Lesson 4: Creating an account in Yandex.Direct
In this lesson you will learn:
4.1. How to create an account in Yandex.Direct
4.2. How accounts are structured in Yandex.Direct
4.3. How to place an ad campaign
Lesson summary
Questions
4.1. How to create an account in Yandex.Direct
Your account is your personal profile in Yandex.Direct. To access your account, you need a username.
Your username is the name of your user account. You can create a new account for your ad campaigns or use the existing one you have, for example, for your email and other Yandex services.
Your username is shown in the upper right hand corner of the interface.
4.2. How accounts are structured in Yandex.Direct
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4.3. How to place an ad campaign
It’s easy. In fact, it takes just three steps. Click on the numbers in the screenshots below to see each step.
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Lesson summary
- To begin using Yandex.Direct, you should first create an account and a username.
- All your ad campaigns and ads groups are shown in your account (personal profile).
- There are three steps to start using Yandex.Direct: click “Get started,” select your country and currency, and click “Start using the service.”
Questions
Which settings can you NOT change after creating your account? Select all correct answers:
Correct. You cannot change the country or currency once your account has been created.
Not quite. You cannot change the country or currency once your account has been created.
Not quite. You cannot change the country or currency once your account has been created.
What is an ad group?
Correct. An ad group is made up of several variants of an ad with a common list of keywords and negative keywords.
Not quite. An ad group is made up of several variants of an ad with a common list of keywords and negative keywords.
You can manage your ad campaign on your own or with the help of a Yandex manager. To find out more about working with a Yandex manager and request one for yourself, click here.