Multi-rolls on KinoPoisk
KinoPoisk (kinopoisk.ru) is an online database of information about films and TV programs, the largest of its kind on the Russian internet. The dedicated KinoPoisk user base visit the site to find information about films and TV programs, read reviews by critics and fellow users, and find out about new releases. KinoPoisk is one of the top 30 most visited sites in the Russian internet (Yandex.Radar, March, 2019).
Audience
Monthly audience: more than 20,430,700 people (Yandex.Radar, March, 2019).
The KinoPoisk audience consists of users from various social and age groups. They are mainly aged 25 to 34 and live in big cities. 54% of them are male.
Ad formats
Advertisers can reach the KinoPoisk audience with video ads shown to KinoPoisk users before and after they view movie trailers and clips.
Find out more about the creation of multi-roll format ads.
Placement cost
| Package | Media platform | Ad format | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| Multiroll, player of Kinopoisk: movie trailers. Category “Cinema and Entertainment” | The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video | Multi roll | 370 | 1000 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
- Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
- There is a limit of displaying the materials to a single user RF=3 per day.
- Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
- The user can stop the video from the 5th second of its playback.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
- The multi roll can be placed with no link to the advertiser’s website.
- It is possible to set social demographic targeting using the multiplier of 1,25.
- It is possible to set targeting by categories of users using the multiplier of 1,35.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Package | Media platform | Ad format | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| Multiroll, player of Kinopoisk: movie trailers. Categories other than “Cinema and Entertainment” | The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video | Multi roll | 400 | 1000 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
- Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
- There is a limit of displaying the materials to a single user RF=3 per day.
- Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
- The user can stop the video from the 5th second of its playback.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
- The multi roll can be placed with no link to the advertiser’s website.
- It is possible to set social demographic targeting using the multiplier of 1,25.
- It is possible to set targeting by categories of users using the multiplier of 1,35.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Package | Media platform | Ad format | CPM (RUB) | Minimum order amount (ths. of impressions) |
|---|---|---|---|---|
| Multiroll, player of Kinopoisk: movie trailers. 100% completion rate | The home page of Yandex, Yandex.Search, Yandex.Afisha, Yandex.TV, Kinopoisk, Yandex.Video | Multi roll | 800 | 1000 |
A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).
The running time of the video commercial is max 30 (thirty) seconds.
- Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
- There is a limit of displaying the materials to a single user RF=3 per day.
- Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
- The multi roll can be placed with no link to the advertiser’s website.
- It is possible to set social demographic targeting using the multiplier of 1,25.
- It is possible to set targeting by categories of users using the multiplier of 1,35.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions