CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 
Pay per conversion now available in the “Target cost revenue ratio” strategy
July 22, 2021

Pay a fixed percentage from your conversion revenue

We launched a new strategy at the start of June 2021, but we couldn't stop there. Now, the pay per conversion feature is available in another strategy: “Target cost revenue ratio”


Strategy audience

The strategy is great for advertisers who transfer revenue data through Yandex.Metrica and have well-defined KPIs for the cost revenue ratio.

This strategy will bring them conversions for the goal, only charge them for conversions, and maintain a fixed cost revenue ratio.

Key factors

  • As a goal, you can select only one goal that transfers revenue data, for example, “eCommerce: Purchase”. At the top of the list, you'll see goals that you already transfer revenue data for.
  • Make sure to transfer the goal revenue dynamically: using Yandex.Metrica E-commerce, Yandex.Metrica API, or the preset revenue in the Yandex.Metrica goal settings.
  • Money is charged for conversions based on your preset cost revenue ratio.

You can use this strategy in the API and Direct Commander as well. Read the detailed setup instructions.

Launch ads


#Yandex.Direct

Want to see how this works in practice?

Visit Yandex.Direct

Video Tutorials

More
How Yandex Mobile Mediation works
How Yandex Mobile Mediation works
Video
Yandex × Brands: MyProtein case study
Yandex × Brands: MyProtein case study
Video
Yandex × Brands: AliExpress Russia case study
Yandex × Brands: AliExpress Russia case study
Video
Yandex × Brands: Radisson Hotel Group case study
Yandex × Brands: Radisson Hotel Group case study
Video
What is Yandex?
What is Yandex?
Video
Yandex.Direct online training
Yandex.Direct online training
Video

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2025  YANDEX LLC