This week, the “Manual bid management” strategy in Yandex.Direct will be replaced by the “Manual bid management with optimization in ad networks” strategy. This means that Yandex algorithms will help make sure that ads receive as many possible conversions in ad networks while remaining within the set budget limits, regardless of the strategy selected.
We have been improving the algorithms used to purchase traffic in the Yandex Advertising Network for some time and are now ready to launch them in full. In the next two weeks, the “Manual bid management” strategy will automatically switch to the new “Manual bid management with optimization in ad networks.” The improved strategy will help to attract users ready for conversion on sites in ad networks. Their readiness to convert offers advertisers an important benefit: lower CPA.
Display campaigns are a new auction product available in Yandex.Direct with CPM payment. Display campaigns allows you to show HTML5 and image banners in the Yandex Advertising Network to audiences with the characteristics and interests that you determine.
Two new age groups have appeared for bid adjustments and statistics in Yandex.Direct. They will allow advertisers to show ads to their target audiences with greater flexibility and precision.
Previously available to some of our clients as a closed beta, Direct's Turbo pages are now available to everyone.
Web page loading time, as well as website quality, is crucial when someone is looking for a product or service to buy online. Direct's Turbo pages boost your conversions and improve your customer engagement on mobile by providing you with a quick-loading mobile landing page, instead of a page that takes ages to load, doesn't load at all, or is simply not designed for viewing on smartphones or tablets.
Denis Zlobin, Project Manager
We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?
It has been a long time since Yandex.Direct moved from being a search advertising tool for responding to customer demand to a versatile marketing platform providing solutions for every step of the customer journey, in multiple formats and with a variety of buying models.
Eugene Lomize, Director of Strategic Development at Yandex, spoke at the YES conference about the direction Yandex.Direct is currently moving, what has already changed, and why autopilot marketing is so important. Let's have a look.
Interview with Yandex Global Sales Director Bernard Lukey
As businesses around the world are moving more and more of their advertising budgets towards performance marketing, they pay more attention to conversion rates for mobile traffic and are falling in love with video-enabled ads. Yandex not only observes these same trends in Russian market, but is helping shape them. We asked Bernard Lukey what tools Yandex offers its clients to achieve their goals and respond to global trends, which industries yield the biggest revenues from their business in Russia, and which areas are still developing.
Video extensions in Yandex.Direct continue to show good results, with higher click and conversion rates than regular Text & Image ads. We are not ready to rest on our laurels just yet, however, so we will tell you about to changes you can make to your video extensions to improve their performance and the quality of your contact with users even further, and how this can raise conversions along your sales funnel.
As more and more formats for search ads appear, advertisers often left wondering which of their creatives are performing best. We made this task far simple by adding new experimental metrics to Report Wizard in Yandex.Direct: average traffic volume, weighted impressions and weighted CTR.
When users are preparing to make a purchase, they often visit sites more than once, often arriving from different sources.
It is important for advertisers to know certain things — some wish to know which ad first motivated a user to consider making a purchase, and others are curious about which one was the final, convincing factor in the user's decision to place an order.
We recently added new attribution models to Yandex.Direct that can provide advertisers with the clarity they are seeking. In this post, you can find out about these and other minor changes to calculation methods.
As we previously mentioned, we are gradually moving display products to Yandex.Direct, which is becoming the one-stop shop for all Yandex advertising. Today, we are ready to share concrete information about when different products will become available in Yandex.Direct, as well as the deadline for moving your campaigns over from Yandex.Display.
Not long ago, we conducted an analysis of the standard mode of the Daily Budget manual strategy. This analysis led us to two interesting conclusions: one of them was expected but unconfirmed, and the other, a real discovery.
Yandex.Direct is gradually becoming an all-in-one platform where you can communicate with your customers at every step of the sales funnel — from generating interest in your products to changing customers' statuses from "previous" to "repeat."
Yandex has presented a new concept for the future development of Yandex.Direct. What previously served as a service for placing contextual ads is now transforming into a platform for all advertising formats. Automation will gradually play a greater and greater role in the creation and management of ad campaigns in Yandex.Direct, and make it easier for advertisers to reach the goals they set.
Not long ago we published the documentation for the KeywordBids service in the open beta version of the Direct API. Now the service is available in the full version of the Direct API. You can begin testing your applications and get ready for the launch of the new bid setting interface in Yandex.Direct.
You have probably already heard about the upcoming changes in Yandex.Direct. In mid-April, our auctions will switch their target: previously, the bids you set competed for certain positions, but will soon compete for specific volumes of clicks instead. As part of these changes, we will be launching a new interface for setting bids.
Smart banners have finished beta testing and are now available to all advertisers in the Yandex.Direct interface. Just in time for this event, we have significantly expanded the list of business types that can use smart banners, considerably increased their launch speed, and made lots of other useful adjustments.
As we announced in February, the bid limit of 2500 RUB no longer applies in Yandex.Direct. Instead of paying attention to technical limits, we recommend setting bids no higher than you are actually willing to pay for a click.
Moscow. Yandex and AVITO have reached agreements under which the largest classified advertisement site in Russia will increase the amount of advertising inventory it sells to the Yandex Advertising Network. Yandex, from its end, has optimized the quality and effectiveness of ad impressions on AVITO using its own proprietary technology.