Advertising Rates Map

Yandex Home Page

PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Dynamic728×9015,000 and more180From 2 700 000 and more1 week
Dynamic728×90 with a 640×360 to 1200×675 drop-down box15,000 and more270From 4 050 000 and more1 week
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Newbie728×9010,0001801 800 0001 week
Newbie728×90 with a 640×360 to 1200×675 drop-down box10,0002702 700 0001 week
Newbie Moscow and Moscow Region728×905,0002501 250 0001 week
Newbie Moscow and Moscow Region728×90 with a 640×360 to 1200×675 drop-down box5,0003751 875 0001 week
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Cinema, Concerts728х90 or 728х90 with a 640х360 to 1200х675 drop-down box20,0001803 600 0001 week
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Moscow and the Moscow Region 10 Million Impressions728×9010,0002502 500 0001 week
Moscow and the Moscow Region 10 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box10,0003753 750 0001 week
St. Petersburg and the Leningrad Region 6 Million Impressions728×906,0001901 140 0001 week
St. Petersburg and the Leningrad Region 6 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box6,0002851 717 0001 week
Regions 4 Million Impressions728×904,000190760 000Maximum 4 weeks
Regions 4 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box4,0002851 140 000Maximum 4 weeks
PackageLocationAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Placement duration
Main pagesMobile version of Yandex main page and Yandex main page 728×90 at Yandex main page and 320×67, 220×50 at Mobile version of Yandex main pagefrom 20 0001601 week
Media platform Ad format: banner (pixel size)CPM (RUB) PlacementSeasonal rates
Yandex.Realty, home page300×250, 240×400, 300×300, 300×600 from 400Ads on rotationSeasonal rates apply
Media platform Product nameAd format: banner (pixel size)CPM (RUB) PlacementSeasonal rates
Yandex.Realty, all pagesC1100%×90500Ads on rotationSeasonal rates apply
Yandex.Realty, all pagesC2100%×90400Ads on rotationSeasonal rates apply
Yandex.Realty, all pagesC3100%×90300Ads on rotationSeasonal rates apply
Yandex.Realty, all pagesR1240×400400Ads on rotationSeasonal rates apply
Yandex.Realty, all pagesR1300×600450Ads on rotationSeasonal rates apply
Yandex.Realty, all pagesTGB 820×173 (190×142px (frames are prohibited) + text (up to 30 characters in the heading and up to 100 characters in the text) + 2 additional links to the advertiser’s website (up to 25 characters)250Ads on rotationSeasonal rates apply
Yandex.Realty, all pagescard_button245×35300Ads on rotationSeasonal rates apply
Product nameMedia platform Ad format: banner (pixel size)CPM (RUB) PlacementSeasonal rates
Package Premium R1All pages of the catalog + All pages of brands and models (new + used ones) + all ad cards (new + used ones) + Apartment Card in the section “New Buildings” + Property Unit Card in the section “New Buildings” + ad pages of “Resale Property”240×400, 300×600400Ads on rotationSeasonal rates apply
Media platformAd format: banner (pixel size)CPM (RUB)Minimum number of impressions (ths.)PlacementSeasonal rates
Section “Hotels” at Yandex.Travel, Section “Tours” at Yandex.Travel, Hotel Cards100%×250500500Ads on rotationNo seasonal rates apply
Media platformAd format: banner (pixel size)CPM (RUB, excl. VAT)PlacementSeasonal rates
Home page and event pages of Yandex.Afisha100%×250300Ads on rotationNo seasonal rates apply
PackageMedia platformAd format: banner (pixel size)Placement cost (RUB)Minimum order amountPlacementSeasonal rates
Banner at Yandex.Music main pageYandex.Music100%×250200from 100 (ths. of impressions)Ads on rotationNo seasonal rates apply
Banner at Yandex.Music main page with targetingYandex.Music100%×250300from 100 (ths. of impressions)Ads on rotationNo seasonal rates apply
Banner at Yandex.Music main page (yearlong package)Yandex.Music100%×250150from 1 000 000 (Rub, excl. VAT)Ads on rotationNo seasonal rates apply
PackageMedia platformAd format: banner (pixel size)Placement cost (RUB)Minimum order amountPlacementSeasonal rates
Streaming banner at Yandex.Music main pageYandex.Music300×600200from 100 (ths. of impressions)Ads on rotationNo seasonal rates apply
Streaming banner at Yandex.Music main page with targetingYandex.Music300×600300from 100 (ths. of impressions)Ads on rotationNo seasonal rates apply
Streaming banner at Yandex.Music main page (yearlong package)Yandex.Music300×600150from 1 000 000 (Rub, excl. VAT)Ads on rotationNo seasonal rates apply

