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| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Main Pages (Russia) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 10,000 and more | 230 | 2,300,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Main Page and Browser tabs (Russia) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 6,000 and more | 255 | 1,530,000 and more |
| Main Page and Browser tabs with dropdown block (Russia) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 6,000 and more | 385 | 2,310,000 and more |
| Bundle name | Placement of advertising materials | Advertising materials format: banner (pixels) | CPM (rub.) | Minimum number of impressions (thousand) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Mobile version of the Yandex Main Page. (Russia) | Mobile version of the Yandex Main Page m.yandex.ru | 320×67 | 180 | 3,000 and more | 540,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Beginner “Main Pages (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 5,000 | 230 | 1,115,000 and more |
| Beginner. “Main Page and Browser tabs. (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 3,000 | 255 | 765,000 and more |
| Beginner “Main Page and Browser tabs with dropdown block (Russia)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 3,000 | 385 | 1,155,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Main Pages. (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 7,000 and more | 285 | 1,995,000 and more |
| Main Page and browser tab. (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 4,000 | 320 | 1,280,000 and more |
| Main Page and browser tabs with drop-down block (Moscow and the Moscow Region) | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 4,000 | 480 | 1,920,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Beginner “Main Pages. (Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 3,500 | 285 | 997,500 and more |
| Beginner “Main Page and browser tab. (Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 | 2,000 | 320 | 640,000 and more |
| Beginner “Main Page and browser tabs with drop-down block (Moscow and the Moscow Region).” | Desktop versions of the Yandex Main Page and Browser tabs | 1456×180 with a drop-down block from 640×360 to 1200×675 on the desktop version of the Yandex Main Page, and 1456×180 on the desktop version of the Browser tab | 2,000 | 480 | 960,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Main Pages. (Regions other than Moscow and the Moscow Region.) | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 4,000 | 220 | 880,000 and more |
| Product name | Placement of advertising materials | Advertising materials format: banner (pixels) | Minimum number of impressions (thousand) | CPM (rub.) | Minimum order size (rub.) |
|---|---|---|---|---|---|
| Beginner “Main Pages. (Regions other than Moscow and the Moscow Region)” | Desktop versions of the Yandex Main Page and Browser tabs Mobile version of the Main Page of the Yandex website | 1456×180 320×67 | 2,000 | 220 | 440,000 and more |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Premium FunTech (frequency up to 3 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.3 | 500 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Premium FunTech (frequency up to 8 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.1 | 50 |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| Yandex Entertainment services branding (statics) | Kinopoisk, Yandex Music, TV Guide | 100%×250 | 20,000 | 1 day |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| End-to-end branding of Entertainment services (Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music, KinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| End-to-end branding of Entertainment services (Yandex.Games, Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music KinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| End-to-end branding of Entertainment services (Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music, KinoPoisk | 100%×250 100%×180 300×600 | 5.2 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Special FunTech Premium (frequency up to 3 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.3 | 1000 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Special FunTech Premium (frequency up to 8 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.1 | 500 |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| Special branding of Yandex Entertainment services (statics) | Kinopoisk, Yandex Music, TV Guide | 100%×250 | 20,000 | 1 day |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Special end-to-end branding of Entertainment services (Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music, KinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| End-to-end branding of Entertainment services (Yandex.Games, Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music, KinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| For Online Cinemas Premium FunTech (frequency up to 3 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.3 | 500 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| For Online Cinemas Premium FunTech (frequency up to 8 per day) | Yandex.TV Guide, Yandex.Music, Yandex.Billboard, Kinopoisk and Kinopoisk player locations | 100%×250 100%×180 300×600 | 3.1 | 50 |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| For Online Cinemas Yandex Entertainment services branding (statics) | Kinopoisk, Yandex Music, TV Guide | 100%×250 | 20,000 | 1 day |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| For Online Cinemas: Special end-to-end branding of Entertainment services (Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.MusicKinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| For online cinemas End-to-end branding of Entertainment services (Yandex.Games, Music, TV Guide, Kinopoisk) | Yandex.TV Guide, Yandex.Music, KinoPoisk | 100%×250 100%×180 300×600 | 5.5 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Premium Billboard (frequency up to 3 per day) | Yandex.Billboard | 100%×250 100%×180 300×600 | 3.3 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Premium Billboard (frequency up to 8 per day) | Yandex.Billboard | 100%×250 100%×180 300×600 | 3.3 | 50 |
