Yandex Video Network
Yandex offers advertisers to place “multi roll” — an ad that plays before or after a trailer has been shown, or in other online videos on Video Network ad platforms.
The Video Network includes KinoPoisk, the largest Russian-language film search service, as well as other services incorporated in our media network and YAN partner websites. Yandex determines the percentage of impressions in YAN and the list of ad platforms where a multi roll can be placed.
Available options
Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience.
Demographic targeting
Use categories like “gender,” “gender and age,” “gender, age, and income level” to filter out users unlikely to be interested in your ads.
Light TV viewers (LTV)
Reach users who watch little to no television who are least likely to see TV ads.
Search retargeting
Focus on users with specific Yandex search queries.
Behavioral retargeting
Show ads to users who have previously visited your site or certain Yandex services.
Service Segments “Audiences”
The segment generated an advertiser yourself using the “Audiences” service.
Targeting by user category
Appeal to users with various lifestyles: top managers, frequent travelers, or stay-at-home moms, for example.
Audience interests
Serve ads to users based on their interests.
Device and software targeting
Display your ads on smartphones, on Smart TVs, or on two of these three device types: computers, smartphones, and Smart TVs.
Operating systems
Advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format.
Ad format
Clickable elements can be embedded into ads (such as buttons or logos), making them interactive. In this way the user can interact with your ad: be it a link from a video to an order form, or to show the conditions of a particular deal, or even to a test drive entry form, and so on.
Adding interactive elements to multi roll can be done manually via the Yandex.Display interface. Advertisers can use their own graphics (images from 200×200 px, up to 244 Kb) or select from the prepared set of buttons in Yandex’s own library, which includes social network icons. You can add up to seven elements, each with redirect links.
The Video Network supports VPAID technology and interactive formats that are based on it can be placed at no extra charge.
Placement cost
Table 1
| Product name | Ad format | Devices and software targeting at: | CPM, RUB |
|---|---|---|---|
| Fixed CPM. All formats. All devices. | Multi roll, in-page, interstitial | – Computers, smartphones, tablets and Smart TV | 350 |
| Fixed vCPM (viewable). All formats. Desktop. | Multi roll, in-page | – Computers | 500 |
| Fixed CPM. All formats. Mobile + Smart TV. | Multi roll in-page, interstitial | – Smartphones and tablets – Smart TV – Smartphones, tablets and Smart TV | 300 |
| Fixed CPM. Multiroll. All devices. | Multi roll | – Computers, smartphones, tablets and Smart TV | 400 |
| Fixed CPM. Multiroll. Desktop. | Multi roll | – Computers | 450 |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application. - Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - Dynamic placement, frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
- Geotargeting — Russian Federation.
- Available settings:
a) Geotargeting on regions of the Russian Federation;
b) Sociodemographic targeting;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Service Segments “Audiences”;
i) Devices and software targeting;
j) Operating systems for “Fixed CPM. All formats. Mobile + Smart TV.” - Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.
- It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
- As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.
- As agreed by Yandex, it is possible to disable impressions in interstitial format.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign - When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3 - For the product “Fixed vCPM (viewable). All formats. Desktop” the advertisement of the advertiser is counted if more than 50% of the area of the video is displayed in the field of view for at least 2 seconds.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 2
| Product name | Ad format | CPM, RUB |
|---|---|---|
| Auction product | Multi roll; In-page video; Interstitial | From 200 and more |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
The format of placed advertising materials shall be determined by Yandex unilaterally. - Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - Dynamic placement. The recommended frequency is set to the default of RF=3 per day. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.
- Geotargeting — Russian Federation;
- Available settings:
a) Geotargeting on regions of the Russian Federation;
b) Sociodemographic targeting;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Targeting by devices and software at:
– Computers, smartphones and tablets;
– Smartphones and tablets;
– Smartphones, tablets and Smart TV;
– Smart TV;
– Computers and Smart TV;
i) Service Segments “Audiences”;
j) Operating systems (used together with targeting by device and software at: smartphones and tablets). - As agreed by Yandex, it is possible to disable impressions in interstitial format.
- As agreed by Yandex, it is possible to disable impressions in inpage format.
- Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.
- As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- Advertising materials shall be displayed and the cost per impression shall be determined as follows:
a) The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1000 (excl. VAT).
b) The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).
c) Bidding step = RUB 1 (one) per thousand impressions (excl. VAT). - Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign - When calculating the cost, no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 3
| Product name | Ad format | CPM, RUB |
|---|---|---|
| 100% Completion rate | Multi roll, In-page video, Interstitial | 1000 |
Package information
An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.
