Yandex Home Page
Every day more than ten million people open their browser to the Yandex Home Page. There is only one banner on our home page because we do not want it to be overloaded with advertising. By doing this, our users receive an easy to use service, and our advertisers a highly exclusive and quality product.
Audience
Monthly audience: more than 38,499,000 people (Source: TNS Web Index, October 2018).
The Yandex home page is the single most visited web page on the Russian internet. By placing a banner on our home page you are guaranteed the highest possible audience coverage that is as diverse as it is vast.
Ad format
Technical requirements for 728×90 banner ads
Requirements for formatting the banners on the main page
Requirements for formatting the banners on the main page
Technical requirements for banners with drop-down blocks on the mobile version of the Yandex Home Page
Requirements for formatting the banners on the main page
Requirements for formatting the banners on the main page
Placement cost
Table 1
| Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | CPM (RUB) | The minimum order amount (RUB) | Placement duration |
|---|---|---|---|---|---|---|
| Main pages. Winter | Yandex main page Mobile version of Yandex main page | 728×90 320×67 | From 45 000 | 100 | From 4 500 000 | 3 weeks |
| Main page. Winter | Yandex main page | 728×90 | From 36 000 | 120 | From 4 320 000 | 3 weeks |
| Main page. Winter. Moscow and Moscow region | Yandex main page | 728×90 | From 24 000 | 150 | From 3 600 000 | 3 weeks |
Package information
- Dynamic placement.
- Geo for products “Main pages. Winter” and “Main page. Winter” is Russia.
- Geo for the product “Main page. Winter. Moscow and Moscow region” is Moscow and Moscow region.
- When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
- If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
- For the product “Main page. Winter” advertising materials are placed in all Locations specified in Table 1 for the product “Main pages. Winter” with no choice of Locations available.
- It is possible to change the placement duration as agreed with Yandex.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Services specified in Table 1 are provided from January 1, 2019 to February 10, 2019 (inclusive).
- When calculating the cost, no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 2
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | CPM (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Dynamic” | 728×90 | 6 000 and more | 200 | 1 200 000 and more | 1 week |
| Package “Dynamic” | 728×90 with a 640×360 to 1200×675 drop-down box | 6 000 and more | 300 | 1 800 000 and more | 1 week |
Package information
- Dynamic placement.
- Geo — Russia.
- Only one package can be used during one week of placement.
- When rendering the services listed in Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
- If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
- It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 3
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | CPM (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Newbie” | 728×90 | 5 000 | 200 | 1 000 000 | 1 week |
| Package “Newbie” | 728×90 with a 640×360 to 1200×675 drop-down box | 5 000 | 300 | 1 500 000 | 1 week |
| Package “Newbie Moscow and Moscow Region” | 728×90 | 3 000 | 250 | 750 000 | 1 week |
| Package “Newbie Moscow and Moscow Region” | 728×90 with a 640×360 to 1200×675 drop-down box | 3 000 | 375 | 1 125 000 | 1 week |
| Package “Newbie. Home pages” | 728×90 for Yandex home page and 320×67 for the mobile version of Yandex home page | 8 000 | 180 | 1 440 000 | 1 week |
Package information
- Dynamic placement.
- For Packages “Newbie” and “Newbie. Home pages” geo — Russia with no option for change.
- For Packages “Newbie Moscow and Moscow Region” geo — Moscow and Moscow Region with no option for change.
- The packages “Newbie” listed in Table 3 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2018 and/or 2019.
- One advertiser can purchase no more than one “Newbie” package from Table 3 during 2019.
- For the product “Newbie. Home pages” advertising materials are placed in all Locations specified in Table 3 for the product “Newbie. Home pages” with no choice of Locations available.
- When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement). - It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- When calculating the cost, no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 4 (Regional Packages)
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | CPM (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 | 5 000 and more | 250 | From 1 250 000 | 1 week |
| Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 5 000 and more | 375 | From 1 875 000 | 1 week |
| Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 | 4 000 | 190 | 760 000 | 1 week |
| Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 4 000 | 285 | 1 400 000 | 1 week |
| Package “Regions 2,5 Million Impressions” | 728×90 | 2 500 | 190 | 475 000 | Maximum 4 weeks |
| Package “Regions 2,5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 2 500 | 285 | 712 000 | Maximum 4 weeks |
Package information
- Dynamic placement.
- Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
– “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box
– “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box
– “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box - For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
- When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.
If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement). - It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- When calculating the cost seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3 - For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Table 5
| Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | CPM (RUB) | The minimum order amount (RUB) | Placement duration |
|---|---|---|---|---|---|---|
| Main pages | Yandex main page Mobile version of Yandex main page | 728×90 320×67 | From 10 000 | 180 | From 1 800 000 | 1 week |
Package information
- Dynamic placement.
- Geo — Russia with no option for change.
- Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.
- Yandex does not guarantee impressions in Locations specified in Table 5.
- When rendering the services listed in the Table 5, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options. It is possible to change the placement duration as agreed with Yandex.
- It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Mobile version of Yandex Home page
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