Yandex.TV Program

Product nameMedia platformAd format: banner (pixel size)CPM (RUB) Minimum order amount PlacementSeasonal rates
Banner on Yandex.TV Program. CoverageYandex.TV home page100%×25020021 000 (Twenty one thousand) RUB (excl. VAT)Ads on rotationNo seasonal rates apply
Banner at Yandex TV Program Yearlong PackageYandex.TV home page100%×2501503 000 000 (Three million) RUB (excl. VAT)Ads on rotationNo seasonal rates apply
Banner at Yandex.TV Program with targetingYandex.TV home page100%×25030021 000 (Twenty one thousand) RUB (excl. VAT)Ads on rotationNo seasonal rates apply

Yandex.Afisha and Yandex.Music

Media platformAd format: banner (pixel size)CPM (RUB, excl. VAT)PlacementSeasonal rates
Yandex.Afisha and Yandex.Music240×400, 300×300, 300×250200Ads on rotationSeasonal rates apply

Yandex.Afisha, Yandex.Music and KinoPoisk

PackageMedia platformAd format: banner (pixel size)CPM (RUB, excl. VAT)PlacementSeasonal ratesThe minimum order amount
LifestyleYandex.Afisha, Yandex.Music, KinoPoisk240×400200Ads on rotationSeasonal rates apply100 000

Yandex.TV Program, Yandex.Music and KinoPoisk

Product nameMedia platformAd format: banner (pixel size)CPM (RUB) PlacementSeasonal rates
“Media Services”Yandex.TV Program Yandex.Music, Kinopoisk100%×250200Ads on rotationNo seasonal rates apply
“Media Services” with targetingsYandex.TV Program Yandex.Music, Kinopoisk100%×250250Ads on rotationNo seasonal rates apply
“Media Services”. Yearlong ProgramYandex.TV Program Yandex.Music, Kinopoisk100%×250150Ads on rotationNo seasonal rates apply
Name of the productAd format: banner (pixel size)Minimal CPM (RUB, excl.VAT)PlacementSeasonal rates
RTB-auction, Streaming big Video Banners300×250, 300×300, 240×400, 970×250, 240×600, 300×500, 300×600from 30Ads on rotationNo seasonal rate applies
Name of the productAd format: banner (pixel size)Minimal CPM (RUB, excl.VAT)PlacementSeasonal rates
RTB-auction banners300×250, 240×400, 728×90, 300×300, 160×600, 320×50, 320×100from 1Ads on rotationNo seasonal rate applies

Audience Package

PackageCPM (RUB)The minimum order amount, RUBPlacementSeasonal rates
Audience package20021,000 (twenty one thousand) RUB, excl.VATAds on rotationNo seasonal rates apply
Audience bulk package CPM 175 (Quarterly)1751,500,000 (one million five hundred thousand) RUB, excl.VATAds on rotationNo seasonal rates apply
Audience bulk package CPM 140 (Quarterly)1404,000,000 (four million) RUB, excl.VATAds on rotationNo seasonal rates apply
Audience bulk package CPM 110 (Quarterly)1107,000,000 (seven million) RUB, excl.VATAds on rotationNo seasonal rates apply
PackageAd formatPlacement cost (RUB)Placement durationPlacementSeasonal rates
Branding desktop of KinoPoisk pages. Category “Cinema and Entertainment”Banner, 1920 px wide and maximum 1000 px high250,0001 dayStatic placementSeasonal Rate for the package “Branding. Cinema Category”
PackageAd formatPlacement cost (RUB)Placement durationPlacementSeasonal rates
Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”Banner, 1920 px wide and maximum 1000 px high300,0001 dayStatic placementSeasonal Rate for the package “Branding of KinoPoisk pages for categories other than “Cinema and Entertainment”
Product nameMedia platformAd format: banner (pixels)CPM (RUB) PlacementSeasonal rates
Superbanner dynamic CoverageKinoPoisk home page, movie pages, person pages850×225200Ads on rotationNo seasonal rates apply
Superbanner dynamic with targetingKinoPoisk home page, movie pages, person pages850×225300Ads on rotationNo seasonal rates apply
Superbanner dynamic, package termsKinoPoisk home page, movie pages, person pages850×225150Ads on rotationNo seasonal rates apply
Media platformAd format: banner (pixels)CPM (RUB, excl. VAT)Minimum order amountPlacementSeasonal rates
KinoPoisk, all pages240×400150RUB 50,000 (fifty thousand), excl. VATAds on rotationSeasonal rates apply
KinoPoisk, all pages. Yearlong package240×40010010 000 000 (ten million) impressionsAds on rotationNo seasonal rates apply

