Yandex Home Page

Every day more than ten million people open their browser to the Yandex Home Page. There is only one banner on our home page because we do not want it to be overloaded with advertising. By doing this, our users receive an easy to use service, and our advertisers a highly exclusive and quality product.

Audience

Monthly audience: more than 41,979,700 people (Source: TNS Web Index, November 2016).

The Yandex home page is the single most visited web page on the Russian internet. By placing a banner on our home page you are guaranteed the highest possible audience coverage that is as diverse as it is vast.

Ad format

728×90 with dropdown banner from 640×360 to 1200×675.

General ad creation rules for the Yandex Home Page.

728×90 px

Available options

Light TV viewers (LTV)
Reach users who watch little to no television who are least likely to see TV ads.
Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience

Placement cost

Table 1. Package “Dynamic”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Dynamic728×9015,000 and more180From 2 700 000 and more1 week
Dynamic728×90 with a 640×360 to 1200×675 drop-down box15,000 and more270From 4 050 000 and more1 week
Package information
  1. Dynamic placement.
  2. Only one format of advertising materials can be used during one week of placement.
  3. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
  4. If the advertiser uses in its order options provided in the manner stipulated in cl. 3 above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified in cl. 3 above and provides three banners for placement).
  5. When calculating the cost, seasonal rate applies:
Month Rate Month Rate Month Rate
January 0.6 May 1 September 1.3
February 0.7 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 2. Package “Newbie”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Newbie728×9010,0001801 800 0001 week
Newbie728×90 with a 640×360 to 1200×675 drop-down box10,0002702 700 0001 week
Newbie Moscow and Moscow Region728×905,0002501 250 0001 week
Newbie Moscow and Moscow Region728×90 with a 640×360 to 1200×675 drop-down box5,0003751 875 0001 week
Package information
  1. Dynamic placement.
  2. For Packages “Newbie” geo — Russia with no option for change.
  3. For Packages Package “Newbie Moscow and Moscow Region” geo — Moscow and Moscow Region with no option for change.
  4. Only one format of advertising materials can be used during one week of placement.
  5. The packages “Newbie” listed in Table 2 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2016.
  6. One advertiser can purchase no more than one “Newbie” package from Table 2 during 2017.
  7. When rendering the services listed in the Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
    If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  8. When calculating the cost, no seasonal rate applies.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 3. Package “Cinema, Concerts”
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Cinema, Concerts728х90 or 728х90 with a 640х360 to 1200х675 drop-down box20,0001803 600 0001 week
Package information
  1. Dynamic placement.
  2. Only one format of advertising materials can be displayed during one week of placement.
  3. The package “Cinema, Concerts” is available, when placing in categories: Cinema and/or Concerts.
    a. The category “Cinema” includes advertising of films and events associated with showing of films (in particular, premier of a film at the cinema).
    b. The category “Concerts” includes advertising of events associated with performance of pieces of music, theater productions and other similar events.
  4. 4. When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
    If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
  5. When calculating the cost, seasonal rate applies:
Month Rate Month Rate Month Rate
January 0.6 May 1 September 1.3
February 0.7 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 4. Regional Packages
PackageAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Package cost (RUB)Placement duration
Moscow and the Moscow Region 10 Million Impressions728×9010,0002502 500 0001 week
Moscow and the Moscow Region 10 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box10,0003753 750 0001 week
St. Petersburg and the Leningrad Region 6 Million Impressions728×906,0001901 140 0001 week
St. Petersburg and the Leningrad Region 6 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box6,0002851 717 0001 week
Regions 4 Million Impressions728×904,000190760 000Maximum 4 weeks
Regions 4 Million Impressions728×90 with a 640×360 to 1200×675 drop-down box4,0002851 140 000Maximum 4 weeks
Package information
  1. Dynamic placement.
  2. Only one format of advertising materials can be displayed during one week of placement at Yandex Home Page.
  3. For Packages “Regions 4 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
  4. When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.
    If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).

When calculating the cost, seasonal rate applies:

Month Rate Month Rate Month Rate
January 0.6 May 1 September 1.3
February 0.7 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

Table 5. Main pages
PackageLocationAd format: banner (pixel size)Number of impressions (ths.)CPM (RUB)Placement duration
Main pagesMobile version of Yandex main page and Yandex main page 728×90 at Yandex main page and 320×67, 220×50 at Mobile version of Yandex main pagefrom 20 0001601 week
Package information
  1. Dynamic placement.
  2. Geo — Russia with no option for change.
  3. Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.
  4. Yandex does not guarantee impressions in Locations specified in Table 5.
  5. Services specified in Table 5 are provided from January 1, 2017 to September 3, 2017 (inclusive).
  6. When calculating the cost, seasonal rate applies:
Month Rate Month Rate Month Rate
January 0.6 May 1 September 1.3
February 0.7 June 1 October 1.3
March 1 July 1 November 1.3
April 1 August 1 December 1.3

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions