Smart banners in Yandex.Direct
Smart banners are an attention-grabbing and easy-to-use format in Yandex.Direct for retargeting and generating sales, with dynamic content and payment per click. Smart banners are often referred to as performance banners.
Smart banners are generated from your feed and are automatically customized for your audience. Each and every user sees a personalized offer including, for example, items they left in their cart without purchasing.
Smart banners appear in the Yandex Advertising Network and external ad networks.
Advantages of this format
- Smart banners can help most online stores and businesses. This format is available for all industries — the only limitations relate to products or services that require disclaimers or age labels, e.g. medicine, events, films, etc.
- There are two ways to determine the audience for smart banner impressions.
The first is retargeting. Yandex.Direct will show banners to users who previously visited the advertiser’s site and viewed specific products.
The second is behavioral. Yandex.Direct can show banners to users who have shown online interest in similar products. To determine which users are most likely to be interested in your offer, an array of data is taken into account: user interests, their search history, demographic characteristics from Crypta and much more. Yandex’s Matrixnet machine learning technology works through all this content to choose the ad most likely to have an effect on the user and to predict the likelihood that the specific user will click on the ad.
- Getting more high-quality traffic in ad networks is something that smart banners can help you do.
Smart banners take up an entire ad block — the space that would normally be occupied by several Text & Image ads in Yandex.Direct. If your smart banner’s bid was insufficient to take up the entire block, it will appear as a smart ad with one product the user is interested in alongside your competitors' ads.
Possible settings
Choose the design you like best from our templates and upload your feed with product information into the system. When doing so, you can use the entire product feed or apply filters to use only certain parts. You can use feeds from different sources and in different formats.
Then, all you need to do is select a goal for your ad campaign by choosing between the Optimizing the number of clicks, conversions or ROI strategies.
Select your strategy
Yandex.Direct handles the rest by itself: it analyzes your feed and chooses the best product from your list for each impression to maximize the likelihood that your ad will interest that specific user.
Users who see such personalized banners are much more likely to visit your site and make purchases.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | RUB | 0,3 | 1 | 1000 |
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions