Yandex Home Page

Every day more than ten million people open their browser to the Yandex Home Page. There is only one banner on our home page because we do not want it to be overloaded with advertising. By doing this, our users receive an easy to use service, and our advertisers a highly exclusive and quality product.

Audience

Monthly audience: more than 42,755,500 people (Source: TNS Web Index, June 2016).

The Yandex home page is the single most visited web page on the Russian internet. By placing a banner on our home page you are guaranteed the highest possible audience coverage that is as diverse as it is vast.

Ad format

728×90 with dropdown banner from 640×360 to 1200×675.

General ad creation rules for the Yandex Home Page.

728×90 px

Available options

Light TV viewers (LTV)
Reach users who watch little to no television who are least likely to see TV ads.
Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience

Placement cost

Table 1. Package “Dynamic”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Package “Dynamic”728×9015,000 and more1802,700,000 and more1 week
Package “Dynamic”728×90 with a 640×360 to 1200×675 drop-down box15,000 and more2704,050,000 and more1 week
Package information
  1. Ads on rotation.
  2. Only one format of advertising materials can be used during one week of placement.
  3. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  4. If the advertiser uses in its order options provided in the manner stipulated in cl. 3 above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified in cl. 3 above and provides three banners for placement).
  5. It is possible to set Light TV viewers.
  6. Seasonal rate applies.
Month Rate Month Rate Month Rate
January 0,6 May 1 September 1,3
February 0,7 June 1 October 1,3
March 1 July 1 November 1,3
April 1 August 1 December 1,3
Table 2. Package “Newbie”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Package “Newbie”728×9010,0001801,800,0001 week
Package “Newbie”728×90 with a 640×360 to 1200×675 drop-down box 10,0002702,700,0001 week
Package information
  1. Ads on rotation.
  2. Geotargeting – Russia, geotargeting cannot be changed.
  3. Russia, it is possible to set geotargeting to Moscow and the Moscow region as agreed with Yandex.
  4. Only one format of advertising materials can be used during one week of placement.
  5. The package “Newbie” is meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2015.
  6. One advertiser can purchase no more than one Newbie during 2016.
  7. When rendering the services listed in the Table, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  8. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  9. It is possible to set Light TV viewers.
  10. When calculating the cost, no seasonal rate applies.
Table 3. Package “Cinema, Concerts”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Duration of placement
Package “Cinema, Concerts”728×9020,0001803,600,0001 week
Package “Cinema, Concerts”728×90 with a 630×360 to 1200×675 drop-down box20,0001803,600,0001 week
Package information
  1. Ads on rotation.
  2. Only one format of advertising materials can be displayed during one week of placement.
  3. The package “Cinema, Concerts” is available, when placing in categories: Cinema and/or Concerts.
       a. The category “Cinema” includes advertising of films and events associated with showing of films (in particular, premier of a film at the cinema).
       b. The category “Concerts” includes advertising of events associated with performance of pieces of music, theater productions and other similar events.
  4. When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
    If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  5. It is possible to set Light TV viewers.
  6. When calculating the cost of the package “Cinema, Concerts”, the seasonal rate applies.
Month Rate Month Rate Month Rate
January 0,6 May 1 September 1,3
February 0,7 June 1 October 1,3
March 1 July 1 November 1,3
April 1 August 1 December 1,3
Table 4. Region-Based Packages
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Package “Moscow and the Moscow Region 10 Million Impressions”728×9010,0002502,500,0001 week
Package “St. Petersburg and the Leningrad Region 6 Million Impressions”728×906,0001901,140,0001 week
Package “Regions 4 Million Impressions”728×904,000190760,000Maximum 4 weeks
Package information
  1. Ads on rotation.
  2. Only one format of advertising materials can be displayed during one week of placement at Yandex Home Page.
  3. Packages “Regions 4 Million Impressions” include targeting on four regions within one week or up to four weeks with targeting on one region, except for Moscow and the Moscow region and St. Petersburg and the Leningrad region.
  4. When rendering the services listed in the Table 4, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  5. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  6. It is possible to place a 728×90 with a drop-down box of 640×360 to 1200×675 using the multiplier of 1.5.
  7. It is possible to set Light TV viewers.
  8. When calculating the cost, the seasonal rate applies.
Month Rate Month Rate Month Rate
January 0,6 May 1 September 1,3
February 0,7 June 1 October 1,3
March 1 July 1 November 1,3
April 1 August 1 December 1,3
Аttention
  1. These prices do not include Swiss VAT (8%) unless stated otherwise.
  2. The minimum order value (unless agreed otherwise) is
    • 500 USD
    • 500 EUR
    • 500 CHF
  3. CPM stands for cost per 1000 impressions.
  4. Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
  5. Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
  6. For the purposes of geotargeting, the term ‘Russian regions’ shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.
  7. If conditions of advertising material delivery do not explicitly specify that advertising materials be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.
  8. If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i.e. multiplied by one another).
  9. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.
  10. Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.
  11. In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
  12. While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):
    Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.
  13. If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.
  14. The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document “Procedure for placement of display advertising materials on Yandex internet display places” published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.
  15. If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available in the Internet at: https://yandex.com/adv/requirements/html5.
  16. Advertising materials shall meet the requirements stated in the “Yandex Home Page display advertising. Technical requirements for 728×90 banner ads with drop-down” available in the Internet at: https://yandex.com/adv/requirements/mainpage (if applicable).