We want Yandex.Direct to be convenient for everyone. So we decided to simplify and automate how advertisers work with strategies, while nonetheless leaving all the options open for those advertisers with more complex needs. The interface now features a new mode with a basic group of settings as well as a switch to return to the usual full settings.
Which is right for me?
Basic settings is a good choice if you need to launch ads quickly. It has all the tools you need to manage your strategies. To start advertising on Yandex Search or in the Yandex Advertising Network, all you need to do is set a few basic parameters and create ads.
First, determine what is more important for you: specific user actions on the site (conversions) or visits.
- If targeted actions on your site are more important, choose what you want to pay for: clicks or conversions.
— For campaigns with payment per conversion enabled, the required parameters are the optimization goal (chosen in the drop-down menu) and the conversion price (in the CPA field). You can also set a weekly budget.
— For campaigns with payment per click, choose the conversion you wish to be used as your optimization goal and the weekly budget.
- If you choose site traffic, just set a weekly budget and you can launch the campaign.
These settings are all you need to start! Yandex.Direct will manage your bids and impressions.
You can switch to advanced mode or back at any time. The switch is located in the strategy settings:
Settings for experienced users are what you should choose if you have particular objectives that require fine tuning. In this mode you'll find all the usual options for managing strategies.
This mode will remain by default for all accounts with advanced settings and for advertising agencies. You can also switch to it in the My settings section. To do so, click on the your username on the My campaigns page:
Then select My settings, and enable the Show settings for experienced users option:
We will continue to simplify our settings to make quickly launching ads easy, while also developing our advanced features. And, of course, we will keep you informed about all updates.
Whichever mode you decide to use in Yandex.Direct, we wish you good luck with your campaigns!