There are already simple goals in Yandex.Metrica that you can add in a couple of clicks in order to track the completion of forms, clicks on phone numbers and email addresses. The new goal type, however, works with any clickable element on your site. You can track, for example, clicks on the "Subscribe" or "Register" button, the price calculator, the drop-down menu with detailed descriptions and any other actions that require a click.
Previously, this would have required the involvement of developers and making changes to the site code. Now any Yandex.Metrica user can add a "Button click" goal by themselves, and it will start working immediately. This will make it easier to get an idea of how visitors behave on your site, which elements most often play a role before a users makes a decision about making a purchase or placing an order. A simple goal will also help you launch your campaign faster and evaluate which sources bring you target users. This will then allow you to start communicating with them more effectively.
How it works
In the "Goals" section of the Yandex.Metrica counter, select the "Button click" goal type. Then all you have to do is hover your cursor over the site element to want to make into a goal.
How to use a goal in ads
Optimize conversions or pay only for target actions. Let's imagine that your goal is to attract the maximum number of visitors who click on the "Choose a tariff" button. Make a click on this button a reference point for your conversion strategy in Yandex.Direct. Then the strategy will work to bring as many interested users as possible.
And if you want to pay only for targeted actions, i.e. clicks on the order button, we recommend choosing a fixed-price strategy. Select a goal in the strategy settings, set a cost for it, and the strategy will bring as many orders as possible at your set price.
Adjust your bids based on your goal. Let's say you are launching a promotion. You can choose clicks on a banner with a special offer as a goal, and set a positive bid adjustment for this goal in Yandex.Direct. This will help you attract more visitors who are already interested in your company's promotions, and not just visiting your site.
Bring previous visitors back to your site. Reach out with a specialized offer for those users who clicked on the "Request an estimate" button but did not send a request: offer them a discount or consultation. Retargeting in Yandex.Direct will help you solve this problem. Combine two goals in the retargeting list, e.g. "Click on the order button" and "Send a request." You can read more about how to do this in the Help section.
Our goal is to make Yandex.Metrica as easy and convenient for your everyday needs. Try our these new goals, and we will be happy to answer any questions you may have — just write to us here. As always, good luck with your campaigns!