Multi-rolls on KinoPoisk

LocationAd formatCPM (RUB)Minimum order amount (ths. of impressions)PlacementSeasonal rates
KinoPoisk, all pages, advertising movie trailersMulti-roll2701 000Ads on rotationNo seasonal rate applies

Advertising on Yandex.Radio and Yandex.Music

Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)Media platformPlacementSeasonal rates
Dynamic MoscowAudio commercial in music tracksfrom 50 and more350Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Dynamic Russian FederationAudio commercial in music tracksfrom 70 and more250Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
1 Mln MoscowAudio commercial in music tracksfrom 1 000 and more330Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
1 Mln Russian FederationAudio commercial in music tracksfrom 1 000 and more230Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
3 Mln MoscowAudio commercial in music tracksfrom 3 000 and more320Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
3 Mln Russian FederationAudio commercial in music tracksfrom 3 000 and more220Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
5 Mln MoscowAudio commercial in music tracksfrom 5 000 and more300Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
5 Mln Russian FederationAudio commercial in music tracksfrom 5 000 and more200Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
10 Mln MoscowAudio commercial in music tracksfrom 10 000 and more270Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
10 Mln Russian FederationAudio commercial in music tracksfrom 10 000 and more180Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Audio PlusAudio commercial in music tracks, with banner and text headlinefrom 70 and more350Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Audio Plus (regional)Audio commercial in music tracks, with banner and text headlinefrom 30 and more350Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)Media platformPlacementSeasonal rates
Audio Ad. Auсtion ProductAudio commercial in music tracksfrom 100 and morefrom 100 and moreYandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Audio Plus (Auction)Audio commercial in music tracks followed by the banner and the text headerfrom 100 and morefrom 100 and moreYandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Product nameAd formatMinimum number of impressions (playbacks) (ths.)Cost per 1,000 impressions (playbacks) (RUB, excl. VAT)Media platformPlacementSeasonal rates
Audio Plus (half a year)Audio commercial in music tracks followed by the imagefrom 400 and more320Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies
Audio Plus (year)Audio commercial in music tracks followed by the imagefrom 400 and more300Yandex.Radio and Yandex.MusicAds on rotationno seasonal rate applies

Yandex Video Network

Product nameAd formatMedia platformCPM, RUBSeasonal rates
Fixed CPMMulti roll, in-page, fullscreen, interstitialComputers, smartphones, tablets and Smart TV350No seasonal rates apply
Fixed CPMMulti roll, in-page, fullscreenComputers400No seasonal rates apply
Fixed CPMMulti roll, in-page, fullscreen, interstitialSmartphones and tablets,
Smart TV
280No seasonal rates apply
Fixed CPMMulti rollComputers, smartphones, tablets and Smart TV400No seasonal rates apply
Fixed CPMMulti rollComputers450No seasonal rates apply
Fixed CPMIn-pageComputers, smartphones and tablets270No seasonal rates apply
Product nameAd formatCPM (RUB)Seasonal rates
100% Completion rateMulti roll In-page video, Interstitial1000No seasonal rates apply
PackageAd formatCPM, RUB Seasonal rates
Auction productMulti roll, In-page video; Fullscreen; InterstitialFrom 100 and moreNo seasonal rates apply

Cross-Media Network

Product nameAd formatVideo banner format (pixel size)CPM, RUBMinimum order amount (RUB, excl. VAT)Seasonal rates
Cross-Media AudienceMulti roll, Video banner, Audio commercial, In-page video Interstitial 300×250350200,000No seasonal rates apply