Media Services
Media Services is a package for placing display (banner) ads combining four platforms: KinoPoisk, Yandex.TV Program, Yandex.Afisha, and Yandex.Music. Banners appearing on these sites cover a large audience with a broad range of interests.
Audience
| Yandex Radar, August, 2019 | |
|---|---|
| Yandex.TV Program | more than 6,850,362 people |
| Yandex.Music | more than 14,735,612 people |
| Yandex.Afisha | more than 5,719,215 people |
| KinoPoisk | more than 21,637,339 people |
Ad format
Yandex.TV Program
Banners appear on the main screen of Yandex.TV Program, Yandex.Music, and the KinoPoisk home page, so this package guarantees a large audience for your placement.
General rules for creating advertising materials for the Media Services product.
General rules for creating advertising materials for the Media Services product.
Yandex.Music
KinoPoisk
Mobile version of Yandex.TV Program
Engage your target audience
Alongside the basic Media Services package, there is also an annual package with attractive pricing offers and a special Media Services with Targeting package featuring additional options to choose from.
Demographic targeting
Use categories like “gender,” “gender and age,” “gender, age, and income level” to filter out users unlikely to be interested in your ads.
Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience.
Audience interests
Serve ads to users based on their interests.
Search retargeting
Focus on users with specific Yandex search queries.
Behavioral retargeting
Show ads to users who have previously visited your site or certain Yandex services.
Service Segments “Audiences”
The segment generated an advertiser yourself using the “Audiences” service.
Light TV viewers (LTV)
Reach users who watch little to no television who are least likely to see TV ads.
Custom audience targeting
A condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task.
Targeting by user category
Appeal to users with various lifestyles: top managers, frequent travelers, or stay-at-home moms, for example.
Placement cost
Table 1
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum order amount (RUB) |
|---|---|---|---|---|
| “Lifestyle” mediaservices. | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program | 240×400 | 160 | 21000 |
Package information
- Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
- Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
- Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
- It is possible to switch off media platforms indicated in Table 1 using the multiplier 1,2 for each switched off platform.
- Available settings using the multiplier 1.25:
a) Sociodemographic targeting
b) Targeting by categories of users
c) Audience interests
d) Behavior retargeting
e) Search retargeting
f) Light TV viewers
g) Heavy TV viewers
h) Service Segments “Audiences” - Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 2
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
|---|---|---|---|---|
| Premium mediaservices | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×250 100%×180 300×600 | 200 | 500 |
Package information
- Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
- The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
- Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
- Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.
- It is possible to switch off media platforms indicated in Table 2 using the multiplier 1,35 for each switched off platform.
- Available settings using the multiplier 1.35:
a) Sociodemographic targeting
b) Targeting by categories of users as agreed with Yandex
c) Audience interests
d) Behavior retargeting
e) Search retargeting
f) Light TV viewers
g) Heavy TV viewers
h) Service Segments “Audiences” - Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
- When calculating the cost of services seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3 - For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180. The banner format 300×600 is not mandatory.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 3
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
|---|---|---|---|---|
| “Custom mediaservices” | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex. TV Program | 100%×250 100%×180 300×600 | 600 | 100 |
Package information
- Dynamic placement for category “Cinema”.
- Geotargeting — Russian Federation.
- The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.
- It is possible to set custom targeting.
- Maximum two targeting options may be applied at the same time: custom and geotargeting. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
- When calculating the cost of services no seasonal rate applies.
- For the purposes of providing services the advertiser shall provide the banner formats 100%×250 and 100%×180. The banner format 300×600 is not mandatory.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 4
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) |
|---|---|---|---|
| “Mediaservices”. Mobile | Mobile version of Yandex.Afisha, Mobile version of KinoPoisk, Mobile version of Yandex. TV Program | 100%×90 | 100 |
Package information
- Dynamic placement. Recommended frequency is RF=3 per week. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.
- Geotargeting — Russian Federation.
- When calculating the cost of services no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 5
| Package | Media platform | Ad format: banner (pixel size) | CPM (RUB) | Minimum number of impressions (ths.) |
|---|---|---|---|---|
| “Lifestyle” custom mediaservices | Yandex.Afisha, Yandex.Music, KinoPoisk, Yandex.TV Program | 240×400, 300×600 | 500 | 100 |
Package information
- Dynamic placement.
- Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex.TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.
- Geotargeting — Russian Federation.
- It is possible to set custom targeting.
- Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for creating advertising materials for the Media Services product available in the Internet at: https://yandex.com/adv/requirements/mediaproducts.
- When calculating the cost of services no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions