Yandex advertising technology news
We have been busy over the past few months making it possible for advertisers to work with a single standard for visibility in Russian and international advertising campaigns. To do so, Yandex successfully underwent the certification procedure of display ad visibility according to the universal standards of the Media Rating Council. The purchase of video ads is already performed according to MRC standards. We will begin transferring auctions for the purchase of banner ads to this standard in July.
For more than a year, one of our experiments has involved the limited placement of a banner above the search bar suggestions, where advertisers can instantly tell interested users about their offers. Recently, this banner has become available to everyone, so we decided it was the right time to talk about its advantages and the experiment’s results.
Independent bid management for impressions on desktop and mobile devices is now available in Yandex.Direct, meaning that you can focus on audiences on screens large and small, with separate creatives and traffic purchases customized by device type.
At Yandex, we know that no advertising tool can be so effective as to erase the need for data security, which is why we make it a priority for all Yandex.Direct advertisers. To maximize the security of your campaigns, we have added a special PIN code that only you can use to grant access to your campaigns when calling the customer service department.
Bringing users back to your site with ads in Yandex.Direct is now even easier. Using Yandex.Metrica, you can reach out to specific audiences with a relevant offer. Yandex.Metrica gathers the right users for you, and you can then address each segment with the right ads in Yandex.Direct. Keep reading to find out how to encourage people who have already been on your site to buy and find new customers.
In this article, we will look at how Russian users prefer to pay for online purchases and services, which payment platforms they choose, and why it is important to use local payment solutions.
The growth in the number of online purchases from year to year is a familiar trend. But how are people's delivery preferences and expectations for logistics affected by the city where they live? We can learn about this from research conducted by Yandex.Market in cooperation with GfK Rus.
The new design of the campaign list in Yandex.Direct has been live for over a year. All of this time, it coexisted in parallel with the old design. Now that the new interface is home to all the main functions (and even more!), we are ready to fully replace the old page with the new one.
Advertisers in Yandex.Direct can now create Turbo sites for free in Ad Builder and use them in their ad campaigns.
Now, the opportunity to run experiments in Yandex.Direct and compare a variety of campaign settings is available to all advertisers. And Yandex.Metrica now features a special report that will help you evaluate the results of your experiments, even if you have little experience in web analytics. Keep reading to find out more about how to use them.
In early March, the rules for blocking impressions on specific sites in ad networks will change. Continue reading for more details.
Bid adjustments for mobile devices with greater flexibility are now available for contextual campaigns in Yandex.Direct. These new additions make it possible for advertisers to target users of mobile devices with greater precision.
Hundreds of thousands of companies use Yandex.Direct to serve ads. To ensure that it remains an effective means of attracting customers and continues to help businesses grow, we are constantly working on further developing our products and continuously increasing conversion quality and quantity. In this article, we'll review the steps we took toward this goal last year, and what we plan to do this year to make sure Yandex.Direct stays on top of advertisers' needs.
Text & Image ads in Yandex.Direct can now be targeted for short-term user interests when appearing in the Yandex Advertising Network. This new targeting type gives you an easy way to reach out to your target audience via the interests you select from the list — and you don't need to create a keyword list first.
Yandex.Direct now allows you to create multiple linked Turbo pages. In this article, we will show you why Turbo pages are so valuable to have in your campaigns, and just how easy they are to set up. No web design experience needed!
Managing your budget, CPM limit and placements period for display campaigns in Yandex.Direct just got easier. You can now adjust parameters for automatic strategies with a specified placement period without needing to stop or restart the strategy.
Not long ago, video clips with payment per click became available in Yandex.Direct, along with the updated Optimize conversions in ads for mobile apps strategy. In honor of these big changes, we prepared a checklist for advertisers promoting their mobile apps in Yandex.Direct. Download it and get ready to attract new users!
The choice between a manual or automatic strategy in Yandex.Direct depends first and foremost on the goals you have for your business. Your own experience, knowledge of your business and available resources also play key roles. Let's look at the main nuances involved and see how to avoid the most common mistakes.
As of December, a YCLID tag with a unique click number is automatically added to ad links, improving the quality of data for ad campaigns in Yandex.Direct, and providing you with more accurate statistics.
In our final article for the year, we want to take a look back at 2019 before turning our gaze toward 2020. First, we asked members of the International Sales Team which stories had the biggest impact for their clients. We added the shortest of summaries for each story and a link to the original article, just in case you missed them the first time.
After that we offer recommendations on how to get your campaigns ready for the holiday season. If you are unfamiliar with how Russians celebrate Christmas and the New Year, pay careful attention to the information about the important dates — they are different from those commonly celebrated in the West!
And finally, we'll finish off with some tips on how to make sure your campaigns start the new year off on a good foot.