The strategy is great for advertisers who transfer revenue data through Yandex.Metrica and have well-defined KPIs for the cost revenue ratio.
This strategy will bring them conversions for the goal, only charge them for conversions, and maintain a fixed cost revenue ratio.
- As a goal, you can select only one goal that transfers revenue data, for example, “eCommerce: Purchase”. At the top of the list, you'll see goals that you already transfer revenue data for.
- Make sure to transfer the goal revenue dynamically: using Yandex.Metrica E-commerce, Yandex.Metrica API, or the preset revenue in the Yandex.Metrica goal settings.
- Money is charged for conversions based on your preset cost revenue ratio.
You can use this strategy in the API and Direct Commander as well. Read the detailed setup instructions.