Yandex advertising technology news
Losing users is frustrating, especially after all the time and resources you spent developing a mobile app and attracting them to it. In this article, we'll tell you how retargeting in Yandex.Direct can be a useful tool for promoting your app, how to set it up correctly, and why deeplinks are a must.
A new attribution model has appeared in Yandex.Direct and Yandex.Metrica — Last click from Yandex.Direct — which allows you to evaluate the impact of your campaigns within a cross-section of various advertising activities. In addition, you can now select attribution models in the strategy settings for some campaign types. Keep reading to find out what makes the new attribution model so useful, and what else is changing in Yandex.Direct.
It’s clear that video advertising has become an indispensable part of promoting any modern brand. YoY growth of online branded video advertising amounted to 31% in 2018. In this article, we will tell you why advertisers choose video to promote their brand, what kind of changes in the video ecosystem businesses should be aware of for their promotion to be effective and share tips on how to create effective video clips.
Ad Builder for display banners and Image ads now features an adaptive template that allows you to automatically create banners for all an ad block's available sizes. This means that you can easily increase the volume of your ad inventory while saving time you would have spent making creatives.
In the next two weeks, we will combine settings from similar automatic strategies onto one screen — that way you will be able to choose a strategy based on the parameter you are looking to optimize. “Settings in ad networks” will be moved to the manual bid strategy block. We wrote about these changes earlier this summer and promised to remind you when we got closer to the launch date.
We have been gathering feedback for quite some time and know how much you value the convenience and functionality when working with automated strategies. Your wishes form the basis of our upcoming changes: this August, we will update the line of automatic strategies in Yandex.Direct.
Today we'd like to tell you about the first of these updates: you will soon be able to change attribution models in the strategy settings, and selecting a strategy and managing impressions in ad networks will become significantly simpler. Let's look at these changes one by one.
Advertising online stores in ad networks can seem like a time-consuming task if your store features thousands of products. Yandex.Direct doesn't require you to make a large number of ads manually. In this article, we'll look in detail at which formats work best when advertising a large product range, what a feed is and how to create one. In addition, we've made a list of the most common mistakes advertisers make when creating feeds so that you can avoid them when making yours.
Within a week, all Yandex.Direct users will gain access to a new setting: autotargeting in the Yandex Advertising Network and external ad networks. Like autotargeting on Search, it simplifies the campaign setup process, but with some important differences.
Summer is the hottest season in terms of booking hotels and tickets, and a feverish time for anyone involved in travel-related advertising. We know, however, that users start planning their holidays well in advance, and take a significant amount of time to make a decision. Our research will give you an idea as to when and how users plan their trips, as well as how to adjust your ad campaigns and make hay while the sun shines at the peak of the vacation season.
In a few weeks, all pages for creating and editing Text & Image ads and Smart banners will be available in the updated design only.
To support seasonal promotions and stimulate sales, Philips tested two ad formats in Yandex.Direct — video extensions and video ads.
We've got two announcements concerning retargeting: you can now set bid adjustments for the “None fulfilled” condition for Yandex.Metrica and Yandex.Audience segments, and the available period for a goal or segment has been extended to 540 days.
Video advertising is a vital part of the marketing strategy of any scale. It can help a business reach goals at any level of the sales funnel. Video campaigns in Yandex.Display and Yandex.Direct help raise brand awareness and loyalty. And CPC video in Yandex.Direct increases engagement with regular CPC ads, increasing clicks while lowering their cost. Both formats have an effect on interest on search. In this article, we’ll look at the particulars of CPC video ads in Yandex.Direct and take a step-by-step look at how to set them up.
If demand for your product or service varies like the sun in spring, a new tool in Yandex.Direct will come in handy: weather-based bid adjustments.
In the second half of May, we will gradually begin launching conversion optimization on Search for manual bid strategies. The corresponding change appeared in the Service Offer today, and "Manual bid management with optimization" will replace the "Manual bid management" in the Yandex.Direct interface, API and Direct Commander in all search campaigns.
Display campaigns in Yandex.Direct now feature two new ad types: CPM video ads and DOOH (Digital out-of-home advertising). It wasn't that long ago that we added display campaigns themselves, and inventory for generating demand on the combined display-and-contextual platform continues to increase.
In the near future, we will begin optimizing manual bid management strategies on search. This technology makes it easier to win auctions for those users who are actually likely to convert, and simultaneously prevents your budget from being spent on impressions unlikely to bring you results.