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Divide and conquer: split up your display campaigns by device type

There's a new way to maximize your ad texts' personalization for different parts of your target audience — your display campaigns in Yandex.Direct can now be split by device type, allowing you to set the right bid adjustments and match your creatives to the screens where they will look the best.

February 21, 2019
Recommended price for display campaigns in Yandex.Direct

A new tip now appears in the display campaigns section of the Yandex.Direct interface: recommended CPM. Even before your campaign has launched, this recommendation will help you determine the ideal CPM you should set to reach your campaign goals.

February 18, 2019
An update on experiments with SERP layouts

Since we first began testing new designs, most Yandex Search users have come into contact with experimental SERP layouts. This doesn't come as a surprise, given that we launch new experiments each week.

Our latest experiments have involved both minor changes like new background colors or different column widths, as well as more major innovations. In this post, we'll fill you in on the changes we've recently implemented and others we are testing right now.

February 14, 2019
Beta testing of Turbo pages in Yandex.Direct now complete

We are proud to announce the arrival of the new and improved Turbo page in Yandex.Direct. Among the features we added to the new Turbo pages are the option to set goals for your statistics and a new template in Turbo Page Builder for selling products, along with other improvements.

If you haven't tried out Turbo pages for your ads in Yandex.Direct yet, now is еру time to start: shorter loading times for smartphones mean lower bounce rates and improved conversion rates.

January 14, 2019
Changes to geotargeting settings: Zabaykalsky Krai and the Republic of Buryatia now part of Far Eastern Federal District

Zabaykalsky Krai and the Republic of Buryatia, previously part of the Siberian Federal District, are now included in the Far Eastern Federal District. The geotargeting tree in Yandex.Direct will soon reflect recent administrative changes in the list of Russian federal districts. Please check your campaign settings if you apply bid adjustments for the region or use the API.

December 10, 2018
Quick start for new campaigns: Automatic strategies now available from day one

Recent improvements to our forecasting algorithms mean that you can now use strategies like "Average CPA" and "Weekly budget: Maximum conversions" for new Dynamic ad and Text & Image ad campaigns right from the get-go, without waiting to accumulate statistics.

December 7, 2018
Updated ads for mobile apps in Yandex.Direct

Creating campaigns for ads for mobile apps in Yandex.Direct is even faster and simpler thanks to our most recent updates, which are already available for new clients. Soon they will be ready for all users. Keep reading to find out what's changed.

December 4, 2018
Preset goals for Turbo pages in Yandex.Direct

When creating Turbo pages in Yandex.Direct, you can can choose between two types of Yandex.Metrica tags: a preset tag with automatically generated goals, or a custom tag for which you should set your own goals. You can change the tag type at any time.

December 3, 2018
Dynamic ads publicly released after beta testing

Beta testing for Dynamic ads is now complete. From cosmetics to real estate, Dynamic ads are available for most business types. Dynamic ads are a universal tool for online stores with constantly changing product ranges, and simple enough that even new advertisers can use them. Most importantly, they make it possible to achieve all sorts of goals while keeping spending under control.

November 19, 2018
Setting priorities for each campaign

When it comes to determining which goals are most important for a certain ad campaign, we are sure that you know best. Now the Yandex.Direct interface makes it possible for you to designate the goals that are most important in your campaign and set specific conversion values for them.

October 25, 2018
Video ads: a new performance tool in Yandex.Direct

Yandex.Direct is stepping up to a new level with video ads available for Text & Image campaigns. Set bids, adapt ad texts and titles, and apply bidding strategies and budget limits separately for video ads, without affecting your other ads.

October 15, 2018
Health Plus International Medical Adviser: How Yandex.Direct helped increase leads from Russia by nearly 70%

Thousands of patients from across the world come to the Hadassah clinic, one of the largest in Israel, for medical care each year. In December of 2016, the international medical tourism company Health Plus International Medical Adviser became Hadassah’s exclusive partner and took on their marketing department functions. In one year, the company succeeded in increasing the number of target leads by an impressive 69%. Keep reading this success story to find out how Yandex.Direct helped them reach these exceptional results.

October 11, 2018
Managing display campaigns in the Direct API

Display campaigns are ideal for strengthening brand loyalty. They attract your target audience into the sales funnel, where you can then continue communicating with them via contextual ads and retargeting.

To make the entire ad purchasing process even easier, you can now manage your display campaigns in the Direct API.

October 10, 2018
New strategy for ad networks to launch soon

This week, the “Manual bid management” strategy in Yandex.Direct will be replaced by the “Manual bid management with optimization in ad networks” strategy. This means that Yandex algorithms will help make sure that ads receive as many possible conversions in ad networks while remaining within the set budget limits, regardless of the strategy selected. 

September 12, 2018
Maximizing conversions without changing your budget: an updated strategy for ad networks

We have been improving the algorithms used to purchase traffic in the Yandex Advertising Network for some time and are now ready to launch them in full. In the next two weeks, the “Manual bid management” strategy will automatically switch to the new “Manual bid management with optimization in ad networks.” The improved strategy will help to attract users ready for conversion on sites in ad networks. Their readiness to convert offers advertisers an important benefit: lower CPA.

September 4, 2018
Grow your business with Display campaigns in Yandex.Direct

Display campaigns are a new auction product available in Yandex.Direct with CPM payment. Display campaigns allows you to show HTML5 and image banners in the Yandex Advertising Network to audiences with the characteristics and interests that you determine.

August 30, 2018
New age groups in Yandex.Direct

Two new age groups have appeared for bid adjustments and statistics in Yandex.Direct. They will allow advertisers to show ads to their target audiences with greater flexibility and precision.

August 29, 2018
Scoop your mobile conversions with a simple and easy-to-make landing page – Turbo pages are now available to everyone

Previously available to some of our clients as a closed beta, Direct's Turbo pages are now available to everyone.

Web page loading time, as well as website quality, is crucial when someone is looking for a product or service to buy online. Direct's Turbo pages boost your conversions and improve your customer engagement on mobile by providing you with a quick-loading mobile landing page, instead of a page that takes ages to load, doesn't load at all, or is simply not designed for viewing on smartphones or tablets.

August 23, 2018
Mobile update!

Denis Zlobin, Project Manager

We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?

August 9, 2018
Yandex.Direct updates for new challenges

It has been a long time since Yandex.Direct moved from being a search advertising tool for responding to customer demand to a versatile marketing platform providing solutions for every step of the customer journey, in multiple formats and with a variety of buying models.

Eugene Lomize, Director of Strategic Development at Yandex, spoke at the YES conference about the direction Yandex.Direct is currently moving, what has already changed, and why autopilot marketing is so important. Let's have a look.

August 9, 2018
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