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Multi-rolls on KinoPoisk
 

Multi-rolls on KinoPoisk

KinoPoisk (kinopoisk.ru) is an online database of information about films and TV programs, the largest of its kind on the Russian internet. The dedicated KinoPoisk user base visit the site to find information about films and TV programs, read reviews by critics and fellow users, and find out about new releases. KinoPoisk is one of the top 30 most visited sites in the Russian internet (Yandex.Radar, January-March, 2020).

Audience

Average monthly audience: more than 50,000,000 people (Yandex.Radar, January-March, 2020).

The KinoPoisk audience consists of users from various social and age groups. They are mainly aged 25 to 34 and live in big cities. 54% of them are male.

Ad formats

Multi-roll

Advertisers can reach the KinoPoisk audience with video ads shown to KinoPoisk users before and after they view movie trailers and clips.

Find out more about the creation of multi-roll format ads.

Placement cost

Table 1
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Category “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll370500
Package information

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting by categories of users
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Heavy TV viewers
    h. Service
    i. Segments “Audiences”
  9. It is possible to set targeting by categories of users using the multiplier of 1.35.
  10. When calculating the cost, seasonal rate applies
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  11. The Media platforms indicated in Table 1 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 1 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
30 seconds multiroll, player of Kinopoisk. Categories other than “Cinema and Entertainment”Kinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll400500
Package information

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 30 (thirty) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
  3. There is a limit of displaying the materials to a single user RF=3 per day.
  4. Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  5. The user can stop the video from the 5th second of its playback.
  6. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  7. The multi roll can be placed with no link to the advertiser’s website.
  8. Available settings using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting by categories of users
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Heavy TV viewers
    h. Service
  9. Segments “Audiences”. It is possible to set targeting by categories of users using the multiplier of 1.35.
  10. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  11. The Media platforms indicated in Table 2 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 2 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of Kinopoisk. 100% completion rateKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll450500
Package information

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting — Russian Federatioan. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available in the Internet at: https://yandex.com/adv/requirements/kinopoisk.
  5. The multi roll can be placed with no link to the advertiser’s website.
  6. Available settings using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting by categories of users
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Heavy TV viewers
    h. Service
  7. Segments “Audiences”. It is possible to set targeting by categories of users using the multiplier of 1.35.
  8. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. The Media platforms indicated in Table 3 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 3 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
15 seconds multiroll, player of KinopoiskKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll320500
Package information

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 15 (fifteen) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. The user can stop the video from the 5th second of its playback.
  5. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
  6. The multi roll can be placed with no link to the advertiser’s website.
  7. Available settings using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting by categories of users
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Heavy TV viewers
    h. Service
  8. Segments “Audiences”It is possible to set targeting by categories of users using the multiplier of 1.35.
  9. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  10. The Media platforms indicated in Table 4 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 4 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5
PackageMedia platformAd format: bannerCPM (RUB)Minimum order amount (ths. of impressions)
6 seconds multiroll, player of KinopoiskKinopoisk, Yandex.TV, Yandex.Afisha, Yandex.Video and other Yandex servicesMulti roll100500
Package information

A multi roll means the advertiser’s commercial that is played before or after a video has been shown or interrupts the display of such a video (if Yandex decides so).

The running time of the video commercial is max 6 (six) seconds.

  1. Dynamic placement. The frequency of impressions and geotargeting can be set as agreed with the advertiser.
  2. There is a limit of displaying the materials to a single user RF=3 per day.
  3. Geotargeting – Russian Federation. It is possible to set geotargeting on Russian Regions without using the multiplier.
  4. Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Materials for KinoPoisk available on the Internet at: http://advertising.yandex.ru/requirement/media/kinopoisk.xml.
  5. The multi roll can be placed with no link to the advertiser’s website.
  6. Available settings using the multiplier 1.25:
    a. Sociodemographic targeting
    b. Targeting by categories of users
    c. Audience interests
    d. Behavior retargeting
    e. Search retargeting
    f. Light TV viewers
    g. Heavy TV viewers
    h. Service
  7. Segments “Audiences”It is possible to set targeting by categories of users using the multiplier of 1,35.
  8. When calculating the cost, seasonal rate applies.
    Month Rate Month Rate Month Rate
    January 0.7 May 1 September 1.3
    February 0.8 June 1 October 1.3
    March 1 July 1 November 1.3
    April 1 August 1 December 1.3
  9. The Media platforms indicated in Table 5 are determined unilaterally by Yandex. The placement of the Multi-roll at each of the Media platform specified in Table 5 is not guaranteed.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

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