Yandex advertising technology news
Bid adjustments for mobile devices with greater flexibility are now available for contextual campaigns in Yandex.Direct. These new additions make it possible for advertisers to target users of mobile devices with greater precision.
Hundreds of thousands of companies use Yandex.Direct to serve ads. To ensure that it remains an effective means of attracting customers and continues to help businesses grow, we are constantly working on further developing our products and continuously increasing conversion quality and quantity. In this article, we'll review the steps we took toward this goal last year, and what we plan to do this year to make sure Yandex.Direct stays on top of advertisers' needs.
Text & Image ads in Yandex.Direct can now be targeted for short-term user interests when appearing in the Yandex Advertising Network. This new targeting type gives you an easy way to reach out to your target audience via the interests you select from the list — and you don't need to create a keyword list first.
Yandex.Direct now allows you to create multiple linked Turbo pages. In this article, we will show you why Turbo pages are so valuable to have in your campaigns, and just how easy they are to set up. No web design experience needed!
Managing your budget, CPM limit and placements period for display campaigns in Yandex.Direct just got easier. You can now adjust parameters for automatic strategies with a specified placement period without needing to stop or restart the strategy.
Not long ago, video clips with payment per click became available in Yandex.Direct, along with the updated Optimize conversions in ads for mobile apps strategy. In honor of these big changes, we prepared a checklist for advertisers promoting their mobile apps in Yandex.Direct. Download it and get ready to attract new users!
The choice between a manual or automatic strategy in Yandex.Direct depends first and foremost on the goals you have for your business. Your own experience, knowledge of your business and available resources also play key roles. Let's look at the main nuances involved and see how to avoid the most common mistakes.
As of December, a YCLID tag with a unique click number is automatically added to ad links, improving the quality of data for ad campaigns in Yandex.Direct, and providing you with more accurate statistics.
In our final article for the year, we want to take a look back at 2019 before turning our gaze toward 2020. First, we asked members of the International Sales Team which stories had the biggest impact for their clients. We added the shortest of summaries for each story and a link to the original article, just in case you missed them the first time.
After that we offer recommendations on how to get your campaigns ready for the holiday season. If you are unfamiliar with how Russians celebrate Christmas and the New Year, pay careful attention to the information about the important dates — they are different from those commonly celebrated in the West!
And finally, we'll finish off with some tips on how to make sure your campaigns start the new year off on a good foot.
Yandex.Direct now offers optimization for in-app conversions, not just app installs.
We have recently made improvements to the algorithms of our automatic strategies in Yandex.Direct and are now offering all advertisers the option of optimizing their ROI based on their priority goals. Now even the smallest of businesses can enable the Optimize ROI strategy in just a few clicks, without setting up e-commerce.
Video advertising grows faster than other market segments, and users watch more and more video content on their smartphones, so we decided to add video to Ads for mobile apps. This updated format can help increase brand awareness and attract more high-quality installs.
Advertisers regularly ask us what the best way to manage their bids in Yandex.Direct is, and our robotic reply is, "automatic strategies!" In this article, we'll share the reasons why we are so sure automatic strategies are the answer.
Yandex is bringing the quality of your contact via video ads to a new level. Now, you only pay for valid impressions in certain players in the Yandex Video Network.
Yandex recently hosted a conference entitled “The Grand Expedition,” over the course of which we shared news about a number of recent updates and upcoming releases in the Yandex.Direct interface.
The Yandex.Direct interface now features a new format allowing advertisers to place targeted digital Indoor ads. These Indoor ads are video clips that offer contact with your target audience at points of sale. Yandex.Direct technology makes it possible to target users by age and gender, and manage your Indoor ads at different locations in one interface.
Digital outdoor advertising is now available in Yandex.Direct for all advertisers. This format combines large audiences with Yandex technology that allows you to define your audience and continue your communication using other tools in Yandex.Direct.
Users turn to Yandex to find answers to all sorts of everyday questions. And a hard task to find a new mid-length dress or a pair of trendy sneakers is not an exclusion.
A recently published presentation from Yandex provides detailed insights into the trends and numbers for the Fashion market of 2018. Any advertisers involved in online fashion sales can find it useful when preparing ad campaigns or analyzing their current activity.
Nine new Turbo page templates have been added to Ad Builder in Yandex.Direct. They take the specifics of different types of businesses into account — from equipment repairs to real estate — allowing advertisers to interact with Ad Builder more easily and save time creating Turbo sites.