algorithms to ensure that ads attract users with the highest revenue potential.
Advertising in the media is a great way to capture users’ attention and engage them in communication. We have compiled recommendations to help you consider all the nuances and choose settings that will make your communication effective, even if you are launching a media campaign for the first time.
We would like to explain how the new features will work and share the details of the first stage of the search autotargeting update.
Introducing app owners to a new mobile SDK version with new monetization opportunities. Yandex Mobile Ads SDK 6 combines tried-and-true technologies with new formats.
Excited to share what will change in the near future (and in the fall too)
We’re launching closed testing of Telegram ads for advertisers. We will show you how this helps businesses find new audiences.
A new attribution model has been added to Yandex Direct and Yandex Metrica.
Yandex Direct has a new tool that speeds up training for campaigns, makes it easier to manage budgets, and helps you set a single CPA limit for multiple campaigns at once.
You can now get the required lines of code for ads.txt and app-ads.txt files directly from Yandex Advertising Network’s partner interface. We’ve outlined why these files are useful for site and app owners and where to share them.