- The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.
- Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.
- Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
- Available settings:
a) Sociodemographic targeting;
b) Geotargeting on regions of the Russian Federation;
c) Light TV viewers;
d) Search retargeting;
e) Audience interests;
f) Targeting by categories of users;
g) Behavioral retargeting;
h) Service Segments “Audiences”. - Maximum two settings listed in cl. 5 may be applied at the same time, one of which being a geographic one.
- As agreed by Yandex, it is possible to disable impressions in interstitial format.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign - When calculating the cost seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 4
| Package name | Ad format | Devices and software targeting at: | CPM (RUB) |
|---|---|---|---|
| Fixed CPM Premium. Multi roll. All devices | Multi roll | Computers, smartphones, tablets and Smart TV | 500 |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds. - Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners;
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
- Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
- As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
- It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) without the multiplier.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign - It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
- When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 5
| Package name | Ad format | CPM (RUB) | Minimum order amount (RUB, with VAT) |
|---|---|---|---|
| Live TV Online. Multiroll | Multi roll | 600 | 21 000 |
Package information
- Ad format:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in subclause 2 below. The running time of the video commercial is max 30 (thirty) seconds. - Advertising materials are placed:
– online TV service. - Dynamic placement.
- Geotargeting — Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.
- Advertising materials shall meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- When calculating the cost of services the seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 6
| Product name | Ad format | Minimal number of impressions (ths.) | CPM (RUB without VAT) |
|---|---|---|---|
| Fixed CPM. Gaming | Multi roll | 500 | 500 |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds. - Advertising materials are placed in the game video content:
– on the main page of Yandex website, in the online TV service;
– on the Mobile Version of the main page of the Yandex website, in the online TV service. - Dynamic placement. It is possible to configure the frequency increases by a factor of 1.5.
- Geotargeting — Russian Federation.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 7
| Product name | Ad format | Minimal number of impressions (ths.) | CPM (RUB without VAT) |
|---|---|---|---|
| Video network. Fixed CPM. Package “Sport” | Multi roll | 500 | 500 |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds. - Advertising materials are placed in the game video content:
– on the online TV service. - Dynamic placement.
- Geotargeting — Russian Federation.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 8
| Product name | Ad format | Devices and software targeting at: | CPM (RUB) |
|---|---|---|---|
| Fixed CPM. All formats. All devices. No targetings | Multi roll, In‑page, Interstitial | Computers, smartphones, tablets and Smart TV | 120 |
Package information
- Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds. - Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners (Premium — Yandex Advertising Network (YAN) partner sites of the following categories: on-line cinema and sites of tv channels (hereinafter referred to as Premium));
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
- Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.
* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign - When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 9
| Product name | Ad format | Devices and software targeting at: | CPM (RUB) |
|---|---|---|---|
| Fixed CPM Premium. Multi roll. All devices. Q1 of 2019. | Multi roll | Computers, smartphones, tablets and Smart TV | 320 |
Package information
Ad formats:
A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.
A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.
- Advertising materials are placed:
– at websites of Yandex Media Network and websites of Yandex Advertising Network (YAN) partners (Premium — Yandex Advertising Network (YAN) partner sites of the following categories: on-line cinema and sites of tv channels (hereinafter referred to as Premium));
– in Smart TV device applications of Yandex Media Network and Yandex Advertising Network (YAN) partners;
– in mobile applications of Yandex Media Network and Yandex Advertising Network (YAN) partners. - Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.
- Geotargeting — Russian Federation. It is possible to set geotargeting on regions of the Russian Federation.
- As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices.
- It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.
- Advertising materials shall also meet the requirements stated in the General Rules of Creation of Advertising Materials for Yandex Video Network available in the Internet at: https://yandex.com/adv/requirements/videowebreq.
- The advertiser can obtain the services presented in Table 9 upon provision of a letter containing the conditions of the amount (expressed as a cost) of the services obtained as presented in Table 9 in 2019 for a sum of at least 5 000 000 (five million) rubles without VAT.
- Prices indicated in Table 9 are valid from 01.01.2019 to 31.03.2019.
- When calculating the cost of services no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Brand awareness and performance-based campaigns in the Yandex Video Network
The Yandex Video Network offers advertisers more than 200 sites, 36 million monthly visitors, eye-catching formats and various targeting types. And that’s not all — we can also show you past success stories, different options for purchasing traffic, and additional analytical features. Find out all this and more in our new presentation.
