Yandex Video Network
Yandex offers advertisers to place “multi roll” — an ad that plays before or after a trailer has been shown, or in other online videos on Video Network ad platforms.
The Video Network includes KinoPoisk, the largest Russian-language film search service, as well as other services incorporated in our media network and YAN partner websites. Yandex determines the percentage of impressions in YAN and the list of ad platforms where a multi roll can be placed.
Available options
Ad format
Clickable elements can be embedded into ads (such as buttons or logos), making them interactive. In this way the user can interact with your ad: be it a link from a video to an order form, or to show the conditions of a particular deal, or even to a test drive entry form, and so on.
Adding interactive elements to multi roll can be done manually via the Yandex.Display interface. Advertisers can use their own graphics (images from 200×200 px, up to 244 Kb) or select from the prepared set of buttons in Yandex’s own library, which includes social network icons. You can add up to seven elements, each with redirect links.
The Video Network supports VPAID technology and interactive formats that are based on it can be placed at no extra charge.
Brand awareness and performance-based campaigns in the Yandex Video Network
Placement cost
This product is available in US dollars and euros, please check the specific costs with your Yandex manager
| Bundle name | Material format | CPM (rub.) |
|---|---|---|
| Fixed vCPM Premium. All formats. All devices. | Stream video (multi-roll), in-text videos, in-app videos, reward videos | 500 |
- Material formats:
- Stream roll (multi-roll) — an advertising video which is played before or after video content is shown, or which interrupts the display of video content, in any advertising spaces of the Yandex Video Network. The advertising video is displayed for up to 30 (thirty) seconds.
- In-text video — an advertising video which is played on text pages of Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.
- In-app video — an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.
- Reward video — an advertising video which is played in a mobile app while the user is interacting with it, and which invites the user to watch the video to get in-app bonuses.
- Materials will be published:
- on Yandex Media Network websites and Yandex Advertising Network websites («Premium» refers to ad spaces of Yandex Media Network partners in the following categories: online streaming services, TV channel websites, theme websites)
- in Smart TV apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
- in mobile apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
- Dynamic ad publication. By default, the recommended frequency of impression is set to RF=3 per week. The frequency can be customized by agreement with the advertiser.
- Geographical targeting — Russia.
- Available settings:
- Geographical targeting for Russian regions.
- Sociodemographic profile.
- Marital status, children, occupation.
- Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
- Interests.
- Yandex.Audience segments.
- No more than two settings of those specified in Clause 5 may be used, one of which must be geographic targeting. Subject to Yandex approval, more than three settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting.
- Subject to Yandex’s approval, in-text videos, in-app videos, and reward videos may be disabled as advertising material formats.