CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
News
 
More space for your highlights: ad titles increased to 56 characters
June 18, 2021

Starting June 17, Yandex.Direct is expanding the character limit for main ad titles: it can now include up to 56 characters with punctuation marks.


Users often use an additional title: it lets them expand their message in desktop search results to a total of 56 characters with punctuation marks. With the new limit, you don't have to split up important messages as often.

Before:

After:

Should I use an additional title if I use up the main title limit?

Yes, you should. Even if you use all 56 characters in the main title, you can show an additional title in your smartphone ad. Titles can be longer on mobile devices than on desktops: up to 65 characters. This lets you briefly mention one more benefit in the second title.

We'll implement the new limit in the Yandex.Direct interface, Direct Commander, and API next week. It's already available in the Campaign Wizard though. Use the new limit to prepare ad materials for your coming campaigns.

If you have any questions, please contact us, we'll be glad to help. 


#Yandex.Direct

Want to see how this works in practice?

Visit Yandex.Direct

Video Tutorials

More
How Yandex Mobile Mediation works
How Yandex Mobile Mediation works
Video
Yandex × Brands: MyProtein case study
Yandex × Brands: MyProtein case study
Video
Yandex × Brands: AliExpress Russia case study
Yandex × Brands: AliExpress Russia case study
Video
Yandex × Brands: Radisson Hotel Group case study
Yandex × Brands: Radisson Hotel Group case study
Video
What is Yandex?
What is Yandex?
Video
Yandex.Direct online training
Yandex.Direct online training
Video

Subscribe to the Yandex Ad Tech Newsletter

 Incorrect email address
 
Conditions
I hereby agree to receive advertising messages from LLC “YANDEX”, its affiliates or any other entities / persons acting on behalf of LLC “YANDEX”, in accordance with Part 1, Article 18 of the Federal Law “On Advertising” (SRN: 1027700229193) and to decline at any time receiving such messages by using the functionality of the service, as part of which or in connection with which I have received these advertising messages.
Thank you!

Please check your inbox.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2025  YANDEX LLC