Yandex Geoservices users build more than 2.7 million routes every day. People explore new cities for their trips, find popular dining spots, go shopping, and visit friends. Yandex Navi and Yandex Maps allow users to get to their destinations fast and easy, while discovering new places along the way.
Geoservices also creates plenty of opportunities for business, both for audience reach and brand recognition. We indicated 26 million average monthly number of search queries — and user interest is continuously growing. You can find potential customers nearby and spark their interest while they are searching.
Priority Placement offers a new way to tap into this potential and promote your company on Yandex Navi and Yandex Maps.
In a basic scenario, your company has a standard map mark and a brief company card with description and contacts. With Priority Placement, you have a distinctive company’s map mark and an enriched company card that will help stand out among competitors.
You can create promotions and keep the customers informed about special offers that they will see in search results. Moreover, Priority Placement allows for ads placement in competitors’ cards, in the “Similar places” section. Now you can get maximum reach of your target audience, stimulate demand and repeat sales.
Additionally, you can opt for Branded Priority Placement. This feature provides you with a larger map mark with your company’s logo.
This is how Priority Placement helped a quick-service restaurant attract user attention and drive offline traffic to one of its branches:
Encouraged by these results, the quick-service restaurant launched a separate campaign flow in a different location. This led to:
One of the typical user scenarios in maps is searching for nearby organizations. Thus, Priority Placement allows reaching users with established demand, and an enriched organization card enables the user to learn about current offers and interact with the company: visit the website, make a call, or draw a route.
Overall, Priority Placement is a powerful tool that helps your brand stand out. Similarly to performance and contextual advertising, it helps you target warm intent-driven audience — people nearby and those already searching within your category.
Be the first to take advantage of this opportunity.
Learn more about Priority Placement and contact Yandex managers to get your ad campaign started.