| Product name | Location of materials | Materials format: banner (pixels) | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| Billboard narrow branding (frequency: up to 3 per day) | Yandex.Billboard | 100%×90 | 3.6 | 50 |
| Package name | Materials format | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|
| Kinopoisk. Dynamic branding (frequency: 10 per day) | 100% × 250, 100% × 180 | 4.5 | 50 |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| KinoPoisk branding (statics). | Kinopoisk desktop | 100%×250 | 11,111 | 1 day |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| KinoPoisk branding (statics). | Kinopoisk mobile version of the website | 100%×180 | 11,111 | 1 day |
| Package name | Materials format | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|
| For Online Cinemas. Kinopoisk, Dynamic branding (frequency: 10 per day) | 100% × 250, 100% × 180 | 4.7 | 50 |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| For Online Cinemas Kinopoisk branding (statics). | Kinopoisk desktop | 100%×250 | 11,111 | 1 day |
| Product name | Banner location services | Materials format | Placement cost (USD), VAT not included | Duration of placement |
|---|---|---|---|---|
| For Online Cinemas Kinopoisk branding (statics). | Kinopoisk mobile version of the website | 100%×180 | 11,111 | 1 day |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.6 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| Multi-roll on Smart TV 100% view-through (frequency: 10 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.1 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| KinoPoisk, pre-roll 15 sec. | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Pre-roll | 5.3 | 50 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| Kinopoisk, multi-roll 15 sec. (frequency up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.4 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| Kinopoisk, multi-roll 15 sec. (frequency up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 3.8 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| KinoPoisk, multi-roll 30 sec. (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.5 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| KinoPoisk, multi-roll 30 sec. (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.6 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| KinoPoisk, multi-roll 15 sec. (100% view-through) (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 6.6 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| KinoPoisk, multi-roll 15 sec. (100% view-through) (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.4 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For Online Cinemas Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 7.2 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For Online Cinemas Multi-roll on Smart TV 100% view-through (frequency: 5 a day) | KinoPoisk player in the Smart TV shell | Multi-roll | 6.6 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions (thousand) |
|---|---|---|---|---|
| For online cinemas KinoPoisk, pre-roll 15 sec. | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Pre-roll | 5.8 | 50 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 15 sec. (frequency up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.7 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 15 sec. (frequency up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 4.2 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 30 sec. (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.8 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 30 sec. (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5 | 50,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 15 sec.(100% view-through) (Frequency: up to 3 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 6.8 | 500,000 |
| Product name | KinoPoisk player locations | Materials format: banner | СРМ (USD) | Minimum number of impressions |
|---|---|---|---|---|
| For online Cinemas. Kinopoisk, multi-roll 15 sec.(100% view-through) (Frequency: up to 8 per day) | KinoPoisk, Yandex.Billboard, Yandex.TV Guide, Yandex.Video and other Yandex services | Multi-roll | 5.5 | 50,000 |
| Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| 30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 370 | 500 |
| Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| 30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment” | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 400 | 500 |
| Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| 15 seconds multiroll, player of Kinopoisk. 100% completion rate | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 450 | 500 |
| Package | Media platform | Ad format: banner | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| 15 seconds multiroll, player of Kinopoisk | Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex services | Multi roll | 320 | 500 |
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1000 impressions (playbacks) (USD) |
|---|---|---|---|
| Audio ads up to 15 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | Up from 50 | 2.2 |
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1 000 impressions (playbacks) (USD) |
|---|---|---|---|
| Audio ads up to 30 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | 50 and more | 2.5 |
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1 000 impressions (playbacks) (USD) |
|---|---|---|---|
| For online cinemas Audio ads up to 30 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | 50 and more | 2.7 |
| Bundle name | Material format | CPM (rub.) |
|---|---|---|
| Fixed vCPM Premium. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
| Bundle name | Ad creative format | CPM (rub.) |
|---|---|---|
| Fixed vCPM Premium.All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |