Despite regulatory hurdles and shifting platform access, app publishers and advertisers are seeing strong results. From 2.4 billion installs in 2024 to rising eCPMs on both Android and iOS, the numbers tell a clear story: Russian users are still clicking, downloading, and spending.
So what’s the catch?
Our latest market research called 'Why your app might need Russia: a 2025 reality check' breaks it down — from where you can publish and advertise, to which tools still work, and which monetization models actually deliver. You’ll get:
- Real data on app performance
- Clear guidance on publishing options (beyond Google Play)
- Advertising strategies that scale without Tier 1 budgets
- First-hand results from developers succeeding in the market
Curious if your app should test the waters? Start with a reality check — based on hard numbers, not assumptions.
