1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

   An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

   An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation.
5. Available settings:
   a) Geotargeting on regions of the Russian Federation
   b) Sociodemographic targeting
   c) Light TV viewers.
   d) Search retargeting
   e) Audience interests
   f) Targeting by categories of users
   g) Behavioural retargeting
   h) Service Segments “Audiences”
   i) Devices and software targeting
   j) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.
6. Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
7. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
8. As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
9. As agreed by Yandex, it is possible to disable impressions in interstitial format.
10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq
11. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

12. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
13. When calculating the cost of services seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.

   An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

   The format of placed advertising materials shall be determined by Yandex unilaterally.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation.
5. Available settings:
   a) Geotargeting on regions of the Russian Federation.
   b) Sociodemographic targeting;
   c) Light TV viewers;
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Behavioural retargeting;
   h) Targeting by devices and software at:
   – Computers, smartphones and tablets;
   – Smartphones and tablets;
   – Smartphones, tablets and Smart TV;
   – Smart TV;
   – Computers and Smart TV;
   i) Service Segments “Audiences”;
   j) Operating systems (used together with targeting by device and software at: smartphones and tablets).
6. As agreed by Yandex, it is possible to disable impressions in interstitial format.
7. As agreed by Yandex, it is possible to disable impressions in inpage format.
8. Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
9. As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
10. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
11. Advertising materials shall be displayed and the cost per impression shall be determined as follows:
    • The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1,000 (excl. VAT).
    • The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
    • Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).
12. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

    * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

13. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
14. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

1. The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
4. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
5. Available settings:
   a) Sociodemographic targeting;
   b) Geotargeting on regions of the Russian Federation.
   c) Light TV viewers;
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Behavioural retargeting;
   h) Service Segments “Audiences”;
6. Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
7. As agreed by Yandex, it is possible to disable impressions in interstitial format.
8. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
9. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
   * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign
10. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
11. When calculating the cost seasonal rate applies.

    Month	Rate	Month	Rate	Month	Rate
    January	0.7	May	1	September	1.3
    February	0.8	June	1	October	1.3
    March	1	July	1	November	1.3
    April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   The format of placed advertising materials shall be determined by Yandex unilaterally.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
4. Available settings:
   a) Sociodemographic targeting;
   b) Light TV viewers;
   c) Geotargeting on regions of the Russian Federation.
   d) Search retargeting;
   e) Audience interests;
   f) Targeting by categories of users;
   g) Service Segments “Audiences”.
   h) Behavioural retargeting;
   i) Targeting by devices and software at:
   – Computers, smartphones and tablets;
   – Smartphones and tablets;
   – Smartphones, tablets and Smart TV;
   – Smart TV;
   – Computers and Smart TV;
5. Maximum three options listed in cl. 4 may be applied at the same time, two of them being geographic targeting and targeting by devices and software excluding the case indicates in cl. 6
6. It is possible to apply geotargeting, targeting by devices and software, sociodemographic targeting and Light TV viewers targeting at the same time.
7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
8. When calculating the cost, no seasonal rate applies.
9. It is possible to buy the “Brand Lift” package as agreed with Yandex.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad formats:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

   A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

2. Advertising materials are placed:
   – at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
   – in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
   – in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners.
3. Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
4. Geotargeting – Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
5. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
6. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) without the multiplier.
7. Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq.
1. Provided that the order is placed for services specified in this Table is made for an amount no less than 700 000 RUB (seven hundred thousand rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

   * “Brand Lift analysis” – an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign.

2. It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
3. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
4. When calculating the cost of services seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Ad format:

   A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.

2. Advertising materials are placed:

   - online TV service

3. Dynamic placement.
4. Geotargeting – Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.
5. Advertising materials shall meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available on the Internet at: https://yandex.com/adv/requirements/videowebreq
6. When calculating the cost of services the seasonal rate applies.

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0.8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

7. Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions